scholarly journals MANAJEMEN MEDIA RELATIONS DALAM MENINGKATKAN CITRA POSITIF DAN REPUTASI PERUSAHAAN DI ERA ARTIFICIAL INTELLIGENCE

2021 ◽  
Vol 6 (1) ◽  
pp. 53
Author(s):  
Riza Nur Rizqiyah ◽  
Rachmat Kriyantono ◽  
Anang Sujoko
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Public Relations ◽  
Information Access ◽  
Media Relations ◽  
The Public ◽  
Positive Image ◽  
Public Media ◽  
The Media ◽  
Media Monitoring

In the current disruptive era, the need for information access is becoming easier and is developing practically. One of the developments in technology and digitalization that has made progress in infrastructure and innovation in people's lives is the presence of artificial intelligence (AI), which provides convenience in helping jobs supported by big data. As a continuation of Public Relations activities in the current era, in building relations between organizations or companies and the public, media relations is one of the roles of PR in relation management. This study aims to discuss media relations management in enhancing the company's positive image on elements of public relations transformation in the 4.0 era. By using the literacy study method, this research is presented in a descriptive qualitative way to analyze data relating to the company's media relations management by mobilization and digitalization. The results found in this study are the role of AI is very helpful and easy in public relations work, especially in media relations activities. For companies, the presence of AI helps in managing the media used by the company as a form of disseminating information through social media owned by the company itself (owned media) which is done in real time. So that in the management of information through social media requires deception of content and media monitoring aimed at evaluating public relations in media relations activities that are able to enhance the company's positive image.

Delhi Metro Rail Corporation's Communication with the Media

2012 ◽  
pp. 1-31
Author(s):  
Meenakshi Sharma
Keyword(s):  
Public Relations ◽  
Phase Ii ◽  
Dynamic Environment ◽  
Electronic Media ◽  
Media Relations ◽  
The Public ◽  
Positive Image ◽  
Major Incidents ◽  
Image Building ◽  
The Media

As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, with the rise of electronic media and the proliferating channels' greater emphasis on sensationalism, the warmth in the relations began to subside. A major standoff with the electronic media and the experience of accidents during construction of Phase II of the project, led to the restructuring of the approach to media relations as well as internal restructuring of the PR department. The challenges and major incidents turned out to be hard-learnt lessons in managing the media in a dynamic environment.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

scholarly journals PUBLIC RELATIONS DAN NEW MEDIA (Proses Humas dalam Mengelola Instagram @universitaspertamina)

2017 ◽  
Vol 7 (2) ◽  
pp. 154-168
Author(s):  
Sulvinajayanti Sulvinajayanti
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Academic Community ◽  
Public Relations Practitioners ◽  
The Public ◽  
Positive Image

PR Process in Managing Instagram @universitaspertamina. Instagram is a new media facilitate public relations practitioners in providing information to the public with the aim of providing a positive image. @universitaspertamina is a social media account used by public relations in reaching its external public where the public target is students and academic community which has a range of usage under 40 years. @universitaspertamina is a means of public relations in shaping the image of the organization in front of the public. In Indonesia there are 45 million active citizens using instagram. In practical terms, the instagram function is relevant to the public relations-related external public function. Instagram is a new media facilitate public relations practitioners in providing information to the public with the aim of providing a positive image. @universitaspertamina is a social media account used by public relations in reaching its external public where the public target is students and academic community which has a range of usage under 40 years. @universitaspertamina is a means of public relations in shaping the image of the organization in front of the public.

scholarly journals PERANAN HUMAS PEMERINTAH KOTA SURABAYA DALAM PENGELOLAAN MEDIA RELATIONS SEBAGAI SARANA KOMUNIKASI KEPADA PUBLIK

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Siti Fatimah ◽  
Noorshanti Sumarah ◽  
Hamim Hamim
Keyword(s):  
Public Relations ◽  
Public Information ◽  
City Government ◽  
Media Relations ◽  
The Public ◽  
Communication Activity ◽  
The Media ◽  
Government Public Relations ◽  
Information Channels ◽  
The Government

This research is motivated by the role of public relations in the Surabaya City Governmentmedia relations activities as a means of communication with the public. Part of Surabaya citygovernment public relations in the field of information has a duty as a bridge of communication andinformation between the Government of the city of Surabaya with the community. This study aims todescribe the communication activities conducted by the Government public relations city of Surabayain superior Service and information embodies quality, improve information channels and aspiration.The theory is the theory of communication and public information Model theory Harold Lasswell.Research methods used in this research was qualitative research with type a descriptive. Thetechnique of collecting data through observation, in-depth interviews and documentation. Researchresults find communication activity conducted in Surabaya city government public relation Activitiesthe management of Media Relations as a means of communication to the public using a one-waycommunication, where is Surabaya city government public relations role as journalists indisseminating information to the public, and controls the news or information to mass media.In application of Surabaya City Government Public Relations are already maximizing the duties andfunctions of Public Relations Surabaya City Government in achieving and maintaining excellentservice and quality information, and to improve information channels and public aspirations, andmaintain harmonious relations with the media and the public.

scholarly journals STRUKTURASI KOMUNIKASI INTERNAL DALAM PRAKTIK MEDIA RELATIONS DI DALAM INDUSTRI MEDIA

INFORMASI ◽  
2018 ◽  
Vol 48 (1) ◽  
pp. 49
Author(s):  
Brahma Putra Pratama
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Internal Communication ◽  
Media Industry ◽  
Internal Environment ◽  
Media Relations ◽  
The Public ◽  
Adaptive Structuration ◽  
The Media ◽  
Initial Process

Media relations is one of the practices that can be found in the system of a publicrelations (PR) department. The PR department of a media industry still needs to do thepractice of media relations with other media industry although it has already had its ownchannel to disseminate information. The practice of media relations has aim that theinformation from an organization can be distributed to the public through the channelof the media industry. To achieve the aim, the initial process, such as the interactionand communication in the internal environment of the organization between the PRstaff with the superiors, is required. PR staff and the superiors as the agents use thestructure to act in the process of system production and reproduction. To know howthe process of the system production and reproduction in the interaction of the agentsin the practice of media relations, then analysis using adaptive structuration theorydeveloped by McPhee and Poole is required. This research aims to describe and providean understanding of structuration of internal communication in the practice of mediarelations in the PR department. The method used in this research is a single instrumentalcase study with descriptive qualitative approach. From this study, it is found that in thePR department system, the staff connects to the superiors in the internal environmentin the practice of media relations and the agents use the structure to act and to interactso that the system and practice can take place continuously either as a rountine or as atransformation.Media relations merupakan salah satu praktik yang terdapat dalam sistem departemen public relations (PR). Departemen PR dari suatu industri media ternyata masih perlu melakukan praktik media relations dengan industri media lain meskipun telah memiliki saluran media untuk menyebarkan informasi. Praktik media relations bertujuan supaya informasi dari suatu organisasi dapat disebarluaskan kepada publik melalui saluran suatu industri media. Untuk mencapai tujuan tersebut, diperlukan proses awal berupa interaksi dan komunikasi di lingkungan internal organisasi antara staf PR dengan atasannya. Staf PR dan atasannya sebagai agen menggunakan struktur dalam bertindak dalam proses produksi dan reproduksi sistem. Untuk mengetahui bagaimana proses produksi dan reproduksi sistem tersebut dalam interaksi para agen dalam praktik media relations, maka diperlukan analisis menggunakan teori strukturasi adaptif yang dikembangkan oleh McPhee dan Poole. Penelitian ini bertujuan untuk menggambarkan dan memberikan pemahaman mengenai strukturasi komunikasi internal dalam praktik media relations yang terjadi di dalam departemen PR. Metode yang digunakan dalam penelitian ini adalah studi kasus instrumental tunggal dengan pendekatan kualitatif deskriptif. Dari penelitian ini ditemukan bahwa di dalam sistem departemen PR, staf berhubungan dengan atasannya di lingkungan internalnya dalam melakukan praktik media relations dan para agen menggunakan struktur dalam bertindak dan berinteraksi sehingga sistem dan praktik dapat berlangsung terus-menerus baik sebagai rutinitas maupun sebagai transformasi.Kata kunci: Strukturasi, Komunikasi Internal, Media Relations, Industri Media

scholarly journals Media Monitoring Model in Public Relations of BUMN (State-owned enterprises) Companies

2021 ◽  
Vol 4 (2) ◽  
pp. 197-212
Author(s):  
Oktaria Sukmayani ◽  
Jamroji Jamroji
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Media Coverage ◽  
The Public ◽  
Monitoring Model ◽  
Qualitative Descriptive ◽  
The Media ◽  
Descriptive Approach ◽  
Owned Company ◽  
Media Monitoring

Media monitoring is a form of Public Relations activity used in many companies, including the companies in Indonesia, to monitor mass media coverage and to find out current issues among the public. One of the companies that implement media monitoring activities in PT Perkebunan Nusantara (PTPN) X. PTPN X is a state-owned company engaged in the sugar and tobacco business in Indonesia. The purpose of this study is to describe the monitoring media model in the Public Relations of BUMN companies, namely PT Perkebunan Nusantara X Surabaya. In this study, the researcher used a qualitative descriptive approach through data collection by observation, interviews, and documentation. The theory used was the theory of Evaluation of Public Relations. One form of Evaluation of Public Relations is media monitoring. The results of this study found that the media monitoring model applied by PTPN X was a media monitoring model in normal conditions and the model during a crisis. This research is indispensable in the development of media monitoring practices and studies in Indonesia, especially for the Public Relations/Public Relations department.

UPAYA PUBLIC RELATIONS (PR) DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI SOSIAL MEDIA

2019 ◽  
Author(s):  
Puja Ningsih ◽  
Tia Ayu Ningrum
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Public Awareness ◽  
Corporate Image ◽  
The Public ◽  
Positive Image ◽  
Technological Developments ◽  
Information And Communication ◽  
Use Of Social Media ◽  
A Company

The purpose of this research is to reveal about (1) PR efforts, (2) creating a corporate image (3) the use of social media in building a corporate image. The results showed that the company's image would be better if PR in a company used social media as a tool to inform the company's excellence to the public. Because at this time the public tends to use social media at all levels of age, be it children, spiritual, adult to old age. technological developments allow people to communicate easily. A company must be able to keep abreast of market developments and demands because the movement of information and communication, internal or external knowledge and public awareness increases. Industrial competition requires everything to be communicated transparently. The problem might appear unexpectedly. Small problems can become big if they are not taken seriously. This demand makes the need for Public Relations must use social media in building the company's image. Public Relations emerged as a helper in a crisis and was responsible for developing the company's positive image. Positive images are not simply formed, but efforts are needed to build and maintain them. A positive reputation is a way to get a positive image. The success of Public Relations in gaining publicity can be obtained from harmonious relations with social media in this globalization era.

scholarly journals Re-Defining Polyphony in Media Text for Public Relations Discursive Practices in Organization

2017 ◽  
Vol 11 (1) ◽  
pp. 125
Author(s):  
Ana-Maria Teodorescu
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
The Self ◽  
Self Concept ◽  
Media Relations ◽  
Discursive Practices ◽  
The Public ◽  
The Social ◽  
The Impact

The research explores the new media tools manifested in communication and public relations discursive practices in organization, marked by Bahtinian polyphony in media relations texts. The study of organization theory can be defined, analyzed and evaluated as dialogic organization constructed in and by dialogues as discursive practices [Hatch 2006, Grunig, 2002, Castells 2011]. Redefining polyphony consists in analyzing the original definition as “one self - concept is formed part from the social relationship we have with others and from others’ responses to what we say and do…….Because the self is constructed out of our need to balance on our own needs with those of others, the self is necessarily dialogic or make in concert with others”.[Bahtin, 1981] But having the keys for reading the self – concept as the social identity of an organization, the social relationships with others, namely the public(s) as groups of interests validated in the public sphere, and the roles and relations starting from the organization to and from the public(s). Thus evaluating the main levels offered by the framework in organization, the current research has identified: the intentional level created in the communicative contract by the organization in the context the new media have been used; the impact upon the public(s) - audience and/or communities throughout the means of new media and social media, analyzing their posts, comments; the rules of structuring the sequential configuration of the messages in media text as dialog, trilog or polilog in the polyphony of discursive media relations practices in organization’s site, blog, social media units-Facebook, Twitter, You Tube.

scholarly journals Employing the Social Media and the Mobile Phones (GSM) in the Campaign Against Open Defecation in South-East Nigeria

2021 ◽  
Vol 13 (4) ◽  
pp. 38
Author(s):  
Peter N. Nwokolo ◽  
Marycynthia A. Nwokolo
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Mobile Telephone ◽  
Open Defecation ◽  
The Public ◽  
Social Media Networks ◽  
The Social ◽  
The Media ◽  
Survey Sample ◽  
Marketing Tool

This exploratory study investigated the viability of using the social media and mobile phone (GSM) as public relations social marketing tool in the campaign against open defecation in South-East Nigeria. It argues that the greater percentage of the public could be reached with the campaign if approached through the social media networks and GSM such as the Facebook, mobile telephone, etc., than the traditional media of newspapers, radio and television that have not yielded much in the envisaged awareness and attitudinal change results. From a survey sample of 385 respondents drawn from three sampled states of Enugu, Anambra and Abia, using the simple random, convenience and purposive sampling techniques, the results suggest, among others, that the social media and the GSM could be more efficacious in prosecuting the campaign against open defecation given the fast growing social media literacy and GSM use among the population especially the youths. It recommends that given the increasing number of the segment of the society especially the youths that use the Social Media and GSM the South-East governments could conduct basic or pilot study so as to leverage on this accessibility aspect of the media for a more effective campaign to end open defecation in South-East Nigeria.

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