scholarly journals HUBUNGAN ANTARA GAYA HIDUP KONSUMTIF DENGAN KEPUTUSAN PEMBELIAN PERHIASAN EMAS PADA PELANGGAN TOKO EMAS DI KAWASAN BANJARMASIN-BANJARBARU-MARTAPURA

Jurnal Ecopsy ◽  
2016 ◽  
Vol 1 (4) ◽  
Author(s):  
Anita Dwi Oktari ◽  
Rooswita Santia Dewi ◽  
Silvia Kristanti Tri Febriana
Keyword(s):  
Correlation Analysis ◽  
Correlation Coefficient ◽  
Research Method ◽  
Quantitative Research ◽  
Negative Relationship ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Pearson Product Moment Correlation ◽  
Gold Jewelry ◽  
Effective Contribution

Penelitian ini bertujuan untuk mengetahui apakah terdapat hubungan antara gaya hidup konsumtif dengan keputusan pembelian perhiasan emas pada pelanggan toko emas di kawasan Banjarmasin-Banjarbaru-Martapura. Metode penelitian yang digunakan adalah metode penelitian kuantitatif, dengan menggunakan teknik accidental sampling dalam pengambilan sampel. Subjek penelitian adalah 60 orang wanita yang membeli perhiasan emas dengan karakteristik sampel dalam penelitian ini yaitu wanita berusia 20-50 tahun . Instrumen yang digunakan dalam penelitian ini adalah skala gaya hidup konsumtif dan skala keputusan pembelian. Berdasarkan hasil analisis korelasi Pearson Product Moment diketahui hasil koefisien korelasi sebesar r = -0,302. Dari hasil perhitungan tersebut terbukti bahwa ada hubungan negatif antara gaya hidup konsumtif dengan keputusan pembelian pada pelanggan toko emas di kawasan Banjarmasin-Banjarbaru-Martapura yaitu semakin tinggi gaya hidup konsumtif maka semakin rendah keputusan pembelian atau semakin kurang pertimbangan seseorang dalam membeli sesuatu. Sebaliknya semakin rendah gaya hidup konsumtif maka semakin tinggi keputusan pembelian atau semakin banyak pertimbangan seseorang dalam membeli perhiasan emas. Sumbangan efektif gaya hidup konsumtif terhadapkeputusan pembelian pada pelanggan perhiasan emas sebesar 9,1% sedangkan sisanya sebesar 90,9 % dipengaruhi oleh variabel lain.  Kata kunci : Gaya Hidup Konsumtif, Keputusan Pembelian. The purpose of this study was to find out whether there was any relationship between consumptive lifestyle and gold jewelry purchase decision in the customers of gold stores in Banjarmasin-Banjarbaru-Martapura. The method used in this study was a quantitative research method, using accidental sampling technique. The subjects were 60 women who bought gold jewelry, aged around 20 - 50 years old. The instruments were consumptive lifestyle scale and purchase decision scale. The results of Pearson Product Moment correlation analysis indicated that the correlation coefficient was r = -0.302. The results of these calculations proved that there was a negative relationship between consumptive lifestyle and purchase decision in the customers of gold stores in the area of Banjarmasin-Banjarbaru-Martapura; the higher the consumptive lifestyle, the lower the purchase decision or the less the consideration of a person took into buying something. Conversely, the lower the consumptive lifestyle, the higher the purchase decision or the more the consideration of a person took into buying gold jewelry. The effective contribution of consumptive lifestyle on purchase decision in the customers of gold jewelry was 9.1% while the remaining 90.9% of it was influenced by other variables. Keywords: Consumptive Lifestyle, Purchase Decision

scholarly journals HUBUNGAN RESILIENSI DENGAN WORK ENGAGEMENT PADA AGEN ASURANSI PT X

Jurnal Ecopsy ◽  
2017 ◽  
Vol 4 (2) ◽  
pp. 117
Author(s):  
MARISA RENI SANTOSO ◽  
DEVI JATMIKA
Keyword(s):  
Correlation Coefficient ◽  
Work Engagement ◽  
Strong Correlation ◽  
Research Method ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Insurance Company ◽  
Important Thing ◽  
Purposive Sampling ◽  
Insurance Agent

ABSTRAK Dalam suatu perusahaan asuransi, agen asuransi adalah hal penting, karena menjadi gambaran atau cerminan dari perusahaan asuransi didepan nasabah perusahaan asuransi. Melihat begitu pentingnya agen asuransi dalam perusahaan, perusahaan asuransi memberikan penghargaan untuk mendukung jenjang karir agen sehingga pada akhirnya membuat agen akan terikat dengan perusahaan sehingga munculnya work engagement. Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat hubungan antara resiliensi dengan work engagement pada agen asurasni perusahaan X. Metode yang digunakan adalah penelitian kuantitatif yang bersifat korelasional. Data dikumpulkan melalui kuesioner dengan jumlah sampel sebanyak 104 orang agen asuransi dengan teknik purposive sampling. Hasil penelitian ini menunjukkan bahwa terdapat hubungan yang kuat dan positif antara resiliensi dengan work engagement dengan nilai koefisien korelasi sebesar 0,286 (p = 0,003). Dalam penelitian menunjukkan bahwa terdapat hubungan yang berarti pada setiap variabel, sehingga dapat dikatakan apabila resiliensi agen tinggi, maka work engagement agen akan tinggi juga dan sebaliknya. Peneliti menyarankan untuk pihak perusahaan asuransi untuk selalu berkembang untuk mendengarkan pendapat dari agen sehingga terjalin hubungan yang baik antara agen dan pekerjaannya. Kata Kunci: Resiliensi, work engagement, agen asuransi ABSTRACT In an insurance company, insurance agent is an important thing. Insurance Agent could become an image or reflection of insurance company in front of clients. By looking at the importance of insurance agent, insurance company will gives reward to support agent's career path which finally is making agents tied to the company and resulting the appearance of work engagement. The purpose of this dissertation is to understand the correlation between resilience and work engagement of insurance agent in X-Company. The method that being used is Correlational Quantitative Research Method. The data is being collected by questionnaire with  104 insurance agent amount of sample and purposive sampling technique. The result of this dissertation shows that there's a positive and strong correlation between resilience and work engagement with 0.286 correlation coefficient value (p = 0.003). It shows that there's a meaningful correlation in each variable so it can be said if the resilience of agent is high, the work engagement of the agent is also high and vice versa. Writer suggest that company can be actively  participate in communicating with its agents so that there will be a good correlation between agents and their job. Keywords : Resilience, Work engagement, insurance

scholarly journals KESEPIAN DAN SELF COMPASSION MAHASISWA PERANTAU

Psibernetika ◽  
2019 ◽  
Vol 12 (1) ◽  
Author(s):  
Dinda Marisa ◽  
Nelia Afriyeni
Keyword(s):  
Correlation Analysis ◽  
Research Method ◽  
Negative Relationship ◽  
Sampling Technique ◽  
Measuring Instrument ◽  
Overseas Students ◽  
Loneliness Scale ◽  
Self Compassion ◽  
Significant Negative Relationship ◽  
Compassion Scale

<p><em>This research aimed to see the correlation between self compassion with loneliness in overseas students of Andalas University. The research method used in this study was quantitative method. The UCLA Loneliness Scale (Version 3) and Neff Self-Compassion Scale was used as measuring instrument in this research. The subjects in this research amounted to 100 people who were obtained using accidental sampling technique. The data was analyzed using Pearson Product Moment correlation analysis. The result of the correlation analysis showed that there was a significant negative relationship at the moderate level between self compassion and loneliness in overseas students of Andalas University (r=-0,538; p=0,000). It means that the higher the self compassion possessed by overseas students of Andalas University, the loneliness that they feel will be lower. The calculation of hypothetical scores indicate that perceived loneliness and self-compassion possessed by the overseas students of Andalas University were in the moderate category. In terms of gender, there was no difference in loneliness felt by male and female overseas students of Andalas University.</em></p><p> </p><p><strong><em>ABSTRACT: </em></strong><em>This research aimed to see the correlation between self compassion with loneliness in overseas students of Andalas University. The research method used in this study was quantitative method. The UCLA Loneliness Scale (Version 3) and Neff Self-Compassion Scale was used as measuring instrument in this research. The subjects in this research amounted to 100 people who were obtained using accidental sampling technique. The data was analyzed using Pearson Product Moment correlation analysis. The result of the correlation analysis showed that there was a significant negative relationship at the moderate level between self compassion and loneliness in overseas students of Andalas University (r=-0,538; p=0,000). It means that the higher the self compassion possessed by overseas students of Andalas University, the loneliness that they feel will be lower. The calculation of hypothetical scores indicate that perceived loneliness and self-compassion possessed by the overseas students of Andalas University were in the moderate category. In terms of gender, there was no difference in loneliness felt by male and female overseas students of Andalas University.</em></p><p><strong><em>Keywords</em></strong><strong>: </strong><em>Loneliness, Overseas Students, Self-Compassion</em><strong></strong></p><p><em> </em></p><p>ABSTRAK: Penelitian ini bertujuan untuk mengetahui hubungan antara <em>self compassion</em> dengan kesepian pada mahasiswa perantau Universitas Andalas. Metode penelitian yang digunakan adalah metode kuantitatif. <em>UCLA Loneliness Scale</em> <em>(Version 3)</em> dan <em>Neff Self-Compassion Scale</em> digunakan sebagai alat ukur dalam penelitian ini. Subjek penelitian berjumlah 100 orang yang didapatkan menggunakan teknik <em>accidental sampling</em>. Pengolahan data dilakukan menggunakan analisis korelasi <em>Pearson Product Moment</em>. Hasil analisis korelasi menunjukkan bahwa terdapat hubungan negatif yang signifikan pada taraf sedang antara <em>self compassion</em> dengan kesepian pada mahasiswa perantau Universitas Andalas (<em>r</em>=-0,538; <em>p</em>=0,000). Artinya, semakin tinggi <em>self compassion</em> yang dimiliki oleh mahasiswa perantau Universitas Andalas, kesepian yang dirasakan akan semakin rendah. Hasil perhitungan skor hipotetik menunjukkan bahwa kesepian yang dirasakan dan <em>self compassion </em>yang dimiliki oleh mahasiswa perantau Universitas Andalas berada pada kategori sedang. Jika dilihat dari jenis kelamin, tidak terdapat perbedaan kesepian yang dirasakan oleh mahasiswa perantau Universitas Andalas yang berjenis kelamin laki-laki dan perempuan.</p><p><strong>Kata Kunci: </strong>Kesepian, Mahasiswa Perantau, <em>Self Compassion</em></p>

scholarly journals HUBUNGAN PERFEKSIONISME DENGAN KESEJAHTERAAN PSIKOLOGIS PADA SISWA AKSELERASI

Jurnal Ecopsy ◽  
2016 ◽  
Vol 1 (4) ◽  
Author(s):  
Nurhayati Nurhayati ◽  
Sukma Noor Akbar ◽  
Marina Dwi Mayangsari
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Positive Relationship ◽  
Negative Relationship ◽  
Well Being ◽  
Sampling Techniques ◽  
Psychological Well Being ◽  
Initial Assumption ◽  
The Relationship ◽  
Effective Contribution

Penelitian ini bertujuan untuk mengetahui hubungan perfeksionisme dengan kesejahteraan psikologis pada siswa akselerasi di SMAN 1 dan 7 Banjarmasin. Metode penelitian yang digunakan adalah metode penelitian kuantitatif, dengan menggunakan teknik sampling jenuh dalam pengambilan sampel. Subjek penelitian adalah siswa akselerasi di SMAN 1 dan SMAN 7 Banjarmasin sebanyak 35 orang. Instrumen yang digunakan adalah Skala Perfeksionisme dan Skala Kesejahteraan Psikologis. Berdasarkan hasil analisis korelasi Pearson Product Moment diketahui r = 0, 587, yang berarti bahwa ada hubungan positif yang signifikan antara perfeksionisme dengan kesejahteraan psikologis pada siswa akselerasi di SMAN 1 dan 7 Banjarmasin. Sumbangan efektif perfeksionisme terhadap kesejahteraan psikologis pada siswa akselerasi sebesar 34,5%, sedangkan 65,5% dipengaruhi oleh faktor lain di luar perfeksionisme. Berdasarkan hasil penelitian, dapat disimpulkan bahwa semakin tinggi perfeksionisme maka akan semakin baik kesejahteraan psikologis pada siswa akselerasi, sehingga hasil penelitian ini kurang sesuai dengan asumsi awal penelitian yang mengajukan bahwa kemungkinan terdapat hubungan negatif antara perfeksionisme dengan kesejahteraan psikologis pada siswa akselerasi di SMAN 1 dan 7 Banjarmasin. Kata Kunci: Perfeksionisme, Kesejahteraan Psikologis, Siswa Akselerasi The objective of this study was to find out the relationship between perfectionism and psychological well-being of accelerated students at SMAN 1 and 7 Banjarmasin. The study used a quantitative research method, using saturation sampling techniques. The subjects were 35 accelerated students of SMAN 1 and 7 Banjarmasin while the instruments were Perfectionism Scale and Psychological Wellbeing Scale. The results of Pearson Product Moment Correlation analysis showed that r = 0.587, which indicated that there was a significant positive relationship between perfectionism and psychological well-being of accelerated student at SMAN 1 and 7 Banjarmasin. The effective contribution of perfectionism to the accelerated students' psychological well being was 34.5 %, while 65.5 % was influenced by other factors other than perfectionism. Based on the results, it can be concluded that the higher the perfectionism, the better the psychological well-being of the accelerated students; therefore, the results were less consistent with the initial assumption suggesting that there might be a negative relationship between perfectionism and psychological well-being of the accelerated students at SMAN 1 and 7 Banjarmasin. Keywords: Perfectionism, Psychological Well-being, Accelerated Student

scholarly journals HUBUNGAN ANTARA REGULASI EMOSI DENGAN HARDINESS PADA ATLET MAHASISWA DI BANJARBARU

Jurnal Ecopsy ◽  
2016 ◽  
Vol 1 (4) ◽  
Author(s):  
Ribka Charina Dawenan ◽  
Sukma Noor Akbar ◽  
Emma Yuniarrahmah
Keyword(s):  
Emotion Regulation ◽  
Research Method ◽  
Quantitative Research ◽  
Student Athletes ◽  
Positive Relationship ◽  
Sampling Technique ◽  
Student Athlete ◽  
Purposive Sampling ◽  
The Relationship ◽  
Effective Contribution

Penelitian ini bertujuan untuk mengetahui hubungan antara regulasi emosi dengan hardiness pada atlet mahasiswa di Banjarbaru. Metode penelitian yang digunakan adalah metode penelitian kuantitatif, sampel dalam penelitian ini adalah atlet mahasiswa pada cabang olahraga baseball dan softball sebanyak 47 orang yang diambil dengan menggunakan teknik purposive sampling. Metode pengumpulan data menggunakan skala yang terdiri dari skala regulasi emosi dan skala hardiness. Berdasarkan hasil uji analisis korelasi product moment Pearson diketahui r = 0,397, yang berarti ada hubungan positif antara regulasi emosi dan hardiness pada atlet mahasiswa di banjarbaru. Sumbangan efektif regulasi emosi terhadap hardiness pada atlet mahasiswa di Banjarbaru sebesar 15,7%, sedangkan 84,3% dipengaruhi oleh faktor lain di luar regulasi emosi. Berdasarkan hasil penelitian, dapat disimpulkan ada hubungan yang positif antara regulasi emosi dengan hardiness, sehingga semakin tinggi regulasi emosi maka semakin tinggi pula hardiness pada atlet mahasiswa di Banjarbaru. Kata kunci : Regulasi Emosi, Hardiness, Atlet Mahasiswa The purpose of the study was to find out the relationship between emotion regulation and hardiness in student athletes in Banjarbaru. The method used in the study was a quantitative research method. The samples were student athletes in baseball and softball as many as 47 persons taken with purposive sampling technique. The data were collected using emotion regulation scale and hardiness scale. The results of Pearson Product Moment correlation analysis indicated that r = 0.397, which meant that there was a positive relationship between emotion regulation and hardiness in student athletes in Banjarbaru. The effective contribution of hardiness to emotion regulation in student athletes in Banjarbaru was 15.7%, while 84.3% of it was influenced by other factors out of emotion regulation. It can be concluded that the higher the emotion regulation, the higher the hardiness in student athletes in Banjarbaru. Keywords : Emotion Regulation, Hardiness, Student Athlete

scholarly journals The Effect of Halal Labels on Purchasing Decisions for Wardah Cosmetics of Students Islamic Building School of Jagad 'Alimussirry

2020 ◽  
Vol 3 (1) ◽  
pp. 83-86
Author(s):  
Gabrielle Lailatul Mukharromah ◽  
Resty Rahmatika
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Research Method ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Boarding School ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Independent Variable

Abstract. The purpose of this study was to determine the effect of the halal label on purchasing decisions for students of the Jagad 'Alimussirry Islamic Boarding School. The research method used is quantitative research. The sample in this study were 47 respondents, using a purposive sampling technique. The data analysis used is simple linear regression. The results showed that the halal label variable had a significant effect on the purchasing decision for Wardah cosmetics with a significant value of 0.000. The contribution of the independent variable, namely the halal label, affects the dependent variable, namely the purchase decision by 39.3%. While the remaining 60.7% is influenced by other variables not examined in this study.

scholarly journals Hubungan Kelincahan dengan Kemampuan Dribbling pada Siswa Ekstrakurikuler Bola Basket

2018 ◽  
Vol 1 (2) ◽  
pp. 11-20
Author(s):  
Adika Fatahillah
Keyword(s):  
Data Collection ◽  
Correlation Coefficient ◽  
Research Method ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Male Students ◽  
Ability Test ◽  
Analysis Techniques ◽  
Test Instrument ◽  
Data Collection Technique

This study aims to determine the presence or absence of agility relationship with dribbling ability. Samples in this study only male students amounted to 20 people, the sampling technique is done by purposive sampling. This research method pertained to the type of quantitative research by using correlational analysis techniques. The data collection technique uses the Illinois Agility Run agility test instrument and dribbling ability with a dribbling bolabasket ability test. The results obtained tcount greater than ttable or 3.6977 greater than 1.734, so it can be said that the hypothesis Ha accepted research and hypothesis H0 rejected . Can be seen from the calculation of results that show the value of correlation r with the provision value r = 0.657 then the correlation coefficient pertained strong. The result of coefficient value showed that the variables of free agility contribute to the ability of dribblingbolabasket of 43.16 percent and the remaining 56.84 percent is determined by other variables Keywords: Agility, Dribbling Capability  

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KESEJAHTERAAN MASYARAKAT KOTA PADANG

2020 ◽  
Vol 11 (1) ◽  
pp. 67
Author(s):  
Rizki Afri Mulia ◽  
Nika Saputra
Keyword(s):  
Unemployment Rate ◽  
Research Method ◽  
Quantitative Research ◽  
Regression Coefficient ◽  
Sampling Technique ◽  
Domestic Product ◽  
Poor People ◽  
The People ◽  
Per Capita ◽  
The City

This study aims to analyze the factors that affect the welfare of the people of the City of Padang measured using the Human Development Index consisting of: 1) To determine the effect of the Per Capita Gross Regional Domestic Product on the welfare of the people in the City of Padang. 2) To determine the effect of number of Poor in community welfare in Padang. 3) To determine the effect of Unemployment Rate on the welfare of people in the city of Padang. The research method used in this research is descriptive quantitative research method. The sampling technique in this study is total sampling. Data collection was performed using documentation and hypothesis testing techniques in this study using multiple linear regression test. Based on the results of the study note that: 1) The regression coefficient value of GDP per capita is equal to 0.0000002 with a probability of 0.001 which is smaller than 0.05. 2) The regression coefficient value of the number of poor population is 0.156 with a probability of 0.526 which is smaller than 0.05. 3) The regression coefficient value of the Open Unemployment Rate is -0,00014 with a probability of 0.117 less than 0.05. The conclusions that can be drawn are as follows: 1) Gross Regional Domestic Product (GRDP) has a positive and significant effect on the welfare of the people in Padang City. 2) The number of poor people has no significant effect on the welfare of the people in the city of Padang. 3) Open Unemployment Rate has no negative and significant effect on the welfare of the people in Padang City.

HUBUNGAN POLA ASUH ORANG TUA TERHADAP KECERDASAN SPIRTUAL ANAK DI DESA TOAYA KECAMATAN SINDUE KABUPATEN DONGGALA

2020 ◽  
Vol 1 (1) ◽  
pp. 1-16
Author(s):  
Nurfianti Nurfianti ◽  
Nurwahida Alimuddin ◽  
Jusmiati Jusmiati
Keyword(s):  
Family Environment ◽  
Research Method ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Spiritual Intelligence ◽  
Simple Linear Regression ◽  
The Family ◽  
Study Population ◽  
Quota Sampling

This research was conducted with the background that the family is the main and appropriate place to cultivate the potential of children's spiritual intelligence. Children who are raised in a family environment with high spiritual intelligence will become individuals with high spiritual intelligence. The purpose of this study is to see how the parenting style is, to see how the child's spiritual intelligence is described, and to see how to do it. related to parenting patterns of parents with spiritual intelligence of children in Toaya Village, Sindue District, Donggala Regency. The research method used by researchers in this thesis is quantitative research with simple linear regression analysis. The study population was 240 children, for this study sample took a total of 60 samples, using a quota sampling technique. The data technique is in the form of a Likert scale questionnaire and uses interviews. Thus, based on the data processing that can be shown, there is no between parenting or parenting towards the spiritual intelligence of children in Toaya Village, Sindue District, Donggala Regency.

scholarly journals Conscientiousness as a Predictor of Relative Longevity

2015 ◽  
Vol 8 (1) ◽  
pp. 33
Author(s):  
Felix Uchechukwu Udoh ◽  
Aloysius C. Anyichie
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
West Africa ◽  
Big Five ◽  
Sampling Technique ◽  
Pearson Product Moment Correlation ◽  
Anambra State ◽  
Data Analyses ◽  
The People ◽  
Selection Of

<p>This study examined the Conscientiousness domain (of the Big-Five Inventory [B5]) and its facets as predictors of Relative Longevity (RL). Its methods of investigation involved the administration of the B5 to a sample of 350 people from Anambra State (of Nigeria, West Africa) who had RL. These participants were drawn from the representative towns of the three senatorial zones in the State. Stratified sampling technique was employed in the selection of the respondents. Pearson Product-Moment Correlation analysis and Multiple Regression analysis were used in data analyses. The results of the research indicated that there was no significant correlation between Conscientiousness domain and RL. However, its (Conscientiousness) facet (of Thorough) correlated significantly with RL. Besides, Conscientiousness did not predict RL, but its facets (Thorough, Reliable, Organized, and Goal-directed) were found to be significant predictors of RL. The study’s conclusion is that although Conscientiousness was neither a correlate nor a predictor of RL among the people of Anambra State, some of its Facets were (correlate and/or predictor/s).</p>

scholarly journals Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

2019 ◽  
Vol 6 (2) ◽  
pp. 86
Author(s):  
Wahyu Mega Kurnianto ◽  
Sylvia Sari Rosalina ◽  
Nurminingsih Nurminingsih
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Purchase Decision ◽  
The People ◽  
Research Population

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purchase intention to the Spesial SB packaging beef meatball, and to analyze the effect of purchase intention on purchase decision to the Spesial SB packaging beef meatball. This research is quantitative research that applies an associative descriptive approach. The research population is the people of Halim Perdanakusuma Village of East Jakarta who once consumed the Spesial SB packaging beef meatball with a total sample of 190 people. The research sampling was carried out using incidental sampling technique. The data collection was performed by distributing questionnaires and conducting interviews. The data were analyzed using SEM-PLS 2 and SPSS. The analysis results showed that marketing mix has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, product quality has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, the brand image has a positive and significant effect on purchase intention of the Spesial SB packaging beef meatball, and purchase intention has a positive and significant effect on purchase decision the Spesial SB packaging beef meatball.

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