scholarly journals OPTIMALISASI POTENSI WISATA LEMBAH CINTA DAN UMKM DI DESA GAJAH SEBAGAI STRATEGI PEMULIHAN DARI KETERPURUKAN AKIBAT PANDEMI COVID – 19

2021 ◽  
Vol 5 (1) ◽  
pp. 151
Author(s):  
Almira Aurellia ◽  
Dwi Lestari ◽  
Ega Putri Novitasari ◽  
Laeli Amelia Melani ◽  
Lia Lusanti ◽  
...  
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Mining Activity ◽  
Food Sector ◽  
Production And Distribution ◽  
Tourism Potential ◽  
Village Government ◽  
Medium Enterprises ◽  
The Village

Gajah Village is one of the villages located in Baureno District, Bojonegoro Regency. In Gajah Village there is Bukit Kapur which is a former mining activity in the form of an elongated basin or valley, residents call it the Valley of Love. However, according to the local village government, there is no management related to the Valley and it is still unknown to the wider community. In addition, in Gajah Village, there are also several Micro, Small and Medium Enterprises (UMKM) actors, the majority of which are in the food sector. However, the current Pandemic period has had an unfavorable impact on MSME players, this impact is on a decrease in sales, in terms of production and distribution. The purpose of the service we carry out is to help introduce the Valley of Love tourism to the wider community by creating a program in the form of video branding that we will upload on various social sites that show the beauty of the Valley of Love behind Gajah Village. In addition, to expand the reach of the UMKM market in Gajah Village so that it can increase sales and turnover from MSMEs during the Covid-19 pandemic. The method used is assistance to the community. The results of our activities are in the form of videos of the charm of the Elephant Village which are uploaded on various social media. The village branding video covers three main elements, namely tourism potential, people's activities, and village harmony. In addition, UMKM branding is by taking photos of products used for marketing through social media. abstrakDesa Gajah merupakan salah satu desa yang berada di Kecamatan Baureno, Kabupaten Bojonegoro.Di Desa  Gajah  terdapat  Bukit  Kapur  yang  merupakan  bekas  kegiatan  penambangan  yang  berbentuk cekungan atau lembah memanjang, warga sekitar menyebutnya Lembah Cinta. Akan tetapi, menurut pemerintah desa setempat, belum ada pengelolaan terkait Lembah tersebut dan masih belum diketahui oleh masyarakat luas. Selain itu, di Desa Gajah juga terdapat beberapa pelaku Usaha Mikro Kecil dan Menengah (UMKM) yang mayoritas di sektor makanan. Akan tetapi masa Pandemi saat ini memberikan dampak yang kurang baik bagi pelaku UMKM, dampak tersebut terdapat pada  penurunan penjualan, dalam hal produksi dan distribusi. Tujuan pengabdian yang kami laksanakan adalah membantu mengenalkan wisata Lembah Cinta kepada masyarakat luas dengan cara kami membuat program berupa branding video yang akan kami unggah di berbagai sosial bahwasanya ada keindahan Lembah Cinta di balik  Desa  Gajah. Selain  itu,  untuk memperluas  jangkauan  pasar  UMKM  yang  ada  di  Desa  Gajah sehingga dapat meningkatkan penjualan dan omzet dari UMKM tersebut disaat pandemik Covid-19 ini. Metode yang digunakan adalah pendampingan kepada masyarakat. Hasil kegiatan kami yaitu berupa video pesona Desa Gajah yang diunggah di berbagai media sosial. Video branding desa tersebut mencakup tiga unsur utama yakni potensi wisata, aktivitas penduduk serta harmonisasi desa. Selain itu, branding UMKM dengan melakukan pengambilan foto produk yang digunakan untuk pemasaran melalui media sosial.

scholarly journals UKM “BANGKIT”: STRATEGI PENGUATAN EKONOMI DAN KEBANGKITAN DI ERA KENORMALAN BARU COVID-19

2021 ◽  
Vol 5 (1) ◽  
pp. 140
Author(s):  
Surahma Asti Mulasari ◽  
Fatwa Tentama ◽  
Tri Wahyuni Sukesi ◽  
Sulistyawati Sulistyawati ◽  
Lu'lu' Nafiati ◽  
...  
Keyword(s):  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Business Unit ◽  
Economic Activities ◽  
Group Discussions ◽  
New Era ◽  
Village Government ◽  
Medium Enterprises ◽  
Tourism Organization ◽  
The Village

Latar belakang: Usaha Kecil Menengah (UKM) Bangkit merupakan sebuah unit usaha yang didirikan oleh organisasi Kreatif dan Wisata Lokal yang ada di Desa Ngoro-oro. UKM Bangkit memiliki unit usaha kuliner berupa kripik dari sayuran, olahan singkong, olahan pisang, dan olahan potensi lokal lainnya, serta unit pariwisata. UKM Bangkit dibentuk untuk mewadahi kelompok produktif di Desa Ngoro-oro dengan harapan dapat saling mendukung untuk menguatkan ekonomi masyarakat di era kenormalan baru Covid-19. Tujuan: Membangkitkan kembali perekonomian di Desa Ngoro-oro yang terdampak selama pandemi Covid-19 baik dari pemasaran, manajerial, modal, optimalisasi pemasok bahan baku pembuatan produk, pembuatan jejaring pemasaran serta pelatihan Protokol K3 Covid-19 dan risikonya dalam menjalankan aktivitas ekonomi di era adaptasi Covid-19. Metode: Program UKM Bangkit ini dilaksanakan dengan kerjasama antara tim pengusul, mahasiswa dan mitra (Pemerintah Desa Ngoro-oro). Metode yang dilakukan adalah dengan pelatihan motivasi berwirausaha, penyuluhan Adaptasi Covid-19 di sektor ekonomi, dan Focus Grup Discussion (FGD) untuk membuat sistem jejaring produsen, pemasok bahan baku dan pemasaran. Program terjadwal selama tiga bulan dari Oktober – Desember 2020. Pengabdian Kepada Masyarakat ini merupakan bagian dari kegiatan Hibah UKM Indonesia Bangkit 2020 yang didanai oleh RISTEK-BRIN. Hasil: Kegiatan yang dilaksanakan di Desa Ngoro-oro menghasilkan terbentuknya UKM Bangkit yang dikelola oleh masyarakat di tingkat desa. Dengan adanya potensi bahan baku yang ada di Desa Ngoro-oro mampu dimanfaatkan menjadi makanan yang dapat dijual di sekitar wilayah Desa Ngoro-oro serta sebagai pendukung bidang kuliner Desa wisata Ngoro-oro. UKM Bangkit menyediakan jejaring beberapa toko/warung yang bisa digunakan untuk menitipkan barang dagangannya di sekitar Patuk Gunungkidul. Dampak: Masyarakat menjadi lebih bersemangat untuk berkegiatan di Era Adaptasi Covid-19, masyarakat bisa kembali produktif dengan adanya kegiatan di UKM Bangkit serta dapat menambah penghasilan masyarakat. Kata kunci: Objek wisata, UKM, Kuliner, Covid-19, Adaptasi ABSTRACT Background: “Bangkit” Small and Medium Enterprises (UKM) is a business unit established by the Creative and Local Tourism organization in Ngoro-oro Village, Gunungkidul District. UKM Bangkit has a culinary business unit in the form of chips from vegetables, cassava, bananas and other local potentials and a tourism unit. UKM Bangkit was developed to accommodate productive groups in Ngoro-oro with an expectation to support each other aimed to strengthen the community economy in the new era of Covid-19. Purpose: To revive the economy in Ngoro-oro Village which was affected by the Covid-19 pandemic – in term of marketing, managerial, capital, optimization of suppliers of raw materials for product manufacture, creation of marketing networks, training on the Covid-19 health protocol and the risks involved in carrying out economic activities in the era of Covid-19 adaptation. Methods: The UKM Bangkit program is implemented in collaboration between the team, students and partners (Ngoro-oro Village Government). The method used to reach the aim is entrepreneurial motivation training, counselling on Covid-19 adaptation in the economic sector, and Focus Group Discussions (FGD) to create a network system for producers, suppliers of raw materials and marketing. The program is scheduled for three months from October to December 2020. This community service is part of the 2020 grant namely Bangkit Indonesia Bangkit for UKM that funded by RISTEK-BRIN. Result: The activities carried out in Ngoro-oro Village resulted in the formation of UKM Bangkit which was managed by the community at the village level. With the potential for the existing raw materials in Ngoro-oro Village, it can be used as food that can be sold around the Ngoro-oro Village area and as a supporter of the culinary field of the Ngoro-oro tourism village. UKM Bangkit provides a network of several shops that can be used to deposit their merchandise around Patuk Gunungkidul. Impact: The community becomes more enthusiastic about doing activities in the Covid-19 adaptation era, the community can return to productivity with the activities at UKM Bangkit and can increase people's income. Keywords: Tourism, UKM, Culinary, Covid-19, Adaptation

scholarly journals Community Economic Empowerment in Alalak Island Village, Barito District, Barito Kuala, 2017

2021 ◽  
Author(s):  
Andi Tenri Sompa
Keyword(s):  
Social Life ◽  
Small And Medium Enterprises ◽  
Economic Empowerment ◽  
Research Approach ◽  
Community Members ◽  
The Government ◽  
Village Government ◽  
Medium Enterprises ◽  
The Village

One main goal of village development is to develop development or at least reduce poverty, improve a more decent standard of living. Village development must involve the majority of the population, the results of which can be enjoyed by the entire community. This research uses a qualitative research approach with a phenomenological research type. This is intended to find out and describe in detail and depth about the role of the village government in community economic empowerment in Alalak Island Village, Barito Kuala Regency. The data analysis technique used is an interactive model analysis consisting of data reduction, data presentation, and concluding. The results showed that community economic empowerment in Alalak Island Village Barito Kuala District was intervened by the local government. This is in line with the policy of two programs, namely the empowerment program for micro, small and medium enterprises (MSMEs). Empowerment of the capital sector in the village government is not involved in ever providing financial assistance in the form of empowerment in the capital sector. Factors that support the role of the government in increasing community economic empowerment in Alalak Island Village, Barito Kuala Regency, include the response of community members to village government policy programs. The awareness to participate in community economic empowerment, community members try to dig up information about the possibility of contributing to the implementation of community economic empowerment programs, community culture that can accept changes and developments in aspects of social life.

scholarly journals Partisipasi Perempuan Desa Karangsari dalam Mewujudkan Pembangunan Inklusif

2020 ◽  
Vol 9 (2) ◽  
pp. 281-298
Author(s):  
Tri Hariyono
Keyword(s):  
Agricultural Sector ◽  
Small And Medium Enterprises ◽  
Sustainable Livelihoods ◽  
Institutional Support ◽  
Economic Dynamics ◽  
Marginalized Groups ◽  
Village Women ◽  
Village Government ◽  
Medium Enterprises ◽  
The Village

Substantially, Law of concerning Village No. 6 of 2014 has the aim of realizing a village government that is professional, efficient, effective, open and accountable. Karangsari village, Kulonprogo DIY in managing village assets provides space for every villager, especially women, vulnerable and marginalized groups to be involved in managing village assets, especially in optimizing sustainable livelihoods. The involvement of women, vulnerable and marginalized groups can be seen through the Village Deliberation Forum (Musdes), they participate in providing input and suggestions related to village development and economic arrangement based on sustainable livelihoods. In addition, women and marginalized groups in villages also have the same opportunity to utilize assets in three sector areas, namely the agricultural sector, MSMEs, and tourism. More than that, the economic dynamics of village women not only get institutional support, such as organizing groups such as KDDK, KWT, and skills, but they also get support for marketing access that integrates the local village economy into the market for products of micro, small and medium enterprises ( UMKM) are wider.

scholarly journals Pelatihan Pemasaran Digital untuk Meningkatkan Keterampilan Pelaku UMKM di Desa Srumbung Magelang

2021 ◽  
Vol 6 (4) ◽  
pp. 434-440
Author(s):  
Betari Maharani ◽  
Arinda Lovita Fendisty ◽  
Ulfa Luthfiana Masjidin ◽  
Dwi Ardiyan ◽  
Nita Dian Rizky ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Small And Medium Enterprises ◽  
Management Training ◽  
Online Marketing ◽  
Digital Marketing ◽  
Knowledge And Skills ◽  
Limited Knowledge ◽  
Medium Enterprises ◽  
The Village

There are 26 Micro, Small, and Medium Enterprises (MSMEs) in Srumbung Village registered at the village office. However, not all MSMEs run well. Most of the MSMEs players have limited knowledge and skills in using information technology. Meanwhile, information technology for MSMEs players is critical, especially since the emergence of the Covid-19 and the implementation of the PSBB (Pembatasan Sosial Berskala Besar) policy. The existence of MSMEs will be hampered or slumped if they do not utilize technology in their business. Therefore, this society's dedication aims to improve the knowledge and skills of MSMEs players on utilizing Facebook and Instagram as online marketing tools. Society dedication was conducted from October 20, 2020, to November 5, 2020. The participants are 4 MSMEs, consist of Jenang & Krasikan, Keripik Pegagang, Sagon Kering dan Manisan Salak. The method used is education (socialization) about online marketing and operating and management training of Facebook and Instagram. This society's dedication is the increase of knowledge and skills of participants in operating and managing social media Facebook and Instagram as digital marketing media.

scholarly journals Pengembangan Potensi Destinasi Wisata Curug Angkrek melalui Media Sosial di Kp. Cimuncang, Desa Karangnunggal, Kabupaten Tasikmalaya Jawa Barat

2020 ◽  
Vol 2 (2) ◽  
pp. 95-99
Author(s):  
Aris Ariyanto ◽  
Agus Sudarsono ◽  
Ivantan Ivantan ◽  
Mada Faisal Akbar ◽  
Munarsih Munarsih
Keyword(s):  
Social Media ◽  
Public Education ◽  
Tourism Development ◽  
Effective Governance ◽  
Questions And Answers ◽  
Tourism Potential ◽  
Village Government ◽  
The Village

Kegiatan ini bertujuan untuk memotivasi dan memberikan penyuluhan masyarakat dalam mengelola dan memikirkan tata kelola yang efektif guna mengembangkan potensi wisata di desa Karangnunggal Kecamatan Karangnunggal Kabupaten Tasikmalaya. Metode yang dipakai yaitu dengan berbagai metode ceramah, diskusi dan tanya jawab, serta pendampingan bagi masyarakat melalui pelatihan Hasil dari kegiatan ini adalah masyarakat dan pemuda karang tarurna kampung Cimuncang Desa Karangnunggal mampu mempromosikan destinasi Curug Angkrek lewat sosial media dengan baik sehingga dapat mewujudkan destinasi Curug Angkrek sebagai tempat wisata pilihan masyarakat sekitar maupun masyarakat luas sehingga bisa menjadi sumber ekonomi baru baik bagi pemerintah desa maupun bagi masyarakat kampung Cimuncang.Kata Kunci: Pengembangan Destinassi Wisata, Curug Angkrek, Media Sosial.ABSTRACTThis activity aims to motivate and provide public education in managing and thinking about effective governance to develop tourism potential in the Karangnunggal village, Karangnunggal sub-district, Tasikmalaya regency. The method used is a variety of methods of lectures, discussions and questions and answers, as well as assistance to the community through training. The results of this activity are the community and youth of Tarurna Karang village Cimuncang Karangnunggal village capable of promoting the Currek Angkrek destinations through social media so well that it can realize the destinations of the Curug Angkrek as a tourist choice of the surrounding community and the wider community so that it can become a new economic source for both the village government and the Cimuncang community.Keywords: Tourism Tourism Development, Angkrek Waterfall, Social Media.

scholarly journals Sosialisasi Strategi dan Web Pemasaran Online (PPDM di Desa Rasau Jaya Satu)

2020 ◽  
Vol 4 (4) ◽  
Author(s):  
Linda Suwarni ◽  
Eko Sarwono ◽  
Edy Suryadi ◽  
Selviana Selviana
Keyword(s):  
Small And Medium Enterprises ◽  
Development Program ◽  
Online Marketing ◽  
Web Marketing ◽  
Before And After ◽  
Service Activity ◽  
Village Government ◽  
Medium Enterprises ◽  
The Village ◽  
Online Web

The Covid-19 pandemic that occurred had an impact on various aspects of life, including Small and Medium Enterprises (UKM) in Rasau Jaya Satu Village. UKM Mekar Sari and Sekapur Sirih which are engaged in the production of rengginang, marning corn, rice crackers and tofu chips have also been affected by this pandemic. Limitations in marketing that currently cannot conventionally lead to a decrease in partner income. Another problem is the partners' ignorance of online marketing strategies. The solution carried out by the LPPM UM Pontianak service team is by socializing the strategy and providing online web marketing through the partner village development program (PPDM) in the third year. The method of activity uses lectures and demonstrations of online web marketing management. This service activity was carried out well. There was an increase in the knowledge of the target audience before and after this service activity was carried out. The village government needs to provide assistance through Village-Owned Enterprises (BumDes) so that online marketing continues to run optimally.

scholarly journals The Presentation of potential data for Micro, Small and Medium Enterprises (MSME) in the Food Sector at vilage office website

2020 ◽  
Vol 1 (1) ◽  
pp. 15-21
Author(s):  
Salfiana Salfiana ◽  
Sam Hermansyah ◽  
Ahmad Mannu ◽  
Andi Nurwidah
Keyword(s):  
Data Collection ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Food Prices ◽  
Food Sector ◽  
Service Program ◽  
Implementation Method ◽  
Medium Enterprises ◽  
The Village ◽  
Source Of Information

The title of this paper is the presentation of potential data for Micro, Small and Medium Enterprises (MSME) in the Food Sector at vilage office website. The purpose of this paper is the existence of MSME data in food as a source of information for development needs, especially in the food sector. The implementation method consists of preparation and briefing, data collection and data collection to the Village Website. Food MSME data presented on the Website consists of Pipang MSME profiles, the current market and the stabilization of food prices in the market. The Community Service Program 1 UMS Rappang  is expected to benefit the community. By providing MSME data on this website, it is expected to be information for MSME development strategies in particular and the Environment Kampung Pisang in general.

scholarly journals Pembangunan Desa Berbasis Potensi Lokal Agrowisata di Desa Bumiaji, Kota Batu, Jawa Timur

2017 ◽  
Vol 2 (1) ◽  
pp. 46
Author(s):  
Irma Fitriana Ulfah ◽  
Andi Setiawan ◽  
Alfiyatur Rahmawati
Keyword(s):  
Sustainable Development ◽  
Rural Development ◽  
Human Resource Development ◽  
Small And Medium Enterprises ◽  
Local Potential ◽  
Social Aspect ◽  
Local Residents ◽  
Village Government ◽  
Medium Enterprises ◽  
The Village

<p>Rural development one of them to do with the development of local potential. Bumiaji village is a village with a variety of potential agrotourism, ranging from travel picking apples, oranges, pink crystals, flower travel, etawa breeding, and Micro, Small and Medium Enterprises result from the production of agro stretcher. This study examined the theory of sustainable development according to Von Stoker which includes three aspects: ecological, social and economic. The results showed that the process of development in the village Bumiaji has fulfilled the aspects of sustainable development, but in the process is still not able to walk up. Agriowisata potential is the main resource in conducting ecological development. From the social aspect, the potential for ecotourism has provided benefits and impacts to the land owner, the village government and local residents. Bumiaji economic development relies on natural resources and the production of paddy fields. This agro-tourism development can increase people's income and the expansion of the labor force, so that the welfare of the citizens can be increased. Rural development based on local potential agro-tourism should be developed. This can be done through human resource development, promotion and improvement of facilities and infrastructure.</p>

scholarly journals Peran Badan Usaha Milik Desa (BUM-Des) dalam Meningkatkan Pendapatan Usaha Kecil Menengah (UKM) di Desa Gerung Permai, Kecamatan Suralaga, Kabupaten Lombok Timur

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Salmi Yuniar Bahri ◽  
Abdul Khalik ◽  
Martin Romiza
Keyword(s):  
Small And Medium Enterprises ◽  
Social Economy ◽  
Active Role ◽  
Savings And Loans ◽  
Research Perspective ◽  
Goods And Services ◽  
The Government ◽  
Village Government ◽  
Medium Enterprises ◽  
The Village

Small and Medium Enterprises (SMEs) are one of the pillars of the domestic economy, especially for village government. However, they often do not get good support from the village government. Therefore, the government must involve the existence of Village-Owned Enterprises (BUMDes) to increase the income of SMEs so that they can improve the village economy. Village-Owned Enterprises have become a pillar of social economy (social economy) and commercial (commercial Institution) for people who want to manage and develop the potential and needs of villages to be used as business facilities in increasing village community income, as well as contributing to good social service and presentation. Meanwhile, as a commercial institution, it aims to seek profit through offering local resources (goods and services) to the community. This research uses a qualitative descriptive approach that emphasizes understanding the design of the proposed social phenomenon approach from the subject of the research perspective. This research was conducted in Gerung Permai Village, Suralaga District, East Lombok Regency by involving BUMDes Management and UKM actors as sources of data taken by means of interviews and questionnaires. The results of the research are that BUMDes Gerung Permai, Suralaga District, East Lombok Regency supports the existence of SMEs as a means to improve the community's economy. Therefore, BUMDes plays an active role in providing assistance to SMEs in the form of savings and loans with only one percent interest.

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