scholarly journals CAMERA EAT FIRST: TOURIST MOTIVATION IN SHARING FOOD PHOTOGRAPH ON INSTAGRAM

2021 ◽  
Vol 8 (1) ◽  
pp. 62-70
Author(s):  
Suci Sandi Wachyuni ◽  
Lishia Yusuf
Keyword(s):  
Social Media ◽  
Social Life ◽  
Sampling Technique ◽  
Theoretical Implication ◽  
Marketing Strategies ◽  
Culinary Tourism ◽  
Analysis Technique ◽  
The Social ◽  
Media Interaction ◽  
Food Photography

Purpose of the study: Uploading food photos on social media has become a phenomenon among tourists during culinary tours. This phenomenon is increasingly developing into a hobby, namely distributing the art of food photography which is also supported by the development of increasingly sophisticated camera features on smartphones. The purpose of this study is to analyze the motivation of tourists in uploading food photos on Instagram. Methodology: This research method is descriptive quantitative, and the data collection techniques through distributing questionnaires and literature studies. The sampling technique is non-probability sampling, namely random sampling. The number of respondents in this study was 103 people, and the data analysis technique used descriptive statistics. Main Findings: This study's theoretical implication shows that the sequence of tourists' motivation to upload food photos on social media is capture togetherness as a realization of the social life of tourists, promotion, food documentation, food art, relaxation, reference, and existence. Applications of this study: Knowing tourists' motivation can provide an overview of current culinary tourism behavior and can be used as suggestions for culinary businesses in designing marketing strategies. The practical implications are suggestions for culinary entrepreneurs to increase their activity and social media interaction as a marketing effort. Novelty/Originality of this study: This research is original, and this is the first study that analyzing tourist motivations in sharing food photographs on Instagram. This is new because most studies are mostly done in general consumers, while the context of this study is on culinary tourism.

scholarly journals SOCIAL BEHAVIOR OF EARLY CHILDREN IN THE NUSUKAN RAILWAY ENVIRONMENT, SURAKARTA

2021 ◽  
Vol 3 (1) ◽  
pp. 65-74
Author(s):  
Afi Zumrotul Fikria ◽  
Sri Hartini ◽  
Feri Faila Sufa
Keyword(s):  
Social Behavior ◽  
Social Life ◽  
Role Models ◽  
Sampling Technique ◽  
Learning Opportunities ◽  
Analysis Technique ◽  
The Social ◽  
Parental Guidance ◽  
Three Stages

Children's social development is how early childhood interacts with peers, adults, and the broader community to adapt. Parents and the environments are figures or models closest to children and become role models for children. This study aimed to determine children's social behavior and the role of the environment on the social behavior of children aged 5-6 years in the Nusukan Surakarta railway environment. This type of research uses descriptive qualitative methods—sampling using a purposive sampling technique. The data analysis technique used the Milles and Huberman model with three stages: data reduction, presentation, and conclusion. The results show that children's social behavior in the Nusukan railway area tends to be active, but some behaviors still need guidance so that children have good social behavior. It is inseparable from family environmental factors, both parents, siblings, peers, or other adults through their environment. Child development is strongly influenced by treatment or parental guidance for children in recognizing various aspects of social life or norms of social life. Social behavior is closely related to children's behavior in adjusting to the rules of society in the surrounding environment. Children obtain social behavior through maturity and learning opportunities from various stimuli provided by their environment.

Peran Ibu Rumah Tangga Nelayan Dalam Meningkatkan Pendapatan Keluarga di Kelurahan Sei Merbau Kecamatan Teluk Nibung Kota Tanjungbalai.

2021 ◽  
Vol 13 (1) ◽  
pp. 118
Author(s):  
Mbina Pinem ◽  
Rayhan Utami
Keyword(s):  
Small Proportion ◽  
Family Income ◽  
Social Role ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Analysis Technique ◽  
The Social ◽  
Data Collection Technique ◽  
Productive Role

This study aims to determine: (1) The productive role of fishermen housewives in increasing family income in Sei Merbau Village, Teluk Nibung District, Tanjungbalai City, (2) The reproductive role of fishermen housewives in increasing family income in Sei Merbau Village, Teluk Nibung Kota District Tanjungbalai, and (3) The social role of fisherman housewives in increasing family income in Sei Merbau Village, Teluk Nibung District, Tanjungbalai City. This research was conducted in Sei Merbau Village, Teluk Nibung District, Tanjungbalai City in 2020. The population of this study were all fishermen housewives in Sei Merbau Village, amounting to 592 people, while the sample in this study was 10% of the total population (59 people. ) and taken using the Simple Random Sampling technique. The data collection technique is done by direct communication (interview). While the data analysis technique used is descriptive qualitative analysis techniques. The results showed that: (1) The highest productive role (48.78%) was performed by housewives who worked as factory workers, while the lowest role (21%) was performed by housewives who worked as coconut peeler. Overall, the role played by housewives of fishermen is 33.35% and is in the low category. (2) The reproductive role played by the housewives of fishermen in Kelurahan Sei Merbau, namely having dependents of 1 to 6 children. Most (57.63%) fishermen housewives had 1-2 children and a small proportion (8.47%) had 5-6 children with an average of 2-3 children. (3) In general (81.36%) fishermen housewives participated in the social activities of the unfortunate union and a small proportion (25.42%) participated in arisan activities. In addition, the recitation activity is useful for moral contributions to housewives so that they can motivate husbands to work to increase income and also motivate children to improve education. The highest role of arisan activities was 76.92% while the lowest role was 22.73%. With an average of 43.47%.

Pidgins and Creoles: Debates and Issues

2021 ◽  
Vol 50 (1) ◽  
pp. 363-378
Author(s):  
Christine Jourdan
Keyword(s):  
Social Media ◽  
Social Status ◽  
Social Life ◽  
Linguistic Ideology ◽  
The Social

This article identifies and presents the main debates and issues that are generating interest in the field of creole studies. It is composed of two main sections. The first one presents the debates currently stimulating creolistics: the nature of pidgins and creoles and the relation between the two, the sociological and typological distinction between pidgins and creoles, the various theories explaining their origin, and their transformation through time. The second part raises issues linked to the social life of these languages, an area of research that, though present since the beginning of creolistics, has remained limited. Using the framework of linguistic ideology, this review surveys the social status of pidgins and creoles, the prejudices that exclude them from being used at schools, and their lack of linguistic legitimacy. It concludes with a discussion of pidgins and creoles on social media.

scholarly journals Does context really collapse in social media interaction?

2020 ◽  
Vol 11 (2) ◽  
pp. 251-279 ◽  
Author(s):  
Malgorzata Szabla ◽  
Jan Blommaert
Keyword(s):  
Social Media ◽  
Social Action ◽  
Social Life ◽  
Social Space ◽  
Normal Modes ◽  
Online Communication ◽  
Interactional Sociolinguistics ◽  
Polish People ◽  
Media Interaction ◽  
Networked Publics

Abstract‘Context collapse’ (CC) refers to the phenomenon widely debated in social media research, where various audiences convene around single communicative acts in new networked publics, causing confusion and anxiety among social media users. The notion of CC is a key one in the reimagination of social life as a consequence of the mediation technologies we associate with the Web 2.0. CC is undertheorized, and in this paper we intend not to rebuke it but to explore its limits. We do so by shifting the analytical focus from “online communication” in general to specific forms of social action performed, not by predefined “group” members, but by actors engaging in emerging kinds of sharedness based on existing norms of interaction. This approach is a radical choice for action rather than actor, reaching back to symbolic interactionism and beyond to Mead, Strauss and other interactionist sociologists, and inspired by contemporary linguistic ethnography and interactional sociolinguistics, notably the work of Rampton and the Goodwins. We apply this approach to an extraordinarily complex Facebook discussion among Polish people residing in The Netherlands – a set of data that could instantly be selected as a likely site for context collapse. We shall analyze fragments in detail, showing how, in spite of the complications intrinsic to such online, profoundly mediated and oddly ‘placed’ interaction events, participants appear capable of ‘normal’ modes of interaction and participant selection. In fact, the ‘networked publics’ rarely seem to occur in practice, and contexts do not collapse but expand continuously without causing major issues for contextualization. The analysis will offer a vocabulary and methodology for addressing the complexities of the largest new social space on earth: the space of online culture.

scholarly journals PENGARUH E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION (MINAT BELI) PADA BRAND SMARTPHONE SAMSUNG

2021 ◽  
pp. 737
Author(s):  
Ketut Dewi Kurnia Sari ◽  
Osa Omar Sharif
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Brand Attitude ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Multivariate Technique ◽  
Analysis Technique

This study aims to determine how the influence of the Electronic Word of Mouth (eWOM) on social media YouTube on Purchase Intention on Samsung smartphones in Bandung with the presence of a mediator from Brand Attitude. The research method used is a quantitative method with descriptive research objectives, the type of research is causal, the technique used in this study is non-probability sampling, data collection methods with cross sectional. In this study, the population used in this study were smartphone users in Bandung. The population in this study were smartphone users in Bandung who used social media Youtube. The sampling technique used the Cochran formula so that a minimum sample size of 385 respondents was determined and in the study the valid respondents were 400 respondents. The data analysis technique is a multivariate technique using the Structural Equation Modeling (SEM) method. For data analysis using the AMOS 24 application. The findings of this study indicate that there is no effect of eWOM Samsung smartphones on Purchase Intention and the influence of eWOM on the Brand Attitude of Samsung brand smartphones on Youtube social media

scholarly journals Discontinuous Usage Intention of Millennials in Using Facebook: The Role of SNS Exhaustion Mediates Social Overload

2019 ◽  
Vol 4 (3) ◽  
Author(s):  
Putu Laksmita Dewi Rahmanyanti ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Sampling Method ◽  
User Behavior ◽  
Negative Results ◽  
Analysis Technique ◽  
The Social ◽  
Data Collection Technique ◽  
Continuous Use

Social Networking Sites (SNS) or commonly called social media is an online service that aims to build social relationships with users who share their interests and activities. Percentage of Facebook users decreased during 2018 from January 2018 which was initially 75.5% to 66.3% in December 2018. Users complain about the excessive influence of SNS on their lives and react in various forms of behavior to stop using services. Non-continuous use as a user behavior towards stress due to SNS fatigue and social overload. The sample used is 60 respondents which are determined using the purposive sampling method. The data collection technique utilized is by questionnaires with the Likert scale measurement method, while the data are analyzed using the path analysis technique. The research results show that the social overload on SNS exhaustion and SNS exhaustion variable on discontinuous usage intention have a positive and significant influence but social overload on discontinuous usage intention have a positive but non significant effect. Likewise, SNS exhaustion is able to mediate the influence of social overload on discontinuous usage intention. Users can actively control their behavior to avoid potential negative results caused by social overload. Social media providers must effectively prevent the emergence of negative emotions from users by providing a system that gives users to manage whatever information they can receive and share only with a few people so that users do not receive information about their friends on Facebook excessively.

scholarly journals Application of social network analysis for determining the suitable social media influencers

2021 ◽  
Vol 10 (6) ◽  
pp. 348-354
Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
The Other ◽  
Social Media Marketing ◽  
Other Hand ◽  
The Social

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.

scholarly journals THE ROLE OF SOCIAL MEDIA IN INCREASING MARKET SHARE OF MSME PRODUCTS IN PEMATANGSIANTAR CITY

2020 ◽  
Vol 9 (2) ◽  
pp. 1-12
Author(s):  
Sherly Sherly ◽  
Fitria Halim ◽  
Acai Sudirman
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Share ◽  
Sampling Technique ◽  
Total Sample ◽  
Literature Study ◽  
Analysis Technique ◽  
Short And Long Term ◽  
Use Of Social Media

The increase in product market share cannot be separated from the connectivity of the marketing system and media used. Marketing channels play an important role in increasing sales both in the short and long term. This study aimed to determine the role of social media in increasing the market share of MSME products in Pematangsiantar City. The research design used a literature study and field study models using a qualitative approach with a one-shot model. The research location was in 8 districts in Pematangsiantar City. The population in this study were MSME players scattered in 8 districts in Pematangsiantar City. The samples were collected using a non-probability sampling technique with purposive sampling technique, so that a total sample size of 240 respondents were obtained. Moreover, the data analysis technique used in this study was data analysis with a data reduction model that was obtained from data collection and data display. The results of this study concluded that the use of social media was very dominant in MSME players in the micro sector and Instagram was one type of social media that was often used. Furthermore, the results of the study also suggested that the time factor was the basis for MSME players using social media as a medium for promoting their products.

Carnivalesque Theory and Social Networks

2020 ◽  
pp. 270-288
Author(s):  
Sefer Kalaman ◽  
Mikail Batu
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Life ◽  
Research Data ◽  
Analysis Technique ◽  
The Social

Carnivalesque theory has been used as a model and a structure in the works carried out in many fields such as communication, literature, and sociology. In fact, Carnivalesque appears in many environments/areas, particularly in the social networks, which are the manifestation of social life. This chapter examines social networks in the context of carnivalesque theory to reveal facts of carnivalesque in Twitter. Content analysis technique was used in the research. Research data came from 10 Twitter accounts which have a maximum number of followers in Turkey. These data were analyzed and examined in terms of grotesque, dialogism, carnival laughter, upside-down world, marketplace, and marketplace speech belonging to the carnivalesque theory. According to the findings, the structure of Twitter, which is one of the most popular social networks in Turkey, is largely similar to the structure of the carnival and features of carnivalesque theory.

Using Social Media Marketing for Competitive Advantage

2016 ◽  
pp. 201-218
Author(s):  
Amir Manzoor
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Customer Relationships ◽  
Social Media Marketing ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

Social media provides companies innovative ways to market their products and services to their customers. The social media tools, such as Facebook, provides new ways to reach customers. With increasing number of people being connected to social media, businesses of all types are targeting social media as a new platform to reach their customers and strengthen customer relationships. Still, many companies are unsure as to how they can use social media for their advantage. There is lack of resources and fear of failure that hold many companies back from using social media in their marketing campaigns. Companies need a set of guidelines to understand how they can develop long-term, successful marketing strategies that involve social media as a significant component. This chapter analyzes use of social media marketing to suggest some ways companies can use social media to generate value both for them and their customers. This chapter also discusses how companies can develop a social media marketing strategy.

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