scholarly journals Strategic Management Of Public Relations In Islamic Education Institutions To Build Public Image And Increase Public Interest

2021 ◽  
Vol 5 (2) ◽  
pp. 112-120
Author(s):  
Sangga Cumbuan Kejora

This study aims to reveal the strategic management of public relations to build an image and increase public interest in An-Nur II Islamic Boarding School of Bululawang, Malang, with sub-focus covering: (1) concept of analysis and planning, (2) implementation process, and (3) evaluation process by PR management of An-Nur II Islamic Boarding School Bululawang, Malang. This study used a qualitative approach with a case study design. Data collection was done through in-depth interview techniques, participatory observation, and documentation. Data analysis techniques included data reduction, data presentation, and concluding. The validity of the findings carried out by extension of participation, source of triangulation techniques, theories, and methods, and perseverance of the observer. The research informants were boarding school caregivers, the person in charge of public relations, public relations of formal and non-formal educational institutions, work units / executive committee of public relations program, santri (students), parents, surrounding communities, and all relevant stakeholders. The results showed the facts obtained as evidence that An-Nur II Islamic Boarding School Bululawang Malang succeeded in building image and increasing public interest through strategic management of public relations, namely: 1) Award of The Best Islamic Boarding School, 2) Increasing new students interest every year, 3) Social empowerment and improvement of the community economy programs.

2020 ◽  
Vol 6 (1) ◽  
pp. 34-43
Author(s):  
Fitri Purwaningtias ◽  
Usman Ependi

Website saat ini telah digunakan diberbagai jenis instansi termasuk instansi pendidikan seperti Pondok Pesantren Qodratullah. Saat ini website Pondok Pesantren Qodratullah menjadi tulang punggung dalam penyebaran informasi terkain pondok pesantren kepada wali santri, alumni, calon santri dan masyarakat luas. Mengingat pentingnya website bagi Pondok Pesantren Qodratullah maka perlu untuk dilakukan evaluasi apakah informasi yang diberikan dan website yang ada telah memiliki nilai kebergunaan bagi pengguna atau tidak. Untuk itu di dalam penelitian ini dilakukan evaluasi untuk melihat perspektif pengguna terhadap website. Prose evaluasi dilakukan dengan system usability scale dengan sepuluh instrumen sebagai pernyataan evaluasi. Hasil evaluasi menunjukkan bahwa website Pondok Pesantren Qodratullah mendapatkan nilai akhir 88. Nilai 88 berarti website Pondok Pesantren Qodratullah mendapatkan adjective rating yang excellence, grade scale tergolong kelompok B dan tingkat acceptability termasuk acceptable. The website is currently used in various types of institutions including educational institutions such as Qodratullah Islamic Boarding School. Currently the Qodratullah Islamic Boarding School website is the backbone in the dissemination of information about Islamic boarding schools to the guardians of students, alumni, prospective students and the wider community. Considering the importance of the website for the Qodratullah Islamic Boarding School, it is necessary to evaluate whether the information provided, and the existing website have a useful value for the user or not. For this reason, in this study an evaluation was conducted to see the user's perspective on the website. The evaluation process is carried out with a system usability scale with ten instruments as evaluation statements. Evaluation results show that the Qodratullah Islamic Boarding School website gets a final score of 88. A value of 88 means that the Qodratullah Islamic Boarding School website gets an adjective rating that excellence, grade scale belongs to group B and the level of acceptability is acceptable


2019 ◽  
Author(s):  
Rahma Juita

Student administration is a process carried out by several people in an organization to achieve a certain goal, therefore student administration is a field that is highly related to the organization, and it can also be said that student administration is an attempt to achieve an objective effectively and controlled by utilizing what is available. The purpose of the administration of students is to regulate the activities of students that support the learning and teaching process in schools to run regularly, structured, effective and efficient, so that the desired goals are achieved. Students are a very important part in the learning and teaching process in schools, the administration of education is built to benefit students and schools. Therefore, it is very important for schools to get the attention of educational institutions, in order to achieve the goal of a nation-based comprehensive education. The role of the teacher in student administration is as a selection committee for new student admissions, plays a role in facilitating students to adapt to the school environment, recording and controlling student attendance, conducting competency tests, creating an atmosphere that creates motivation and carrying out career guidance and tracking graduates. In the research of this article, the material is taken from books, journals and other sources related to the administration of students. Student Administration is an activity that takes care of the part of students and provides services to new students who want to register until the student has graduated from the school. The implementation process of student administration there are 3, namely: student administration activities at the beginning of the school year, student administration activities during the school year, and student administration at the end of the school year. The Student Administration Instrument contains the recording of students' personal data at school.


Author(s):  
Rizka Birthdayani Rodliata Rosida ◽  
Aulia Wahyu Hanifah ◽  
Faaula Dzurriyatul Adzkiya ◽  
M. Ainul Yaqin

Islamic boarding school is one of the educational institutions in Indonesia as a means of learning Islam. Every Islamic boarding school in Indonesia has a different growth. The growth in the needs of Islamic boarding schools is strongly influenced by the number of new students enrolling, so it is necessary to plan and analyze the growth of the needs of Islamic boarding schools as a determinant of planning for further handling. This study aims to determine the growth of existing facilities in the boarding school in the specified operational standards. The stages of this research are knowing the history of Islamic boarding schools to determine the initial formation until they become qualified boarding schools, then we can draw a chart using Graphs to see the growing needs of each period. In the calculation, the AHP (Analytical Hierarchy Process) method also has a role to analyze the value generated from the Graph calculation as a benchmark for each growth period, so as to produce growth charts of the needs of Islamic boarding schools in each period. From this research, it can be used to actualize further business architecture.


Author(s):  
Khuma Ida

Multicultural education has an important role in shaping the character of students to respect others and to foster a social spirit. Madrasas and Islamic boarding schools are Islamic educational institutions that have a major influence in shaping the character of students. This study aims to determine the differences in the implementation of multicultural education in MAN 3 Sleman and the Nurul Ummah Kotagede Islamic boarding school in Yogyakarta.The research method used is a comparative qualitative method, namely research that compares two or more entities. This study focuses on the similarities and differences between these two schools by comparing them with the same variables. Multicultural values include: diversity, humanity, pluralism, democracy, curriculum, culture, public relations, and comfort. From the results of the study it can be seen that in implementing multicultural education in both institutions, there are similar methods in its implementation.[Pendidikan multikultural mempunyai peran penting dalam membentuk karakter siswa untuk menghargai sesama serta untuk menumbuhkan jiwa sosial terhadap peserta didik. Madrasah dan pondok pesantren merupakan lembaga pendidikan islam yang mempunyai pengaruh besar dlama membentuk karakter siswa. Penelitian ini bertujuan untuk mengetahui perbedaan implementasi pendidikan multikultural di MAN 3 Sleman dan pondok pesantren Nurul Ummah Kotagede Yogyakarta. Metode penelitian yang digunakan adalah metode kualitatif komparatif, yaitu penelitian yang membandingkan dua gejala atau lebih. Penelitian ini berfokus pada persamaan dan perbedaan antar unit dengan membandingkan variabel yang sama untuk sampel yang berbeda. Nilai-nilai multikultural antara lain: keragaman, humanis, pluralis, demokrasi, kurikulum, budaya, hubungan masyarakat dan kenyamanan. Dari hasil penelitian, dapat diketahui bahwa dalam pengimplementasian pendidikan multikultural di kedua lembaga tersebut terdapat metode yang sama dalam pengimplementasiannya.]


2021 ◽  
Vol 2 (2) ◽  
pp. 46-58
Author(s):  
Mika Julianti

The main objective of carrying out a public relations strategy management in an educational institution is that the school continues to be in demand by educated participants and experiences development and progress from year to year In conveying information, good communication is needed so that the information submitted can be received. In conveying information, public relations must have good strategic management and direction so that what is expected is carried out well Data collection techniques are carried out by observation, Interviews and documentation The results of this study indicate that: (1) Public Relations Strategy Management in Increasing Student Interest in MTs Pacet Surban Foundation includes planning, communicating, implementing and evaluating well and directed by the school to attract the attention of prospective new students. (2) One of the inhibiting factors for public relations in increasing the interest of prospective students to attend the MTs Pacet Surban Foundation includes ineffective time in the implementation of management as well as long distances so that strategic management is not optimal.


2020 ◽  
Vol 2 (1) ◽  
pp. 21-40
Author(s):  
Rimayanti Rimayanti ◽  
Ruhiyat Ruhiyat ◽  
Abdul Rasib

Tulisan ini menjelaskan tentang proses manajemen humas yang dilakukan oleh humas PT.Pindad (Persero) dalam rangka memelihara citra perusahaan memalui program penerimaan kunjungan industri. Penelitian yang dilakukan menggunakan paradigma konstruktivisme, metode kualitatif dan pendekatan studi kasus yang bertujuan untuk mengetahui proses pemeliharaan citra melalui kunjungan industri secara mendalam dan menyeluruh. Konsep yang digunakan adalah konsep four steps public relations dari Cutlip, Center and Broom, dengan menggunakan teknik pengumpulan data observasi partisipatori pasif, dan wawancara mendalam. Teknis analisis yang digunakan adalah reduksi data dan penyajian data. Hasil dari penelitian ini menunjukan bahwa manajemen yang dilakukan oleh Humas PT.Pindad (Persero) dalam mengelola program kunjungan industri memiliki pengaruh terhadap pemeliharaan citra yang dilakukan oleh perusahaan dan sesuai dengan konsep four steps public relations dari Cutlip, Center and Broom yakni proses perencanaan dengan menetapkan tujuan, melakukan operasionalisasi persuratan, menyiapkan tempat, membuat schedule dan rundown acara dan melakukan briefieng. Proses implementasi dengan melakukan pemaparan materi dan plant tour. Proses evaluasi beserta pencarian data dan fakta dengan mewawancarai pengunjung dan evaluasi tahunan perusahaan. This paper describes the public relations management process carried out by public relations of PT. Pindad (Persero) in order to maintain the company's image through the industrial visit acceptance program. The research was conducted using the constructivism paradigm, qualitative methods and case study approaches that aim to find out the image maintenance process through in-depth and comprehensive industrial visits. The concept used is the concept of four steps public relations from Cutlip, Center and Broom, using passive participatory observation data collection techniques, and in-depth interviews. The analysis technique used is data reduction and data presentation. The results of this study indicate that the management carried out by Public Relations PT.Pindad (Persero) in managing industrial visit programs has an influence on image maintenance carried out by the company and in accordance with the concept of four steps public relations from Cutlip, Center and Broom namely the planning process by setting purpose, operationalize correspondence, prepare a place, make a schedule and rundown of the event and do a briefieng. The implementation process is by presenting material and plant tour. The evaluation process along with data and fact searches by interviewing visitors and annual evaluations of the company.


2017 ◽  
Vol 6 (2) ◽  
pp. 331
Author(s):  
Imam Makruf

Leadership has an important role in the educational institutions. The increasing number of implementation models of integrative Islamic education institutions demand greater competence of the leaders in order to perform their duties effectively. The most complex integrative Islamic educational institution model is developed based on boarding school by integrating formal and nonformal education as well as cross ladder as developed by Al Mukmin Islamic Boarding School (PPIM) Ngruki and modern boarding schools in general. The result of this study shows that the effective leadership model of an integrative Islamic educational institution is a democratic-transformational model. This model needs the institutional leaders to have professional, personal, social, and spiritual competences. The integration of the educational institutions management should be done thoroughly starting from the integration of curriculum management, human resources, infrastructure, financing, public relations and marketing, and other aspects.


2017 ◽  
Vol 2 (1) ◽  
pp. 127-153
Author(s):  
Ahmad Khoiri

Management is one of the most important aspects of managing an institution / agency especially in educational institutions, so expect especially Islamic education institutions and boarding schools because it can not be separated when talking about Islamic education definitely a benchmark of all it is a boarding school education, history has proven that the embryo of formal education is education schools starting from the household, surau, mosques and public places, The new Islam began to grow rapidly after education was started in utakan even serve as doktrinisasi process. Inspirational relentless, berkaryapun always sure, Batsul masa'il, sorogan, mukhadloroh as the hallmark of learning as well as the evaluation process, so as to give birth to a reliable generations who are ready to solve all the problems that occur at this time. Thus the usefulness aspects of Islamic education outcomes can be felt from the ma-society down to the top, this is evidenced by the works of the scholars / clerics and students who continue to fortify themselves with berakhlakul karimah amidst the bustle of the current world developments.


2021 ◽  
Vol 9 (1) ◽  
pp. 59-80
Author(s):  
Moch. Sya'roni Hasan ◽  
Mufidah Ch. ◽  
Moh. Padil

Service-based learning (Service-learning) is learning based on serving. The purpose of service-learning is to direct santri practically. Thus it can create santri to be a responsible and caring person. Pondok Pesantren (Islamic Boarding School) Darussalam Sumbersari Kediri and Al Urwatul Wutsqo Jombang  are the Islamic educational institutions that have a practice-based learning orientation. These two Islamic boarding schools are the large ones in Jombang based on thoriqoh and the largest in Kediri, significantly Pare based on salaf.  This research aims to reveal the implication of service-learning towards santri’s social care building on Pondok Pesantren (Islamic Boarding School) Darussalam Sumbersari Kediri and Pondok Pesantren Al Urwatul Wutsqo Jombang. This research use a qualitative approach with a multisite study design. Data collection is carried out using in-depth interviews, participant observation, and documentation. Data analysis techniques include data collection, data condensation, data presentation, and concluding. Researchers check the validity of research’s finding by extension of participation, triangulation technique of sources, theories, methods, and persistence of observation. This research shows that service-learning impact on caring character building of santri is experiencing very positive changes. The research finding proves it. Santri who has participated in service-learning has experienced change mainly in terms of caring for others. This form of caring can be seen from several indicators, for example they have compassion when their friend is sick. Thus, they take care of that friend, the emergence a sense of brotherhood, protect their friends from bullying others, and they are more sensitive to what is going on around them, they help without having to ask, their respect for the teacher increase.


2019 ◽  
Author(s):  
Rahma Juita

Student administration is a process carried out by several people in an organization to achieve a certain goal, therefore student administration is a field that is highly related to the organization, and it can also be said that student administration is an attempt to achieve an objective effectively and controlled by utilizing what is available. The purpose of the administration of students is to regulate the activities of students that support the learning and teaching process in schools to run regularly, structured, effective and efficient, so that the desired goals are achieved. Students are a very important part in the learning and teaching process in schools, the administration of education is built to benefit students and schools. Therefore, it is very important for schools to get the attention of educational institutions, in order to achieve the goal of a nation-based comprehensive education. The role of the teacher in student administration is as a selection committee for new student admissions, plays a role in facilitating students to adapt to the school environment, recording and controlling student attendance, conducting competency tests, creating an atmosphere that creates motivation and carrying out career guidance and tracking graduates. In the research of this article, the material is taken from books, journals and other sources related to the administration of students.Student Administration is an activity that takes care of the part of students and provides services to new students who want to register until the student has graduated from the school. The implementation process of student administration there are 3, namely: student administration activities at the beginning of the school year, student administration activities during the school year, and student administration at the end of the school year. The Student Administration Instrument contains the recording of students' personal data at school.


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