International overview of business profiles from the perspective of Instagram users

2021 ◽  
Vol 5 (3) ◽  
pp. 11-22
Author(s):  
Renata Machova ◽  
Kamilla Santa ◽  
Patrik Basa

Since creating a business Instagram profile is accessible, an increasing number of businesses discovered a new marketing potential. In addition to large enterprises, many self-entrepreneurs and small enterprises register on the websites. They use Instagram as a marketing tool. The authors noted that many valuable publications have already been published addressing the issue. The main objective of this study is to examine the business profiles in terms of Instagram users. The theoretical background to study was prepared using the available scientific literature in social media and Instagram marketing. The central question of the empirical research is whether it is necessary to perceive business profiles in different terms if the company is operating in multiple countries. The research operated with data from three European countries: Slovakia, Hungary, and Romania. The main goal was to find out how Instagram users in the surveyed countries relate to business profiles. The research questions were as follows: Do Instagram users follow business profiles? How developed is the user’s brand recognition ability? What kind of posts do they like on business profiles? Do they show a willingness to advertise products on their profile? The online questionnaire survey was conducted between February 2019 and December 2020. The obtained data were analyzed in Microsoft Excel and SPSS statistical program. The methodological tools of research were cross-tabulation analysis to analyze the research hypotheses and graphical analysis to present the research results. Answers of Instagram users were analyzed by country. The results detected differences in users’ attitudes towards the business profiles by the countries involved in the research. There are only negligible differences, which do not indicate that treating Instagram users in the studied countries different would be necessary. The research results are accessible for businesses, marketing professionals, and agencies operating in one or all countries involved in the survey or outside the research area.

2021 ◽  
pp. 20-24
Author(s):  
Radhika Vijay

OBJECTIVES: Nobody is refrained from the use of medications in today's times, not even kids,The objective of this study is to focus on the knowledge and awareness level, perception, of children of primary and secondary grade towards medicines , prevention of Infections and Diseases and drug compliance. This descriptive, cross sectional observational study was done METHODS: amongst the kids of North West Rajasthan ,India from August 2020 to October 2020 via an online questionnaire . A sample size of 100 kids , 50 each from Primary and Secondary grade was chosen for the study. The data was entered in Microsoft Excel and was statistically analysed. Results are outcomes of various RESULTS: questions put up to conduct detailed analysis of kids' awareness and medicinal knowledge, drug preferences, factors inuencing and attitude related to hygiene, safety and protection from Covid 19 infection. Kids are the young budding phys CONCLUSION: icians and their childhood beliefs and perceptions might affect their behaviour and decisions in adult lives. Parents and schools can play a great role through educational programs . It's well said, “Children are like wet cement, whatever falls on them, leaves an impression.”


2020 ◽  
Vol 10 (4) ◽  
pp. 38-48
Author(s):  
Andrei-Laurențiu Mitrofan ◽  
◽  
Elena-Veronica CRUCERU ◽  
Andreea BARBU ◽  
◽  
...  

The online environment brings business opportunities and connections that can help the development of small and medium companies, but it also contains many risks. The objectives proposed for this research are to identify the main concerns of entrepreneurs regarding cybersecurity and to determine the main causes of cybersecurity risks in micro, small, and medium-sized enterprises (SMEs). To determine the main causes that lead to the emergence of existing cybersecurity risks in SMEs, the authors conducted primary research, using the survey method through an online questionnaire. Among the research results it can be mentioned the need to strengthen the defense structure against cyberattacks for SMEs. The authors highlighted the issues related to the low level of preparation that entrepreneurs have regarding cyber threats because in a dynamic environment, such as cyberspace, the most vulnerable companies are those that do not invest in the cybersecurity structure.


2017 ◽  
Vol 41 (S1) ◽  
pp. s848-s848
Author(s):  
N. Carolino ◽  
A. Galhardo ◽  
M. Moura-Ramos ◽  
M. Cunha ◽  
B. Monteiro

IntroductionSocietal changes in the last decades led to the arise of new paradigms on gender equity. Studies addressing fertility/infertility issues have been conducted mainly in women and in this research area, male partners have deserved less attention. More recently there has been a major focus on the idea that fertility/infertility aspects have to be conceptualized from a couples’ perspective.GoalsThe current study sought to explore attitudes towards gamete donation and surrogacy in a sample of young men in reproductive age.MethodsA total of 111 males with ages ranging from 18 to 40 years old and without children completed an online questionnaire addressing attitudes towards gamete donation and surrogacy.ResultsThe majority of participants (77.3%) would be willing to donate their sperm, and their main motivation for doing that would be to feel “happy to help a couple struggling to have a child”. Participants stated that the likelihood of donating would increase if they were able to attend counseling, to complete the procedure in an IVF center located in their residence area, and being provided with more information about infertility. Regarding surrogacy 82% are in favor of this procedure legalization and 49.5% would be willing to use it if they needed.ConclusionMen showed a positive attitude towards sperm donation and surrogacy, emphasizing the importance of counseling and information availability on these topics. This may suggest that they are willing to get involved when fertility issues are addressed.Disclosure of interestThe authors have not supplied their declaration of competing interest.


2019 ◽  
Vol 7 (1) ◽  
pp. 62-68 ◽  
Author(s):  
Bhishma Raj Dahal ◽  
Swodesh Rijal

A study was conducted for comparative analysis of demographic, production economics and determinants of potato production between Kakani rural municipality and Bidur municipality of Nuwakot district. Altogether 120 potato producers, 56 from Kakani and 64 from Bidur were randomly selected. Pretested semi-structured questionnaire was administered to randomly selected farmers. Potato growers were interviewed using face to face interview method in the month of October 2018. All the data were entered into SPSS and Microsoft excel and analysis was done by using Microsoft excel, STATA and SPSS. Average productivity in the research area was 14.69 ton per hectare. Average cost of production and profit was Rs 8614.61 per ropani and Rs 6083 per ropani respectively. B/C ratio in the research area was 1.71. 10% increase in organic manure (FYM and poultry manure), pesticide and tuber resulted in 1.88%, 1.99% and 0.05% increase in income respectively. 10% increase in labor and chemical fertilizer resulted into 0.1% and 0.5% decrease in output. Labor and chemical fertilizer was over utilized resource for potato production. The probability of cultivation of potato in large scale was found to be 56.92% higher for those with access to extensive service and 47.89% higher for those who have received training.  Most of the farmers don not use improved seed thus distributing improved seed, providing training and extension services help to increase profit of potato production in Nuwakot district. 100% increase in all the factor of production would result in 32.39% increase in potato production. Int. J. Appl. Sci. Biotechnol. Vol 7(1): 62-68


2020 ◽  
Vol 12 (20) ◽  
pp. 8499
Author(s):  
Elena Horská ◽  
Marek Petriľák ◽  
Peter Šedík ◽  
Ľudmila Nagyová

Increasing consumption of local products is a key factor for sustainable agriculture. This study deals with the factors that influence the sales of local products with a focus on value-added dairy products. The research involved 30 family businesses operating in the agro-sector. Primary data were obtained by a detailed online questionnaire survey. For deeper examination, five hypotheses were determined and statistically tested using the Friedman test and Nemenyi method. Using the acquired theoretical background and empirical research in a set of family farms, we can state that the goal of farmers is to sell their products through the shortest possible route directly to the consumer. The most commonly used tools of a short supply chain are on-farm sales and telephone order sales, on the other hand, farms rarely sell products in farmers’ markets, celebrations and anniversaries or e-shops, even though these tools all have great potential. The results show that farmers consider the product itself (quality, freshness, locality) to be the most important factor when selling local products, as well as customer recommendations and loyalty. Based on the results of the research, we propose to streamline sales support through new forms of marketing approaches to premium products, such as locally fresh products produced on family farms.


2012 ◽  
Vol 61 ◽  
pp. 93-112
Author(s):  
Daiva Siudikienė

Evoliucionuojant medijoms požiūriai į auditorijas nuolat kito. Auditorijos kaip kolektyvinės medijų pranešimų gavėjos savo esme yra itin dinamiškos ir kintančios struktūros. Kiekviena naujai atsirandanti medija darė įtaką auditorijų kaitos procesams ir skatino mokslininkus iš naujo įvertinti auditorijas formuojančius veiksnius bei persvarstyti jų sampratos aktualumą.Straipsnyje nagrinėjama, kaip kito auditorijų samprata per visą studijų laikotarpį, ir klausiama, kokios auditorijos koncepcijos gyvuoja šiandien, kai iškyla medijų auditorijos, veikiančios daugiakanalėje daugialypės terpės erdvėje.Reikšminiai žodžiai: publikos, minia, masės, auditorijos, masinė auditorija, naujosios medijos, konvergencija, medijų naudotojai, medijų auditorijos.Shifts of the audience’s paradigmsDaiva SiudikienėSummaryThis paper reveals the main theoretical approaches which influence the construction and shifts of the audience’s paradigms. The audience studies developed eventually under the influence of contradictory theoretical perspectives. It was stated that the significant processes had started long before the academic discipline formation, but intellectual discussions on the reflections of the massification processes were significant for developing the theoretical background for further audience studies. Contemplations on such concepts as public, crowd, mass, mass society, mass audience are closely related to the traditions of political theory, social philosophy and cultural history of the late 19th and the 20th centuries. Development of the communication sciences measures more than one hundred years, but the audience as an equivalent participator of the communication process had been recognized only at the end of the 20th century. For a long time, the audiences had been approached as unqualified and unable to evaluate the media production properly. Therefore, the conception of audience as the market dominated throught a couple of decades and formed the research traditions of the audience as a quantitatively measured object. The extent remains the most significant indicator in this research area, but the audience studies have generated much more concepts. Side by side with the citizens audience, there emerged the notions of the interpretive communities and lifestyle audiences. The recognition of the fact that the audience members differ in their socio-cultural and national characteristics, knowledge, experience in the use of media and other aspects, clarification of this notion remain a complicated matter. The most important facet should be the point that the individuals realize their role differently as an audience, but all together they are in the process of creating the cognitive schemes and the collective ideals as a certain united community. The rise of the new media has generated unprecedented processes in the post-modern societies and new notions applied for media users. It was stated that, despite the media explosion and the audience fragmentation, this term remains relevant. The new media environment is recasting the notion of audience for covering a wide range and multifaceted activities of media users. Therefore, the new roles of media users are under consideration. According to the author of this paper, as the most meaningful concepts should be recognized those that indicate the creative potential of the audience.


2016 ◽  
Vol 13 (1) ◽  
pp. 663 ◽  
Author(s):  
Aras Bozkurt ◽  
Muhammet Recep Okur ◽  
Abdulkadir Karadeniz

<p>Though first appeared in 1971, digital book technology has evolved especially since 2000s and it is relatively a new research area. Therefore, to better understand this phenomenon, a quantitative survey research was conducted in 2015 spring term in a state university in Turkey. The objective of the study is to explain current state of digital books within post-graduate students’ perspectives and to identify post-graduate student’s perceptions, attitudes and preferences related to digital books. In this regard, this research presents results of the survey. A total of 135 post-graduate students responded the questionnaire. The data regarding use of digital books in addition to demographics was collected through an online questionnaire and the findings were analyzed through descriptive statistics. In this sense, post-graduate students’ use of digital books, purposes to use, preferred devices, and most used features of digital books were examined. In addition to these questions, reasons not to use digital books and post-graduate students’ future attitude whether to use digital books or not were further investigated. Additionally, research directions for future implications were provided.</p>


2014 ◽  
Vol 7 (3) ◽  
pp. 1-9
Author(s):  
Raúl Navarro

The main aim of this review was to examine international research on children’s preferences regarding gender-typed objects and colours. Firstly, we provide the theoretical background on gender development to elucidate the ways in which individuals can learn gender stereotypes and develop gender-related preferences. Secondly, we review international research on gender-related preferences. Thirdly, we analyse empirical studies on gender stereotypes in children conducted in Spain and Latin American countries, and show that although gender is a priority research area in these countries, studies on gender development in childhood are lacking. Thus, our aim was to identify a set of issues that provide insights into the development of gender-typed preferences, and that also suggest new directions for researchers in Spanish-speaking countries who are interested in clarifying the relationship between gender and children’s preferences for objects and colours.


Author(s):  
Sitti Patima H ◽  

This study aims to find out the problems and solutions experienced by teachers during the Covid-19 pandemic where teachers have to do online learning. This research is a descriptive study using an online survey method. The data was collected using an online questionnaire to 25 respondents to the teachers of SMAN 2 Tanjung Jabung Timur. It was found that 100% of the respondents of SMAN 2 Tanjung Jabung Timur had conducted online learning during the Covid-19 pandemic. Based on the research results, it was found that 100% of the teachers were learning the online model (online). Also, in the implementation of online learning teachers use various applications including WhatsApp Web, Google Classroom, Zoom Meeting and Webinar, Youtube. The main application choice for teachers is WhatsApps, which is 100% of teachers claiming to be the first choice.


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