scholarly journals Digital marketing scenario in India

2020 ◽  
Vol 34 (03) ◽  
Author(s):  
Vijay Kumar ◽  
Veer Sain ◽  
D. P. Singh
Keyword(s):  
Electronic Device ◽  
Internet Marketing ◽  
Virtual Space ◽  
Online Marketing ◽  
Historical Background ◽  
Digital Marketing ◽  
Use Of Technology ◽  
Marketing Methods ◽  
Business To Business ◽  
Business Sectors

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. The use of electronic media by the marketers to promote their products or services into the market. The main aim of digital marketing is to attract consumers with various brands through use of technology on internet. Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term digital marketing has grown in popularity over time, particularly in certain countries. Digital Marketing has become more famous after involvement of latest technologies in businesses. It has completely changed the old marketing methods and compelled marketers to stay connected with their buyers or customers via internet for selling their products and services. There has been an immense growth in the digital marketing India. It is spread across all the business sectors starting from shopping, online transaction, bank payments, e-commerce, online tracking etc. The means of communication has become very easy and fast. In a country like India, the economy is huge and increasing rapidly. The usage of the digital platform is also increasing similarly. In the year 1996, the business to business marketing was established in India. The spending for digital marketing in the year 2013 was $0.57 Billion. This figure is expected to increase up to $2.17 Billion in the year 2019. The paper starts with reviewing historical background to utilization of online marketing; different kinds of internet marketing, then, will be shed light upon the digital marketing importance, scopes in future, opportunities and challenges, such as problems of security, privacy, etc, emerged in the field of marketing from implementation of virtual space produces.

scholarly journals Penggunaan Pemasaran Digital (Digital Marketing) Sebagai Pendukung Pengembangan Usaha Pada Kelompok Pengrajin Anoa Art

2020 ◽  
Vol 2 (2) ◽  
pp. 345-352
Author(s):  
Patta Hindi Asis ◽  
Marjani Marjani ◽  
Andi Awaluddin Ma’ruf
Keyword(s):  
Economic Value ◽  
Participatory Approach ◽  
Online Marketing ◽  
Digital Marketing ◽  
Target Market ◽  
The Government ◽  
Multi Stakeholder ◽  
Marketing Methods ◽  
The Village

The purpose of this PKM is to overcome the problems of partners by implementing digital marketing and fostering innovation in economic value products so that their craft products can reach a broad target market. Through a participatory approach, the implementation of activities in the group of craftsmen together collaborate to find solutions using digital marketing methods of craft products. Collaboration uses multi-stakeholder campuses, partner groups, professionals, and the government in formulating and finding solutions to the problems of craftsmen groups in the village of Pangan Jaya. As a result, using online marketing through the website, whatsapp messaging applications, facebook and Instagram products sold significantly increased and marketing of craft products has reached a wider market.

scholarly journals COMPETITIVE STRENGTHENING THROUGH TRAINING IN DEVELOPMENT OF FINANCIAL ADMINISTRATION AND MARKETING FOR MICRO ENTREPRENEURS IN SIDOARJO REGENCY

2021 ◽  
Vol 2 (2) ◽  
pp. 46
Author(s):  
Novyandri Taufik Bahtera ◽  
Hanifiyah Yuliatul Hijriah ◽  
Himmatul Kholidah
Keyword(s):  
Community Organizations ◽  
Online Marketing ◽  
Added Value ◽  
Digital Marketing ◽  
Business Tax ◽  
Business Competitiveness ◽  
Financial Administration ◽  
Marketing Methods ◽  
And Training ◽  
Active Training

Background: Strengthening of economic added value in overcoming the problem of poverty in Sidoarjo Regency through the participation of community organizations, one of which is the Muhammadiyah organization through fostering micro-businesses. But apparently there are still problems faced by most members of micro entrepreneurs who are incorporated in the form of inadequate abilities from the aspect of insight and skills. Purpose: This activity aims to increase the capacity of these micro entrepreneurs through a training in the field of financial administration records and product marketing Methods: The method used contains active training, discussion, and practice by organizing workshops and training in financial administration and tax development, and also implementation of practicing online marketing development training with the latest technology such as the use of e-commerce. Results: Micro entrepreneurs have gained insights and abilities in managing business financial administration, taxation for micro entrepreneurs and digital marketing. Conclusion: Partners can improve business competitiveness through increased skills related to the preparation of financial administration, micro business tax literacy and increased marketing through digital marketing.

scholarly journals Strategy for e-Marketing

2021 ◽  
pp. 131-132
Author(s):  
Ms. Komal Kapoor ◽  
Ms. Simranjit Kaur
Keyword(s):  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Industrial Marketing ◽  
Segmentation Strategy ◽  
Exchange Processes ◽  
Brand Marketing ◽  
Product Service ◽  
Traditional Marketing ◽  
Marketing Methods

Marketing is the group of various activities and techniques which are helping people to purchase a particular product and these various activities initiates from targeting markets and ends with the after sales service to the customers. All these activities includes communicating the value of the product, service or brand to the customers, for the purpose of promoting or selling that product, service, or brand. Marketing techniques which starts with choosing target markets through market analysis and market segmentation, and analyzing the consumer behavior and advertising a product's value to the customer. In conventional style of trading and business the concept of marketing was used to take in different meaning, but with the passage of time with the advancement of science & Technology, the concept of marketing has changed to the great extent Marketing satisfies these needs and wants through exchange processes and building long-term relationships. Recent approaches in marketing include relationship marketing with focus on the customer, business marketing or industrial marketing with focus on an organization or institution and social marketing with focus on benefits to society.[4] New forms of marketing also use the internet and are therefore called internet marketing or more generally e-marketing, online marketing, "digital marketing", search engine marketing, or desktop advertising. It attempts to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing. Internet marketing is sometimes considered to be broad in scope, because it not only refers to marketing on the Internet, but also includes marketing done via e-mail, wireless media as well as driving audience from traditional marketing methods like radio and billboard to internet properties or landing page.

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

scholarly journals INTERNET MARKETING SOLUTIONS TRANSFORMATION DUE TO CHANGES IN CONSUMER'S PERCEPTION OF INFORMATION

2021 ◽  
Author(s):  
Igors Babics
Keyword(s):  
User Behavior ◽  
Online Communication ◽  
Marketing Research ◽  
Modern Society ◽  
Internet Marketing ◽  
Online Marketing ◽  
Scientific Article ◽  
Human Thinking ◽  
Internet User Behavior ◽  
The Impact

We have outlined the main aspects of the modern socio-economic space that have led to transformation not only in the business sector but also in human thinking. We have examined the aspects of the studied problem expressed in modern scientific works and explained the need for further study of changes in the thinking processes of consumers in the field of transformation of applied Internet marketing solutions for the requests of Internet users. We have analyzed the dynamics and trends of changes in Internet user behavior, thereby identifying the key aspects that should be taken into account when companies create online marketing strategies. We have proposed a list of steps to optimize the marketing strategy of the business in line with new realities.The relevance of the study is due to the social processes of modern society resulting in the tendency to transform consumers' thinking. COVID-19 and self-isolation have had an impact on this phenomenon, accelerating the massive changeover to online communication and online shopping.The goal of this article is to describe the results of a study of changes in consumer thinking in connection with the transformation of realities caused by the global pandemic.The scientific novelty of the study lies in highlighting the peculiarities of information perception by modern consumers associated with the global pandemic, and in substantiating the ways of transforming Internet marketing solutions for companies in an altered reality.The theoretical importance of the research lies in a better understanding of the reasons and features of the transformation of information perception by consumers in modern realities, as well as in the analysis of scientific works to study the impact of informatization and computerization on society thinking, which can be used to study this component in marketing research, including in online marketing. This is the practical value of this work.The practical value of the study lies in identifying the features of the transformation of the thinking of modern consumers through visitors to the website of Cita Lieta ltd. at ceanocosmetics.com.Like in any scientific article, this one has its research limitations. The author explores the transformation of consumer thinking change using the data from the website analytics of one company in a particular niche.

scholarly journals OPTIMALISASI PLATFORM ONLINE INTERNET MARKETING UNTUK SME LITTLE ROSE BANDUNG

2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Budi Harto ◽  
Rita Komalasari
Keyword(s):  
Social Media ◽  
Search Engines ◽  
Internet Marketing ◽  
Online Marketing ◽  
Internet Search ◽  
Further Training ◽  
Marketing Program ◽  
Keywords Internet ◽  
Marketing Activities ◽  
New Jobs

Almost everyone now has been searching for anything through internet search engines such as Google, e-commerce sites / buying and selling sites, and social media. This online internet marketing program can be started by SMEs easily, several ways that can be applied are by making Google My Business, Google Website, E-Commerce Shopee, and Social media such as Facebook and Instagram. Little Rose as an Indonesian SME that manufactures various kinds of fabric crafts made from fabric makes it has a lot of opportunities to become a marketable product, unfortunately the lack of marketing activities makes it still not widely known. Little Rose needs a new market in order to increase revenue, expand businesses, and create new jobs. After this training, the Little Rose team can still be given further training on the platforms that have been provided. In the future if there is already a budget for marketing, it would be better to create a website with a better appearance, e-commerce sites can be upgraded to become paid if there are already many products, and use social media ads to advertise Little Rose even further Keywords: Internet Marketing, Online Marketing, UMKM, SME

scholarly journals SOLUSI BISNIS ONLINE DIMASA PANDEMIC PADA RUMAH TAHSIN AL HIKAM, PONDOK KACANG TIMUR TANGERANG SELATAN

DEDIKASI PKM ◽  
2020 ◽  
Vol 2 (1) ◽  
pp. 44
Author(s):  
Mada Faisal ◽  
Aris Ariyanto ◽  
Agus Sudarsono ◽  
Ivantan Ivantan ◽  
Purwanti Purwanti
Keyword(s):  
Internet Marketing ◽  
Digital Marketing

Saat ini belajar digital marketing atau belajar pemasaran online merupakan salah satu hal yang dilakukan oleh setiap orang jika tidak ingin tergerus oleh perkembangan zaman. Belajar pemasaran online bisa dilakukan oleh siapa saja. Termasuk para santri. Pasalnya, saat ini sudah banyak lulusan pesantren yang juga mengikuti arus perkembangan teknologi dengan mempelajari digital marketing. Rasanya kurang tepat, jika anda berpikir bahwa lulusan pesantren hanya mempelajari ilmu-ilmu agama dan mengaji saja.  Karena di samping itu, lulusan santri juga harus bisa mengikuti arus perkembangan teknologi dengan memanfaatkan kecanggihan teknologi.  Kegiatan ini bertujuan untuk memotivasi dan memberikan penyuluhan dalam mengelola dan memikirkan tata kelola yang efektif tntang solusi mengembangkan potensi para santri maupun para guru santri untuk belajar bisnis online sebagai upaya pencapaian tujuan untuk membangun perekonomian untuk rumah tahsin dan tahfiz Al - Hikam.  Program yang kami usulkan adalah”Solusi  Bisnis  Online Dimasa  Pandemic  Pada  Rumah  Tahsin  Al  Hikam,    Pondok  Kacang  Timur, Tangerang  Selatan.  Bentuk dari program ini adalah pengembangan masyarakat dalam memanfaatkan teknologi dan internet marketing sosial yang dampak positifnya bagi para santri maupun tenaga pengajar para rumah tahfids dan tahsin Al-Hikam untuk mampu membuka wirausaha.  Metode yang akan dipakai dalam pencapaian tujuan yaitu dengan berbagai metode seperti ceramah, diskusi dan tanya jawab, serta pendampingan bagi masyarakat secara rutin. Program ini mempunyai mempunyaihasil dan tujuan jangka panjang berdasarkan beberapa bentuk pengabdian yakni mewujudkan sebuah usaha dan kemampuan untuk berdagang secara online untuk perbekalan di masa yang akan datang.

scholarly journals Features, advantages and disadvantages of freight transportation in flexitanks

2020 ◽  
Vol 1 (1-2) ◽  
pp. 83-87
Author(s):  
A. P. Lutay ◽  
P. V. Kurenkov
Keyword(s):  
Freight Transportation ◽  
Transportation Costs ◽  
Innovative Development ◽  
Bulk Materials ◽  
Multimodal Transportation ◽  
Domestic Markets ◽  
Advantages And Disadvantages ◽  
Use Of Technology ◽  
The World ◽  
Marketing Methods

The device of flexitanks, as well as technical and technological features of the transportation of goods with their use, are considered. The relevance of the topic is due to the fact that at present almost 80 % of international transit in the world takes place in containers, on the domestic markets of the largest countries of the world, goods flows also go mainly in containers. Flexitanks are studied as innovative tools for organizing the chains of delivery of goods and goods in containers, having all the necessary equipment for transporting various kinds of cargo.Analytical and marketing methods are applied, taking into account the principles of the theory of logistics, logic, as well as shared materials.A comparison of this type of packaging with other transportation means is presented. It was revealed that flexitara is more oriented to non-hazardous liquid cargo in terms of its characteristics. The use of flexitanks allows to reduce transportation costs, reduce labor, time and transportation costs, as well as to carry out multimodal transportation using various modes of transport.It is established that flexitanks can act as a full-fledged and multi-functional alternative to tanks, tank containers and other containers for transporting bulk materials that are non-hazardous cargoes. The use of technology for the transportation of goods in flexitanks will contribute to the further innovative development of multi-modal freight transportation and the growth of containerization of goods exchange in general. 

Sign in / Sign up

Export Citation Format

Share Document