scholarly journals COMPETITIVE STRENGTHENING THROUGH TRAINING IN DEVELOPMENT OF FINANCIAL ADMINISTRATION AND MARKETING FOR MICRO ENTREPRENEURS IN SIDOARJO REGENCY

2021 ◽  
Vol 2 (2) ◽  
pp. 46
Author(s):  
Novyandri Taufik Bahtera ◽  
Hanifiyah Yuliatul Hijriah ◽  
Himmatul Kholidah
Keyword(s):  
Community Organizations ◽  
Online Marketing ◽  
Added Value ◽  
Digital Marketing ◽  
Business Tax ◽  
Business Competitiveness ◽  
Financial Administration ◽  
Marketing Methods ◽  
And Training ◽  
Active Training

Background: Strengthening of economic added value in overcoming the problem of poverty in Sidoarjo Regency through the participation of community organizations, one of which is the Muhammadiyah organization through fostering micro-businesses. But apparently there are still problems faced by most members of micro entrepreneurs who are incorporated in the form of inadequate abilities from the aspect of insight and skills. Purpose: This activity aims to increase the capacity of these micro entrepreneurs through a training in the field of financial administration records and product marketing Methods: The method used contains active training, discussion, and practice by organizing workshops and training in financial administration and tax development, and also implementation of practicing online marketing development training with the latest technology such as the use of e-commerce. Results: Micro entrepreneurs have gained insights and abilities in managing business financial administration, taxation for micro entrepreneurs and digital marketing. Conclusion: Partners can improve business competitiveness through increased skills related to the preparation of financial administration, micro business tax literacy and increased marketing through digital marketing.

scholarly journals Penggunaan Pemasaran Digital (Digital Marketing) Sebagai Pendukung Pengembangan Usaha Pada Kelompok Pengrajin Anoa Art

2020 ◽  
Vol 2 (2) ◽  
pp. 345-352
Author(s):  
Patta Hindi Asis ◽  
Marjani Marjani ◽  
Andi Awaluddin Ma’ruf
Keyword(s):  
Economic Value ◽  
Participatory Approach ◽  
Online Marketing ◽  
Digital Marketing ◽  
Target Market ◽  
The Government ◽  
Multi Stakeholder ◽  
Marketing Methods ◽  
The Village

The purpose of this PKM is to overcome the problems of partners by implementing digital marketing and fostering innovation in economic value products so that their craft products can reach a broad target market. Through a participatory approach, the implementation of activities in the group of craftsmen together collaborate to find solutions using digital marketing methods of craft products. Collaboration uses multi-stakeholder campuses, partner groups, professionals, and the government in formulating and finding solutions to the problems of craftsmen groups in the village of Pangan Jaya. As a result, using online marketing through the website, whatsapp messaging applications, facebook and Instagram products sold significantly increased and marketing of craft products has reached a wider market.

scholarly journals PKM Kelompok Kerajinan Pengolahan Sampah Plastik Di Kecamatan Kota Tengah Kota Gorontalo

2020 ◽  
Vol 4 (2) ◽  
pp. 79
Author(s):  
Syamsul Syamsul ◽  
Syaiful Pakaya ◽  
Moh. Muhrim
Keyword(s):  
Plastic Waste ◽  
Online Marketing ◽  
Raw Material ◽  
Added Value ◽  
Organizational Training ◽  
Financial Reports ◽  
Process Waste ◽  
Group Members ◽  
The Given ◽  
And Training

The plastic waste processing handicraft group is a group consisting of housewives who process waste or plastic waste into a handicraft product that has economic added value for group members. During its formation the group only produced handicraft products from used plastic bottles such as flower pots and wall hangings. The problems experienced by this group start from the production process, business management, and marketing. The results of the implementation through the community partnership program (CPM) the companion team provided solutions related to problems faced by partners, namely providing materials and training partners who have started using plastic plastic waste bags as handicraft products in the form of handbags, flower garlands, and flower fitting, as well as the availability of partners raw material providers that support production. Providing material as well as how to make financial reports, the result is that partners already have production and sales records, and know turnover. Partners are also given organizational training, as a result group members have already done work based on the given job. Providing material and training on how to market products, the result is that partners already have online marketing media in the form of Facebook and Instagram fanpages. Marketing partner networking, where partners already have product marketing partners, namely in stalls and stalls in the market.

scholarly journals PENINGKATAN DAYA SAING USAHA OLAHAN PANGAN (PEYEK KACANG DAN EMPING MELINJO)

2021 ◽  
Vol 4 (1) ◽  
pp. 199
Author(s):  
Rita Kusumawati ◽  
Taufik Akhbar ◽  
Alien Akmalia
Keyword(s):  
Cash Flow ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Business Partners ◽  
The People ◽  
Business Competitiveness ◽  
Financial Administration ◽  
The Village ◽  
The City

This programe aims to help partners to be more independent and improve their business competitiveness. Business partners in this program are Peyek Bu Dalidjo and melinjo chips "Sari Melinjo" where located in Kamijoro. Kamijoro is located in Sendangsari Village, Pajangan sub-district, Bantul Regency, Yogyakarta. This hamlet is located ± 15 Km to the southwest of the city of Yogyakarta which is exactly 8 km west of the city of Bantul. The village of Kamijoro is located in the heart of the capital of the Pajangan sub-district. The livelihoods of the people of Kamijoro are quite diverse, not a few among the inhabitants of this hamlet who make a living as entrepreneurs, including both partners in this program.Problems faced by the two partners include: 1) limited marketing aspects; 2) An improper business nameplate; 3) unfavorable business financial administration. The results of this program are: 1) Peyek bu Dalidjo and melinjo chips “Sari Melinjo” have an attractive label design and packaging; 2) Both partners expand marketing strategies through online marketing media and offline media; 3) both partners have a proper business name board; 4) partners understand and are able to make business cash flow records  

scholarly journals Diversifikasi Produk Olahan Pangan Hasil Aplikasi Vertikultur Tanaman Sayuran di Kelurahan Tengah, Kramat Jati, Jakarta Timur

2019 ◽  
Vol 5 (3) ◽  
pp. 216-225
Author(s):  
Julfi Restu Amelia ◽  
Ira Mulyawati ◽  
Lisa Ratnasari
Keyword(s):  
Household Income ◽  
Raw Materials ◽  
Food Products ◽  
Appropriate Technology ◽  
Target Audience ◽  
Online Marketing ◽  
Added Value ◽  
Processed Food ◽  
The People ◽  
And Training

Utilization of garden area at this time is still not optimal, and the development of various innovations related to the garden area is also limited. This fact related with the garden that owned by the people in general is very narrow. Verticulture is one of technique that can be used for narrow land in urban farming. The target audience of the activity is the partners and the community of Kelurahan Tengah, East Jakarta. The problems that exist are decreasing in interest and participation of target audience in carrying out reforestation activities due to limited land, and in the development of processed food products that is related with the difficulty of raw materials and the limitations of product marketing. The aim of the activity is to increase the participation of target audiences through assistance in optimizing reforestation activities, processing food products and developing market systems through online marketing. The method used in the activity are approach, socialization, and training, such as training on greening technology packages (verticulture techniques); food processing training: drinks from spinach, carrot and pineapple (Batelnas), drinks from okra, honey and ginger (The Kraduu), dodol from ginger and sesame (Dojawi), and dodol from ginger and carrot (Dojawo); and digital marketing technique training. The results showed that activity through appropriate technology transfer and assistance to the target audience is able to increase interest and participation and better care for the environment as well as business opportunities from such activities. The products resulted from this activity are new innovation products so that they have economic added value, and if it continuously done, it will increase household income of the target audience.

scholarly journals Digital marketing scenario in India

2020 ◽  
Vol 34 (03) ◽  
Author(s):  
Vijay Kumar ◽  
Veer Sain ◽  
D. P. Singh
Keyword(s):  
Electronic Device ◽  
Internet Marketing ◽  
Virtual Space ◽  
Online Marketing ◽  
Historical Background ◽  
Digital Marketing ◽  
Use Of Technology ◽  
Marketing Methods ◽  
Business To Business ◽  
Business Sectors

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. The use of electronic media by the marketers to promote their products or services into the market. The main aim of digital marketing is to attract consumers with various brands through use of technology on internet. Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term digital marketing has grown in popularity over time, particularly in certain countries. Digital Marketing has become more famous after involvement of latest technologies in businesses. It has completely changed the old marketing methods and compelled marketers to stay connected with their buyers or customers via internet for selling their products and services. There has been an immense growth in the digital marketing India. It is spread across all the business sectors starting from shopping, online transaction, bank payments, e-commerce, online tracking etc. The means of communication has become very easy and fast. In a country like India, the economy is huge and increasing rapidly. The usage of the digital platform is also increasing similarly. In the year 1996, the business to business marketing was established in India. The spending for digital marketing in the year 2013 was $0.57 Billion. This figure is expected to increase up to $2.17 Billion in the year 2019. The paper starts with reviewing historical background to utilization of online marketing; different kinds of internet marketing, then, will be shed light upon the digital marketing importance, scopes in future, opportunities and challenges, such as problems of security, privacy, etc, emerged in the field of marketing from implementation of virtual space produces.

scholarly journals INISIASI PEMASARAN DARING DI KELOMPOK USAHA MELUR DI DESA SAMBIREJO, KECAMATAN PERCUT SEI TUAN

2017 ◽  
Vol 23 (1) ◽  
pp. 233
Author(s):  
Khairunnisa Harahap ◽  
Izwar Lubis ◽  
Tri Effiyanti
Keyword(s):  
Information Technology ◽  
Cost Analysis ◽  
Marketing Strategy ◽  
Community Service ◽  
Financial Reporting ◽  
Online Marketing ◽  
Service Activity ◽  
Cash Cost ◽  
Financial Administration ◽  
And Training

                                                         AbstrakKelompok Usaha Melur yang merupakan Mitra kegiatan pengabdian ini memiliki beberapa permasalahan tata kelola manajerial, yaitu: 1) Belum terorganisasinya pembukuan dengan baik. 2) pemasaran produk masih sangat sederhana dan belum memanfaatkan teknologi informasi. 3) Kurangnya alat mesin jahit untuk menambah produksi. Tujuan kegiatan pengabdian masyarakat ini adalah untuk meningkatkan kapasitas manajerial dan pemasaran pada Kelompok Usaha Melur di Desa Sambirejo, Percut Sei Tuan. Tujuan tersebut dicapai melalui pendampingan kepada Kelompok Usaha Melur di bidang pembukuan/pengelolaan keuangan dan strategi marketing berbasis internet. Kelompok Usaha rumah tangga ini bergerak dalam bidang pembuatan keset kaki. Bahan baku produk tersebut menggunakan limbah kain/produksi penjahit lain. Pembuatan keset kaki ini juga memberdayakan ibu-ibu rumah tangga di daerah sekitar yang ingin menambah pengetahuan jahit menjahit dan pada gilirannya menambah penghasilan ibu-ibu anggota kelompok usaha tersebut. Pelatihan pembukuan dilakukan dengan memberikan pemahaman dan pendampingan terkait pencatatan kas masuk dan keluar, penghitungan harga pokok produksi dan pembuatan laporan keuangan. Selanjutnya, pendampingan pemasaran berbasis internet dilakukan dengan memberikan wawasan untuk memaksimalkan teknologi yang ada untuk memasarkan produk mereka. Metode yang dipakai dalam pengabdian ini adalah dengan menggunakan penyuluhan dan pendampingan hingga kelompok usaha melur memiliki pembukuan yang rapih dan memiliki toko online di media sosial. Kata kunci: Pendampingan, Pengelolaan Keuangan, Pemasaran Online, UKM Melur.                                                          Abstract “Melur Entrepreneur Community” have several gavernance problem, such as: 1) the absence of bookkeeping systems. 2) traditional marketing strategy, and 3) ineffectiveness of production. This community service activity conducted in Melur Entrepreneur Community aims to overcome the problems as mentioned. That purpose was achieved through training and guiding the member of Melur Entrepreneur Community in bookeeping dan marketing strategy based on Information Technology. Melur Entrepreneur Community are focus in making doormats from the waste of tailor production. They also empowering woman of households who want to gain a knowledge of sewing and in turn would increase their income. Bookkeeping training is done by providing insight and assistance related to the recording of incoming and outgoing cash, cost analysis of production and financial reporting. Furthermore, knowledge of internet based marketing is delivered by providing insight to maximize existing technology to marketing their products. The method which used in this activity is counseling and training to achieve the outcome, that is the availability of bookkeeping and online store on social media.Keywords: training/guiding, financial administration, online marketing, SMEs.

Professional Development In Kosovo – Research Of Training Programs And Tests

2021 ◽  
Author(s):  
Bekim Samadraxha ◽  
Veton Alihajdari ◽  
Besim Mustafa ◽  
Ramë Likaj
Keyword(s):  
Professional Development ◽  
Workforce Development ◽  
Teaching And Learning ◽  
Training Programs ◽  
Continuing Professional Development ◽  
Added Value ◽  
Factors Affecting ◽  
Career Structure ◽  
Teacher Professional ◽  
And Training

Vocational Education Teachers are one of the main important assets for workforce development. This study of the workforce of VET teachers in selected partner countries has two main goals. The aim of this research is to evaluate the level of teacher’s development and training programs and test as well, to inform national policymakers about the situation and the needs of the VET teachers and, secondly, to help monitoring the implementation and the change of the teacher professional development. The methodology to be used is based on qualitative research methods, including interviews und surveys. A major focus of the survey is to enable policy makers to understand what is required to bring along improvements in the Continuing Professional Development (CPD) quality, effectiveness and responsiveness, as well as factors affecting teacher effectiveness in general, such as their motivation and career structure. Professional development for teachers and trainers is widely recognized as a vital tool for the educational reform (Bicaj, 2013). Research shows that the professional development can enduring improve the quality of teaching and learning, enhancing the effectiveness of education and training and providing added value to students, teachers and employers. There is no doubt about the importance of the Continuing Professional Development of VET teachers. Kosovo has for many years developed extensive policies to address this issue, and currently these policies are being implemented.

scholarly journals Social media marketing and business competitiveness: evidence from South African tourism SMMEs

2017 ◽  
Vol 15 (2) ◽  
pp. 411-423 ◽  
Author(s):  
Patient Rambe
Keyword(s):  
Social Media ◽  
South African ◽  
Tourism Industry ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Competitive Strategies ◽  
Media Technologies ◽  
Business Competitiveness ◽  
Medium Enterprises ◽  
The Impact

The increasing prominence of social media marketing in advancing the global reach and visibility of products and services is ideal for the South African tourism industry, which depends on local and international visitors for leveraging its business activities and competitiveness. However, what remains under-explored in tourism literature is the depth of integration of social media marketing into the competitive strategies of emerging tourism small, micro and medium enterprises (SMMEs). To address this grey area, this study explored the extent to which tourism SMMEs utilize social media technologies (SMTs) to extend their market share and the implications thereof for the competitiveness of their business operations. Drawing on a quantitative approach, a survey was conducted on 234 tourism SMMEs’ owner/managers in the Free State province of South Africa to establish the impact of social media marketing on the competitiveness of their businesses. Evidence suggests that tourism SMMEs employed social media marketing predominantly for online marketing of their products/services, promoting their products/services, attracting existing customers, and sometimes, for integrating it into their marketing strategies. Results of correlation analysis revealed that social media marketing is positively and significantly related to the competitiveness of tourism SMMEs. The recommendations for leveraging the integration of social media marketing into the competitive strategy of the small business are provided.

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