scholarly journals Level of Customer Satisfaction Towards Marketing Mix In Indonesian Traditional Market

Agro Ekonomi ◽  
2019 ◽  
Vol 29 (2) ◽  
pp. 218
Author(s):  
Ratih Dwi Kartikasari ◽  
Irham Irham ◽  
Jangkung Handoyo Mulyo
Keyword(s):  
Customer Satisfaction ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Shopping Centers ◽  
Product Price ◽  
Product Availability ◽  
Satisfaction Index ◽  
Traditional Markets ◽  
Traditional Market ◽  
Research Analysis

The competition of various shopping centers in attracting consumers is getting more intense due to the increased consumer purchasing power. Many studies show that consumers are more interested to shop in a modern market, which has many attractive facilities, but only a few studies have examined the satisfaction of consumers shopping in traditional markets. The purpose of this study was to examine the level of customer satisfaction in traditional markets and to find out the priority strategies for improving traditional market performance. The data was analyzed using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). Non-probability sampling was employed with an accidental sampling technique to as many as 180 customers in 8 traditional markets in Indonesia. Based on the research analysis, the CSI value obtained was 74.25%, showing that the customers were satisfied with the performance of traditional market merchants. The most considered marketing mix attribute to consumers in shopping was the friendliness of merchants when serving their consumers. This means that consumers did not only pay attention to the type of products purchased but also consider the services they received in the transaction. The priority strategy that needs to be done is to maintain the performance of attributes in Concentrate Here quadrant which consist of product availability, market hygiene, product price in line with expectations, lower product price, additional free product for certain quantity purchase, and discounted price from merchants.

scholarly journals ANALISIS CUSTOMER SATISFACTION INDEX (CSI) TERHADAP KINERJA PEDAGANG SAYURAN DI PASAR TRADISIONAL KABUPATEN SUKOHARJO

2020 ◽  
Vol 20 (1) ◽  
pp. 27-35
Author(s):  
Ratih Dwi Kartikasari
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Product Price ◽  
Satisfaction Index ◽  
Traditional Markets ◽  
Customer Satisfaction Index ◽  
Fresh Vegetables ◽  
Traditional Market ◽  
Quota Sampling

Consumption of vegetables needs to be done to fulfill daily nutrition. The traditional market is one of the retail markets that provides fresh vegetables and is easily found in various regions. Marketing mix is ??one of the marketing strategies applied by traders to find out and assess customer satisfaction. The purpose of this study is to determine consumer satisfaction in shopping for vegetables in traditional markets. The method used is the Customer Satisfaction Index (CSI) analysis. The research location is in Sukoharjo District with 60 respondents of traditional market vegetable consumers with quota sampling technique. Based on the results of the study note that the CSI value of all variables is 77%, which means that respondents are satisfied with the performance of vegetable merchants in traditional markets in Sukoharjo Regency. The sequence of variables that gives the highest to lowest satisfaction according to consumers is the product, price, people, physical evidence, promotion, place, and process variables.

scholarly journals Measuring the Satisfaction Levels of Customers of Fresh Vegetables towards the Marketing Mix in Traditional Markets in Sukoharjo Regency, Indonesia

2020 ◽  
Vol 35 (1) ◽  
pp. 117
Author(s):  
Raya Ilham Syah Majiid ◽  
Joko Sutrisno ◽  
Umi Barokah
Keyword(s):  
Customer Satisfaction ◽  
Family System ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Horticultural Crops ◽  
Satisfaction Index ◽  
Traditional Markets ◽  
Fresh Vegetables ◽  
Quota Sampling ◽  
Different Characteristics

Vegetables are horticultural crops that have a high market absorption. Modern market that is considered to have many advantages does not necessarily reduce consumers’ shopping interest at traditional markets. Traditional markets appear to have different characteristics and visitor segments from modern markets. This study aims to determine the level of consumers’ satisfaction of vegetables towards the marketing mix in the traditional markets in Sukoharjo. Data were processed using the Customer Satisfaction Index (CSI) method. The study was conducted from January to March 2019 with 80 consumers of vegetables as the respondents taken using quota sampling technique. CSI analysis was used to measure the level of customers’ satisfaction by calculating the rates of indicator performance attached to the items/services given by the consumers. Based on the CSI values, the result of the study conclude that consumers were satisfied with the services provided in traditional markets, which put priority on using family system to create convenient atmosphere of transactions.

scholarly journals Harmonization of traditional market competition arrangement with modern

2019 ◽  
Vol 1 (2) ◽  
pp. 84-92
Author(s):  
Septiana Putri Utami
Keyword(s):  
Market Competition ◽  
Sampling Technique ◽  
Grocery Store ◽  
Shopping Centers ◽  
Local Regulation ◽  
Public Markets ◽  
Traditional Markets ◽  
Convenience Stores ◽  
Traditional Market ◽  
Study Population

This study aims to determine the regulation of traditional market compe­tition arrangements with modern stores in Sukoharjo district; implementing regulations related to the traditional market competition arrangements with modern stores in Sukoharjo district; creating harmonization of traditional market arrangements with modern stores in Sukoharjo district.  This study used a method of sociological jurudical approach with the study population of 26 traditional markets in Sukoharjo district. The sampling technique used was purposive sampling using 3 traditional markets with sub-populations adjacent to modern stores.The results of this study are traditional market competition arrangements and modern stores in Sukoharjo district regulated in Local Regulation (Perda) No. 17 year 2017 about structuring and coaching public markets, shopping centers and convenience stores; there are violations in the implementation of regulations carried out by modern store entrepreneurs in term of manipulation of grocery store licenses operating with the concept of a modern store; in order to create harmonization of traditional market arrangements and modern stores, it requires preventive and repressive actions.

scholarly journals Relationship of 7P Marketing Mix and Consumers' Loyalty in Traditional Markets

Agro Ekonomi ◽  
2019 ◽  
Vol 29 (2) ◽  
pp. 261
Author(s):  
Hariyani Dwi Anjani ◽  
Irham Irham ◽  
Lestari Rahayu Waluyati
Keyword(s):  
Marketing Mix ◽  
Economic Activities ◽  
Product Price ◽  
Average Value ◽  
Traditional Markets ◽  
The People ◽  
Traditional Market ◽  
Place Promotion ◽  
Relationship Of ◽  
The Relationship

The existence of the traditional market as a center of most people’s economic activities in Indonesian society has begun to be displaced by the modern market. Improvement in service quality is important in increasing consumers’ loyalty in order to retain them.  The purposes of this research are: 1) to know the level of marketing mix of (Product, Price, Place, Promotion, People, Process, in 7P traditional market; 2) to know the level of traditional market consumer’s loyalty of and 3) to determine the relationship between marketing mix implementation with consumer’s loyalty. There were 180 traditional market consumers selected by incidental sampling method from 8 traditional markets in 6 districts among 5 provinces all over Indonesia. Checklists and Likert scale questionnaires were used as tools in this study. Descriptive method was used to analyze data. Based on analysis results, it is known that, according to the consumers, the level of marketing mix implementation in traditional markets is high with an average value of 74.07%. The marketing mix elements in order to arrange from the highest to the lowest level of implementation are respectively those termed People, Process, Physical Evidence, Price, Place, Product, and Promotion. The People element is the highest in level. This shows that traders’ friendliness, alacrity, and honesty are still the hallmarks of traditional markets. The Promotion element is the lowest in level because most of the merchants do not implement proper promotion. The average of consumers’ loyalty level in traditional markets is 77.61%, which is considered high in the category. The 7P’s marketing mix, except for the Product aspect, have a positive and significant correlation with consumer loyalty, but it is still relatively weak. The consumers would continue to repurchase in the traditional markets and recommend that others also shop there.

scholarly journals Marketing Mix-7Ps: The Effect on Customer Satisfaction

2019 ◽  
Vol 7 (1) ◽  
pp. 72-86
Author(s):  
Basrah Saidani ◽  
I Ketut R Sudiarditha
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
The Elderly ◽  
Marketing Mix ◽  
Target Market ◽  
Product Price ◽  
Price Distribution

Business competition is getting tougher making the marketing mix used as a tool for tactical marketing tools that can be controlled to produce the desired response in the target market. This study aims to determine the magnitude of the influence of marketing mix-7Ps on consumer satisfaction for the elderly in the Special Capital Region of Jakarta. The research method uses a survey with a questionnaire as a data collection tool. Samples were taken using simple random sampling technique produced 70 respondents. Data is processed using multiple regression analysis techniques. The results of the study show that: (1) empirically proven products, prices, distributions, promotions, and processes have a significant influence on customer satisfaction; meaning that the better the product, price, distribution, promotion and process, the more customer satisfaction increases. (2) Empirically proven physical facilities and people do not affect consumer satisfaction; meaning that physical facilities and people do not significantly result in customer satisfaction. Thus the findings of this study prove that physical facilities and people are not the main ones in consuming a product, but the most important thing is the quality of the product itself which can be used according to its function.

scholarly journals TINGKAT KEPUASAN KONSUMEN TERHADAP ATRIBUT BUAH PEPAYA DI PASAR TRADISIONAL KOTA SURAKARTA

2020 ◽  
Vol 20 (2) ◽  
pp. 104-111
Author(s):  
M.Th. Handayani ◽  
Ratih Dwi Kartikasari ◽  
Nur Husnina Fatin
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Index Method ◽  
Satisfaction Index ◽  
Traditional Markets ◽  
Customer Satisfaction Index ◽  
Level Of Satisfaction ◽  
Consumer Ratings ◽  
Traditional Market ◽  
The City

This study aims to determine the level of satisfaction of consumers towards the attributes of papaya in the traditional market of Surakarya City. Data is processed using the CSI (Customer Satisfaction Index) method. The study was conducted from January to March 2020 in Surakarta City with 100 consumers as respondents. CSI analysis is used to measure the level of customer satisfaction through the calculation of consumer ratings of the attributes of indicators attached to an item. The results of the study based on CSI values indicate that the results of consumer satisfaction in traditional markets are classified as satisfied (80,59%). The order of consumer satisfaction with the attributes of papaya in traditional markets is the variable taste, size, level of maturity and price. Consumers are satisfied because the expectations in buying for papaya in traditional markets in the city of Surakarta have been fulfilled.

scholarly journals ANALISIS KEPUASAN KONSUMEN TERHADAP PRODUK KERIPIK SALAK UMKM SALAK CRISTAL DI KECAMATAN TURI KABUPATEN SLEMAN YOGYAKARTA

2020 ◽  
Vol 10 (2) ◽  
pp. 131-144
Author(s):  
Virekha Yolanda ◽  
Suyono Suyono ◽  
Irene Kartika Eka Wijayanti
Keyword(s):  
Customer Satisfaction ◽  
Sampling Method ◽  
Linear Time ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Survey Method ◽  
Product Price ◽  
Satisfaction Index ◽  
Online Sales ◽  
The Right

UMKM Salak Cristal is an agro-industry that is engaged in processing salak into various processed salak products. UMKM Salak Cristal has offline and online sales, but less consumer noticed and marketing strategies. UMKM Salak Cristal is not the only salak manufacture producer in Sleman. Therefore it makes UMKM Salak Cristal need information on customer satisfaction to develop appropriate marketing strategies to know changes in consumer needs and achieve customer satisfaction. Accordingly, researchers need to analyze customer satisfaction to help UMKM Salak Cristal in developing the right marketing strategy. This study aimed to 1) Analyze the level of satisfaction with salak chips at UMKM Salak Cristal Turi District, Sleman Regency, Yogyakarta; 2) Determine the marketing strategies that can be done in UMKM Salak Cristal Turi District, Sleman Regency, Yogyakarta. The method of this research used survey method and the sampling method used in this study was the Non-probability sampling method with the accidental sampling technique. A total of 100 respondents were calculated using a linear time function formula. The methods of this research are used Important Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results showed that: 1) Customer satisfaction to salak chips product in UMKM Salak Cristal is on the criterion of satisfaction, 2) Product attributes that must be prioritized to be improved are taste variations, sales and online promotions, store locations, employee uniforms, neat-looking employees, payment processing, displays adjust of products, and product price tags.

scholarly journals KEPUASAN PETANI PADI TERHADAP PELAKSANAAN BAURAN PEMASARAN BENIH PADI BERSERTIFIKAT NON SUBSIDI – PT. PERTANI CABANG PEMASARAN KARAWANG

Agrin ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 104
Author(s):  
Devi Maulidia ◽  
Eti Suminartika
Keyword(s):  
Customer Satisfaction ◽  
Word Of Mouth ◽  
Marketing Mix ◽  
Rice Seed ◽  
Product Price ◽  
Satisfaction Index ◽  
Rice Farmers ◽  
Customer Satisfaction Index ◽  
Place Promotion ◽  
Rice Seeds

PT.Pertani bergerak salah satunya di bidang produksi dan distribusi benih. Berdasarkan benih yangdipasarkannya, ada dua jenis konsumen benih padi PT. Pertani yaitu konsumen benih bersubsidi dan non subsidi.Penelitian ini dilakukan untuk menentukan kualitas bauran pemasaran benih padi bersertifikat non subsidiberdasarkan kepuasan petani padi sebagai konsumen benih. Penelitian dilakukan dengan teknik deskriptifkuantitatif yang mengidentifikasi tingkat kesesuaian antara kepentingan dan pelaksanaan bauran pemasaran yangdirasakan oleh petani padi, prioritas perbaikan bauran pemasaran, serta tingkat kepuasan petani. Terdapat tujuhatribut bauran pemasaran yang dinilai berdasarkan prinsip bauran pemasaran 7P dan dianalisis dengan metodeImportance-Performance Analysis (IPA) dan Customer Satisfaction Index (CSI). Penelitian dilakukan di empatdesa yang berada di wilayah Kios Tani Ramah, Kabupaten Karawang. Alasan pemilihan Kios Tani Ramah adalahkarena kios ini adalah pemasar benih padi bersertifikat terbesar dari PT. Pertani Cabang Karawang, dimana PT.Pertani sendiri merupakan satu dari dua BUMN yang memproduksi benih padi bersertifikat. Variabel yang akanditeliti pada penelitian ini adalah bauran pemasaran 7P (Product, Price, Place, Promotion, People, Process, danPhysical Evidence). Hasil penelitian menunjukkan bahwa yang menjadi prioritas untuk ditingkatkan ialah atributketahanan hama, penyakit, kesesuaian harga dengan kualitas, promosi word of mouth, dan kebersihan kios. Tingkatkepuasan petani berdasarkan penilaian CSI yaitu 75,20% atau 0,752 yang berarti ada pada kriteria puas, karenaberada diantara 0,66 – 0,80.Kata kunci: kepuasan petani, bauran pemasaran, benih padi bersertifikat, non subsidi, IPAABSTRACTOne of PT.Pertani’s business branch is seed production and distribution. Based on the seeds market, thereare two types of consumers of PT. Pertani. Those are, subsidized and non-subsidized seed consumers. Thisresearch was conducted to determine the quality of marketing mix of certified rice seeds based on the satisfactionof the rice farmers as seed consumers. The research was conducted with quantitative descriptive analysis methodthat identifies the level of conformity between the importance and the implementation of the marketing mixperceived by the rice farmers, the priority of the marketing mix improvement, and the level of farmer satisfaction.There are seven marketing mix attributes that are judged by the 7P marketing mix principle and analyzed byImportance-Performace Analysis (IPA) and Customer Satisfaction Index (CSI) method. The study was conductedin four villages located in Kios Tani Ramah area, Karawang Regency. The reason for choosing Tani Ramah Kioskis because this kiosk is the largest certified rice seeds marketer from PT. Pertani Karawang Branch, where PT.Pertani itself is one of two state-owned enterprises that produce certified rice seeds. The variables to be sold inthis study are 7P marketing mix (Product, Price, Place, Promotion, People, Process, dan Physical Evidence). Theresults showed that the priorities to be improved are the attribute of pest resistance, disease, price conformity withthe quality, word of mouth promotion, and the kiosk's hygiene. The level of farmer satisfaction based on the CSIassessment is 75.20% or 0.752 which means it is within the "satisfied" criteria, because it is between 0.66 - 0.80.Keywords: farmer satisfaction, marketing mix, certified rice seed, non subsidized, IPA

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

The Influence of Marketing Mix Variables on Purchasing Decisions and Its Impact on Post-Purchase Customer Satisfaction of Royal Garden Residence Bali Housing (Study at PT Properti Bali Benoa)

2021 ◽  
Vol 4 (1) ◽  
pp. 157-172
Author(s):  
Edi Sugiono ◽  
Andini Nurwulandari ◽  
Christiani Junita
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
Product Price ◽  
Average Value ◽  
Decision Variables ◽  
Post Purchase ◽  
The City

A B S T R A C TThe research objective is to determine the effect of: marketing mix variables(product, price, location and promotion) on purchasing decision variables,marketing mix variables on customer satisfaction variables, purchasing decisionvariables on customer satisfaction variables at Royal Garden Residence Balihousing with purchase decisions as a mediating variable. . This research wasconducted in the city of Bali, with the object of research being the residentialconsumers of Royal Garden Residence Bali as the population in this study, with asample size of 150 respondents and using random sampling techniques. The datacollection method is in the form of an online questionnaire via google form andwhatsaap due to the situation in Indonesia which is currently being hit by theCovid-19 pandemic. The results of this study indicate that respondents have a goodperception of the variable marketing mix, purchase decisions and post-purchasesatisfaction Royal Garden Residence Bali. This is because the average value for allresearch variables is greater than 4 on the Likert scale. The results showed that themarketing mix variable both simultaneously and partially had a positive andsignificant effect on housing purchase decisions and the marketing mix variablehad a positive and significant effect both simultaneously and partially on consumersatisfaction after purchasing Royal Garden Residence Bali housing, and purchasingdecisions had a positive and significant effect. significant on consumer satisfactionafter purchasing the Royal Garden Residence Bali housing. Then the research alsoproves that there is an indirect influence of the marketing mix variable on consumersatisfaction after purchasing the Royal Garden Residence Bali housing through thepurchase decision. Promotion is the most dominant variable in increasingconsumer purchasing decisions for Royal Garden Residence Bali housing.

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