scholarly journals BRAND MANAGEMENT IN STRATEGIC ENTERPRISE MANAGEMENT

2021 ◽  
pp. 110-115
Author(s):  
Наталія Шматько ◽  
Михайло Пантелєєв ◽  
Марина Кармінська-Бєлоброва ◽  
Тетяна Мирошник
Keyword(s):  
Brand Management ◽  
Supply And Demand ◽  
Strategy Development ◽  
Enterprise Management ◽  
Development Organization ◽  
Brand Quality ◽  
Management Concepts ◽  
Analysis Strategy ◽  
Main Components ◽  
Advertising Company

Branding is an integral part of an enterprise's marketing activities and can be analyzed in various aspects. Brand management – is the process of creating and managing a brand that is based primarily on the sale of goods. The main components in this process are brand ideas, market analysis, strategy development, organization of an advertising company. In addition, to date, branding policy is one of the elements of marketing, it determines the positions of other types of policy, because today the role of brand for the enterprise is a determining factor of competitiveness and survival of the enterprise in the market. When forming a brand, it is necessary to formulate problems related to needs, supply and demand, as they fully reflect the specifics of the functioning of the product market. The process of brand management is differentiated into blocks; methods for determining the brand value of an enterprise are proposed. The prerequisites for changing brand management are related to the processes and cycles that occur in the economy such as: globalization of business, development of scientific and technological progress, changes in the external environment and society, and even the expansion of market boundaries, so a comparison of the dynamics of brand- enterprise management; brand management concepts are compared. The strategic brand management process is important for creating and maintaining brand equity. Developing a strategy that successfully supports or enhances brand awareness, strengthens brand associations, emphasizes brand quality and use, is part of brand management. In today's world, in order to maintain a competitive position, every leader must first and foremost consider the value of his or her brand in developing its strategy and pay attention to branding and find key points for winning the position.

MODERN PROBLEMS OF ACCOUNTING AND ANALYTICAL ENSURING FINANCIAL RESULTS MANAGEMENT

2020 ◽  
Author(s):  
Yuliia Peniak ◽  
◽  
Nataliia Horokhovatska ◽  
Keyword(s):  
Performance Management ◽  
Enterprise Management ◽  
Goods And Services ◽  
Financial Condition ◽  
General Evaluation ◽  
Net Profit ◽  
Business Entities ◽  
Results Management ◽  
Main Components ◽  
The Impact

The main purpose of any enterprise in the market economy is to obtain high financial results. One of the main conditions for the effective functioning of the enterprise is ability to generate profit in the amount that will create the financial basis for further development and expansion of the enterprise, comply with social and material needs, ensure competitiveness in the market of goods and services. The need for accounting and analytical management of financial results stems from needs of owners, the state and employees in information that will enable them to identify patterns and trends in financial results, identify and assess the main factors influencing the process of their creation, distribution and usage, identify reserves and thus increase the level of profitability. Despite the significant scientific contribution in the field of research of financial results of the enterprises, the issue of improvement aims to the accounting and analytical maintenance of management of financial results of the enterprise remains actual. That is why the purpose of the study is to substantiate the theoretical and practical aspects and develop approaches to improving the mechanism of formation of accounting and analytical support for the management of financial results of the enterprise. Accounting and analytical management of financial results of the enterprise is a set of interconnected elements of production and management system, activities carried out by the subject of management, creation of a certain structure, as well as collection, accumulation, storage and analysis of information necessary for effective operation of the enterprise. The main components of the study of accounting and analytical support of financial performance management are the formation of methods of analysis, control and forecasting of financial results, which requires specification of the components of the analytical and controlled process within the organizational and information model. Namely, the formation of reliable information about the financial condition of the enterprise, the analysis of economic indicators of the enterprise is of great importance in the system of general evaluation of business entities. Their research makes it possible to assess the dynamics of the structure of income and expenses, to determine the impact of factors on the company's profit from various activities, as well as to find reserves to increase the net profit of enterprises. Thus, the improvement of accounting and analytical support of enterprise management is based on the use of modern forms, methods and principles that place new demands on the formation of unbiased, complete, timely, clear and useful accounting and analytical information about the enterprise and its financial results.

Ways of Applying Destination Management Concepts to the Development of Internal Tourism in Uzbekistan

2015 ◽  
pp. 172-190
Author(s):  
Bakhtiyor Navruz-Zoda ◽  
Nutfillo Ibragimov
Keyword(s):  
Supply And Demand ◽  
Tourism Industry ◽  
Location Selection ◽  
Tourism Management ◽  
Regional Management ◽  
Management Concepts ◽  
The One ◽  
Organic Combination

This chapter examines the role of the destination approach in the development of internal tourism in Uzbekistan. The trump-card of tourism in Uzbekistan is ancient cities like Tashkent, Samarkand, Shakhrisabz, Bukhara and Khiva. The chapter is focused on substantiation of destination model of tourism management, based on a junction of regional management and marketing theories. In order to reform the one-dimensional “package” system of tourism supply that operates in Uzbekistan to a multi-sided “integration” system it is recommended to run “creating destinations” policy in the tourism industry. That implies the creation process of integrated tourist destination based on organic combination of tourism supply and demand. The chapter describes seven stages of destination creating process: determination of purpose of visit in tourist location; selection of sights from destinations; clarification and analyzing destinations creating factors, explanation principles of creating destination; development criteria of creating destinations; creation of attractive destinations; arrangement of destination management system.

scholarly journals EVIPNet Europe – bridging the research-to-policy gap

2019 ◽  
Vol 29 (Supplement_4) ◽  
Author(s):  
T Kuchenmueller ◽  
A Suvanbekov
Keyword(s):  
Capacity Building ◽  
Action Plan ◽  
Supply And Demand ◽  
Organizational Capacity ◽  
World Health ◽  
Strategy Development ◽  
Policy Network ◽  
Policy And Practice ◽  
Regional Office ◽  
Member States

Abstract Issue/problem Despite substantial investments into increasing the availability and accessibility of information in the WHO European Region, scientific evidence often plays a limited role in policy and practice resulting in lost opportunities to improving health systems and outcomes. Description of the problem The WHO Action plan and resolution to strengthen the use of evidence, information and research for policy-making, adopted in 2016, urges Member States to increase country capacity to foster the utilization of research in both policy and practice. To support and guide Member States in this effort, the World Health Organization (WHO) Regional Office for Europe launched the Evidence-informed Policy Network (EVIPNet) Europe, a capacity-building initiative that operates in line with, and in support of, Health 2020 and the 2030 Agenda for Sustainable Development. EVIPNet Europe aims to assist its member countries and catalyse sustainable change by strengthening both the evidence supply and demand sides, and building knowledge translation (KT) capacity at individual, organizational and system levels. Results EVIPNet Europe has been successful in enhancing the capacity of policy-makers and researchers to access, appraise, package and use evidence; strengthening organizational capacity and infrastructure; and creating institutional bridges between policy and research communities. The network’s activities have, furthermore, led to an increased conceptual and instrumental use of evidence in policy, introducing important changes in policy strategy development and legislations. Lessons To overcome the knowledge-to-policy gap, comprehensive capacity building strategies, operating at individual, organizational and systemic levels are required to create and sustain a culture more favourable to evidence-informed policy.

Strategy development with SWOT analysis on manufacturing companies in rapid growth: A ceramic industry application

2018 ◽  
Vol 4 (10) ◽  
pp. 01-12
Author(s):  
Feyza Gurbuz
Keyword(s):  
Decision Making ◽  
Swot Analysis ◽  
Multicriteria Decision Making ◽  
Strategy Management ◽  
Strategy Development ◽  
Multi Criteria Decision Making ◽  
Manufacturing Companies ◽  
Analysis Strategy ◽  
Decision Making Processes ◽  
Potential Strategy

Decision-making is important for organisations, since the consequences of given decisions are identified among the major risk factors for organisations’ future. This study aims to prove the importance of using combined decision-making methods for a successful decision-making for managers. In a ceramics company, multi-criteria decision-making processes were applied for taking quick action for future strategies. SWOT analysis was used for determining potential strategies. After then, multicriteria decision-making methods were used to determine the importance of each potential strategy. Keywords: Multi-criteria decision-making, SWOT analysis, strategy management.

scholarly journals Classification of methods for implementing enterprise strategy

2020 ◽  
Vol 16 (5) ◽  
pp. 102-109
Author(s):  
A. R. Khachemizov ◽  
V. Z. Zarubin ◽  
A. K. Dorgushaova
Keyword(s):  
Strategic Planning ◽  
Strategic Management ◽  
Management System ◽  
Planning Process ◽  
Educational Process ◽  
Strategy Development ◽  
Enterprise Management ◽  
Enterprise Strategy ◽  
Strategic Planning Process

Strategy development is one of the most important functions of enterprise management. In addition to a sound strategic plan for the successful development of an enterprise, an effective mechanism for its implementation is required. The set of actions to develop the strategy and its implementation create the prerequisites for the formation of a strategic management system. The purpose of the research is to develop and use a new approach to the classification of methods for implementing enterprise strategy, which is based on the principle of separation of methods in accordance with the tasks of strategic management. Functional approach has been used as a methodological basis of the research. It provides for the division of the strategic planning process into a number of aggregated functional tasks. Scientific publications and works of foreign and domestic scientists were used, devoted to the analysis of the formation of strategic prospects for the enterprise development. The eventual result of the research was a classification of strategic planning methods, where the main stages of the strategic planning process, the tasks of strategic choice and methods of their solution are put in logical correspondence. The main features of the classification of methods for developing and implementing a strategy are: scientific specificity or specialization; characteristics of expert information; stage of the strategy development process; the degree of determinism of the problem conditions. Theoretical significance of the research lies in the development of methodological foundations for the formation and functioning of the strategic management system of an industrial enterprise. The classification of methods of strategic planning proposed in the article in accordance with the functional characteristics of the stage of strategic planning is of practical importance. The results can be used in subdivisions of an enterprise management system that solve the problems of developing and implementing a strategy, as well as in the educational process when training bachelors in the areas of «Management» and «State and Municipal Management».

scholarly journals Main directions of modern enterprise strategy formation

2018 ◽  
Vol 2 (1) ◽  
pp. 26-36
Author(s):  
Olga Kalaman ◽  
Oleg Udovitsa
Keyword(s):  
Strategic Management ◽  
Development Strategy ◽  
Strategy Development ◽  
Enterprise Management ◽  
Main Task ◽  
Modern Enterprise ◽  
Current Economic Situation ◽  
Basic Approaches ◽  
Enterprise Management System ◽  
Definition Of

Introduction. Today in Ukraine there is a situation that creates an environment of "public interest" in approaches to modeling the main areas of strategic management and its content. Inaccurate perception of approaches to the "strategy" concept content significantly changes the possibility of its effective implementation at the state and economic levels. Therefore, it is logical to arise the necessity of studying the directions of forming a strategy and the possibility of applying the theory of strategic management in modern domestic enterprises. Aim and tasks. The article purpose is to determine the basic approaches to the formation of the modern enterprise development strategy, which is subject to the study of the main directions of its formation. The systematic basis for such systematization was systemic, reproductive, dialectical, and general scientific approaches. Research results. It has been established that the "action" approach as the leading methodology for the strategy development implies the relevance of the activity category with the concepts of "needs", "interests", "motives", "goals", "reflection (assessment)," "self-development". A system approach involves considering a strategy as a system that has a certain structure and interconnection within its individual components. Formation and strengthening market relations stimulates the application of new approaches and forms in management, changes (sometimes cardinally) the nature of the tasks to be solved and methods for their achievement, as well as the development of a strategy. The development of a clearly formulated strategy and the definition of organic development goals is a consequence of the external conditions manifestation of the company's existence, for example, the conditions of macroeconomic instability, the complexity of the relationship between the economic and political environment. To clearly formulate a strategy for the enterprise in accordance with the current economic situation, to outline the ways of its implementation and, if possible, to evaluate the expected result, a manager is required to possess creativity, knowledge and experience, intuition in a unified approach to formulating strategic prospects for the operation and development of the enterprise. Conclusion. For Ukrainian enterprise management system, the main task is not the prompt response to the current changes in the environment. They are the strategic vision formation of the future enterprise, the development of a flexible and viable progress strategy, the prediction of tactical and strategic threats for the enterprise, its timely elimination, and the practical use of strategic management idea for sustainable development.

scholarly journals Ranking of it and telecommunications employers by signs of brand recognition

2020 ◽  
pp. 13-19
Author(s):  
М. Sitnicki ◽  
А. Kozhuhivska
Keyword(s):  
Labour Market ◽  
Development Strategy ◽  
Business Strategy ◽  
Structural Changes ◽  
Brand Management ◽  
Enterprise Management ◽  
Brand Strategy ◽  
Job Seekers ◽  
Brand Development ◽  
Employer Brand

The article presents the results of a national survey. The employers in the field of IT and telecommunications were ranked according to the recognizability of the brands. Emphasis is placed on the fact that for Ukrainian enterprises the employer brand is a relatively new tool for building the company’s attractiveness in the labour market, so there is a need to study the job-seekers market and analyze employers approaches to developing employer brand strategy as an important component of enterprise management strategy. We analyzed the dynamics of quantitative and structural changes in the process of brand development of the employer of TOP companies in the field of IT and telecommunications. As well we identified the reasons for these changes. We proved that these reasons are formed both under the influence of economic and demographic factors, and geopolitical changes, which currently have a high degree of uncertainty in Ukraine. We proposed the key indicators for assessing the brand awareness of the employer, which include: awareness of candidates about the company as an employer; the presence of companies in social media platforms; providing opportunities for young people to get their first job; attendance at career events and working conditions. We identified the key components of the employer brand development strategy that influenced the change of these indicators. We substantiated conclusions on the need to improve the methods and tools of formation and implementation of the employer’s brand development strategy. The study showed that today the development of employer brand management has reached such a level of importance that it becomes an integral part of the business strategy of successful companies. The presented data show the state and trends of the IT and telecommunications market in Ukraine. Respondents’ preferences outline the paradigm of consumer thinking that identifies the company as an employer in the market. Such studies should be systemic and conducted at least once a year. Such a perspective would allow us to quickly diagnose changes in consumer sentiment and the threat of new competitors in the labour market. Ukrainian companies are invited to constantly work on improving these indicators as part of the employer’s brand strategy, which affects the attractiveness, preservation, and improvement of the company’s image.

scholarly journals FEATURES OF FORMATION OF ACCOUNTING POLICY OF THE ENTERPRISE IN THE COMPETITIVE ENVIRONMENT

2021 ◽  
pp. 66-73
Author(s):  
Olha Shmyhel
Keyword(s):  
Analytical Method ◽  
Policy Development ◽  
International Standards ◽  
Enterprise Management ◽  
Development Technology ◽  
Main Components ◽  
Technology Control ◽  
Market Relations ◽  
Qualitative Changes ◽  
Accounting Policy

Introduction. The development of market relations in the domestic economy has affected all aspects of business. Quantitative and qualitative changes have taken place in the system of accounting at enterprises, which influenced the organization of the order of reflection of the basic financial information in the reporting. The performance of accounting functions entrusted to it requires owners to pay due attention to the organization of accounting in general and, in particular, to the accounting policy through which they implement their own policies in the field of enterprise management. The regulations for the formation of accounting policies have also changed, which has been affected by globalization processes, which provide for the formation of documentation in accordance with international standards. Methods. General and special methods were used in the course of the research, in particular: the analytical method was used in the review of literature sources; the method of classification made it possible to differentiate the main components of the accounting policy of enterprises; method of description – to give them a detailed description; the monographic method was used in the study of literature sources on the details of the elements of accounting policies of enterprises; system and analytical method is used in processing the obtained information. Results. The article considers accounting policy as a tool for implementing methods of accounting, substantiates the need for new approaches to its development in order to improve the analytical accounting and the need to take into account factors influencing the results of the enterprise. The approaches to the development of the accounting policy of the enterprise are studied, its clear elements are singled out and the offers on elimination of possible problems at its formation are given. The stages and technology of accounting policy development are considered and the ways of its further improvement are offered. Discussion. The obtained theoretical and applied recommendations can be used to improve existing approaches to compiling the accounting policy of the enterprise. It is advisable for each company to develop a model of accounting. Keywords: accounting policy, efficiency, stages of development, elements of accounting, development technology, control, reporting.

scholarly journals Changes effectiveness assessment on the basis of sustainable development factor

2018 ◽  
Vol 16 (1) ◽  
pp. 437-444 ◽  
Author(s):  
Elena A. Kandrashina ◽  
Anna S. Zotova
Keyword(s):  
Sustainable Development ◽  
Main Tool ◽  
Enterprise Management ◽  
Strategic Positioning ◽  
Global Trends ◽  
Development Factor ◽  
The Matrix ◽  
Methodical Basis ◽  
Main Components ◽  
Effectiveness Assessment

The creation of new management methods that guarantee sustainable economic development in the long-term perspective is impossible without the overall analysis of the existing methods and system elements of enterprise management. Such analysis should take into account the influence of external and internal environment. Most of Russian organizations functioning at the market are characterized by low degree of flexibility and adaptability to the changes at the market and by traditional ways of management which do not correspond to the modern market conditions and it does not allow them to develop perfectly. The article defines the main components of the enterprise sustainable development and offers the matrix model of changes assessment on the basis of sustainable development criterion.Thus, the general aim of the article is to form theoretical and methodical basis for management mechanism aimed at sustainable development of the enterprise, the mechanism that meets the current demands and global trends of economy development. The main methodical instrument used for the enterprise position assessment is the system of matrix coordinates. The choice of the matrix form is due to the fact that matrices are the main tool for strategic positioning of enterprises and the choice of strategic solutions in conditions of multiplicity of parameters through which the expected and actually obtained results are formalized and measured.

scholarly journals MECHANISMS OF INFLUENCE OF ORGANIZATIONAL AND ADMINISTRATIVE TRANSFORMATION ON THE DEVELOPMENT OF INDUSTRIAL ENTERPRISES

2018 ◽  
pp. 200-212 ◽  
Author(s):  
Iryna Cherniavska
Keyword(s):  
Structural Changes ◽  
Structural Model ◽  
Organizational Transformation ◽  
Theory And Practice ◽  
Enterprise Management ◽  
Specific Sequence ◽  
Enterprise Restructuring ◽  
Industrial Enterprises ◽  
Management Concepts ◽  
Transformation Processes

The scientific provisions on the use of transformation procedures in the organizational and managerial field of the enterprise activity are sufficiently substantiated in the scientific works of well-known foreign and domestic scientists. In addition to transformational models that offer a specific sequence of stages, general approaches to organizational transformations are recently developed in the theory and practice. These approaches describe the philosophy of the process. However, the theoretical basis for the emergence of the necessity and the prospect of organizational transformations, in particular in the form of restructuring, has certain gaps and inaccuracies, which often lead to a different interpretation of the necessity and procedural security of this process in the activities of industrial enterprises. The conducted analysis of theoretical and methodical aspects of transformation processes in the organizational and managerial sphere of activity of industrial enterprises allowed identifying and justifying the criteria for the success of organizational transformations and the specific sequence of stages of their implementation. The definition of content of the category "enterprise restructuring" is proposed in the context of organizational transformation. The scheme of the process of implementation of the corresponding organizational and managerial transformations, which involves the use of new tools and methods of organization of activity and enterprise management system in order to ensure optimization of economic activity, is constructed. The scientific novelty of the results is that the methodological provisions, which are in the article, allow us to determine possible directions and types of structural transformations; to choose the controlled factors that influence the size of the market value of the enterprise by types of transformations in the organizational and managerial sphere; to present the structural model of planning and implementation of enterprise restructuring, which is consistent with the idea of the process of structural changes of the enterprise in relation to adaptation to the external environment and application of the latest management concepts; to present a structural scheme for evaluating the effectiveness of the restructuring, aimed at the development of the enterprise. The developed approaches to determining the need for transformation processes of organizational and managerial transformation and a scheme for evaluating the effectiveness of restructuring can be used by specialists to make grounded decisions aimed at the development of industrial enterprises.

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