scholarly journals The city marketing strategies of Porto Digital

2020 ◽  
pp. 1-25
Author(s):  
Tarciso Binoti Simas ◽  
Sônia Azevedo Le Cocq de Oliveira ◽  
Carlos Maviael de Carvalho
Keyword(s):  
Urban Planning ◽  
Real Estate ◽  
Social Organization ◽  
Observational Data ◽  
State Of The Art ◽  
Marketing Strategies ◽  
City Marketing ◽  
The Past ◽  
Central Actor ◽  
The City

Porto Digital was a policy implemented in 2000, and managed by a social organization (SO) with the initial objectives of inserting Pernambuco into the technology scenario and contributing to the revitalization of the district in the city of Recife known as Bairro do Recife. Over the past two decades, this SO has established itself as a central actor in urban planning, by associating state-of-the-art concepts into the debate on innovation. The aim of this paper is to demonstrate how these narratives have been used as city marketing. This was an explanatory research on the construction, evolution and main impacts of Porto Digital, enabled through the collection of bibliographic, documentary, interview and observational data. It may be perceived that a gentrification process has taken place with identity manipulation, an exodus of part of the population and the valorization of real estate chiefly for the consumption of companies. It may be understood that the instrumentalization of this innovation debate as city marketing has both boosted businesses and served as a smokescreen for social problems.

Problems of Analysis of Design and Research Methods of Interaction with the Urban Environment

2020 ◽  
pp. 99-110
Author(s):  
П. В. Капустин ◽  
А. И. Гаврилов
Keyword(s):  
Urban Planning ◽  
Urban Environment ◽  
Urban Studies ◽  
Environmental Movement ◽  
The Past ◽  
Types Of Knowledge ◽  
Historical Dynamics ◽  
The 1960S ◽  
The City ◽  
Research And Design

Состояние проблемы. Проблематика городской среды заявила о себе в 1960-е годы как протест против модернистских методов урбанизма и других видов проектирования. Средовое движение не случайно тогда именовали «антипрофессиональным» - оно было направлено против устоявшихся и недейственных методов работы с городом - от исследования до управления. За прошедшие десятилетия в рамках самого средового движения и его идейных наследников наработано немало методов и приемов работы, однако они до сих не подвергались анализу как пребывающая в исторической динамике целостная совокупность инструментария, альтернативного традиционному градостроительству. Результаты. Рассмотрены особенности и проблемы анализа методологического «арсенала» средового движения и урбанистики. Методы работы с городской средой впервые структурированы по типам знания. Показана близость методов исследовательского и проектного подходов в отношении городской среды. Выводы. В ближайшее время можно ожидать появления новых синтетических знаний и частных методологий, связанных как с обострением средовой проблематики, с расширением круга средовых акторов, так и с процессом профессионализации урбанистики. Statement of the problem. The urban environment paradigm emerged in the 1960s as a protest against the modernist methods of urbanism and other types of design. It was no coincidence that the environmental movement was back then called "anti-professional" as it was directed against the established and ineffective methods of working with the city, i. e., from research to management. Over the past decades, within the framework of the environmental movement and its ideological heirs, a lot of methods and have been developed. However, they have not yet been analyzed as an integral set of tools in the historical dynamics which is an alternative to traditional urban planning. Results. The features and problems of the analysis of the methodological “arsenal” of environmental movement and urban studies are considered. The methods of working with the urban environment are first structured according to the types of knowledge. The proximity of research and design approaches in the case when the urban environment is dealt with is shown. Conclusions. In the nearest future, we can expect new synthetic knowledge and particular methodologies related to both the exacerbation of environmental problems to emerge as well as the expansion of the circle of environmental actors and the process of professionalization of urbanstics.

scholarly journals Food and Religion in Sicily—A New Green Tourist Destination by an Ancient Route from the Past

2021 ◽  
Vol 13 (12) ◽  
pp. 6686
Author(s):  
Bellia Claudio ◽  
Scavone Valeria ◽  
Ingrassia Marzia
Keyword(s):  
Urban Areas ◽  
Marketing Strategies ◽  
Christian Identity ◽  
Council Of Europe ◽  
Wine Tourism ◽  
Policy Delphi ◽  
The Past ◽  
Support Policy ◽  
Pilgrimage Tourism ◽  
The City

The Francigena Way (Via Francigena) is a long international itinerary that was awarded recognition as a Culture Route of the Council of Europe. It starts in Canterbury (UK), touches 13 European regions and ends in Rome. An ancient track of this route is in Sicily (Southern Italy), and its name is Magna Via Francigena (Great Francigena Way). This track is a pilgrimage route that connects two ancient port cities, Palermo and Agrigento, passing through internal rural territories that now deal with the exodus of population from rural to urban areas. The route passes through the Sicilian territory named “Upper-Belìce corleonese”, a rural area around the city of Corleone (a little village known worldwide for the sad Mafia events) that includes a number of municipalities. In the past, this religious pilgrimage was a fundamental part of the expression of faith for Christians and now still represents for Sicilians a strong symbol of Christian identity. In recent decades, pilgrimage tourism around the world has grown significantly each year. The aim of the study is to know the pilgrims’ motivations for choosing the Magna Via Francigena pilgrimage as a vacation and any possible similarities between pilgrimage tourism and food and wine tourism, in the wider context of sustainable and slow tourism. The Policy Delphi method was applied to collect the opinions of the stakeholders involved. The study highlighted the strong link between religious motivations and local enogastronomy, culture, art and nature. Results will support policy-making in the development of integrated territorial tourist marketing strategies.

scholarly journals The Ambiguities of ‘Sustainable’ Berlin

2020 ◽  
Author(s):  
Ares Kalandides ◽  
Boris Grésillon
Keyword(s):  
Environmental Planning ◽  
Marketing Strategies ◽  
City Marketing ◽  
Target Groups ◽  
Sustainable City ◽  
Sustainable Planning ◽  
Environmental Limits ◽  
The One ◽  
The City ◽  
Over Time

City Marketing has a strong tradition in Berlin, with two organisations, Berlin Partner and Visit Berlin, responsible for designing and implementing relevant strategies. Sustainability has been on and off the city marketing agenda, almost exclusively in its environmental dimension. In this article we examine the current representations of Berlin as a “sustainable city” in the official City Marketing strategies. We look at how sustainability is used and instrumentalized to create a specific city profile, and also to attract particular target groups in tourism. We propose an analysis of sustainable planning in Berlin since reunification, to show how it has moved into different directions over time and how this has (or has not) been followed by City Marketing. In this endeavour we move between the existing, and as we argue deeper and more sophisticated, environmental planning of the city on the one hand, and the reductions and simplifications of City Marketing representations on the other. Finally, we argue that there are inherent contradictions in marketing a sustainable city, where both in terms of tourism and economic development, the concept of growth seems to be reaching environmental limits.

Official Tourism Web Sites and City Marketing

2011 ◽  
pp. 152-183 ◽  
Author(s):  
Pablo Díaz-Luque
Keyword(s):  
Web Sites ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
The Internet ◽  
City Marketing ◽  
Large Cities ◽  
The World ◽  
Tourism Destinations ◽  
The Right ◽  
The City

Large cities are one of the most popular tourism destinations throughout the world. Business and leisure tourists visit these areas every year and before they travel there, they look for useful information on the Internet. This chapter analyses the tourism Web sites developed by Convention and Visitor Bureaus. These Web sites represent the official image of the city on the Internet and trough them tourism organizations can organize the marketing and mix strategy. The chapter studies the concept of a city as a tourism destination, the organizations that manage tourist activities, and the right marketing strategies to be developed on these official Web sites. The strategy begins with the market research to select the right marketing segments and it continues with the right actions from a marketing mix perspective. It means different options in terms of product-destination exhibition, price policies, commercialization, and communication actions.

A real estate ‘market’ in Classical Greece? The example of town housing

2000 ◽  
Vol 95 ◽  
pp. 329-343 ◽  
Author(s):  
Lisa Nevett
Keyword(s):  
Real Estate ◽  
Fourth Century ◽  
Real Estate Market ◽  
Political Life ◽  
Limited Evidence ◽  
Classical Greece ◽  
The Past ◽  
The Social ◽  
The City ◽  
Range Of Values

In the past it has often been assumed that, although rental of real estate in Classical Greece was relatively common, sales of such property were not. This article challenges that assumption by looking in detail at a small group of inscriptions from Olynthos in the Chalkidiki, which date to the first half of the fourth century and record transactions involving houses in the city. By analysing these documents in conjunction with their archaeological contexts, it becomes evident that there was a systematic set of criteria by which such properties were valued, and that a premium was placed upon larger houses and those located close to the agora, at the centre of the social and political life of the city. This adds a new dimension to the emerging picture of the increasing use of the house as a symbol of personal prestige during the fourth century. The limited evidence available from Athens and the Attic deme centres suggests that Attic town houses had a comparable range of values and that a similar shared concept of value may therefore have been operating. It thus seems that in the case of town houses, at least, sufficient properties were changing hands for potential purchasers to have a shared concept of their value, and this may indicate that families moved between different areas of a settlement, or between different settlements.

Hydrating Hyderabad: Rapid urbanisation, water scarcity and the difficulties and possibilities of human flourishing

Urban Studies ◽  
2019 ◽  
Vol 57 (7) ◽  
pp. 1553-1569 ◽  
Author(s):  
Diganta Das ◽  
Tracey Skelton
Keyword(s):  
Water Scarcity ◽  
State Of The Art ◽  
High Tech ◽  
Human Flourishing ◽  
Rural Villages ◽  
The Past ◽  
Urban Transition ◽  
Different Types ◽  
Telangana State ◽  
The City

The city of Hyderabad plays a significant role in urban transition processes at play in India. Cyberabad, a section of the city of Hyderabad, developed through the rapid urbanisation of rural villages and land, becoming a high-tech, state of the art, globally connected enclave. On weekday mornings in the neighbourhood of Madhapur, smartly dressed HITEC City workers, with ID tags, emerge from hostel accommodation and walk alongside large, black buffalo being herded into rundown dairies. This paradoxical use of space is replicated in the urban fabric of Cyberabad and surrounding Madhapur. Cheek-by-jowl urbanisation has created two very different types of urban locale: Cyberabad – air-conditioned, gardened, watered – a space of hydration and flourishing; and Madhapur – hot, dusty and desiccated – a space of dryness and water struggles. This paper explores whether aspects of urban flourishing and resilience are possible in the newly formed Telangana state and its capital, Hyderabad, through an examination of the past, present and future of the city’s water.

scholarly journals Conceptual Urban Planning a Prerequisite for Physical Urban Planning

2016 ◽  
Vol 10 (3) ◽  
pp. 95
Author(s):  
Hamidreza Varesi ◽  
Mahmoud Mahmoudzade
Keyword(s):  
Urban Planning ◽  
Social Organization ◽  
Political Organization ◽  
Urban Setting ◽  
Physical Aspect ◽  
Cultural Economic ◽  
The Social ◽  
Physical Elements ◽  
Constituent Elements ◽  
The City

<span lang="EN-US">In the contemporary urban order the rational connection between the physique of the city and its non-physical elements is a major concern. Whatever happens in the existence of a city like the social, cultural, economic and political interactions are the inevitable realities through which the qualification and quantification nature of the city are determined. All occurrences in these realities, the constituent elements, are subject to the structural process which can be regulated as one of the social organization (non-physical) in urban settings, namely the social organization of the city, economic organization of the city and the political organization of the city. These organizations have the ranking in importance according to the city scale. The objective here is to identify these organizations and their contributions in conceptual urban planning. The adopted method here is descriptive-analytic. In a comparative comparison between the physical and non-physical needs of human regarding an urban setting reveals that the non-physical aspect has priority with high importance since its effect on the citizens’ satisfaction is specific and direct.</span>

scholarly journals Walking Brooklyn’s Redline: A Journey through the Geography of Race

2019 ◽  
Author(s):  
Walis Johnson
Keyword(s):  
Real Estate ◽  
Working Class ◽  
Black People ◽  
New Yorker ◽  
Visual Material ◽  
The Past ◽  
Visual Metaphors ◽  
The City ◽  
Red Line ◽  
The New Yorker

The Red Line Archive includes visual, material and ephemeral artifacts collected during four walks along the perimeter of formerly redlined neighborhoods in north and central Brooklyn. These areas once provided affordable homes to working class ethnics, black people and immigrants of color; now, ironically, they are the epicenter of some of the most expensive and aggressively gentrified real estate in the city. Historian Jelani Cobb once wrote in the New Yorker, “The past haunts along the periphery” (Cobb, 2015). If this is true what evidence of past redlining are still visible today? What emotions, insights and visual metaphors might arise as I walked along the periphery of the original 1938 Red Line Map of Brooklyn? Equipped with camera and journal, I walked around the perimeter of former redlined neighborhoodsin search of clues.

scholarly journals Identifying Storm Hotspots and the Most Unsettled Areas in Barcelona by Analysing Significant Rainfall Episodes in Barcelona During the 2013 – 2018 Period

2021 ◽  
Author(s):  
Laura Esbrí ◽  
Tomeu Rigo ◽  
María Carmen Llasat ◽  
Blanca Aznar
Keyword(s):  
Urban Planning ◽  
United Nations ◽  
Observational Data ◽  
Flash Floods ◽  
Flood Events ◽  
Urban Floods ◽  
Geographic Factors ◽  
Model City ◽  
Response Capacity ◽  
The City

Flash floods repeatedly threaten Barcelona, damaging the city infrastructure and endangering the safety of the population. The city&rsquo;s urban planning and socioeconomic distribution, associated with the topography and other geographic factors, means that these flood events do not affect the entire city in the same way. This is a key point for surveillance and emergency tasks, which need some patterns and models to improve response capacity. This work aims to gain a better understanding of such events, to add valuable information on how to predict and manage these situations. For this purpose, both radar and ground observational data have been combined to identify the most important precipitation episodes in Barcelona between 2013 and 2018. To make the analysis easier, a new algorithm has been developed to determine the thunderstorm hotspots. Episodes with a higher impact have been analysed in depth. The final objective is to improve the actions taken by the organisation responsible for managing urban floods, which have seen Barcelona recognised as a model city for flood resilience by the United Nations.

scholarly journals Architectural and urban identity of Homs city

Vestnik MGSU ◽  
2021 ◽  
pp. 1285-1296
Author(s):  
Ali Salmo ◽  
Elena V. Scherbina ◽  
Lina Yaser Alibrahim
Keyword(s):  
Comparative Analysis ◽  
Urban Planning ◽  
Environmental Sustainability ◽  
Visual Image ◽  
Urban Identity ◽  
The Past ◽  
Cultural Legacy ◽  
Merging Process ◽  
Architectural Characteristics ◽  
The City

Introduction. The article aims to determine the architectural and urban planning elements that give buildings and residential neighborhoods their identity in Homs city in Syria. During the last century, environmental and social problems have accumulated. The city’s parts have subjected to many violations in the construction processes and the weak construction laws. Within the past ten years, the war crisis in Syria caused massive destruction in the old city too. Together, all these factors contributed to losing an important and essential part of the city’s structure. Materials and methods. Throughout retrospective and comparative analysis, in addition to observations and photographic recordings, the basic architectural and planning features in the city of Homs have been identified. These features distinguish Homs from the rest of the Syrian cities. The merging process of social and environmental characteristics and their interconnectedness shaped the so-called “Homsi” identity. Results. The research concluded that Homs’ city possesses unique planning and architectural characteristics that distinguish it from other Syrian towns despite the historical connection between the Syrian cities. Thus, the character and the city’s architectural and urban identity have developed, so architects and urban planners should not ignore this identity in the next stage of recovery and reconstruction. Conclusions. This lost identity of Homs must be reintroduced creatively in the next stage of reconstruction because it carries the meanings of environmental sustainability in addition to being a historical and cultural legacy that cannot be neglected in the future if we ignored it now, all the attempts to revive only the visual image of the city will not save the identity and will generate a fake and weak personality of the city.

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