scholarly journals Pengaruh Citra Merek dan Kepercayaan Terdahap Loyalitas Nasabah Bank Syariah di Sidoarjo (The Influence of Brand Image and Trust on Sharia Bank Customer Loyalty in Sidoarjo)

2020 ◽  
Vol 4 (1) ◽  
pp. 54
Author(s):  
Muhammad Amirul Mukminin ◽  
Fitri Nur Latifah
Keyword(s):  
Customer Loyalty ◽  
Random Sampling ◽  
Brand Image ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Islamic Banks ◽  
Regression Test ◽  
One Year ◽  
Customer Trust ◽  
The Relationship

One of the marketing strategies at Islamic banks is by building a company's brand image and customer trust to gain customer loyalty. The focus of this research is to show the relationship between brand image, trust and loyalty of Syariah bank customers in Sidoarjo. This study uses a random sampling technique with 100 customers of Islamic banks domiciled in Sidoarjo and at least have become customers of Islamic banks within one year. The analytical method used in this study is a multiple linear regression test and hypothesis testing using IBM SPSS 25 software. The results of this study indicate that if there is an increase in brand image and customer trust will also have an impact on increasing the level of customer loyalty. There is a partial influence of brand image on loyalty and between trust in loyalty, and there is a simultaneous relationship between brand image and trust in customer loyalty of Islamic banks in Sidoarjo.  

PENGARUH PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN DENGAN KEPERCAYAAN PELANGGAN DAN KEPUASAN PELANGGAN SEBAGAI VARIABEL ANTARA

2019 ◽  
Vol 4 (2) ◽  
pp. 307-316
Author(s):  
Hanim Faizal ◽  
Siti Nurjanah
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Brand Image ◽  
Hypothesis Test ◽  
Perceived Quality ◽  
Marketing Strategies ◽  
Product Price ◽  
Marketing Activities ◽  
Place Promotion ◽  
Customer Trust

The objective of this research is to know the effect of perceived quality, brand image towards customer loyalty through customer trust and customer satisfaction as intervening variables. The research model is the quantitative approach through a survey of 170 Mazda customers across 17 Dealers in Java, Kalimantan & Sulawesi. The sampling method is purposive sampling. The hypothesis test result shows that there is significant effect between perceived quality and brand image towards customer trust. And there is significant effect between perceived quality and brand image towards customer satisfaction. There is no significant effect between perceived quality towards customer loyalty and there is no significant effect between customer trust towards customer loyalty. But there is significant effect between brand image towards customer loyalty and there is significant effect between customer satisfaction towards customer loyalty. Based on the result, the company need to do marketing strategies by using 6P’s (People, Payplan, Product, Price, Place, Promotion) in order to enhance the positive impression of perceived quality and build customer trust through marketing activities to make a customer loyal to use Mazda car in Indonesia. Keywords: perceived quality, brand image, customer trust, customer satisfaction, customer loyalty

scholarly journals BRAND IMAGE, CUSTOMER TRUST, AND CUSTOMER LOYALTY TOWARDS WILLINGNESS TO PAY OF SPORTS APPAREL DURING PANDEMIC COVID-19 IN INDONESIA

2021 ◽  
Vol 8 (1) ◽  
pp. 57-71
Author(s):  
Dr. Dewi Tamara ◽  
Michael Hartanto ◽  
M. Tubagus Rizky ◽  
Ivan Cahyaputra
Keyword(s):  
Willingness To Pay ◽  
Customer Loyalty ◽  
Brand Image ◽  
Time Frame ◽  
Partial Least Square ◽  
Least Square ◽  
Confirmatory Factor ◽  
Customer Trust ◽  
The Impact ◽  
The Relationship

As an effort to identify the underlying determinants of willingness to pay, this study seeks to examine brand image, customer trust, and customer loyalty that impacts directly on willingness to pay during the 2020 COVID-19 pandemic time frame. This study also seeks to identify the impact of customer trust and brand image towards willingness to pay though customer loyalty and to identify the indirect impact of customer trust and brand image towards willingness to pay during the 2020 COVID-19 pandemic time frame. Using a convenient sampling method, someone who ever bought some sports apparel during this COVID-19 pandemic were selected as the sample. Out of 230 distributed, 171 useful questionnaires were returned. Confirmatory factor analysis and path analysis were conducted using partial least square equation modelling. The results of this study showed that the willingness to pay of sports apparel during the pandemic covid 19 in Indonesia was influenced by the customer trust and customer loyalty but not significantly influenced by the brand image. This study has a different research originality by researching the relationship between brand image, customer trust, customer loyalty and willingness to pay of any sports apparel during a specific time frame of the 2020 COVID-19 Pandemic, also the impact of brand image and customer trust towards willingness to pay were a rare relation of a research.

scholarly journals Customer Loyalty towards Islamic Banks: The Mediating Role of Trust and Attitude

2021 ◽  
Vol 13 (19) ◽  
pp. 10758
Author(s):  
Mohamed Albaity ◽  
Mahfuzur Rahman
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Software Package ◽  
Islamic Banks ◽  
Mediating Effects ◽  
Mediating Role ◽  
Customer Trust ◽  
The Relationship ◽  
Religious Obligation

Islamic banks have faced many challenges either from rivals or customers who look for better products and services. This study examined both the direct and mediating effects of selected variables influencing Islamic banks’ customer loyalty. The direct links were satisfaction, attitude towards Islamic banks, customer trust, and religious obligation to customer loyalty. On the other hand, the indirect links were through the mediators’ trust and attitude. A sample of 416 working Muslims in the UAE was collected and analysed. We used PLS-SEM techniques and the SmartPLS 3.0 software package to investigate customers’ loyalty towards Islamic banks. It was found that all the direct links were positive and significant, and were mediating relationships. This result implied that the respondent’s attitude toward Islamic banks and customer trust plays a significant role in understanding the relationship between customer satisfaction, religious obligation, and customer loyalty. In other words, both customer satisfaction and religious obligation indirectly created customer loyalty through the mediators. This study is one of the few studies that incorporate religious obligation as one of the determinants of customer loyalty.

scholarly journals HUBUNGAN KANDUNGAN BAHAN ORGANIK SEDIMEN DENGAN KELIMPAHAN INFAUNA PADA KERAPATAN LAMUN YANG BERBEDA DI PANTAI BANDENGAN JEPARA

2016 ◽  
Vol 5 (3) ◽  
pp. 135-141
Author(s):  
Ucik Ramita Sofiana ◽  
Bambang Sulardiono ◽  
Mustofa Nitisupardjo
Keyword(s):  
Organic Matter ◽  
Random Sampling ◽  
Organic Materials ◽  
Sampling Technique ◽  
Solid Density ◽  
Regression Test ◽  
Positive Meaning ◽  
Relationship Of ◽  
The Relationship ◽  
Seagrass Density

ABTRAK Pantai Bandengan kabupaten Jepara merupakan salah satu habitat bagi lamun. Tegakan daun lamun yang rapat berperan penting untuk mengurangi energi gelombang sehingga dapat mengendapkan partikel organik dan nutrien yang menjadi sumber makanan dari biota infauna. Penelitian dilakukan pada bulan Maret 2016 di Pantai Bandengan yang bertujuan untuk mengetahui hubungan kandungan bahan organik sedimen dengan kelimpahan infauna pada kerapatan lamun yang berbeda di pantai Bandengan Jepara. Metode yang digunakan yaitu metode Purposive Random Sampling yaitu teknik pengambilan sampel yang digunakan apabila sampel yang akan diambil memiliki pertimbangan tertentu. Hasil penelitian menunjukkan terdapat 1 jenis lamun yang ditemukan di Pantai Bandengan  yaitu Thalassia sp dengan kerapatan masing – masing stasiun 1840 ind/5m2, 1200 ind/5m2, 890 ind/5m2. Kandungan bahan organik sedimen pada kerapatan padat, sedang dan jarang berturut – turut adalah 9.81%, 8.00%, 5.71%. Kelimpahan infauna di kerapatan lamun  padat, sedang dan jarang di Pantai Bandengan 26315 ind/m3, 22262 ind/m3, 18304 ind/m3. Berdasarkan hasil uji regresi diperoleh persamaan y = 984.52x - 288.5, menunjukkan bahwa hubungan bersifat positif, artinya setiap kenaikan kerapatan lamun diikuti oleh kenaikan kandungan bahan organik tetapi tidak diikuti oleh kelimpahan infauna. Nilai R² = 0.164206, dan nilai r = 0.405224 menunjukkan bahwa hubungan kandungan bahan organik dengan kelimpahan infauna memiliki keeratan  sedang, karena nilai keeratannya 40.52%. Kata Kunci: Bahan Organik, Kelimpahan Infauna, Kerapatan Lamun , Pantai Bandengan  ABSTRACT The Coastal Bandengan was one of habitat for seagrass. Density seagrass lived could redocing wave energy, so that caould precipitate particles and organic nutrients into the food source of the biota infauna. Research conducted in March 2016 at the Coastal Bandengan this experiment knowed the relationship of the content of organic of sediment  matter with infauna abundance on the density of different at Coastal seagrass Bandengan Jepara. The method used Purposive Random Sampling methods i.e., the sampling technique when a sample taken has certain considerations. The results showed 1 type of seagrass found at Coastal Bandengan i.e. Thalassia sp with the density of each station 1840 ind/5m2, 1200 ind/5m2, 890 ind/5m2. Organic matter of sediment in solid density, medium rare and successive – co-designer were 9.81%, 8.00%, 5.71%. The abundance of infauna in the dense seagrass density, medium rare in the coastal Bandengan 26315 ind/m3, 22262 ind/m3 18304/m3. The results of the regression test obtained the equations y = 984.52 x-288.5, that relations are positive, meaning that increased the density of the seagrass were following by the increasing organic matter, but didn’t follow by an abundance of infauna. The value of R² = 0.164206, and the value of r = 0.405224, that the relationship of the content of organic materials with the abundance of infauna had medium, because the value of the correlation of 40.52%. Keywords: Organic Materials; Epifauna Abundance; Seagrass Density Bandengan Beach

scholarly journals How the Loyalty of Expedition Business Can Be Formed Through Trust and Satisfaction

2017 ◽  
Vol 2 (1) ◽  
Author(s):  
Esti Nur Wakhidah ◽  
Budhi Haryanto
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Point Of View ◽  
Mediation Effect ◽  
Future Research ◽  
Customer Trust ◽  
The Relationship

<p>The purpose of this study is to examine the role of satisfaction and trust in mediating the relationship between service quality and brand image, and customer's intention to be loyal. The data is collected using survey and conducted by distributing questionnaire through a website. Website is selected as a media to distribute th research instrument because today marketplace shows a shift from offline to online platform. This study selected 200 people who have the intention to loyal with Jalur Nugraha Ekakurir (JNE) service as samples. Structural Equation Model (SEM) is statistical method chosen to elaborate the relationship among the variables. The result of this research indicates that service quality and brand image have positive and significant effect on satisfaction and trust. In addition, this research also find the mediation effect of satisfaction and trust in shaping customer loyalty. This study also discusses the implications from theoretical, practical, and future research, point of view.</p><p><strong> </strong></p><p>Keywords: Service Quality, Brand Image, Customer Satisfaction, Customer Trust, Customer Loyalty</p>

scholarly journals Analisis Pengaruh Kepercayaan dan Harga Terhadap Loyalitas Pelanggan Dimediasi Kepuasan Pada PT. Telkomsel di Kota Kediri

2016 ◽  
Vol 3 (02) ◽  
Author(s):  
Nur Laely
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Structural Equation ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Negative Effects ◽  
Customer Trust ◽  
The Relationship ◽  
Customer Satisfaction And Loyalty

To know clearly about customer satisfaction and loyalty at PT. Telkomsel in KediriTown of East Java, this research focused on the models of customer’s satisfaction andloyalty increase based on customer trust, and product prices. From the testing results ofthe model in this research, by using random sampling, structural equation modeling (SEM)analysis, and the assistance of software Amos 20, on 150 respondents, it was able toexplain the relationship between trust, price, and customer satisfaction on the customerloyalty in PT. Telkomsel in Kediri Town of East Java. In this research, it was obtained astrong influence of customer trust and satisfaction, amounting to 0.429, and a stronginfluence between customer satisfaction and loyalty, that is of 0.233, it showed that, withthe rising customer trust, it will increase customer satisfaction, which in turn raise theloyalty of PT. Telkomsel customers.In this study, it also found the negative effects of price and customer satisfaction,amounting to -0.089, and the strong influence of negative between price and loyalty ofcustomers, that is of -0.406, this case indicated that, with the rising of product prices, itwill lower customer satisfaction, which further lowers the loyalty of PT. Telkomselcustomers.Keywords: trust, prices, satisfaction, and customer loyalty

scholarly journals HUBUNGAN CITRA MEREK MAJALAH GADIS DENGAN LOYALITAS MEMBACA MAJALAH GADIS DI KOTA SEMARANG

2018 ◽  
Vol 2 (2) ◽  
pp. 162
Author(s):  
Ahmad Khairul Nuzuli
Keyword(s):  
Random Sampling ◽  
Brand Image ◽  
Sampling Technique ◽  
Value Theory ◽  
Expectancy Value Theory ◽  
Kendall’S Tau ◽  
Kendall's Tau ◽  
Expectancy Value ◽  
Correlation Statistics ◽  
The Relationship

<p><em>This study examines the Correlation between brand image Gadis Magazine with loyalty of reading Gadis Magazine in Semarang city. Rationale informing the research this is the Expectancy Value Theory States that the person's behavior is afunction of the value the results expected of a deed. The person's behavior will result in something, the higher the expected value, the higher the desire to realize a particular behaviours. Paradigm in this research is positivistic. This research is classified in explanative type of research. The population in this research is 425 students of Senior High School 1 Semarang, in 10th grade dan have known to read Girl Magazines. This research using multistage random sampling technique, taken a sample of 136 students. The results of the calculation of the correlation Statistics Kendall's Tau B between brand image Gadis Magazine with loyalty of reading Gadis Magazine in Semarang city, retrieved the significance of 0.018 or smaller than the critical numbers i.e. 0.05. So that there is a correlation between the two variables in this research by demonstrating significant results. If viewed from the coefficients of Correlation obtained results 1.0. It can be noted that the relationship is very high.</em></p><p>-----------------------------------------------------------------------------------</p><p>Penelitian ini meneliti hubungan antara Citra Merek Majalah Gadis dengan loyalitas membaca Majalah Gadis di Kota Semarang. Dasar pemikiran yang melandasi penelitian  ini  adalah  Expectancy  Value  Theory  menyatakan bahwa  perilaku seseorang merupakan fungsi nilai (value) hasil yang diharapkan dari sebuah perbuatan. Perilaku  seseorang  akan menghasilkan sesuatu,  semakin  tinggi  nilai  yang  diharapkan, semakin tinggi pula keinginan untuk mewujudkan perilaku tertentu. Paradigma dalam penelitian ini adalah positivistik. Penelitian ini digolongkan dalam jenis penelitian Eksplanatif. Jumlah Populasi dalam penelitain ini adalah 425 Siswa yang merupakan Siswi SMAN 1 Semarang, kelas 10  yang diketahui membaca  Majalah  Gadis.  Penelitian  ini mengunakan teknik multistage random sampling, diambil sampel 136 siswa. Hasil perhitungan statistik Korelasi Kendall‘s Tau B antara Citra Merek Majalah Gadis dengan loyalitas membaca Majalah Gadis di Kota Semarang, diperoleh signifikansi sebesar 0.018 atau  lebih  kecil  dari  angka  kritis  yaitu  0.05. Sehingga terdapat  korelasi  antara  kedua variabel dalam penelitian ini dengan menunjukkan hasil yang signifikan. Jika dilihat dari Koefisien Korelasi diperoleh hasil 1.0. Maka dapat diketahui bahwa hubungan sangat tinggi.</p>

scholarly journals Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Pelanggan Pasar dengan Kepuasan Sebagai Variabel Intervening di Toko Abang-Adik

2019 ◽  
Vol 4 (2) ◽  
pp. 363
Author(s):  
Nurintan Asyiah Siregar
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Sampling Method ◽  
Brand Image ◽  
Simple Random Sampling ◽  
The Relationship ◽  
North Sumatra ◽  
Positive Effect

<p><em>The purpose of this study was to determine the effect of product quality and brand image on customer loyalty with customer satisfaction as an intervening variable. The study was conducted at Abang-Adik Store in Rantauprapat City, North Sumatra. The population used was all shop customers with a simple random sampling method obtained by 98 final samples. Path analysis with the SPSS Version 22 program is used for data processing. The results of the study prove that product quality and brand image have a positive effect on customer loyalty, product quality and brand image have a positive effect on customer satisfaction, customer satisfaction has a positive effect on customer loyalty. The results of the study also prove that customer satisfaction is an intervening variable on the relationship between product quality and brand image with customer loyalty.</em></p><p> </p><p>Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan brand image terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Penelitian dilakukan pada Toko Abang-Adik di Kota Rantauprapat Sumatera Utara. Populasi yang digunakan adalah seluruh pelanggan took dengan metode simple random sampling didaperoleh 98 sampel akhir. Analisis jalur dengan program SPSS Versi 22 digunakan untuk pengolahan data. Hasil penelitian membuktikan bahwa kualitas produk dan brand image berpengaruh positif terhadap loyalitas pelanggan, kualitas produk dan brand image berpengaruh positif terhadap kepuasan pelanggan, kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan. Hasil penelitian juga membuktikan bahwa kepuasan pelanggan sebagai variabel intervening terhadap hubungan antara kualitas produk dan brand image tdengan loyalitas pelanggan.</p>

scholarly journals Factors Affecting Customer Loyalty in Banking Sector of Hyderabad, Pakistan: A Study on Conventional and Islamic Banking

2019 ◽  
pp. 1-16
Author(s):  
Zuhaib Khokhar ◽  
Iqra Laghari ◽  
Muhammad Qasim Lakhani
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Banking Sector ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Islamic Banking ◽  
Independent Variables ◽  
Customer Trust

Customers are the prime means for any company or an organization to be successful. Customer loyalty plays a very crucial role in the success of an organization. This research is based on identifying the factors that affect the loyalty of customers in Conventional and Islamic Banking. A sample of 200 respondents were selected which further classified into Conventional and Islamic Banking. There were 143 respondents of conventional banking (including 80 male and 63 female), whereas Islamic banking includes 57 respondents in which male and female accounts for 37 and 20 respectively. The data was collected using Convenience Random Sampling Technique and then transacted into software known as IBM SPSS Statistics version 21. Major four (4) tests were done such as Factor Loading (Confirmative Factor Analysis: CFA), Reliability (Cronbach’s Alpha), t-Test and finally Linear Regression Analysis. There are two (2) variables such as Independent Variables and Dependent Variable. Independent Variables include service quality, customer satisfaction, customer trust, and brand image. Dependent Variable includes only customer loyalty. The data was collected using questionnaire as an instrument for collecting data; the questionnaire contains both closed-ended and open-ended questions. There are five (5) construct in the study and each possesses five (5) items and open-ended questions contain three (3) questions. Data was analyzed using the SPSS software. The results show that there is positive significant relationship of service quality, customer satisfaction, customer trust, and brand image on customer loyalty of both conventional and Islamic banking. Based on findings, it was recommended to prohibit interest (Riba) from banking sectors whether they are conventional or Islamic, there is a need to train employees to behave properly with their customers, and time incurred in transactions should be improved and counters should be increased because of rush of people in banks.

scholarly journals PENGARUH KEPUASAN PELANGGAN, BRAND IMAGE, DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA MEMBERCARD

2020 ◽  
pp. 19-28
Author(s):  
Dwi Apriliani ◽  
Nikmah Baqiyyatus S ◽  
Rizka Febila ◽  
Vicky F. Sanjaya
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Research Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Questionnaire Data ◽  
Validity And Reliability ◽  
Insignificant Effect ◽  
Customer Trust

This research was conducted to determine the effect of satisfaction, brand image and trust on customer loyalty at member cards. This research method uses questionnaire data collection techniques with the respondent data of 100 people. The process of distributing questionnaires to respondents was carried out online and publicly. This type of research sampling technique used in this study is purposive sampling. Meanwhile, to test the data using validity and reliability tests. In testing the validity using the validity of the construction. This research was analyzed with the help of the smart PLS program. The results of the analysis obtained show that the customer satisfaction variable has a positive and significant effect on customer loyalty at member cards. Meanwhile, brand image has a negative and insignificant effect on customer loyalty to member cards and the variable customer trust also has a negative and insignificant effect on customer loyalty to member cards.

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