scholarly journals SOLUSI BISNIS ONLINE DIMASA PANDEMIC PADA RUMAH TAHSIN AL HIKAM, PONDOK KACANG TIMUR TANGERANG SELATAN

DEDIKASI PKM ◽  
2020 ◽  
Vol 2 (1) ◽  
pp. 44
Author(s):  
Mada Faisal ◽  
Aris Ariyanto ◽  
Agus Sudarsono ◽  
Ivantan Ivantan ◽  
Purwanti Purwanti
Keyword(s):  
Internet Marketing ◽  
Digital Marketing

Saat ini belajar digital marketing atau belajar pemasaran online merupakan salah satu hal yang dilakukan oleh setiap orang jika tidak ingin tergerus oleh perkembangan zaman. Belajar pemasaran online bisa dilakukan oleh siapa saja. Termasuk para santri. Pasalnya, saat ini sudah banyak lulusan pesantren yang juga mengikuti arus perkembangan teknologi dengan mempelajari digital marketing. Rasanya kurang tepat, jika anda berpikir bahwa lulusan pesantren hanya mempelajari ilmu-ilmu agama dan mengaji saja.  Karena di samping itu, lulusan santri juga harus bisa mengikuti arus perkembangan teknologi dengan memanfaatkan kecanggihan teknologi.  Kegiatan ini bertujuan untuk memotivasi dan memberikan penyuluhan dalam mengelola dan memikirkan tata kelola yang efektif tntang solusi mengembangkan potensi para santri maupun para guru santri untuk belajar bisnis online sebagai upaya pencapaian tujuan untuk membangun perekonomian untuk rumah tahsin dan tahfiz Al - Hikam.  Program yang kami usulkan adalah”Solusi  Bisnis  Online Dimasa  Pandemic  Pada  Rumah  Tahsin  Al  Hikam,    Pondok  Kacang  Timur, Tangerang  Selatan.  Bentuk dari program ini adalah pengembangan masyarakat dalam memanfaatkan teknologi dan internet marketing sosial yang dampak positifnya bagi para santri maupun tenaga pengajar para rumah tahfids dan tahsin Al-Hikam untuk mampu membuka wirausaha.  Metode yang akan dipakai dalam pencapaian tujuan yaitu dengan berbagai metode seperti ceramah, diskusi dan tanya jawab, serta pendampingan bagi masyarakat secara rutin. Program ini mempunyai mempunyaihasil dan tujuan jangka panjang berdasarkan beberapa bentuk pengabdian yakni mewujudkan sebuah usaha dan kemampuan untuk berdagang secara online untuk perbekalan di masa yang akan datang.

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

scholarly journals THE STRUCTURE OF AN INTEGRATED INTERNET MARKETING COMPLEX, BASED ON THE MARKETING-MIX CONCEPT

2020 ◽  
Vol 19 (3) ◽  
pp. 117-126
Author(s):  
Olena Vynogradova ◽  
Nina Drokina
Keyword(s):  
Customer Service ◽  
Internet Marketing ◽  
Marketing Mix ◽  
Digital Marketing ◽  
Service Community ◽  
Marketing Models ◽  
Pros And Cons ◽  
Internet Environment ◽  
Main Components ◽  
Definition Of

This research describes the main approaches of digital marketing models based on the marketing mix concept. It outlines the main components of various models, such as: “5W” Internet marketing complex of Mosley-Matchett; “8Р” e-marketing mix of researchers at the National Taiwan University (Chen); “6С” set of elements for an effective website by Chaffey, Mayer, Johnston, Ellis-Chadwick; “4S” web marketing complex of Constantinides; “4Ps+P2C2S3” digital marketing complex (e-marketing mix) created by Kalyanam and McIntyre; “3С+І” digital marketing mix of Pastore and Vernuccio; “SIVA” client-oriented information model of Dev and Schultz; “2P+2C+3S” digital marketing complex presented by Otlakan. The study presents a comparative analysis of the characteristics of these models, and the pros and cons for using each them as part of an integrated Internet marketing strategy. The study also creates a structure of Integrated Internet marketing tools based on the marketing mix concept which includes two blocks of components: key elements found in the traditional “4P” model and adapted to the Internet environment, and the elements “2Р2С2S2”: Personalization & Privacy, Personnel & People, Customer Service, Community, Synergy & Scope. The authors formulate a definition of Internet marketing and Integrated Internet marketing, based on the built structure of integrated Internet marketing of Kalyanam and McIntyre.

Research on the Digital Marketing Theory Based on Web Technology

2013 ◽  
Vol 380-384 ◽  
pp. 2087-2090 ◽  
Author(s):  
Guang Chen
Keyword(s):  
New Media ◽  
Economic Condition ◽  
Online Advertising ◽  
Profit Maximization ◽  
Internet Marketing ◽  
Digital Marketing ◽  
Contact Network ◽  
Marketing Theory ◽  
Investment Theory ◽  
The Web

The emergence of Web 2.0 concept means that new media development of Internet has entered a new stage. With the continue update of network technology, there are more and more people contact network. With the improvement of economic condition, there are more and more people contact network. The dependence on network is growing. The network hides huge market. Through network research and mathematical statistics, this paper finds that the expected invest of online advertising of U.S. in 2013 is up to 82%. So for the web digital marketing theory there is great significance. This paper establishes the marketing profit maximization model based on profit and Internet marketing investment theory of the web. It also introduces a simple case of marketing advertising through the form of web programming. It also concludes the influence of web network on different consumer groups in the market by case analysis.

scholarly journals Social media marketing of pharmacies across the Republic of North Macedonia

2021 ◽  
Vol 66 (2) ◽  
pp. 87-93
Author(s):  
Goran Pop-Nikolov ◽  
Aleksandra Kapedanovska Nestorovska ◽  
Zorica Naumovska ◽  
Ljubica Suturkova ◽  
Zoran Sterjev
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Analysis Data ◽  
Relevant Information ◽  
Internet Marketing ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Keywords Internet ◽  
Marketing Tool ◽  
The Republic

Internet marketing or digital marketing, is the fastest growing type of promotion for brands and companies to connect with potential customers. There are as many specializations within digital marketing as there are ways of interacting using digital media. This study evaluates and describes the usage of social media marketing as most common type of digital marketing used for self-promotion of the pharmacy sector in the Republic of North Macedonia. Social media marketing is raising brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook and Instagram. For the purpose of the analysis, data from social network profiles Facebook and Instagram and from the websites of the 1000 pharmacies is used. This data includes: profile content, frequency of posts of health related articles and products, presence of relevant information and links to sites from which the content is shared, frequency of posting offers and sales at the pharmacy. The conducted research shows that the use of Internet as a digital marketing tool in Republic of North Macedonia is not sufficiently developed, especially when websites are used as a marketing tool for promotion of the pharmacy business and their services. The results show that Facebook as social media is used most frequently for posting health advices, promotion of new products and answering customer’s questions. Promotion of the professional pharmaceutical services is lower than the promotion of products. This leads to insufficient data for the implementation of the principles of evidence-based medicine in daily practice. Keywords: Internet marketing, digital marketing, social media marketing, promotion, pharmacies, Facebook, Instagram, website

scholarly journals Pembekalan tentang Digital Marketing Strategy bagi Pengurus dan Anggota Dekopinda Jakarta Utara

2021 ◽  
Vol 3 (1) ◽  
pp. 38
Author(s):  
Tony Sitinjak ◽  
Budi Berlinton Sitorus ◽  
Martha Ayerza Esra ◽  
Elis Sondang Dasawaty ◽  
Farida Komalasari
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Internet Marketing ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Business People ◽  
Business Opportunities ◽  
Service Activity

Currently mastery of digital marketing has become a must for business people. However, there are<br />still many parties who have not mastered it. In order to provide briefing and enrichment on digital<br />marketing strategy, this community service activity (PKM) was carried out in collaboration with<br />Dekopinda - North Jakarta. Starting with the formulation of the problem, followed by the formulation of<br />the material and the determination of the form of activity, this PKM was carried out on June 26, 2021<br />using an online platform, because it took place in the midst of the Covid-19 Pandemic and the<br />implementation of the PPKM Mikro in DKI Jakarta. This activity was attended by 35 participants who<br />are the Managements and Members of Dekopinda – North Jakarta. The material presented includes<br />the understanding of digital marketing, digital marketing channels, internet marketing and its main<br />channels, how to start digital marketing, strategies for choosing social media as a promotional tool,<br />and how to choose a marketplace for beginners. After participating in this activity, participants felt<br />great benefits and suggested similar activities with different topics. The proposed topics are<br />leadership and identification of business opportunities during a pandemic.

scholarly journals Contextual advertising is an effective tool of digital marketing

2020 ◽  
Vol 4 (2) ◽  
pp. 410-418
Author(s):  
Yu. М. Nosenko ◽  
L. V. Lukyanchuk ◽  
L. M. Sinelnik
Keyword(s):  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
Exact Matching ◽  
Advertising Campaign ◽  
Internet Users ◽  
Contextual Advertising ◽  
The Subject ◽  
Marketing Tool ◽  
A Chain

The concept of contextual advertising, its strengths, main types are defined. Types of advertising campaigns are defined. Highlighted the basic settings in Google Ads, in particular the rules of keyword selection. The effectiveness of using contextual advertising as an Internet marketing tool has been established, given that it: acts selectively and is displayed to visitors of the website whose sphere of interests potentially coincides / intersects with the subject of the advertised product or service; meets the requirements of the target audience, which increases the likelihood of its response to advertising and makes it more attractive than other types of advertising; helps to improve the company's image, disseminate information about products and sell goods over the Internet; is an effective element of digital marketing, which with a high-quality setting can increase company revenues. Contextual advertising has prospects, given: - increasing the number of Internet users and the time of its use by each user; - its regional orientation, which allows you to weed out a lot of non-target customers; - focus on a specific target audience by interests; - ofline advertising is becoming more expensive; - contextual advertising tools are improving, more services are appearing for a deeper analysis of statistics. When setting up contextual advertising, the following are important: choosing the type of advertising campaign (image, product, trade), searching for keywords and choosing the type of correspondence (general matching, broad match modifier, phrase matching, exact matching). Effective contextual advertising is a chain of "request -> keyword -> advertisement -> landing page of the site-> purchase of goods". Keywords: digital marketing, search engine, contextual advertising, advertising campaign, demand, keywords.

DEVELOPMENT OF INTERNET MARKETING AND ITS ROLE IN PROMOTING REGIONAL TOURISM

2020 ◽  
Vol 0 (4) ◽  
pp. 112-117
Author(s):  
S.A. KIRILLOVA ◽  
Keyword(s):  
Internet Marketing ◽  
Digital Marketing ◽  
Global Trends ◽  
Russian Economy ◽  
Regional Tourism ◽  
Digital Development ◽  
Major Factors ◽  
Analogue To Digital ◽  
Further Development

Internal tourism has tremendous potential for becoming one of the leading non-resource sectors in the Russian economy enabling its further development. The implementation of this potential will be largely supported by its promotion using Internet marketing technologies, as this is one of the major factors to maintain the demand for internal tourism not only during the period of closed borders, but also over the long term. The paper substantiates objective feasibility for the transition from 'analogue' to digital marketing, as evidenced by global trends in the digital development pointing out to the fact that digital technologies, mobile devices and social networks have become an indispensable part of people’s everyday life throughout the entire world. The conclusion is made about the necessity of performing prompt recordings of the trends formed in the sphere of Internet marketing in order to provide effective promotion of regional tourism.

scholarly journals IMPLEMENTASI CYBER MARKETING DALAM MENDUKUNG PENDAFTARAN ONLINE MAHASISWA BARU PADA PERGURUAN TINGGI (STUDI KASUS : UNIVERSITAS RAHARJA)

2021 ◽  
Vol 2 (1) ◽  
pp. 75-85
Author(s):  
Sudaryono Sudaryono ◽  
Karunia Suci Lestari ◽  
Yunita Wulansari
Keyword(s):  
Internet Marketing ◽  
Digital Marketing ◽  
Class Diagram ◽  
Use Case ◽  
Activity Diagram ◽  
Cyber Marketing ◽  
Use Case Diagram

Peranan digital dalam dunia pemasaran sangatlah penting dalam strategi pencapaian target mendapatkan konsumen baru. Sehingga tak heran banyak perguruan tinggi yang beralih ke digital marketing dalam strategi pemasaran untuk mendapatkan calon mahasiswa baru, sehingga Universitas Raharja perlu mengikuti trend pemasaran saat ini menggunakan digital marketing seperti website Penerimaan Mahasiswa Baru dalam menyampaikan informasi dan melakukan promosi kampus untuk mendukung pendaftaran online mahasiswa baru. Cyber Marketing/ Internet Marketing menjadi sangat diperlukan dalam segmen e-commerce, cyber marketing merupakan arah teknik untuk menarik konsumen potensial untuk membeli produk/jasa yang ditawarkan melalui website, email atau sosial media. Internet marketing adalah segala upaya dilakukan untuk melakukan pemasaran suatu produk atau jasa melalui atau menggunakan media elektronik dan internet. Sehingga dengan adanya website pmb.raharja.ac.id ini calon mahasiswa baru tidak perlu datang langsung ke kampus untuk melakukan pendaftaran calon mahasiswa baru. Manfaat dari penelitian ini memudahkan para calon mahasiswa baru yang tidak mempunyai waktu atau jarak tempuh yang jauh untuk menjangkau kampus untuk melakukan registrasi mahasiswa. Metode yang digunakan dalam penelitian ini adalah pengumpulan data, analisis data menggunakan metode analisis PIECES, metode pengembangan sistem menggunakan SDLC, metode studi pustaka, serta metode perancangan menggunakan UML meliputi use case diagram, class diagram dan activity diagram. Melalui website ini, diharapkan pendaftaran online mahasiswa baru dapat meningkatkan calon Pribadi Raharja di Universitas Raharja

scholarly journals Digital Marketing Tools in the Conditions of Transformation of Communications of the Modern Organization

2020 ◽  
Author(s):  
Viktoria Bilyk ◽  
Oleksandr Serhiienko ◽  
Inga Krupenna
Keyword(s):  
Internet Marketing ◽  
Digital Marketing ◽  
Digital Environment ◽  
Fashion Industry ◽  
Highly Qualified ◽  
Modern Enterprise ◽  
Qualified Personnel ◽  
Individual Knowledge ◽  
Online Format

The article is dedicated to ivestigation of peculiarities of use of digital marketing in modern enterprise activity. The author gives grounding of interrelation of notions of digital marketing and Internet marketing, specifies categorial apparatus of investigation. Main advantages of Internet marketing and its instruments appealing for marketing specialists are distinguished. The article accentuates that the prerequisite for effective enterprise promotion and its goods in digital environment is qualitative marketing investigation. It regards modern marketing instruments that an organization uses in digital environment. It draws the examples of using the instruments of digital marketing by leading stakeholders of fashion market which is now actively “migrating” to online format and invests significant funds to Internet marketing and digital marketing. It is pointed out that the important result of implementation of instruments and technologies of Internet marketing is raise of company’s marketing competency which is distinguished as a sum of competencies of all company’s workers in the sphere of marketing, individual knowledge and skills of marketing specialists that are revealed in the process of interaction with customers, partners, stakeholders, team, competitors. On the example of fashion industry it regards the tendencies of development of digital marketing technologies that should be taken into account by market stakeholders in the nearest perspective: good quality content; personalization for formation of unforgettable customer experience; video advertisement that takes into account various demands, various aims, various methods (duration, form, content) and professional approach; intellectualization of choosing the advertisement plots; active use of chat-bots, professional use of marketing technologies (mar-tech), among them – Internet of Things (IoT), virtual reality (VR), added reality (AR), personalization, visualization, face recognition etc. The conclusion is made that Internet marketing and digital marketing suggest technologies and instruments that need serious investment and highly qualified personnel; but at the same time they allow optimization of marketing and advertisement budgets, provide long-term partnership relations with available customers and quick win of new target audience.

scholarly journals The digital tools usage in the organization of resource support for small business activity

2021 ◽  
pp. 30-32
Author(s):  
Nataliia MASHOSHYNA ◽  
Viacheslav PURIKHOV ◽  
Oksana KOVALYK
Keyword(s):  
Small Business ◽  
Information And Communication Technologies ◽  
Small Businesses ◽  
Internet Marketing ◽  
Digital Marketing ◽  
Digital Information ◽  
Digital Environment ◽  
Product Positioning ◽  
Marketing Environment ◽  
Marketing Activities

The paper is devoted to the problems of using digital (digital) marketing tools by small businesses. The essence of digital marketing is clarified, its differences from Internet marketing are analyzed. The tasks of marketing activities of small enterprises in the digital environment are determined. The features of the use of individual digital marketing tools are considered: search engine optimization (SEO), contextual advertising, media context advertising, email marketing, social media marketing (SMM). In addition, the paper examines the main trends in the development of digital marketing in Ukraine and abroad, draws conclusions about the prospects for using various digital technologies in small businesses in the coming years. One of the main tasks of digital marketing is to connect offline audiences to the company's online channels. For example, advertising messages in an offline environment can lead potential customers to the company's website or its page on the social network. Each small business selects communication channels based on the specifics of their own business, available resources and the characteristics of the target audience. For some companies it will be acceptable to use only online tools, for others this direction will be ineffective or unprofitable. Therefore, an important component of the process of developing and implementing digital marketing policy is testing different channels of communication with the consumer. In today's rapidly transforming digital marketing environment, the regular introduction of new information and communication technologies and methods of working with mobile and Internet content to succeed in a highly competitive market, small businesses are no longer enough to use Internet marketing tools. These tools need to be integrated with offline promotion channels and develop comprehensive marketing solutions based on the characteristics and needs of a particular business. These decisions should cover all areas of marketing activities: from market research and product positioning to advertising. Entrepreneurs need to take into account changes in the psychology of consumers of digital information and adjust their marketing campaigns in accordance with the most current trends in the digital environment.

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