DISTINGSI DIGITAL BRANDING TSAMARA AMANY SEBAGAI CALON ANGGOTA LEGISLATIF PEREMPUAN MILENIAL DI INSTAGRAM

2021 ◽  
Vol 6 (2) ◽  
pp. 156
Author(s):  
Yanuar Budi Haristono
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Young People ◽  
Research Method ◽  
Communication Studies ◽  
Campaign Strategy ◽  
Representation Of Women ◽  
The Feminine ◽  
The World ◽  
Digital Branding

Women's representation in the Indonesian legislative still does not meet the expectations of 30% of the total. In addition to the lack of representation of women in the legislature, the representation of young people especially the millennial generation is very minimal in the ranks of DPR members in the 2014-2019 period. Tsamara Amany Alatas, a 22-year-old woman who graduated from Communication Studies at Paramadina University, went on to run as a legislative candidate. Tsamara built his distinction on social media, especially Instagram. Tsamara always showed the feminine and young side he had as his campaign strategy. The research method used in this study is qualitative research using content analysis of Instagram posts which are then supported by interview data to informants. The results of the study indicate that the distinctive formation built by Tsamara where change appeared when he had entered the world of politics with an appearance that reflected young people who were casual and friendly with the aim of forming the perception that Tsamara wanted to be closer and accepted by society, so that he was not distant from society so that the branding of the millennial politicians that he brings can be conveyed well.

scholarly journals Penggunaan Instagram Sebagai Media Informasi Bimbingan dan Konseling di Indonesia

2019 ◽  
Author(s):  
Lutfiani Dwi Oktavia
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
United Kingdom ◽  
Research Method ◽  
Guidance And Counseling ◽  
Qualitative Research Method ◽  
The Public ◽  
Lack Of Information ◽  
The World ◽  
School Police

Social media is no longer a taboo for Indonesian people, young and old all using social media, for example, Instagram. Instagram users have reached 56 millions and become the fourth largest country in the world beat Russia, Turkey, Japan, and United Kingdom (according to cuponation.co.id april 2019 sources). The writing of this article aims to describe the form of utilization from the Instagram account @ruang_bimbingan_konseling. The research method used was descriptive qualitative research method with uses data in the form of words and produces descriptions in the form of words. The results of this study show Instagram can be a medium for informing all information about guidance and counseling in the form of photos and videos. Instagram can be a solution in overcoming the lack of information about guidance and counseling, which raises the stigma to the public about guidance and counseling is the school police or just dealing with bad boys.

scholarly journals Strategi Komunikasi Kampanye Internal Greget Plastik untuk Menumbuhkan Kesadaran Karyawan dalam Mengurangi Penggunaan Plastik Sekali Pakai (Studi pada PT Kalbe Farma Tbk)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 245
Author(s):  
Jessica Donata ◽  
Yugih Setyanto
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Case Studies ◽  
Research Method ◽  
Communication Strategies ◽  
Qualitative Research Method ◽  
Campaign Strategy ◽  
Communication Processes ◽  
The World ◽  
And Behavior

Indonesia is currently ranked the second highest in the world as one of the countries that contributes the most plastic waste. Now many companies have proven this fact and supported a campaign to use plastics that have been used, one of which is PT Kalbe Farma Tbk. The research objective is to explain the process and communication strategies used in greget plastik campaigns. The method used in this research is a qualitative research method by studying case studies. Data collection techniques are done by interview, observation and documentation. Source triangulation is done to use the validity of the data used. This research shows that the communication strategies used in greget plastik campaigns invite communication processes, such as communication, messages, audiences, media, and effects. The campaign strategy used consists of awareness, attitudes and opinions, and behavior, where employees are entitled to get information and facts in the field about plastics. Then employees are invited to be directly involved in the campaign, so they can change their habits.Saat ini Indonesia menempati peringkat kedua tertinggi di dunia sebagai salah satu negara yang menyumbang sampah plastik terbanyak. Kini banyak perusahaan yang telah menyadari fakta tersebut dan berupaya menerapkan gerakan kampanye untuk mengurangi penggunaan plastik sekali pakai, salah satunya adalah PT Kalbe Farma Tbk. Tujuan penelitian untuk menjelaskan proses dan strategi komunikasi yang digunakan kampanye greget plastik. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data dilakukan dengan wawancara, observasi dan dokumentasi. Triangulasi sumber dilakukan  untuk menguji keabsahan data yang digunakan. Penelitian ini menunjukkan bahwa strategi komunikasi yang digunakan dalam kampanye greget plastik melibatkan unsur-unsur proses komunikasi, seperti komunikator, pesan, khalayak, media, dan efek.  Adapun strategi kampanye yang digunakan berupa awareness, attitudes and opinion, dan behavior, di mana karyawan diberi informasi dan fakta-fakta di lapangan seputar plastik. Kemudian karyawan diajak untuk terlibat langsung dalam kampanye, sehingga dapat mengubah kebiasaan mereka.

scholarly journals FENOMENA CAPTION “TWITTER, PLEASE DO YOUR MAGIC!” MEMBANGKITKAN NETIZEN UNTUK MENOLONG

2020 ◽  
Vol 3 (01) ◽  
pp. 30-39
Author(s):  
Nahdah Salsabila Fammy ◽  
Aa Bambang ◽  
Dian Tri Hapsari
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Young People ◽  
Positive Feedback ◽  
Research Method ◽  
The Public ◽  
The Social ◽  
Helping Others ◽  
Twitter Users ◽  
The Many

This research discusses the social media Twitter, which can arouse awareness, and context sharing, which can make a tweet become viral and hotly discussed by many people, especially Twitter netizens. This research is motivated by the many uses of social media that tend to lead to actions that are inappropriate and negative. For this reason, the purpose of this study is to provide an explanation that the social media Twitter can inspire young people to provide information that is not only important but also provides profound and useful meaning. This study employs the qualitative research method and is based on phenomenology. Based on the results of this study, it is expected that the social media Twitter can get more positive feedback from the public, not only by helping others but also through other good things that can be followed by other Twitter users, especially the younger generation.

STRATEGI PELESTARIAN TRADISI JAMASAN PUSAKA SUROLOYO SEBAGAI ASET BUDAYA TRADISIONAL DI KULON PROGO YOGYAKARTA

2020 ◽  
Vol 14 (03) ◽  
pp. 185-194
Author(s):  
Sarbini Sarbini ◽  
Indri Shaila Hapsari
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Analysis ◽  
Young People ◽  
Research Method ◽  
Print Media ◽  
Swot Analysis ◽  
Promotional Efforts ◽  
The Government

This research aims to determine the strategy for preserving the Jamasan Pusaka tradition, the roles of the community and the government, and what obstacles are faced in the effort to preserve the Jamasan Pusaka Tradition. The research method uses qualitative research and data analysis using SWOT analysis. Based on the research conducted, the researcher found that the preservation of the Jamasan Pusaka tradition in Suroloyo is the only Jamasan Pusaka tradition that is in Kulon Progo. In addition, this tradition is carried out at the Puncak Suroloyo Tourism Object on the first of Suro with promotional efforts to attract tourists to witness. In an effort to preserve the jamasan heritage tradition, it can be said that it is good because the surrounding community is still carrying out this tradition until now and especially this event has been promoted in various media, both social media and print media so that tourists who don't know can watch it. In addition, the community plays an important role in the Jamasan Pusaka Tradition event where the community still carries out this tradition until now and the Government is very helpful. The obstacle in preserving the Jamasan Pusaka Tradition is because many young people, both the community and tourists, do not know what the purpose, potential, and heirlooms are used in this traditional event. Keywords: Jamasan Pusaka Tradition, Preservation, Culture, SWOT Analysis

Seni Dalam Persfektif Hadist (Kajian Ma`ani Persfektif Muhammadiyah)

Bayani ◽  
2021 ◽  
Vol 1 (2) ◽  
pp. 129-142
Author(s):  
Ahmad Rifai
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Method ◽  
Art And Design ◽  
Art Program ◽  
Design Program ◽  
The Law ◽  
The University

The law of art in Islam is hotly told on social media, Calls for the illegality of art echo on social media. Muhammadiyah began to pursue art by opening an art and design program at the muhammadiyah university, including at the University of Muhammadiyah Bandung. This is interesting to study, to find out the purpose of Muhammadiyah in opening an art program when the call for illegal art to go viral on social media. The purpose of this study is to find out the principles and laws of art in Muhammadiyah. This research method uses qualitative research by examining hadith about art. The hadith approach used is the science of riwayah hadith and the science of ma'ani hadith. In conclusion, there is a hadith that forbids images and statues, there is a hadith that allows making dolls for toys, draw clothes, and draw lifeless creatures. The law of art in Muhammadiyah is allowed if it is closer to monotheism and benefit. the law of art is forbidden if it leads to polytheism.

scholarly journals PUBLIC PERCEPTION OF IMMIGRATION CONTENT ON SOCIAL MEDIA INSTAGRAM AT THE TPI EAST JAKARTA CLASS I IMMIGRATION OFFICE

2019 ◽  
Vol 1 (2) ◽  
pp. 81-92
Author(s):  
Muhammad Aditya Majdi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Method ◽  
Public Perception ◽  
Public Perceptions ◽  
Class I ◽  
Learning Material ◽  
Quality Of Information ◽  
The Public

Public perception of immigration content at the TPI East Jakarta Class I Immigration Office is very important in determining the quality of information and understanding of immigration provided to the public by focusing on social media Instagram. With some literacy regarding public perceptions it can produce a public view of immigration content that has been disseminated through social media Instagram TPI Class I Immigration Office, East Jakarta. This can be used as study and learning material in seeing some of the shortcomings that must be addressed by the TPI East Jakarta Class I Immigration Office regarding public perceptions of immigration content. With the descriptive qualitative research method, it explains that there are still gaps or shortcomings of immigration content disseminated through social media Instagram TPI Class I Immigration Office, East Jakarta. So it is very necessary to make several further research studies related to public perceptions of immigration content so as to harmonize understanding between the information provider and the recipient of the information.  

scholarly journals Exploring Globalization on the Perspective of Female Tea Garden Workers of Bangladesh

2021 ◽  
Vol 6 (2) ◽  
pp. 176-180
Author(s):  
Sumaya Khan Auntu
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Research Question ◽  
Qualitative Research Method ◽  
The Real ◽  
Level Of Consciousness ◽  
The World ◽  
Tea Garden

The conflict between flat and spiky world is a source of ongoing discourse. There is an abundance of literature explaining how the flat world mocks itself with the spikiness throughout. There is a lack in constructing trust-based relationships, connecting capabilities and amplifying innovation and learning across the spikes. The paper will focus on exploring the real status of the world whether it is flat or spiky on the context of female tea worker of Bangladesh along with analyzing the natural and social scenario of environment and job field of female tea worker in which they are suppressed and their level of consciousness about their rights and privileges. The paper will follow the research question-How do the arguments of flat and spiky worlds fit when tested from the perspective of female tea garden worker of Bangladesh? Furthermore, the paper uses qualitative research method to build arguments beyond the gaps that existing literature provides.

scholarly journals Entrepreneurship Narration in Sandiaga Uno’s Instagram (A Study on 2019 Presidential Election Campaign)Entrepreneurship Narration in Sandiaga Uno’s Instagram: A Study on 2019 Presidential Election Campaign)

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Putri Handayani Lubis ◽  
Maria Puspitasari
Keyword(s):  
Quality Of Life ◽  
Qualitative Research ◽  
Social Media ◽  
Risk Management ◽  
Young People ◽  
Thematic Analysis ◽  
Presidential Election ◽  
Election Campaign ◽  
Presidential Election Campaign

Entrepreneurship often becomes an alternative profession, while in fact, being an entrepreneur is a strategic choice which is ideally based on strong determination and belief that it is able to change the quality of life. Sandiaga Uno used entrepreneurship narration during the 2019 presidential election campaign in his social media in order to influence the youth. The present study aimed to explore Sandiaga Uno’s entrepreneurship narration on Instagram and to identify the narration in influencing young people during the 2019 presidential election campaign. This study was categorized as qualitative research with thematic analysis. The result of the study found that Uno’s campaign narration focused more on hopes. His narration of entrepreneurship focused on motivating the Millenials without explaining further about the risk of being an entrepreneur and how to fund and maintain a business. Uno utilizes his background as an entrepreneur by motivating his campaign. Uno also invited celebrities and several Actors who have businesses to motivate young people to become entrepreneurs. Risk management needed in an entrepreneur because many entrepreneurs are not prepared to deal with risk so the business that was built cannot last. Likewise, there are still many entrepreneurs who cannot make the most of existing technology to develop its business because of its capacity.

scholarly journals UPAYA MELAWAN PANDEMI COVID-19 DI INDONESIA, STUDI KASUS FASILITAS KEPABEANAN DAN PERDAGANGAN INTERNASIONAL

2021 ◽  
Vol 2 (2) ◽  
pp. 165-173
Author(s):  
Marsanto Adi Nurcahyo ◽  
Ario Seno Nugroho
Keyword(s):  
Qualitative Research ◽  
International Trade ◽  
World Trade Organization ◽  
World Trade ◽  
Research Method ◽  
Secondary Data ◽  
Sharp Decline ◽  
Good Practices ◽  
The World ◽  
Economic Slowdown

The covid-19 pandemic has caused a global economic slowdown. Trade institutions and customs institutions provide facilities that are expected to encourage the economy not to fall into a sharp decline. The World Trade Organization (WTO) and the World Customs Organization (WCO) as world organizations that regulate the movement of goods between countries have also issued instructions for their member countries to deal with this pandemic situation. This study aims to determine how the implementation of customs facilities and international trade during this pandemic. The research method used is a qualitative research method with descriptive techniques. The data used in this study are secondary data such as reports, research, and guidelines. The results of the study show that Indonesia has implemented customs facilities and international trade during this pandemic. This is following the guidelines published by the WTO and WCO, which are world organizations related to international trade. Programs carried out by Indonesia are also carried out by other countries which are good practices in international trade activities. The implication of this research is to recommend the customs institution to continue to increase cooperation with other border agencies in the form of coordinated border management..   Pandemi covid-19 telah membuat perlambatan ekonomi secara global. Institusi perdagangan dan institusi kepabeanan memberikan fasilitas yang tujuannya diharapkan dapat mendorong perekonomian tidak jatuh dalam penurunan yang tajam. World Trade Organization (WTO) dan World Customs Oganization (WCO) selaku organisasi dunia yang mengatur pergerakan barang antar negara juga telah mengeluarkan petunjuk bagi negara anggotanya untuk menghadapi situasi pandemi ini. Penelitian ini bertujuan untuk mengetahui bagaimana implementasi fasilitas kepabeanan dan perdagangan internasional dalam masa pandemi ini. Metode penelitian yang dilakukan adalah metode penelitian kualitatif dengan teknik deskriptif. Data yang digunakan dalam penelitian ini adalah data sekunder seperti laporan, penelitian, dan buku petunjuk. Hasil dari penelitian menunjukkan bahwa Indonesia telah mengimplementasikan fasilitas kepabeanan dan perdagangan internasional selama masa pandemi ini. Hal tersebut sesuai dengan panduan yang diterbitkan oleh WTO dan WCO yang merupakan badan dunia terkait dengan perdagangan internasional. Program yang dilakukan Indonesia juga dilakukan oleh negara lain yang merupakan good practices pada kegiatan perdagangan internasional. Implikasi dari penelitian ini adalah merekomendasikan kepada institusi kepabeanan agar terus meningkatkan Kerjasama dengan badan perbatasan lainnya dalam bentuk coordinated border management.  

Application of Butler’s (1980) Tourist Area Life Cycle to Saly (Senegal)

2018 ◽  
Vol 6 (1) ◽  
pp. 47-56 ◽  
Author(s):  
Mouhamadou Bamba LY
Keyword(s):  
Qualitative Research ◽  
Developing Countries ◽  
Life Cycle ◽  
West Africa ◽  
Research Method ◽  
Public Authorities ◽  
The Public ◽  
Tourist Destinations ◽  
The World ◽  
A Site

Richard W. Butler publishes in 1980 a model of evolution of tourist destinations known as TALC -Tourism Area Life Cycle- which stipulates that a site exploited for tourism and leisure knows 6 phases in its evolution: exploration, involvement, development, consolidation, stagnation, decline or rejuvenation. Several experiments of the model will be carried out around the world, however the tourist destinations located in the developing countries constitute a residual category of these applications. This article proposes an exploration of the TALC at the first station developed by the public authorities in West Africa, Saly located on the small coast in Senegal. For this purpose, we used a qualitative research method based on semi-directive interviews with actors at the level of the student site completed by official statistics. Our results show that Saly is in a so-called stagnation phase and that it is important to re-qualify the typology of tourist space in this city, which is experiencing a significant change in relation to its location.

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