scholarly journals Application of the marketing mix to the world export of animal products

2020 ◽  
Vol 16 (1) ◽  
pp. 79-88
Author(s):  
Natalia Vasylieva ◽  
Harvey James, Jr.
Keyword(s):  
Agricultural Trade ◽  
Marketing Mix ◽  
Product Price ◽  
Animal Products ◽  
Global Food Security ◽  
Export Prices ◽  
Country Level ◽  
Perishable Goods ◽  
The World ◽  
Ict Adoption

Agricultural trade is complicated owing to perishable goods and high requirements for safety and quality, especially by animal products. Intensifying their exports is a major priority in the context of augmenting competitive negotiations and providing global food security to cover a shortage of an animal protein intake. To address such challenges, this study aimed at improving marketing performance necessary for developing the world exports of animal products. The methodological research framework was the Marketing Mix model, which included Product, Price, Place, and Promotion, and was amplified by Innovation. The model components were presented by the average export prices and indicators for Infrastructure, ICT adoption, and Innovation capability evaluated for each exporting country. For testing hypotheses about homo- and heterogeneity of top exporters, this research utilized the single factor Analysis of Variance (ANOVA) technique. The offered approach was applied to the most valuable export segments of poultry, livestock, and dairy world markets. They engaged from 75 to 140 countries and had total export values between USD 3.2 billion and USD 33.2 billion. The study outcomes captured similarities and differences of Price, Place, Promotion, and Innovation components among the First 10, Second 10, and Third 10 ranked exporters. Given the found indicators of the top world exporters, the study clarifies prospects and attainable goals on developing exports of animal products at a country level.

ANALYSIS OF FACTORS THAT INFLUENCES THE STUDENTS DECISION IN CHOOSING PHARMACEUTICAL DIPLOMA III PROGRAM IN BUKITTINGGI THAT IS MEDIATED BY MOTIVATION VARIABLE

2019 ◽  
Vol 4 (3) ◽  
pp. 449
Author(s):  
Yonrizon Yonrizon
Keyword(s):  
Brand Image ◽  
Marketing Mix ◽  
Prospective Students ◽  
Product Price ◽  
Education Services ◽  
Price Process ◽  
Physical Evidence ◽  
The World ◽  
The Status ◽  
Target Set

<p>Competitive competition in the world of education services is influenced by the consequences of higher education that has the ability to compete that can survive and achieve the target set. Currently, the existing college are competing to develop their potential and ability to attract prospective students. Therefore, the college must create a Marketing Mix Services strategy that is the product, prices, location, promotion, people, process, physical evidence, and brand image mediated by motivation.The approach used is the survey, which is the activity of collecting data as much as possible about the facts that are supporters of the research, with a view to know the status, symptoms, determine the similarity of status by comparing with the standards that have been selected and or determined. (Arikunto &amp; Kusyati, 2015). This research was conducted to determine the effect of product, price, location, promotion, people, process, physical evidence, brand image, to student's motivation in making decision to choose college of Pharmacy in Bukittinggi. The result of research shows that product, price, process, brand image, have positive and significant effect to motivation, while location, promotion, person, physical proof have no significant effect to motivation and motivation have positive and significant influence to decision of vote</p><p> </p><p><em>Persaingan kompetitif dalam dunia layanan pendidikan dipengaruhi oleh konsekuensi pendidikan tinggi yang memiliki kemampuan bersaing yang dapat bertahan dan mencapai target yang ditetapkan. Saat ini, perguruan tinggi yang ada bersaing untuk mengembangkan potensi dan kemampuan mereka untuk menarik calon siswa. Oleh karena itu, perguruan tinggi harus membuat strategi Marketing Mix Services yaitu produk, harga, lokasi, promosi, orang, proses, bukti fisik, dan citra merek yang dimediasi oleh motivasi. Pendekatan yang digunakan adalah survei, yaitu kegiatan mengumpulkan data sebanyak mungkin tentang fakta-fakta yang menjadi pendukung penelitian, dengan maksud untuk mengetahui status, gejala, menentukan kesamaan status dengan membandingkan dengan standar yang dimiliki telah dipilih dan atau ditentukan. </em><em>(Arikunto &amp; Kusyati, 2015)</em><em>. Penelitian ini dilakukan untuk mengetahui pengaruh produk, harga, lokasi, promosi, orang, proses, bukti fisik, citra merek, terhadap motivasi siswa dalam mengambil keputusan memilih perguruan tinggi Farmasi di Bukittinggi. Hasil penelitian menunjukkan bahwa produk, harga, proses, citra merek, berpengaruh positif dan signifikan terhadap motivasi, sedangkan lokasi, promosi, orang, bukti fisik tidak berpengaruh signifikan terhadap motivasi dan motivasi berpengaruh positif dan signifikan terhadap keputusan pemilihan.</em></p>

scholarly journals Evaluasi Penentu Minat Studi Pada Perguruan Tinggi Swasta dengan Perspektif Marketing Mix

2021 ◽  
Vol 5 (2) ◽  
pp. 71
Author(s):  
Valentino Rahman
Keyword(s):  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Study Program ◽  
Education Services ◽  
Distribution Study ◽  
The World ◽  
Marketing Mix Strategy ◽  
The Impact ◽  
Product Dimension

This research is motivated by the impact of the era of disruption that has an impact on the world of education. Dahani Dahanai College of Economics must also undertake various strategies as one of the institutions engaged in education services. One of these strategies is the Marketing Mix Strategy in marketing the Education services. The purpose of this study was to identify the influence of the Marketing Mix dimensions, namely Product, Price, Promotion, and Distribution carried out by STIE Dahani Dahanai on Study Interest. The sample in this study were students. The results of this study indicate that the dimensions of product, price, and promotion have a significant effect on study interest at STIE Dahani Dahanai, while the distribution dimension does not have a significant effect. The product dimension has the most significant influence on interest in college because it is related to the study program offered by STIE Dahani Dahanai which is a Management Study Program which is quite attractive to students.Keywords: Marketing Mix, Product, Price, Promotion, Distribution, Study Interest.

Agricultural Trade and Quality of Nutrition

2020 ◽  
pp. 242-251
Author(s):  
Elena Chaunina ◽  
Inna Korsheva
Keyword(s):  
Food Products ◽  
Agricultural Trade ◽  
Essential Elements ◽  
Political Issue ◽  
Animal Products ◽  
Hidden Hunger ◽  
Limiting Nutrients ◽  
The World ◽  
The Government

Proper nutrition is not only a biological but also a social, economic, and political issue. Insufficient intake of essential elements may result in the occurrence of hidden hunger and metabolic disorders. Some regions of the world are characterized by a lack of certain nutrients in the environment which leads to their lack in plant and animal products. The most common problem is a deficiency of iodine and selenium. To solve this problem, the government takes various measures, such as direct inclusion of necessary additives in food products, as well as the modernization of technological process of crop and livestock production. In this chapter, the authors analyze the provision of the population in various countries and regions with limiting nutrients. The study specifically aims at exploring the issues of production and trade in fortified (modified) food products that can directly fill in the lack of essential elements in particular territories.

scholarly journals Theory vs practice: Patterns of the ASEAN-10 agri-food trade

2021 ◽  
Vol 6 (1) ◽  
pp. 152-167
Author(s):  
Tamás Mizik
Keyword(s):  
Agricultural Trade ◽  
Theory And Practice ◽  
Food Trade ◽  
Country Level ◽  
Asean Member ◽  
Level Data ◽  
The World ◽  
Comparative Advantages ◽  
Trade Practice ◽  
Tight Connection

Abstract During the past decades, agricultural trade is enormously expanded. One of its driving factors is the World Trade Organization. However, regional agreements can give further trade opportunities for the participating countries. Association of Southeast Asian Nations (ASEAN) is one of them. This article aims to give a detailed overview of ASEAN members’ agri-food trade by using the world and regional level data. The country level competitiveness is calculated by four different Balassa-type indices and highlights whether the agri-food trade (practice) of these countries is in line with the revealed comparative advantages/competitiveness of the different product groups (theory). According to the results, commodities with the highest comparative advantages overlap with the most important export products. This confirms a tight connection between theory and practice. It should also be noted that world level values are generally higher than that of the regional levels. Moreover, countries with significant agri-food production (Thailand, Indonesia, Vietnam, and Malaysia) can be characterized by higher comparative advantages compared to the other ASEAN member states. These results can help to better understand these countries’ trade specialization and international trade performance.

scholarly journals Standardization or Customization of the MarketingMix Strategy? Evidence Drawn from FMCG MNCs in UAE

2019 ◽  
Vol 8 (11) ◽  
pp. 1226-1231
Keyword(s):  
Host Country ◽  
Marketing Mix ◽  
Target Market ◽  
Product Price ◽  
Critical Elements ◽  
National Boundary ◽  
The World ◽  
Marketing Mix Strategy ◽  
Mixed Approach ◽  
Insight Into

To standardize or to customize? This question has always been the dilemma of numerous companies that decide to operate beyond the national boundary. This sensitive and ambiguous issue has caught the attention of several marketers and scholars resulting in emergence of different school of thoughts. The standardization school of thought attributed the world as a homogeneous place, hence advocating standardization of the elements of the marketing-mix strategy to yield numerous advantages to both the consumer and the marketer. Contradicting the standardization school of thought, the believers of adaptation approach argued that the world is a heterogeneous place and MNCs need to adapt the differences in the market environment in order to appeal to its target market in the host country, hence customization of marketing-mix strategy is imperative. Further, what has amplified the dilemma is the degree of adaptation or standardization required. Is it necessary to customize or standardize all the elements of marketing- mix (product, price, place and promotion)? The purpose of this study is to draw an insight into the level of standardization or customization of various elements of marketing mix of Fast Moving Consumer Goods (FMCG) MNCs in the UAE. The results of the study indicated that the FMCG MNCs operating in UAE have adapted a mixed approach to the marketing-mix strategy wherein they standardize critical elements of the marketing-mix and customize the rest in order to respond to the host country differences

scholarly journals Marketing potential of the Sino-Russian bilateral agricultural export market

2021 ◽  
Vol 17 (2) ◽  
pp. 164-176
Author(s):  
Zhang Fenghe ◽  
Viktoriia Medvid ◽  
Lu Xu
Keyword(s):  
Agricultural Products ◽  
Export Market ◽  
Added Value ◽  
Agricultural Export ◽  
Animal Products ◽  
Continuous Increase ◽  
Agricultural Exports ◽  
Export Prices ◽  
The World ◽  
Horticultural Products

China and Russia are important agricultural countries in the world. Expanding exports and increasing sales of agricultural products play an important role in the economic development of both countries. To understand the current situation of agricultural exports of the two countries and formulate strategies to expand the marketing of agricultural products, this paper uses the UN Comtrade Database 2009-2018 on Chinese and Russian bilateral agricultural export sales and other trade data to calculate the (expansion margin) and (price margin) of agricultural exports, (quantity margin), to analyze the types, prices, and quantities of exported agricultural products. The results show that China exports to Russia mainly labor-intensive types of agricultural products such as processed agricultural and horticultural products, accounting for 87.46% of total agricultural exports on average. The increase in exports is mainly due to the continuous increase in the prices of exported agricultural products. Russia exports to China mainly land-intensive types of agricultural products such as animal products, grains, oilseeds and fat products, which accounted for an average of 79.07% of total agricultural exports. The increase in exports was mainly due to the continuous increase in types and quantities of agricultural products to develop the export potential of agricultural products and expand sales. In addition, China should expand the types and quantities of agricultural products exported, and Russia should increase the added value of agricultural products and raise the export prices of agricultural products.

scholarly journals Application of Markowitz Portfolio Theory to Producing the World Major Field Crops

2020 ◽  
Vol 12 (4) ◽  
pp. 123-131
Author(s):  
Natalia Vasylieva
Keyword(s):  
Portfolio Theory ◽  
Global Food Security ◽  
Country Level ◽  
Trade Offs ◽  
World Markets ◽  
Markowitz Portfolio ◽  
The World ◽  
Research Outcome ◽  
Mean Variance ◽  
Global Food

Development of growing cereals and oilseeds is a pressing issue for providing global food security and renewable energy. The study deals with applying methods of portfolio theory to mitigate natural and marketing uncertainties emerged from unstable yields and volatile prices for wheat, maize, barley, sunflower, soybeans, and rapeseed. The research outcome based on the utilization of Markowitz mean-variance indicators made possible to evaluate portfolio performances of the world top cereals and oilseeds producers. The study findings at a country level combined econometric forecasting of the crop revenues and modeling optimal portfolios of cereals and oilseeds subject to acceptable trade-offs between risks and expected revenues. The fulfilled calculations with Ukrainian focus clarified farmland allocations under cereal and oilseed crops to underpin biodiversity and keep firm positions in the world markets.

scholarly journals The Marketing Mix in a Marketing 3.0 Context

2018 ◽  
Vol 4 (4) ◽  
pp. 7-30 ◽  
Author(s):  
Dennis Warrink
Keyword(s):  
Social Factors ◽  
Ethical Issues ◽  
Modern Society ◽  
Marketing Mix ◽  
Consumer Trust ◽  
Product Price ◽  
Physical Evidence ◽  
The World ◽  
Promotion Process ◽  
Critical Overview

Modern society is becoming increasingly aware of the necessity to behave sustainably which resulted in higher expectations towards sustainable practices of businesses. Thus, Marketing 3.0, a concept developed by Kotler, Kartajaya, and Setiawan (2010) which takes a more sustainable approach towards marketing, received an increasing amount of attention in the academic and practical world. This paper, therefore, identified the various influences this new marketing era has on the widely known and accepted 7P Marketing Mix to provide a valuable literature basis for the effect of Marketing 3.0 on marketing practices in the form of an in-depth literature review. Furthermore, an evaluation of ethical issues regarding the new marketing era is presented with the aim of receiving a comprehensive and critical overview of this new emerging topic. The use of Marketing 3.0 practices is expected to generate benefits for customers and companies simultaneously by creating a more sustainable and making the world a better place. The efficient use Marketing 3.0 also aims to result in higher consumer trust through the use of collaboration practices. Moreover, findings suggest that Marketing 3.0 highly impacts six out of the seven Marketing Mix Ps, namely product, price, promotion, process, people, and physical evidence, as well as mildly influences place. Therefore, the concept of Marketing 3.0 is a crucial extension of current marketing practices by providing economic profits, while at the same time taking into consideration environmental, ethical, and social factors.

Where are All the Products? Are We Really Doing Social Marketing or are We Doing Social Sales?

2009 ◽  
Vol 15 (2) ◽  
pp. 5-13 ◽  
Author(s):  
Rowena Merritt ◽  
Alex Christopoulos ◽  
Allison Thorpe
Keyword(s):  
Social Marketing ◽  
Marketing Mix ◽  
Product Price ◽  
Goods And Services ◽  
Commercial Company ◽  
The World ◽  
Place Promotion ◽  
The Difference ◽  
The Right ◽  
Selection Of

In their description of social marketing, Kotler and Zaltman (1971) postulate the difference between marketing and sales. Sales are defined as “finding customers for existing products and convincing them to buy these products,” whereas marketing is described as “discovering the wants of a target audience and then creating the goods and services to satisfy them” (p. 5). The marketing mix and consideration of all its Ps (product, price, place, promotion) is a fundamental contributor to the success of marketing. A successful commercial company would never look to promote a message unless it had a product or service, at the right price, in a convenient location. Despite this knowledge, social marketing projects often focus predominantly, and sometimes solely, on the final P — promotion. This article looks at a selection of the products and services offered in England, debates whether we are doing marketing or sales, and attempts to answer the question Bill Smith posed at the World Social Marketing Conference held in Brighton, England, in September 2008: “Where's the product?”

scholarly journals Pengaruh Product, Price, Place Dan Promotion Terhadap Keputusan Nasabah Simpanan Fleximax Di PT. Bank Panin Dubai Syariah KCU Bandung

2021 ◽  
Vol 5 (1) ◽  
pp. 114-130
Author(s):  
Gina Sakinah ◽  
Ade Ponirah ◽  
Intan Nurjanah
Keyword(s):  
Significant Influence ◽  
Marketing Mix ◽  
T Test ◽  
Product Price ◽  
Significance Level ◽  
Independent Variables ◽  
Marketing Process ◽  
Savings Bank ◽  
The World ◽  
A Company

Companies are required to be able to compete in the world of marketing. Because the heart of the company lies in the world of marketing. In order for the company's operations to run smoothly, the marketing process must run well. There are several factors that must be considered by the management team in determining a marketing strategy known as the marketing mix. In this article, we will analyze the effect of Product, Price, Place and Promotion on Customer Decisions for Fleximax Savings Bank Panin Dubai Syariah KCU Bandung. Product is everything that is ready to be marketed by producers to get attention, requested until purchased to fulfill needs. Price is the value of an item or service that is measured in money to get the goods or benefits. Place is a permanent location or existence of a company. Promotion is sales communication that is persuasive in influencing consumers to be interested in the products offered. The results of the research show that all independent variables have an effect on the dependent variable. First, the results of the first t-test, obtained a t-test of 2.232 with a significance level of 0.029, meaning that the product is able to have a significant influence on the decision of the Fleximax Savings Customer partially; Second, the results of the t-test obtained a t-test of 2.128 with a significance level of 0.037, meaning that Price is able to give a significant influence on the decision of the Fleximax Savings Customer partially; Third, the results of the t-test obtained t-test 3.346 with a significance level of 0.001, meaning that Place is able to have a significant influence on the decision of the Fleximax Savings Customer partially; Fourth, the t-test results obtained t-test 3.106 with a significance level of 0.003. This means that Promotion is able to have a significant influence on the Fleximax Savings Customer Decision partially. Testing the Effect of Product, Price, Place and Promotion on Customer Decisions simultaneously obtained f-statistics results of 3.894 with a significance of 0.007. This result means that all independent variables are able to have a significant influence on customer decisions because the significant value is less than 0.05. The implication of this research is that the management of Bank Panin Dubai Syariah must be able to maintain and be able to improve banking products that are in accordance with the needs of the community, especially Felximax Savings that is able to answer the needs of today's society. With its convenience and advantages. So that many customers are interested in saving their funds with the Fleximax savings product. By paying attention to the marketing mix factors, this can support the running of the company and be able to compete with conventional products that first existed

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