Perilaku Komunikasi Petani Cabai Merah di Lahan Pasir Pantai Kecamatan Panjatan, Kabupaten Kulon Progo

2021 ◽  
Vol 45 (2) ◽  
pp. 78
Author(s):  
Rizki Andriyani ◽  
Dwiningtyas Padmaningrum ◽  
Arip Wijianto ◽  
Hanifah Ihsaniyati
Keyword(s):  
Sampling Technique ◽  
Basic Research ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Subjective Perception ◽  
Communication Behavior ◽  
Sandy Land ◽  
Discussion Forums ◽  
Behavior Intention ◽  
Intention To Adopt

<em><span>Communication behavior shows the initiative of individuals or communities in adopting related innovations in seeking or disseminating information.This study aims to analyze: (1) attitudes, (2) subjective norms, (3) intentions, (4) communication behavior of farmers regarding the adoption of red chili cultivation in coastal sandy land, (5) the influence of attitudes on intentions, (6) the effect of subjective norm on intention, (7) influence of attitude on communication behavior, (8) influence of farmer's subjective norm on communication behavior, (9) influence of intention on communication behavior, (10) influence of attitude on communication behavior through intention, (11) influence of norm farmer's subjective perception of communication behavior through farmer's intention to adopt red chili in coastal sandy land. The basic research method is quantitative with survey techniques. The research locations were deliberately determined to include: Bugel Village, Pleret Village and Garongan Village, Panjatan District. Sampling using proportional random sampling technique consisted of 100 farmer respondents. Data analysis used path test (path analysis) with SPSS Statistics 22.0 program. The results showed that: (1) attitudes were included in the confident category, (2) subjective norms were included in the caring category, (3) intentions had a high category regarding communication behavior (4) communication behavior had a low category, (5) attitudes had no effect on communication behavior. intention, (6) farmer's subjective norm has no effect on intention, (7) farmer's attitude has no effect on communication behavior, (8) farmer's subjective norm has no effect on communication behavior, (9) farmer's intention has no effect on communication behavior, (10) farmer's attitude has no effect on communication behavior through farmers' intentions, (11) Farmers' subjective norms affect communication behavior through farmers' intentions to adopt red chilies on coastal sandy fields. The suggestion proposed is that there is a need to increase the intensity of gathering in farmer group activities and frequent discussion forums among red chili farmers in coastal sandy areas</span></em><span>.</span>

The Influence of Attitudes, Subjective, Norms, and Behavior Controls on Intention to Choose Islamic Banks With Islamic Religiosity as a Moderating Variable (Case Study at Bri Syariah Purwokerto Customers)

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Akhmad Khoyrun Najakh ◽  
Dwiwiyati Astogini ◽  
Sri Martini
Keyword(s):  
Behavioral Control ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Islamic Banks ◽  
Control Behavior ◽  
Before And After ◽  
And Behavior ◽  
Number Of Customers

The purpose of this study was to analyze the influence of attitudes on the intention to choose Islamic banks, to analyze the effect of subjective norm on the intention to choose Islamic banks. to analyze the effect of the control behavior of the intention to choose the Islamic banks, to analyze the moderating influence of religiosity on the relationship attitudes, subjective norms and behavioral control of the intention to choose the Islamic banks . The method used is a survey with a sampling technique used purposive sampling with a sample size of this study was 100 respondents . Further analysis tools used in this study is multiple regression analysis using SPSS 16.0 software . Based on this study it can be concluded that the attitude does not affect to the intention of choose Bank BRISyariah. Subjective norm positive effect on intention choose Bank BRISyariah. Control behavior does not affect to the intention choose Bank BRISyariah. Relationship between Attitudes, Subjective Norms and Behavior Control with the intention to select Bank BRISyariah not moderated by religiosity.Based on these conclusions can be said that the Bank BRISyariah should improve understanding related to the subjective norm in order to increase the number of customers who use the services of Islamic Banking . Further research is recommended in order to follow up and develop this research to further explore the independent and dependent variables continued before and after behavioral intention or intention to perform a specific action .

scholarly journals The Effect of Personal Attitude and Subjective Norm on Entrepreneurial Interest of Biology Education Students

2020 ◽  
Vol 4 (3) ◽  
pp. 342
Author(s):  
Agus Muliadi ◽  
Baiq Mirawati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Biology Education ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Coefficient Of Determination ◽  
Personal Attitude ◽  
Ex Post ◽  
Students Attitudes

Entrepreneurship learning in university becomes a bridge to build students' knowledge, interests, and skills in the entrepreneurial field. As it is to produce graduates who are creative, innovative, productive, reliable, quality, independent, having self-controlled, and competitive. This current research aimed to find out (1) the students' attitudes, subjective norms, and entrepreneurial interests; (2) the influence of subjective norms and attitudes on students’ entrepreneurial interests. It was an ex post facto research with associative descriptive approach. It was conducted in the even semester of 2020 with 56 samples of students of the Biology Education, FSTT Mandalika University of Education who were selcted using purposive sampling technique. The instrument administered was a closed questionnaire about attitudes, subjective norms, and entrepreneurial interests with a Likert scale and  it had been validated by experts. The datawere analyzed using descriptive and inferential statistics with multiple linear regression tests. The results showed that the students’ entrepreneurial attitude had a mean of 3.13 in good category, the subjective norm was 3.13 in good category, and the entrepreneurial interest was 3.08 in good category. Next, the results of multiple linear regression namely (1) the F-test value fell in 16.036 and the significance value of 0.000 was greater than the alpha value of 0.05 (> 0.05). It meant that there was an influence of attitude and subjective norms simultaneously towards students’ entrepreneurial interest; (2) the t-test showed that the significance value of attitude (X1) was 0.033 and the subjective norm (X2) was 0.030 which meant greater than the alpha value 0.05 (> 0.05). It meant that there was a partial influence of attitude and subjective norms on students’ entrepreneurial interest; and (3) the coefficient of determination test showed the value of R Square was 0.377 or 37.7%. It meant that the attitude and subjective norms affected the entrepreneur's interest and the rest of the percentage was affected by other variables or factors.

Exploratory Factor Analysis for SME Entrepreneur Subjective Norm Instrument towards e-Commerce Acceptance during the COVID-19 Pandemic

2021 ◽  
Vol 37 (4) ◽  
pp. 237-253
Author(s):  
Haizum Ruzanna Sahar ◽  
◽  
Maizatul Haizan Mahbob ◽  
Wan Amizah Wan Mahmud ◽  
◽  
...  
Keyword(s):  
Factor Analysis ◽  
Exploratory Factor Analysis ◽  
Instrument Development ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Subjective Norms ◽  
External Influence ◽  
Validity And Reliability ◽  
Economic Activities ◽  
Entrepreneurial Behaviour

The spread of the COVID-19 pandemic that has hit the world since the end of 2019 has resulted in the contraction of the country’s SMEs economic activities. To maintain business continuity, SME entrepreneurs have been advised to apply e-Commerce in their business routine. Throughout the crisis, subjective norms are seen as a dominant element in determining the implementation of SME entrepreneurial behaviour to accept new changes. Therefore, it is necessary to identify the factors that influence the subjective norms of SME entrepreneurs to accept e-Commerce. Despite this necessity, the delineation of the subjective norms constructed is still not comprehensive as there are limitations in terms of instrument development and the number of items to measure social influence. Hence, this study was conducted to explore item suitability, analyse the degree of validity and reliability as well as to validate the instrument for SMEs' subjective norms toward e-Commerce acceptance behaviour. A total of 159 SME entrepreneurs around Nilai and Seremban, Negeri Sembilan were selected as the respondents through random sampling technique. The results from Exploratory Factor Analysis (EFA) revealed two component factors of subjective norms which are Interpersonal Influence and External Influence explaining 81.981 percent of the total variance as conceptualised through this instrument. Meanwhile, the reliability index was above 0.9. Based on each analysis performed, it can be concluded that the instrument developed was very satisfactory and relevant in assessing SME entrepreneur subjective norms in accepting e-Commerce. Keywords: Subjective norms, exploratory factor analysis, e-Commerce, COVID-19, SME entrepreneurs.

scholarly journals Factors Affecting Millenials’ Acceptance of E-Money Application in Jakarta

2021 ◽  
Vol 12 (3) ◽  
pp. 4146-4156
Author(s):  
Muhammad Reiza Indrawan Et.al
Keyword(s):  
Technology Acceptance ◽  
Sampling Technique ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Behavior Intention ◽  
Statistical Analysis Method ◽  
Positive Effect

The use of e-money applications such as OVO, Gopay, Dana, LinkAja and other e-money applications have significantly increased the volume of non-cash transactions in Indonesia, but, Indonesia’s non-cash transaction is still below its region’s countries. On the other hand, Millennial generations (Millenials) is reported  as the largest users of e-money applications as well as the largest potential market in Indonesia, however, limited researches have been conducted to study the acceptance of e-money applications by Millennials. This research is intended to determine factors that have significantly influenced Millenial’s acceptance of e-money applications based on the theory of Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), which covers variables include Perceived Usefulness, Perceived Ease Of Use, Trust, Subjective Norms, Attitude Toward Use and Behavior Intention. This research examined 100 Millenials in Jakarta, which selected with purposive sampling technique, and tested using PLS SEM statistical analysis method. The results show that Perceived Usefulness has the strongest positive effect on Attitude Toward Use, followed by Trust. While Attitude Toward Use and Subjective Norms have positive effect on Behavior Intention. Whereas, Perceived Ease of Use and Subjective Norms have no significant effect on Attitude Toward Use. It is concluded that Perceived Usefulness and Trust are the two main factors which influenced Millenial’s acceptance of e-money applications in Jakarta.

scholarly journals Attitude, Subjective Norm, and Whistleblowing Intention on Higher Education

2019 ◽  
pp. 1555-1561
Author(s):  
Sukirman Sukirman ◽  
Retnoningrum Hidayah ◽  
Dhini Suryandari ◽  
Ima Nur Khayati ◽  
Fakhruddin Fakhruddin ◽  
...  
Keyword(s):  
Higher Education ◽  
Organizational Support ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Sem Analysis ◽  
Subjective Norms ◽  
Organization Management ◽  
Convenience Sampling ◽  
Finance Department ◽  
Whistleblowing Intention

This study aims to obtain empirical evidence of the influence of subject norms and attitudes on whistleblowing intentions. The population of this study is employees of accounting and finance department of Universitas Negeri Semarang. The research sample applied convenience sampling technique. The analysis used was PLS SEM analysis. The results of the study indicate that the attitudes and subjective norms of employees have a significant influence on whistleblowing intentions. The results of the study reinforce the theory of planned behavior that attitudes and subjective norms influence one’s intention to act. This study gives a major contribution to the organization. Management of employees emotional is extremely needed to drive their attitudes and subjective norms to be a good whistleblower. For further research, it should involve a moderating variable such as organizational support to obtain more comprehensive research results.

scholarly journals PENGARUH SIKAP DAN NORMA SUBYEKTIF TERHADAP MINAT MAHASISWI UNIVERSITAS TADULAKO MEMBELI LIPSTIK MEREK LA TULIPE

2017 ◽  
Vol 3 (2) ◽  
pp. 159-168
Author(s):  
Dita Amaliah ◽  
Wahyuningsih Wahyuningsih ◽  
Syamsul Bachri Daeng Parani
Keyword(s):  
Linear Regression ◽  
Computer Program ◽  
Multiple Linear Regression ◽  
Research Method ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Subjective Norms ◽  
Student Interest ◽  
Purposive Sampling ◽  
The University

The purpose of this study is to learn and increase student’s interest in Tadulako University on purchasing brand lipstick La Tulipe. The variables of this research are attitude (X1) and subjective norm (X2), and the dependent variable is interest (Y). The research method used in this study is descriptive causal method with 61 sample and purposive sampling technique and method of analysis, Multiple Linear Regression with the help of computer program SPSS for windows, Release 16.0. The results showed that : 1). Subjective Attitudes and Norms Simultaneously Significantly Affects Student Interest The University of Tadulako buys La Tulipe brand lipstick; 2). Attitudes partially significant effect on Student Interest TadulakoUniversity bought brand lipstick La Tulipe; 3). Subjective Norms partially significant effect on Student Interest University Tadulako buy brand lipstick La Tulipe.Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh sikap dan norma subyektif secara serempakdan parsial terhadap minat Mahasiswi Universitas Tadulako membeli lipstick merek La Tulipe. Variabel penelitian ini yaitu sikap (X1) dan norma subyektif (X2). Sedangkan variabel dependen yaitu minat (Y). Metode penelitian yang digunakan adalah metode deskriptif kausal dengan jumlah sampel 61 orang dengan teknik purposive sampling dan Metode analisis, Regresi Linear Berganda dengan bantuan program komputer SPSS for windows, Release 16.0. Hasil penelitian menunjukan bahwa: 1). Sikap dan Norma Subyektif secaraserempak berpengaruh signifikan terhadap Minat Mahasiswi Universitas Tadulako membeli lipstick merek La Tulipe; 2). Sikap secara parsial berpengaruh signifikanterhadap Minat Mahasiswi Universitas Tadulako membeli lipstick merek La Tulipe; 3). Norma Subyektif secara parsial berpengaruh signifikanterhadap Minat Mahasiswi Universitas Tadulako membeli lipstick merek La Tulipe.

scholarly journals NIAT MELAKUKAN WHISTLEBLOWING: PERSEPSI MAHASISWA DIPLOMA III EKONOMI

2018 ◽  
Vol 7 (2) ◽  
pp. 1
Author(s):  
Afuan Fajrian Putra ◽  
Yestias Maharani
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Positive Influence ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Behavior Intention ◽  
Economics Students ◽  
Perceived Behavior Control

This study aims to examine the factors that can affect the economics student intention of doing whistleblowing. The variables used in this study refer to the Theory of Planned Behavior is the attitude towards behavior, subjective norms, and perceived behavioral control which will then be tested for its effect on the intention to do whistleblowing. This study will examine these factors partially and simultaneously. This study uses a population of all active diploma 3 economics students in one of the private universities in Yogyakarta. While the number of samples used in this study using the Slovin Formula as many as 88 respondents. Data collection techniques in this study using a questionnaire with data analysis methods and tools using multiple regression analysis using SPSS version 16. The results of this study indicate that the variable attitudes toward behavior and subjective norm partially positive influence on the intention of doing whistleblowing. While perceived behavior control variables do not have a positive effect on the intention to do whistleblowing. Simultaneously variable attitudes toward the behavior, subjective norms, and perceived behavioral control significantly influence the intention of doing whistleblowing.Keywords: Attitude, Subjective Norm, Perceived Behavioral Control, Theory of Planned Behavior, Intention

Faktor Yang Mempengaruhi Intensi Masyarakat Menjadi Nasabah Bank Syariah Ditinjau Dari Planned Behaviour Theory (Survei Pada Masyarakat Kota Bekasi)

2021 ◽  
Vol 12 (1) ◽  
pp. 49-59
Author(s):  
Asep Sumaryo ◽  
Purnama Putra
Keyword(s):  
Behavioral Control ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Subjective Norms ◽  
Future Research ◽  
Perceived Behavioral Control ◽  
Islamic Banks ◽  
The People ◽  
Planned Behavior Theory

Indonesia is a country with the largest Muslim population in the world of its 240 million people,88.2% are Muslims. Islamic banks exist because of the public's need for alternative transactions thatare interest-free. However, the growth of Islamic banks in Indonesia is still not optimal, one of thefactors is that people are still not enthusiastic about Islamic banks and the lack of intention of thepeople to become customers of Islamic banks. There are several factors that affect the intention interms of planned behavior theory, namely attitudes, subjective norms and perceptions of behaviorcontrol. So the research aims to determine the effect of attitudes, subjective norms and perceptionsof behavioral control on the intention of the people of Bekasi city to become customers in Islamicbanks. The research method uses multiple linear regression analysis. The data used are the results ofquestionnaires distributed to 12 districts in the city of Bekasi. The sample consisted of 132 people inBekasi city who were taken by using purposive sampling technique. Data were tested partially andsimultaneously. The data is processed using SPSS (Statistical Product and Service Solution) version22. The results of this study show partially that attitude variables have a positive and significant effect,subjective norm variables have a positive and significant effect, behavioral control perceptions have apositive but insignificant effect on intention to become a customer. Islamic Bank. Meanwhile, attitudes,subjective norms and perceived behavioral control simultaneously have a significant positive effect onthe intention to become a customer of Islamic banks. Future research is expected to expand the scopeof research, add variables and other factors and extend the research period.

A Study on Behavior Intention to Adopt Mobile Banking Apps

2021 ◽  
Vol 13 (2) ◽  
pp. 60-72
Author(s):  
Phan Dai Thich
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Influential Factor ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Behavior Intention ◽  
Intention To Adopt ◽  
Tam Model

This study aims to examine the factors influencing consumers' behavior intention to adopt mobile banking apps. The research uses the TAM model with additional variables such as social influence and perceived risk to evaluate how these factors impact the behavior intention of young customers toward adopting mobile banking services. PLS-SEM was used as the main research method. The findings from this paper reaffirmed that perceived usefulness and social influence are the most influential factor in behavior intention, but perceived ease of use and perceived risk showed insignificant impacts on young consumers' behavior intention in Vietnam. This paper also found that perceived ease of use had no direct impact on behavior intention but an indirect impact through facilitating perceived usefulness. This subject makes a practical and academic contribution in the context of a developing country where is lacking research in mobile banking apps.

Attitude: mediator of subjective norm, religiosity and intention to adopt Islamic banking

2019 ◽  
Vol 11 (1) ◽  
pp. 81-96 ◽  
Author(s):  
Juma Bananuka ◽  
Musa Kasera ◽  
Grace Muganga Najjemba ◽  
Doreen Musimenta ◽  
Bob Ssekiziyivu ◽  
...  
Keyword(s):  
Methodological Approach ◽  
Subjective Norm ◽  
Mediating Effect ◽  
Mediation Effect ◽  
Future Research ◽  
Islamic Banking ◽  
Content Type ◽  
Intention To Adopt ◽  
The Relationship ◽  
Secular State

Purpose The purpose of this paper is to report on the results of a study carried out to examine the mediating effect of attitude in the relationship between subjective norm, religiosity and intention to adopt Islamic banking in a developing secular state like Uganda. Design/methodology/approach This study’ research design was cross sectional. Closed ended questionnaires were distributed to 258 managers of micro businesses in Uganda. Data were analyzed with the help of SPSS v22 and MedGraph program (Excel version). Findings Attitude is a significant mediator in the relationship between subjective norm and intention to adopt Islamic banking. Also, attitude significantly mediates the relationship between religiosity and intention to adopt Islamic banking. Research limitations/implications The study used only a single research methodological approach; therefore, future research could be undertaken using a mixed-methods approach. Practical implications Emphasis should be put on improving the mindsets of Ugandans toward Islamic banking. Originality/value While there has been a number of studies on Islamic banking, this study provides an initial empirical evidence on the mediation effect of attitude in the relationship between subjective norm, religiosity and intention to adopt Islamic banking in a single study in an African developing secular state like Uganda.

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