scholarly journals Penentuan Strategi Pemasaran Menggunakan Metode Design Thinking pada CV. Asri Rahayu

2021 ◽  
Vol 5 (4) ◽  
Author(s):  
Hilmi Aziz ◽  
◽  
Totok Pujianto ◽  
Selly Putri
Keyword(s):  
Marketing Strategy ◽  
Design Thinking ◽  
Small And Medium Enterprises ◽  
Group Discussion ◽  
Participatory Action ◽  
Packaging Design ◽  
Marketing Activities ◽  
Direct Income ◽  
Medium Enterprises

Small and Medium Enterprises (SMEs) have an important role in the development and growth of the national economy and employment. One of the enterprise is located in Majalengka Regency, CV. Asri Rahayu, is engaged in souvenirs and snacks, which is experiencing a decrease in income since 2016. CV. Asri Rahayu needs a new marketing strategy to increase company revenue. The determination of the marketing strategy in this study uses the Design Thinking method, with 5 steps, such as empathize, define, ideate, prototype, and test. There are several approaches in this research, that is Participatory Action Research (PAR), Focus Group Discussion, Empathy Map tools, Customer Journey, and Value Proposition Canvas. through these steps can be found various internal problems that have a direct impact on marketing activities. The results of this study are CV. Asri Rahayu had to make some improvements including changes in packaging design, digitization of bookkeeping of shipments, addition of the position of General Manager. This Enterprise also have to change the perspective of activities that impact direct income into activities that can improve company valuations and have to look for whatever conditions that make business to become valuable.

scholarly journals Data Driven Customer Segmentation for Vietnamese SMEs in Big Data Era

2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Pham Thi Tam ◽  
Duong Minh Son ◽  
Trinh Le Tan ◽  
Hoang Ha
Keyword(s):  
Clustering Algorithm ◽  
Design Thinking ◽  
Small And Medium Enterprises ◽  
Marketing Research ◽  
R Package ◽  
Customer Segmentation ◽  
Data Set ◽  
The United Kingdom ◽  
Marketing Activities ◽  
Medium Enterprises

Almost Vietnamese big businesses often use outsourcing services to do marketing researches such as analysing and evaluating consumer intention and behaviour, customers’ satisfaction, customers’ loyalty, market share, market segmentation and some similar marketing studies. One of the most favourite marketing research business in Vietnam is ACNielsen and Vietnam big businesses usually plan and adjust marketing activities based on ACNielsen’s report. Belong to the limitation of budget, Vietnamese small and medium enterprises (SMEs) often do marketing researches by themselves. Among the marketing researches activities in SMEs, customer segmentation is conducted by tools such as Excel, Facebook analytics or only by simple design thinking approach to help save costs. However, these tools are no longer suitable for the age of data information explosion today. This article uses case analysing of the United Kingdom online retailer through clustering algorithm on R package. The result proves clustering method’s superiority in customer segmentation compared to the traditional method (SPSS, Excel, Facebook analytics, design thinking) which Vietnamese SMEs are using. More important, this article helps Vietnamese SMEs understand and apply clustering algorithm on R in customer segmenting on their given data set efficiently. On that basis, Vietnamese SMEs can plan marketing programs and drive their actions as contextualizing and/or personalizing their message to their customers suitably

scholarly journals EKSISTENSI PENGRAJIN PARANG DI SUMBAWA : OPTIMALISASI PENGGUNAAN STRATEGI PEMASARAN

2020 ◽  
Vol 4 (2) ◽  
pp. 1-7
Author(s):  
Sri Andriani ◽  
Hanifa Sri Nuryani
Keyword(s):  
Marketing Strategy ◽  
Small And Medium Enterprises ◽  
External Factors ◽  
Average Value ◽  
Survey Techniques ◽  
Current Growth ◽  
Medium Enterprises ◽  
Internal And External Factors ◽  
The Village

Current Growth of Micro, Small and Medium Enterprises (MSMEs) in Indonesiatend to increase and contribute significantly indevelopment. On the other hand, this has caused a degree of competition in the MSME sector as wellwill increase. One of the MSMEs that still exists in Eastern Indonesia such asOne of the districts of Sumbawa is a machete craftsman. The purpose of this study is1) Identifying internal and external factors faced by machete craftsmenin the village of Batu Alang. 2) Formulate an alternative machete marketing strategy inBatu Alang village obtained based on the results of the analysis. 3) Determine prioritiesthe right marketing strategy for machete craftsmen in Batu Alang Villagerun his business. This research was conducted in Batu Alang Village, Moyo DistrictHulu uses descriptive methods and data collection is done by techniqueobservation and survey. Determination of respondents is done by survey techniques. That resultobtained, on the IFE matrix, the average value of the IFE is 3.012 while the EFE matrixamounted to 2,704. These results place machete craftsmen in the village of Batu Alangin cell IV called the grow and build strategy. In this position, formaintain its existence is possible to carry out intensive and strategyintegrative strategy.

scholarly journals MSMEs Marketing Strategy with the Use of Social-Media in the COVID-19 Pandemic Era

2021 ◽  
Vol 3 (4) ◽  
pp. 203-211
Author(s):  
Kadar Nurjaman
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Small Businesses ◽  
Small And Medium Enterprises ◽  
Direct Marketing ◽  
Economic Activities ◽  
Marketing Activities ◽  
World Economic ◽  
Use Of Social Media ◽  
Medium Enterprises

Micro, Small, and Medium Enterprises, commonly abbreviated as MSMEs, is one of the pillars of the economy in Indonesia. It is proven that the MSMEs sector has repeatedly survived various crises that hit Indonesia starting from the monetary crisis in 1998 and the global crisis in 2008. Entering 2020, the world is again experiencing a more severe crisis, namely the COVID-19 pandemic. This crisis is seen as more severe because it has caused a worldwide health emergency that impacts other sectors, especially the economy. Restrictions on outdoor activities known as lockdowns have caused world economic activities to stop. This also impacts the activities of the MSMEs sector, which relies on economic turnover that comes from human activities. The MSMEs sector has been able to survive because of the direct marketing activities of individuals. The prohibition of gathering and opening a business openly (especially in the culinary sector) has had a significant impact on sustainability. Because of this, new marketing strategies for MSMEs sector players are needed to survive and even grow during the COVID-19 pandemic as it is today. Since the COVID-19 pandemic is imminent, this study aims to develop a marketing strategy for small businesses. This study employs a descriptive method and a qualitative approach. When the COVID-19 pandemic begins, UMPM must develop a marketing strategy that will allow them to continue to grow their business or at least to survive. There are eight reasons, namely a) Consumers are active on Social-Media; b) Easy contact with consumers; c) Increase Brand Visibility; d) The widest WOM container; e) e) Has Many Types of Platforms with Different Types of Consumers; f) Assisting in consumer targeting and retargeting; g) Using media more effectively, h) Increasing sales.

Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

PATRIA ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 125
Author(s):  
Endi Sarwoko ◽  
Iva Nurdiana Nurfarida ◽  
Ninik Indawati ◽  
Moh. Ahsan
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Product Diversification ◽  
Service Activities ◽  
Business Income ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Marketing Cooperation

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

Kewirausahaan (Entreprenuership) Berbasis Manajemen Strategik bagi Wirausaha Baru di Kecamatan Kebayoran Lama Utara, Jakarta Selatan

2018 ◽  
Vol 1 ◽  
pp. 333
Author(s):  
Sintha Wahjusaputri ◽  
Ahmad Faisal Siregar
Keyword(s):  
Strategic Management ◽  
Community Organization ◽  
Small And Medium Enterprises ◽  
Group Discussion ◽  
Family Welfare ◽  
Start Up ◽  
Work Community ◽  
New Business ◽  
Medium Enterprises ◽  
Creativity And Innovation

Entrepreneurship (entrepreneurship) is a process of applying creativity and innovation in solving problems and finding opportunities to improve life (business and work). Community service activities are focused on small and medium enterprises (SMEs) built by PKK through UP2K in Kebayoran Lama Utara sub-district, in the form of food culinary, clothing, transportation and new business (start-up company). Business people as many as 30 people from various businesses. Methods used: (1) Survey; (2) Focus Group Discussion (FGD); (3) Briefing (Community Organization); (4) Community Development; (5) Learning Methods; and (6) Advocacy. The findings obtained are: (1) nine out of 10 organizations failed to realize SMEs due to no rest; (2) there are 5% of participants who understand the strategic plan; (3) 60% of organizations do not have realization budgets. The objectives of entrepreneurship based on strategic management are: (1) achievement of family economic effort improvement through group / individual business, so as to increase income and family welfare; (2) enhancing the capabilities and qualities of new entrepreneurs; (3) increasing knowledge, skills and skills for new entrepreneurs; (4) fostering groups of community or pre-cooperative economic enterprises in order to improve the family and community economy. Strategic management-based entrepreneurship is expected to promote effective and efficient SMEs for new entrepreneurs.

scholarly journals Demand forecasting in Small and Medium Enterprises (SMEs) ED Aluminium Yogyakarta using causal, time series, and combined causal-time series approaches

2018 ◽  
Vol 204 ◽  
pp. 01004 ◽  
Author(s):  
Wildanul Isnaini ◽  
Andi Sudiarso
Keyword(s):  
Time Series ◽  
Small And Medium Enterprises ◽  
Demand Forecasting ◽  
Actual Condition ◽  
Inventory Data ◽  
Inventory Cost ◽  
Forecasting Method ◽  
Medium Enterprises ◽  
Better Than

ED Aluminium is the biggest Small and Medium Enterprises (SMEs) in Daerah Istimewa Yogyakarta (DIY) with 90 number of workers and 1,5 ton ingot capacity for production (Isnaini, 2014). Inventory data in December 2015 indicates that some products are overstocked (9%) and stockout (83%). This condition can happend because that SMEs still using intuition to predict the number of demand. Inventory fluctuation causes the inventory cost increases while overstock happend and lost the opportunity cost during stockout. To avoid overstock and stockout, the determination of demand with exact method is needed and one of them can be solved by forecasting method. This study aims to find the best forecasting methods of demand in 2015 using causal, time series, and combined causal-time series approces that better than the actual condition. The results of this research is the best forecasting method used to predict the number of sales in January-November 2015, that are SARIMA (3,1,1)(0,1,1)12 for WB, SARIMA (1,1,1)(1,0,1)6 for WSD, SARIMA (1,1,1)(1,1,0)6 for DE, SARIMA (2,1,1)(1,1,0)6 for PE, and SARIMA (2,1,3)(0,1,0)12 for PT.

scholarly journals The Influence of Marketing and Production Factor on Troso Weaving Cloth

2019 ◽  
Vol 8 (2) ◽  
pp. 189-199
Author(s):  
Khasan Setiaji ◽  
Rifalatul Umi
Keyword(s):  
Marketing Strategy ◽  
Random Sampling ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Production Factor ◽  
Independent Variables ◽  
Medium Enterprises ◽  
The Impact

The business performance is influenced by various factors such as marketing strategy and production factor. Both have important roles to improve business performance. However, the number of Troso weaving cloth decreased gradually from 2013 up to 2016. This study aims at knowing the impact of marketing strategy and production factor to the performance of small and medium enterprises on Troso weaving cloth simultaneously and partially.  The population was 180 owners of Troso weaving cloth with the sample of 64. The sample was determined by using proportionate random sampling. Then, the variables for this study consist of independent variables that are marketing strategy (X1) and production (X2) factor; and dependent variable that is business performance (Y). Based on the percentage descriptive analysis. The marketing strategy variable has influence as many as 73% with good category, while the production factor influences business performance, 61% with the moderate category. This study has found that marketing strategy and production factor have positive and significant impact partially and simultaneously to the business performance of small and medium enterprises on Troso weaving cloth.

scholarly journals Pemanfaatan Pelepah Pisang Menjadi Produk Inovatif sebagai Upaya Peningkatan Pendapatan Ekonomi Keluarga di Desa Jamberejo Kecamatan Kedungadem Kabupaten Bojonegoro

2019 ◽  
Vol 3 (1) ◽  
pp. 21-31
Author(s):  
Nur Laila Rahmawati ◽  
Indah Fajrotuz Zahro ◽  
Asnawi ◽  
Nurul Fitriandari ◽  
Eryul Mufidah
Keyword(s):  
Higher Education ◽  
Small And Medium Enterprises ◽  
Economic Value ◽  
Business Community ◽  
Participatory Action ◽  
Economic Competition ◽  
Social Community ◽  
The Social ◽  
Asean Countries ◽  
Medium Enterprises

The economic challenge in the era of ASEAN Economic Community (MEA) is economic competition in the ASEAN countries. Consequently, efforts to improve Small and Medium Enterprises (SMEs) must be sustainable and should be done by synergizing among the social community, higher education, and the business community. To implement it, Jamberejo village of Kedungadem Sub-district, Bojonegoro developed assets that the social community has, that is banana bark which was able to be used as crafts that have economic value. By using Participatory Action Research (PAR) method, 57 women and higher education were invited to make crafts from banana bark to be used as a home industry business. Based on 6 samples of product, the business got a profit of Rp. 2,100,000. Return of Investment (ROI) is about 2.2 months. Then the average income level of the Jamberejo people has increased by 42.9% or equivalent to Rp. 900,000 per month. It happened after they got a mentoring program for the innovation of banana bark

scholarly journals Innovative Social Media Marketing Communication Application for Thai Hotel SMEs

2020 ◽  
Vol 14 (16) ◽  
pp. 150
Author(s):  
Torboon Puangmaha ◽  
Tatri Taiphapoon ◽  
Pakpachong Vadhanasindhu ◽  
Sukree Sinthupinyo
Keyword(s):  
Social Media ◽  
Design Thinking ◽  
Small And Medium Enterprises ◽  
Social Media Marketing ◽  
Design And Technology ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Application Development ◽  
Medium Enterprises ◽  
Industry Professionals

<p class="0abstract">Social media marketing communication has been widely adopted in organizations due to its values of interactivity, integration of communication channels, information collection and immediacy.  Nevertheless, a majority of small and medium enterprises (SMEs) do not realize how to systematically and effectively implement social media marketing communication.  In addition, few studies on application development of social media marketing communication have demonstrated the support for Thai hotel SMEs. This study aims to understand the pain points and expectations of SMEs in the Thai hotel industry, to design and develop an innovative social media marketing communication application for business promotion. The research utilizes design thinking process for application development using semi-structured interviews with 10 industry professionals. Based on results from the data analysis and conceptual prototype design, validated by group of professionals in business, innovation design and technology, the proposed prototype is practical and suitable for developing an innovative application that promotes Thai hotel SMEs’ social media marketing communication.</p>

scholarly journals Model Penentuan Harga Jual dengan Metode Time Driven Activity Based Costing Pada UMKM ”Sale Pisang” di Kabupaten Banyuwangi

2021 ◽  
Vol 6 (1) ◽  
pp. 36
Author(s):  
Deddy Kurniawansyah
Keyword(s):  
Small And Medium Enterprises ◽  
Analysis Data ◽  
Selling Price ◽  
Net Income ◽  
Activity Based Costing ◽  
Product Cost ◽  
Computing Model ◽  
Compute Model ◽  
Medium Enterprises

The purpose of this study to examine (1) how the stages of the production process for “Sale Pisang Product’ that affects the determination of the selling price of Micro, Small, and Medium Enterprises in Banyuwangi? (2) How is the selling price computing model "Banana Sale Products" able to determine a competitive selling price for Micro, Small and Medium Enterprises in Banyuwangi?. This Study used survey, qualitative exploratory and action. The analysis data used triangulation method. The results obtained in this studi is the process of computing the production cost of “Sale Pisang Product” still uses a traditional method, so that the resulting product cost is distorted and the selling price becomes uncompetitive. In fact, the product cost compute model using Time Driven Activity Based Costing provides more accurate and informative information for Micro, Small and Medium Enterprises actors in making decisions such as determining the selling price. The Time Driven Activity Based Costing method is able to reduce costs and increase the net income of each “sale pisang” variant. The contribution of this study is expected to create competitive selling price of “Sale Pisang Product” and improve the economic competitiveness of Kab. Banyuwangi is more dynamic based on the potential of natural resources and local wisdom.

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