scholarly journals Strategi Komunikasi Kampanye Internal Greget Plastik untuk Menumbuhkan Kesadaran Karyawan dalam Mengurangi Penggunaan Plastik Sekali Pakai (Studi pada PT Kalbe Farma Tbk)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 245
Author(s):  
Jessica Donata ◽  
Yugih Setyanto
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Case Studies ◽  
Research Method ◽  
Communication Strategies ◽  
Qualitative Research Method ◽  
Campaign Strategy ◽  
Communication Processes ◽  
The World ◽  
And Behavior

Indonesia is currently ranked the second highest in the world as one of the countries that contributes the most plastic waste. Now many companies have proven this fact and supported a campaign to use plastics that have been used, one of which is PT Kalbe Farma Tbk. The research objective is to explain the process and communication strategies used in greget plastik campaigns. The method used in this research is a qualitative research method by studying case studies. Data collection techniques are done by interview, observation and documentation. Source triangulation is done to use the validity of the data used. This research shows that the communication strategies used in greget plastik campaigns invite communication processes, such as communication, messages, audiences, media, and effects. The campaign strategy used consists of awareness, attitudes and opinions, and behavior, where employees are entitled to get information and facts in the field about plastics. Then employees are invited to be directly involved in the campaign, so they can change their habits.Saat ini Indonesia menempati peringkat kedua tertinggi di dunia sebagai salah satu negara yang menyumbang sampah plastik terbanyak. Kini banyak perusahaan yang telah menyadari fakta tersebut dan berupaya menerapkan gerakan kampanye untuk mengurangi penggunaan plastik sekali pakai, salah satunya adalah PT Kalbe Farma Tbk. Tujuan penelitian untuk menjelaskan proses dan strategi komunikasi yang digunakan kampanye greget plastik. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data dilakukan dengan wawancara, observasi dan dokumentasi. Triangulasi sumber dilakukan  untuk menguji keabsahan data yang digunakan. Penelitian ini menunjukkan bahwa strategi komunikasi yang digunakan dalam kampanye greget plastik melibatkan unsur-unsur proses komunikasi, seperti komunikator, pesan, khalayak, media, dan efek.  Adapun strategi kampanye yang digunakan berupa awareness, attitudes and opinion, dan behavior, di mana karyawan diberi informasi dan fakta-fakta di lapangan seputar plastik. Kemudian karyawan diajak untuk terlibat langsung dalam kampanye, sehingga dapat mengubah kebiasaan mereka.

scholarly journals APARTMENT SEWA SMART LIVING DI JATINEGARA

2020 ◽  
Vol 1 (2) ◽  
pp. 1243
Author(s):  
Kevin Fernando ◽  
Martin Halim
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Data Processing ◽  
Generation Y ◽  
Millennial Generation ◽  
Research Method ◽  
The World ◽  
Collection Data ◽  
Smart Living ◽  
And Behavior

This research is to learn about the behavior and needs of the Millennial generation or generation Y that born between 1981-1994. The character and behavior of the Millennial Generation is formed from the development of technology and information that they use during their lifetime. The Millennial generation curently in a productive age where the Millennials are already married and or planning to have a family so they need a place to live. So it is necessary to make a Smart housing that suitable for Millennial Generation that familiar with technology and prefers things that are simple and efficient.            So it is necessary to build a Smart living Apartment that can control their house using technology and the use of multifunctional furniture that makes efficient use of space. The method used in this study is a qualitative research method consisting of the stages of data collection, data processing, discussion, and conclusions. Data collection is done by direct observation or review into the field and study of documents. From the results of these data, the chosen location is in the East Jakarta area because it has the highest number of Millennials in Jakarta. This generation can bring changes to the world and also changes in the building. Therefore this study is expected to provide smart living rent apartment designs that can fulfill the needs of the Millennial generation. Abstrak Penelitian bertujuan untuk mempelajari tentang perilaku dan kebutuhan Generasi Milenial atau generasi Y yang merupakan generasi yang lahir antara tahun 1981-1994. Sifat dan perilaku Generasi Milenial terbentuk dari berkembangnya ilmu teknologi dan informasi yang digunakannya selama masa hidupnya. Generasi Milenial yang saat ini sedang berada di usia produktif dimana generasi Milenial sudah berkeluarga maupun baru berencana untuk berkeluarga sehingga membutuhkan tempat tinggal. Maka perlu dibuat hunian yang Smart sesuai dengan generasi Milenial yang  dekat dengan teknologi dan lebih memilih hal yang simpel dan efisien. Maka dari itu perlu dibuat Apartment smart living yang dapat mengatur hunian mereka menggunakan teknologi dan penggunaan perabotan multifungsi yang membuat efisiensi penggunaan ruang. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif yang terdiri dari tahap pengumpulan data, pengolahan data, pembahasan, dan kesimpulan. Pengumpulan data dilakukan dengan cara observasi atau tinjauan langsung ke lapangan dan studi dokumen. Dari hasil data tersebut, lokasi yang dipilih adalah di daerah Jakarta Timur karena memiliki jumlah Generasi Milenial terbanyak di Jakarta. Generasi ini dapat membawa perubahan terhadap dunia dan juga terhadap perubahan pada bangunan. Maka dari itu penelitian ini diharapkan dapat memberikan rancangan apartment sewa smart living yang dapat memenuhi kebutuhan generasi Milenial.

scholarly journals IMPLEMENTASI KEBIJAKAN KAMPUNG BANTAR DI KECAMATAN PAAL MERAH KOTA JAMBI

2020 ◽  
pp. 33-44
Author(s):  
Harsens Nursa Prabawa
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Policy Implementation ◽  
Research Method ◽  
Final Report ◽  
Qualitative Research Method ◽  
Development Team ◽  
Policy Program ◽  
Environmental Development

This Final Report is entitled "The Policy Implementation of the BANTAR (Clean, Safe, and Smart) Village  Program in Realizing Environmental Development in the Paal Merah District of Jambi City Jambi Province". The purpose of this observation is to find out how is the policy implementation of BANTAR Village and to find out the outcome of the policy program. The method used in this study is the Qualitative Research method. This research uses data collection techniques through interviews, observation, and documentation. From the results of the discussion showed that the policy implementation of the BANTAR Village program in Paal Merah District has not been running optimally. This is proven by the fact that not all RTs in Paal Merah sub-district participate in the BANTAR Village program. The obstacle experienced is the lack of funds which causes the program has not run optimally then the second obstacles is many agencies involved causes this program to be hampered, so far the team is only an assessment team, not as development team, so there is no sustanibility of this program because the development team has not carried out their duties optimally. To overcome these problems, the authors suggest the need to make a budget for RTs that follow the program, there needs for socialization related to the program, conduct training for accompanying scholars, the need for CSR from companies in the BANTAR village area and reduce the agencies involved in the program. Keywords: Policy, Implementations, Kampung BANTAR

scholarly journals JAVANESE SPEECH HOST IN WEDDING IN THE SIDOARJO REGION

2021 ◽  
Vol 3 (2) ◽  
pp. 97-104
Author(s):  
Suwito
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Mobile Phone ◽  
Research Method ◽  
Official Language ◽  
Qualitative Research Method ◽  
Research Instrument ◽  
Code Mixing ◽  
Wedding Ceremony ◽  
Method Approach

This study describes the Javanese language used by the presenters when bringing a wedding ceremony in the Sidoarjo area. Organizers have many variations of the language used at weddings with Javanese customs. The research method uses a qualitative research method approach where this research is in the Tambak Kemerakan village area, Krian sub-district, Sidoarjo district. The time of the research was carried out from May to July 2021. The data collection techniques in the study were in the form of documents, interviews and observations. The research instrument used a mobile phone and a list of questions to the presenters. The results of the study show that the use of language includes language variations, language variations based on lecturing functions, language variations in terms of formality using official language. Code switching in this study is an analysis of the language used when hosting weddings. And the occurrence of language code mixing in the form of Javanese krama alus switching to Indonesian and language interference in its morphological and phonological use.

scholarly journals Keterlibatan Event Stakeholders pada Keberhasilan Event Pr

Humaniora ◽  
2013 ◽  
Vol 4 (1) ◽  
pp. 274
Author(s):  
Lidya Wati Evelina
Keyword(s):  
Qualitative Research ◽  
Public Relations ◽  
Case Studies ◽  
Research Method ◽  
Research Note ◽  
The Other ◽  
Qualitative Research Method ◽  
Important Thing ◽  
The Media ◽  
Good Flow

The objective of this article is to determine how event organizers collaborate with stakeholders including the media, particular community, sponsors, participants, venue providers, accommodation providers, carteres, legal and finance personnel, production, local trade, transportation providers, government and associations for implementation Public Relations event. This paper discusses about the things that must be done for the cooperation and the benefits of cooperation undertaken. The method used in this paper is qualitative research method based on observations, literature and case studies. The results of this research note that the event organizers or companies can together with the stakeholders (the other party) make an event as mutually beneficial Public Relations. This means that all parties can achieve through the event. At the conclusion of an event Public Relations, all stakeholders involved for their own purposes. Event organizer must ensure that all stakeholders work together effectively in accordance with the agreed schedule and budget. One important feature of the agreement is to maintain a good flow of communication according to the needs of its stakeholders. All information is documented to avoid misunderstandings. Collaboration between stakeholders continuously until the event is completed. Discussion of issues that arise during the event takes place between the committee with various stakeholders is an important thing for the evaluation and response to the events that occurred. 

scholarly journals Exploring Globalization on the Perspective of Female Tea Garden Workers of Bangladesh

2021 ◽  
Vol 6 (2) ◽  
pp. 176-180
Author(s):  
Sumaya Khan Auntu
Keyword(s):  
Qualitative Research ◽  
Research Method ◽  
Research Question ◽  
Qualitative Research Method ◽  
The Real ◽  
Level Of Consciousness ◽  
The World ◽  
Tea Garden

The conflict between flat and spiky world is a source of ongoing discourse. There is an abundance of literature explaining how the flat world mocks itself with the spikiness throughout. There is a lack in constructing trust-based relationships, connecting capabilities and amplifying innovation and learning across the spikes. The paper will focus on exploring the real status of the world whether it is flat or spiky on the context of female tea worker of Bangladesh along with analyzing the natural and social scenario of environment and job field of female tea worker in which they are suppressed and their level of consciousness about their rights and privileges. The paper will follow the research question-How do the arguments of flat and spiky worlds fit when tested from the perspective of female tea garden worker of Bangladesh? Furthermore, the paper uses qualitative research method to build arguments beyond the gaps that existing literature provides.

ACCULTURATION IN GOD'S BIRTHDAY CEREMONY KELENTENG SHIA DJIN KONG, JONGGOL

Bambuti ◽  
2020 ◽  
Vol 2 (1) ◽  
pp. 35-47
Author(s):  
Ludovika Desprosianasari ◽  
C. Dewi Hartati
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Research Method ◽  
Chinese Culture ◽  
Participant Observation ◽  
Local Culture ◽  
Ancestor Worship ◽  
Qualitative Research Method ◽  
The Right ◽  
The Temple

This paper discussed the acculturation of Chinese and Sundanese culture in a ceremony at the Shia Djin Kong temple, Jonggol. On the right side of the temple there is a special room for the cult  of Jonggol's ancestors, namely Embah Jago, Embah Sabin, Embah Surkat, Embah Jagakarsa, and Embah Nagawulung. In that room there are also many heirloom objects, such as keris, spears, lafadz Allah, and swords. Acculturation between Sundanese culture and Chinese culture can be seen at the birthday ceremony of the god Shia Djin Kong, which is the similarity between local culture and Chinese culture, in ancestor worship. The research method used in this writing is a qualitative research method, data collection techniques in this writing are participant observation, observation, and interviews to the temple officer, and people who come to pray both during the god's birthday ceremony and on ordinary days.

scholarly journals NILAI KESANTUNAN DALAM MANTRA MEOLI

SUAR BETANG ◽  
2018 ◽  
Vol 12 (2) ◽  
pp. 151
Author(s):  
Heksa Biopsi Puji Hastuti
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Research Method ◽  
Literature Study ◽  
Qualitative Research Method ◽  
The Core ◽  
Core Message

Meoli spell present as one performance package within custom ritual called meoli ritual. Meoli ritual is a politeness expression of the perpetrators in expressing the purpose of request permission or apology to the sangia as the ruler of nature when opening the land to grow crops. This study examines the value of politeness in the meoli spell with the ethnopoetic approach. The issues raised are how has the politeness value existed in the meoli spell. By applying qualitative research method, data collection is done by observation, interview, and literature study. From the analysis, it is known that the value of politeness in the meoli mantra embodies the priority scale in which the preferred is the custom observer, followed by an apology by mentioning the whole of the target, newly expressed by the expression of intent and hope as the core message of the meoli spell. The beautiful way of disclosure also supports the value of politeness in the meoli spell

scholarly journals Pertanggungjawaban Alokasi Dana Kampung

2020 ◽  
Vol 2 (2) ◽  
pp. 68-75
Author(s):  
Apolus Betaubun
Keyword(s):  
Qualitative Research ◽  
Reference Material ◽  
Data Collection ◽  
Research Method ◽  
Video Recording ◽  
Qualitative Research Method ◽  
Fund Allocation ◽  
Descriptive Research ◽  
The People ◽  
The Village

The purpose of this research is to find out how the Responsibility of Village Fund Allocation in Tambat, Tanah Miring District, Merauke Regency. Theoretical Benefits, as reference material for research in the field of future accountability. In discussing and reviewing the issue of implementation, the accountability of village fund allocation in Tambat Tanah Miring District Merauke Regency the author uses a qualitative research method, namely data collection can be from interviews, observation notes, photo taking, audio and video recording. This type of descriptive research is a research that is sought to observe problems systematically accurate funds regarding the facts and characteristics of certain objects, with the number of informants as many as 13 people.The results of this study indicate that the accountability of village fund allocation in the implementation of village funds in Tambat, Tanah Miring District, Merauke Regency, runs well but there are still a number of problems that occur, planning, realization of the program and not in accordance with the details and calculations in the RAB. Kampung, Implementation of Village Fund Allocation conducted by Kampung Tambat Officials has not gone well and has not been carried out in accordance with the procedure because the village head of Tambat was considered not transparent regarding Village Fund Allocation to the people of Tambat Village, Reporting indicators, Village Fund Allocation has not been implemented properly due to reports what has been made is not maximal with what is done in Tambat and indicators, the accountability of the village head regarding the Village Fund Allocation also does not work with planning, implementation and reporting, this is evidenced by the making of the first report and the answer to ADD ADK, PROSPECTS made by other parties not by village officials have not been implemented with the reality that happened at Tambat.

scholarly journals THE PHILOSOPHICAL AND PSYCHOLOGICAL UNDERPINNINGS OF PHENOMENOLOGY AS A RESEARCH METHOD

2021 ◽  
Vol 9 (09) ◽  
pp. 474-477
Author(s):  
Ian Mc Coog, Ed.D.
Keyword(s):  
Social Sciences ◽  
Qualitative Research ◽  
Research Method ◽  
Human Experience ◽  
Philosophical Tradition ◽  
Qualitative Research Method ◽  
The Social ◽  
The World ◽  
Clark Moustakas

In the philosophical tradition, phenomenology is a means by which random, raw phenomena are categorized into what can be called human experience. Phenomenology is a school of thought within ontology which focuses on the nature of existence. Edmund Husserls view of phenomenology proposed that to understand the world, one should examine the lens through which he/she experiences the world as opposed to attempting to examine the world itself. The application of this idea first expanded to the discipline of psychology by researchers such as Amedeo Giorgi and Clark Moustakas and more recently has been more widely applied to the social sciences as a whole.Possessing an understanding of the philosophy and psychology traditions behind phenomenology greatly increases a researchers ability to implement it as a qualitative research method.

scholarly journals PERSEPSI MASYARAKAT KELURAHAN PINOKALAN DALAM PELAKSANAAN PROGRAM KOTA TANPA KUMUH (KOTAKU) DI KELURAHAN PINOKALAN KOTA BITUNG SULAWESI UTARA

2021 ◽  
Vol 2 (1) ◽  
pp. 99-104
Author(s):  
Audrey Runtukahu ◽  
Ferdinand Kerebungu ◽  
Yoseph Santie
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Research Method ◽  
Interview Data ◽  
Qualitative Research Method ◽  
Village Community ◽  
Home Improvement ◽  
The People ◽  
The Government ◽  
To Receive

The problem in this study is about the perception of pinokalan village community regarding the assistance of Kota Tanpa Kumuh Program (KOTAKU) where they are concerned about the inability of the opportunity to receive this assistance and the purpose of this research is to know and describe the perception of pinokalan village community in the implementation of KOTAKU program. In this study using qualitative research method with observation and interview data collection techniques. And the results of this study show that the perception of the people of Pinokalan Village that we do not receive assistance kotaku program from the government when our environment is organized and not worth our stay because of the densely populated conditions and only a few residents of our village who get assistance in the form of home improvement, roads and drainage but it is an assistance from PNPM not from KOTAKU and the government only chooses milih residents for i kut in socialization therefore we as other pinokalan community do not know and only know from others that socialization has been implemented about KOTAKU in Pinokalan Village. In the PROGRAM KOTAKU Pinokalan village is used as a companion village when compared to other villages that get assistance from KOTAKU Pinokalan Village can be said to be more eligible to get assistance from this KOTAKU program

Sign in / Sign up

Export Citation Format

Share Document