Attitudes towards the ‘Shisha No Thanks’ campaign video: Content Analysis of Facebook Comments (Preprint)

2021 ◽  
Author(s):  
Lilian Chan ◽  
Ben Harris-Roxas ◽  
Becky Freeman ◽  
Ross MacKenzie ◽  
Dalya Karezi ◽  
...  
Keyword(s):  
Social Media ◽  
Health Workers ◽  
Research Question ◽  
Application Programming Interface ◽  
Target Audience ◽  
Health Campaigns ◽  
Video Content Analysis ◽  
Stop Smoking ◽  
Campaign Message ◽  
Insight Into

BACKGROUND While social media is commonly used in public health campaigns, there is a gap in our understanding of what happens after the campaign is seen by the target audience. Frequently reported social media metrics, such as reach and engagement, do not reflect whether the audience accepts the campaign, or more importantly, whether they take up the campaign’s message. This study investigates whether analysing social media comments can provide insight into how a campaign is received, by examining Facebook comments about the Shisha No Thanks campaign. Shisha No Thanks aims to raise awareness of the harms of shisha (also known as waterpipe) smoking among young people from Arabic-speaking background in Sydney, Australia. A campaign video was produced and shared widely on social media, where it received over 10,000 Facebook comments. OBJECTIVE This study aims to understand how the Shisha No Thanks video was received by the target audience by analysing Facebook comments posted to it. Specifically, this study aims to determine whether the audience accepted or rejected the campaign’s message. METHODS A sample of the Facebook comments was extracted using Facebook’s Graph API (application programming interface). The study team developed content categories consistent with the research question. The categories were: ‘Accept’ the campaign message, ‘Reject’, and ‘Unclear’. Subcategories were developed based on common themes in each category. The categories were reviewed by Cultural Support Workers (health workers who support multicultural communities) to ensure the cultural meanings of the comments were captured. Each comment was then coded by three team members, and only assigned a category if there was agreement by at least two members. RESULTS The Shisha No Thanks video reached 435,811 people and received over 11,000 comments. Of the n=4,990 comments that were sampled, 9.1% (n=456) accepted the campaign message, 22.9% (n=1,144) rejected the message, 21.8% (n=1,089) were unclear, and 46.1% (n=2,301) contained only tagged names. Of our sample, 2.8% (n=138) indicated the commenter took on board the campaign message by expressing an intention to stop smoking shisha, or asking a friend to stop smoking shisha. Of the comments that showed rejection of the campaign, the majority were people dismissing the campaign by laughing at it or expressing pro-shisha sentiments. CONCLUSIONS This study demonstrates that conducting content analyses of social media comments can provide important insight into how a campaign message is received by the target audience. Analysing Facebook comments on the Shisha No Thanks video showed that almost one in 10 people who commented accepted the campaign message, and almost 3% took up the campaign message. On the other hand, analysing the Facebook comments also provides important insight into perspectives of people who did not accept the campaign message, which can be useful in developing future interventions on this issue.

scholarly journals Pengembangan Potensi Wisata Desa Buluhcina Kabupaten Kampar

2019 ◽  
Vol 3 (1) ◽  
pp. 11
Author(s):  
Neneng Salmiah
Keyword(s):  
Social Media ◽  
Community Service ◽  
Target Audience ◽  
Test Results ◽  
The People ◽  
Tourist Village ◽  
Tourism Potential ◽  
The Village ◽  
Insight Into

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan wawasan masyarakat Desa Buluhcina tentang potensi wisata yang dapat dikembangkan serta peningkatan pengetahuan mempromosikan Desa Wisata Buluhcina melalui media sosial sehingga Desa tersebut menjadi maju dan mandiri serta kesejahteraan masyarakat meningkat. Permasalahan mitra adalah belum dikembangkannya potensi wisata yang dimiliki serta belum mempromosikan desa wisata secara optimal. Hal ini tentu saja berdampak pada rendahnya minat wisatawan berkunjung ke Desa Wisata Buluhcina. Khalayak sasaran adalah perangkat desa beserta masyarakat Desa Buluhcina. Solusi yang dilakukan adalah dengan memberikan penyuluhan dalam rangka peningkatan wawasan terkait pengembangan potensi wisata yang ada di Desa Buluhcina dan meningkatkan pengetahuan dalam mempromosikan wisata Desa Buluhcina melalui media sosial. Hasil yang dicapai adalah peningkatan wawasan peserta terhadap potensi wisata yang dapat dikembangkan di Desa Buluhcina dan peningkatan pengetahuan dalam mempromosikan wisata Desa Buluhcina melalui sosial media. Hal ini dapat dilihat dari antusiasme peserta pada saat pelaksanaan serta peningkatan hasil pre-test.[This program of community service aims to improve the insight of the community of Buluhcina Village about the potential of tourism that can be developed as well as increased knowledge of promoting the Village of Buluhcina through social media so that the village becomes advanced and independent and the welfare of society increases. Partner problems are not yet developed the tourism potential that is owned and has not promoted the tourist village optimally. This of course affects the low interest of tourists visiting the Tourism Village Buluhcina. The target audience is a village device along with the people of Buluhcina Village. The solution is to provide counseling in order to increase the insight related to the development of tourism potential in Buluhcina Village and increase the knowledge in promoting Buluhcina Village tourism through social media. The results achieved are increasing participants' insight into tourism potentials that can be developed in Buluhcina Village and increased knowledge in promoting the tourism of Buluhcina Village through social media. This can be seen from the enthusiasm of participants at the time of execution and improvement of pre-test results.]

scholarly journals Mental Health, Information and Being Connected: Experiences of Social Media use during the Covid-19 Pandemic from a Trans-National Survey

2021 ◽  
Author(s):  
Mariyana Schoultz ◽  
Janni Leung ◽  
Tore Bonsaksen ◽  
Mary Ruffolo ◽  
Hilde Thygesen ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Health Information ◽  
Online Survey ◽  
Health Workers ◽  
Negative Impact ◽  
Research Question ◽  
National Study ◽  
Cross Sectional ◽  
Mental Health Information

Background Due to the Covid-19 pandemic and the strict national policies regarding social distancing behavior in Europe, America and Australia, people became reliant on social media as a means for gathering information and a tool for staying connected to family, friends and work. This is the first trans-national study exploring the experiences and challenges of using social media while in lockdown or shelter in place during the current pandemic. Methods This study was part of a wider cross-sectional online survey conducted in Norway, UK, USA and Australia during April/May 2020. The research question was to explore the experiences and challenges of social media users during the Covid-19 pandemic. 3810 people took part in the survey and 1991 responses were included in the analysis . Thematic analysis was conducted independently by two researchers. Results Three overarching themes identified were: Emotional/Mental Health, Information and Being Connected. Participants experienced that using social media during the pandemic amplified anxiety, depression, fear, panic, anger, frustration and loneliness. They felt that there was information overload and social media was full of misleading or polarized opinions from which was difficult to switch off. Nonetheless, participants also thought that there was an urge for connection and learning which was positive and stressful and the same time. Conclusion Using social media while in shelter in place or lockdown could have a negative impact on the emotional and mental health of the population. These findings give a clear insight into practical recommendations for policy and practice on the importance of strengthening mental health care in the community and investing in health workers to support the mental health needs of the public.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

Is JUUL marketing to kids on social media? Analysis of JUUL Twitter Followers� Age (Preprint)

2018 ◽  
Author(s):  
Annice Kim ◽  
Robert Chew ◽  
Michael Wenger ◽  
Margaret Cress ◽  
Thomas Bukowski ◽  
...  
Keyword(s):  
Social Media ◽  
Application Programming Interface ◽  
Media Analysis ◽  
Prediction Algorithm ◽  
Social Media Networks ◽  
Verification Methods ◽  
Twitter Account ◽  
Application Programming ◽  
Age Verification ◽  
Age Category

BACKGROUND JUUL is an electronic nicotine delivery system (ENDS) resembling a USB device that has become rapidly popular among youth. Recent studies suggest that social media may be contributing to its popularity. JUUL company claims their products are targeted for adult current smokers but recent surveillance suggests youth may be exposed to JUUL products online. To date, there has been little attention on restricting youth exposure to age restricted products on social media. OBJECTIVE The objective of this study was to utilize a computational age prediction algorithm to determine the extent to which underage youth are being exposed to JUUL’s marketing practices on Twitter. METHODS We examined all of @JUULvapor’s Twitter followers in April 2018. For followers with a public account, we obtained their metadata and last 200 tweets using the Twitter application programming interface. We ran a series of classification models to predict whether the account following @JUULvapor was an underage youth or an adult. RESULTS Out of 9,077 individuals following @JUULvapor Twitter account, a three-age category model predicted that 44.9% are 13 to 17 years old (N=4,078), 43.6% are 18 to 24 years old (N=3,957), and 11.5% are 25 years old or older (N=1,042); and a two-age category model predicted that 80.6% (N=7,313) are under 21 years old. CONCLUSIONS Despite a disclaimer that followers must be of legal age to purchase tobacco products, the majority of JUUL followers on Twitter are under age. This suggests that ENDS brands and social media networks need to implement more stringent age-verification methods to protect youth from age-restricted content.

Knowledge, awareness and perceptions of diabetes mellitus among the Saudi population

2020 ◽  
Vol 9 (6) ◽  
pp. 413-422
Author(s):  
Muhammad H Mujammami ◽  
Abdulaziz A Alodhayani ◽  
Mohammad Ibrahim AlJabri ◽  
Ahmad Alhumaidi Alanazi ◽  
Sultan Sayyaf Alanazi ◽  
...  
Keyword(s):  
Diabetes Mellitus ◽  
Risk Factors ◽  
Social Media ◽  
Risk Factor ◽  
Healthcare Workers ◽  
Health Workers ◽  
Saudi Population ◽  
Limited Data ◽  
High Prevalence ◽  
Associated Risk Factors

Background: High prevalence of undiagnosed cases of diabetes mellitus (DM) has increased over the last two decades, most patients with DM only become aware of their condition once they develop a complication. Limited data are available regarding the knowledge and awareness about DM and the associated risk factors, complications and management in Saudi society. Aim: This study aimed to assess knowledge of DM in general Saudi society and among Saudi healthcare workers. Results: Only 37.3% of the participants were aware of the current DM prevalence. Obesity was the most frequently identified risk factor for DM. Most comparisons indicated better awareness among health workers. Conclusion: A significant lack of knowledge about DM in Saudi society was identified. Social media and educational curriculum can improve knowledge and awareness of DM.

scholarly journals Combating the Coronavirus Pandemic in Small Schools

2021 ◽  
Vol 13 (13) ◽  
pp. 7086
Author(s):  
Martina Maněnová ◽  
Janet Wolf ◽  
Martin Skutil ◽  
Jitka Vítová
Keyword(s):  
Distance Education ◽  
Primary Schools ◽  
Small Schools ◽  
Research Question ◽  
Phenomenological Approach ◽  
Key Factors ◽  
Result Section ◽  
School Directors ◽  
Ict Competence ◽  
Insight Into

Due to the COVID-19 pandemic, the issue of distance education in primary schools has become a much-discussed topic. It is therefore no surprise that the issues related to it have come to the forefront of many researchers. There is, however, at least one group that has stayed relatively unnoticed, and it is so-called small schools. Thus, we conducted a qualitative study based on the phenomenological approach, searching for answers to our research question: What has been the experience of the directors of small schools with distance education during the pandemic? Our findings offer an in-depth insight into the life of six schools through the eyes of their directors. Semi-structural interviews with school directors helped us reveal three key factors that, in our opinion, had the greatest influence on the form of distance education. These are (1) the factor of ICT competence of all actors, (2) the factor of organization of educational settings, and (3) the factor of the teaching methods and forms used in education. Furthermore, we conclude the result section with a subchapter that captures the positive aspects of distance education as perceived by the addressed school directors.

Why Does He Do It? What Explanations Resonate During Counseling for Women in Understanding Their Partner’s Abuse?

2021 ◽  
pp. 088626052198985
Author(s):  
Sally Marsden ◽  
Cathy Humphreys ◽  
Kelsey Hegarty
Keyword(s):  
Partner Violence ◽  
Research Question ◽  
Critical Role ◽  
Mental Health Research ◽  
Individual Characteristics ◽  
Clinical Group ◽  
Structured Interviews ◽  
Women’S Perceptions ◽  
Ipv Perpetration ◽  
Insight Into

Intimate partner violence (IPV) is a complex and multifaceted problem gaining increasing attention within mental health research and practice. IPV explanations focus on both individual and systemic levels; however, it is increasingly acknowledged that a single level explanation may not be sufficient. The practices of clinical disciplines may, however, still privilege an explanation at one level over another, which will influence how they work with clients. It is likely that one such clinical group, psychologists, may play a critical role in helping victim-survivors to understand and explain their experiences of IPV. However, we were unable to find any studies focusing on women’s perceptions of psychologists’ role in this. Additionally, we know little about women victim-survivors’ perceptions of why their partners use IPV. To address these gaps, the research question for this study was: What explanations resonate during counseling for women in understanding their partner’s abuse? To explore this question, 20 women who had seen psychologists after experiencing IPV participated in semi-structured interviews. The interviews were analyzed using reflexive thematic analysis and three themes constructed from the data. The first two themes, narcissist description was helpful and not all bad all the time, showed that the women found it powerful in their healing processes when psychologists offered the opportunity to discuss their partners individual characteristics as explanations for their use of IPV. The third theme, structural explanations, showed that some of the women also reflected on wider structural contexts. Implications for clinical practice include the potential healing effect when practitioners can move along a continuum of explanation levels, covering both the inner and outer worlds. Implications for research into IPV perpetration are that women hold expertise and insight into individual perpetrators and could make valuable contributions to this field.

scholarly journals “Wars” on COVID-19 in Slovakia, Russia, and the United States: Securitized Framing and Reframing of Political and Media Communication Around the Pandemic

2020 ◽  
Vol 5 ◽  
Author(s):  
Marta N. Lukacovic
Keyword(s):  
United States ◽  
Social Media ◽  
Digital Media ◽  
Political Communication ◽  
Research Question ◽  
The United States ◽  
Frame Element ◽  
Political Factions ◽  
Russian Media ◽  
The Government

This study analyzes securitized discourses and counter narratives that surround the COVID-19 pandemic. Controversial cases of security related political communication, salient media enunciations, and social media reframing are explored through the theoretical lenses of securitization and cascading activation of framing in the contexts of Slovakia, Russia, and the United States. The first research question explores whether and how the frame element of moral evaluation factors into the conversations on the securitization of the pandemic. The analysis tracks the framing process through elite, media, and public levels of communication. The second research question focused on fairly controversial actors— “rogue actors” —such as individuals linked to far-leaning political factions or militias. The proliferation of digital media provides various actors with opportunities to join publicly visible conversations. The analysis demonstrates that the widely differing national contexts offer different trends and degrees in securitization of the pandemic during spring and summer of 2020. The studied rogue actors usually have something to say about the pandemic, and frequently make some reframing attempts based on idiosyncratic evaluations of how normatively appropriate is their government's “war” on COVID-19. In Slovakia, the rogue elite actors at first failed to have an impact but eventually managed to partially contest the dominant frame. Powerful Russian media influencers enjoy some conspiracy theories but prudently avoid direct challenges to the government's frame, and so far only marginal rogue actors openly advance dissenting frames. The polarized political and media environment in the US has shown to create a particularly fertile ground for rogue grassroots movements that utilize online platforms and social media, at times going as far as encouragement of violent acts to oppose the government and its pandemic response policy.

The Influence of Book Blogs on the Buying Decisions of German Readers

LOGOS ◽  
2017 ◽  
Vol 28 (1) ◽  
pp. 45-52
Author(s):  
Kim Maya Sutton ◽  
Ina Paulfeuerborn
Keyword(s):  
Quantitative Research ◽  
Research Question ◽  
Book Trade ◽  
Book Market ◽  
Buying Behaviour ◽  
Insight Into ◽  
Buying Decisions

In October 2014, over 200 million blogs were registered on the platform Tumblr alone. In 2015, hundreds of book blogs in the blogosphere concentrated on literature and published reviews, cover designs, direct insights from publishers, author interviews, and competitions. Based on the research question ‘Do literature blogs have an influence on the buying decisions of readers?’ quantitative research was carried out in Germany at the beginning of 2016. The focus of the research was book blogs targeting readers of light fiction. A survey was sent to online portals, such as Lovelybooks, and thereby distributed to readers. Literature bloggers were also asked to participate by forwarding the survey to their followers. The survey gives insight into readers’ motivation to visit literature blogs. Furthermore, it highlights what kind of information readers want to find on such blogs, and how blogs can influence readers’ buying behaviour. The findings of the survey are compared with a model for buying decisions. The findings will be helpful for publishers, self-publishers, book trade, and bloggers. The most obvious limitation of the survey is the geographic limitation to Germany and its book market; however, the survey could easily be translated and extended to include other markets.

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