scholarly journals Bali Travel Package Advertisements: The Analysis of Verbal and Visual Signs

2021 ◽  
Vol 7 (1) ◽  
pp. 196
Author(s):  
Ni Luh Gede Elsa Wiyanti ◽  
Desak Putu Eka Pratiwi ◽  
I Dewa Ayu Devi Maharani Santika

Advertisement is "an announcement or news online, or in a newspaper, on television, or on a poster about something such as a product, event, or job to persuade and encourage people to be interested in the goods or services offered". Verbal and nonverbal are communication tools that humans use to interact, whether it's through messages, sounds, pictures, and gestures. . This study aims to analyse the verbal and non-verbal signs used in travel advertisements and to find out the meaning of those signs. Travel advertisements aim to promote tourist attractions or destinations to tourists who are going to make a trip to Bali. The data were taken from several travel websites. The data were collected by observation method and then analysed by descriptive qualitative method. The analysis started by analysing the verbal and non-verbal signs based on the theory of semiotic by Saussure (1893). The analysis of the meaning of the verbal and non-verbal signs was done by using the theory of meaning proposed by Barthes (1977). And the analysis of colors was done by using the theory of color term proposed by Wierzbicka (1996). The result of the research shows that travel advertisements provide information for readers or tourists who are going to travel in Bali about interesting places to visit, such as romantic spots for dinner or honeymoon and natural view for the ones who love nature and adventure. The colors displayed in the advertisement express the atmosphere that will be obtained by readers or tourists. The advertisements promote Bali as wonderful place to visit and travel package offers which interesting and affordable.

2020 ◽  
Vol 10 (2) ◽  
pp. 31
Author(s):  
I Wayan - Juniartha

Commisive is kind of speech acts that used by the speakers to commit themselves to some future course action. They express the speaker’s attention to do something on some future action. This study concerned on finding out types of commissive speech act used by characters in the movie John Wick Chapter 2, as well as analyzing the meaning of the utterances. This study applied the theory of pragmatics from Yule (1996) to find out the types of commissive speech act, theory of meaning from Thomas (1995) to analyse the implied meaning and supported by the theory of context of situation from Halliday and Hasan (1989). The data were collected by using observation method and analysed by descriptive qualitative method.  The finding is presented in formal and informal way. Our finding shows that there are four types of commisive speech acts which predominantly used by the characters in the movie John Wick Chapter 2, they are: refusal (12%), warning (48%), promise (12%) and threat (28%).    Keywords: commissive, speech act, utterance, meaning


Jurnal KATA ◽  
2019 ◽  
Vol 3 (1) ◽  
pp. 155
Author(s):  
Gita Sarwadi ◽  
Mahsun Mahsun ◽  
Burhanuddin Burhanuddin

<p>Despite Sasak community in five sub-districts of North Lombok uses the same dialect, namely kuto-Kute Dialect (BSDK), the people within those sub-districts demonstrate different lexicals to express the same meaning. The purpose of this study is to describe the lexicals variations in Kuto-Kute Dialect used by the community in North Lombok. This study used a descriptive-qualitative method. The data was taken by using observation and conversational method. Observation method was applied by observing the language used by communities within the observation spots in the village, while conversational method was used by having conversations with the informants from the observed villages. The data was analysed by using referential identity and distributional methods. The result of the analysis showed that Sasak Kuto-Kute dialect in certain gloss has lexical variations they are glosses having two lexical variation and three lexical variations.</p>


HUMANIS ◽  
2021 ◽  
Vol 25 (3) ◽  
pp. 269
Author(s):  
Meyliana Eka Putri ◽  
Ni Luh Sutjiati Beratha ◽  
Sang Ayu Isnu Maharani

This undergraduate thesis discusses the usage of women’s language features in the television series Emily in Paris. The study analyzes the features of women’s language and its functions in the television series. This study uses observation method in collecting the data. The data were taken from Emily in Paris television series and the movie scripts. Descriptive qualitative method is used to analyze the data by applying women’s language features theory by Lakoff. Based on the analysis and data taken, there are 480 utterance of women’s language features found and ten features of women’s language used by the female characters in Emily in Paris. Lexical hedges or fillers is the most used feature and precise color terms is the least used feature.


Author(s):  
Johnli Hervie Lumi

This paper explores the renditions produced by the interpreters in sermon interpreting at ROCK Church Denpasar Bali. It aims at finding out and investigating the categories and the motives of the renditions produced by the interpreters in the setting under investigated. The method adopted for this study is a descriptive qualitative approach. The data of this study is based on six transcribed audio-video recordings of interpreter-mediated sermons on Sunday services, involving six visiting preachers, congregation, and three interpreters. The sermons are preached in English and interpreted short-consecutively into Indonesian. The data were collected through observation method which was applied at once with the implementation of note-taking technique, and were analyzed using the qualitative method and comparative technique. As a theoretical framework, the taxonomy of renditions proposed by Wadensjö (1998) has been utilized. The result of the study shows that there were eight categories of rendition produced by the interpreters in sermon interpreting on Sunday services at ROCK church Denpasar Bali. The categories of rendition produced by the interpreters were close renditions, expanded renditions, reduced renditions, substituted renditions, summarized renditions, two-part renditions, non-renditions, and zero renditions.


HUMANIS ◽  
2021 ◽  
Vol 25 (4) ◽  
pp. 463
Author(s):  
Erisa Octavianti ◽  
Ni Luh Sutjiati Beratha ◽  
Ni Wayan Sukarini

This study is aimed to identify the types of compound nouns and analyze the meanings of compound nouns conveyed on The Jakarta Post website. Two theories applied in this study, the theory of compound proposed by Katamba and the theory of meaning proposed by Palmer. Eight articles from The Jakarta Post website were chosen as the data source. The selected articles are related to technology, lifestyle, and business from December 2020 until February 2021. Documentation method and note-taking technique used in collecting the data. The collected data was analyzed by using a descriptive qualitative method and triangulation technique. Meanwhile, in presenting the data analysis, this study used formal and informal methods. The result shows that all types of compound nouns based on the theory applied are found in the data source. The types are: noun + noun, adjective + noun, and preposition + noun. In terms of meaning, there are transparent and opaque meanings.


2020 ◽  
Vol 9 (2) ◽  
pp. 110-117
Author(s):  
Enita Istriwati ◽  
Rustono Rustono

Talk shows on television today are programs that are of interest to television viewers in Indonesia. One of the talk shows that television viewers are interested in is the talk show Rumah Uya Trans7. The show is easily followed by the viewers. The speech acts used in the show are light and easy to understand. Another interesting issue is the speech acts are a violation of the politeness principle. Yet, this violation of the politeness principle is the one that makes the television viewers pay attention to the show. These violations of the politeness principle are very interesting to be analyzed. To find out the violation of the politeness principle in the show, the researcher used the theory of pragmatics and descriptive qualitative method. Data of this research were taken from the fragments of the show in the Rumah Uya Trans7 in November 2018. The source of the data was the speech acts in the program which contained violation of the politeness principle. The method of the research was the observation method (simak bebas libat cakap) and recording as well as note-taking techniques to collect the data. The result of the analysis showed that violation of politeness principle was found in the show in the form of violation of maxim of tact, maxim of sympathy, maxim of agreement, maxim of modesty, maxim of approbation, and maxim of feeling reticence. The suggestion for the deepening of the research is the existence of further research in violation of the politeness principle of similar shows but different television station as e media.


HUMANIS ◽  
2019 ◽  
pp. 87
Author(s):  
Setya Siska Dwi Apriliani ◽  
I Gst. Ayu Gede Sosiowati ◽  
Ni Ketut Alit Ida Setianingsih

This study is entitled ?? Semiotic Analysis of Samsung S8: The Travel Guide Video Advertisement.’’ the discussion of this study focuses on the verbal and visual signs. This study aimed at identifying the meaning of verbal sign and analyzing the visual sign contained in the Samsung S8: The Travel Guide Video Advertisement. The method of conducting data in the study was documentation method. The collected data were analyzed by using descriptive qualitative method according the theory of meaning by Leech (1983) to analyze the meanings of verbal signs and the theory of visual sign communication proposed by Dyer (1993) which is aimed to analyze the elements of visual sign. The result of the analysis shows verbal signs in the spoken implied meanings that want to be conveyed by the narrator. And the visual sign in the video advertisement has the elements which included some categories such appearance, manner, activity, props, setting, and analyzing photograph or images.


2013 ◽  
Vol 2 (2) ◽  
Author(s):  
Fitri Palupi Kusumawati

This research entitled “The Personality of the Main Character as Reflected in Paulo Coelho’s The Devil and Miss Prym” is intended to find out the personality of the main character and factors that influence the personality of the main character. This research uses descriptive qualitative method since the researcher does not apply any quantitative analysis or statistical procedures. The researcher uses the novel entitled The Devil and Miss Prym as the data source of the research. The methods used in collecting the data are observation and documentation. In observation method, the researcher reads the chosen object critically, and then identifies the psychological conflicts. After reading and identifying, the researcher collects and writes all data supporting the research. While in the documentation method, the researcher uses some related books and other documents collected from internet to support this research. In analyzing the data, the researcher applies descriptive qualitative method. He uses the descriptive qualitative method to collect the data and analyzes it by using Sigmund Freud’s personality theory. The result shows that the personality of the main character is influenced by internal and external factors. The internal factor consists of heredity features relating to physic, psychological features relating to physical state, and the heredity features of the character. The external factor consists of some part of life like family, environment, and job.


2019 ◽  
Vol 6 (2) ◽  
pp. 8
Author(s):  
I Nengah Sudipa

  Abstract This study is aimed at mapping the meaning of action verb provide and its translation in Indonesian lexicons. The data sources of this study are two Colours Magazines of Garuda Indonesia, May 2017 and March 2018 editions. In colleting the data, this study applied the observation method and note taking technique. Those data were analyzed using Natural Semantic Metalanguage (NSM) approach proposed by Anna Wierzbicka (1996). Furthermore, the method of analyzing data was descriptive qualitative method. First, each of the data was analyzed to find its meaning configuration. Then, it was followed by the paraphrasing using semantic primitives to show the explication of each lexicon and be able to compare them. The results of this study shows that the action verb provide is translated into five different Indonesian lexicons in the Colours Magazine. The verb and its translations have slight differences shown by the meaning configurations as well as explications. However, they could properly deliver the intended meaning for the Indonesian target readers regarding the sentences they are in.


2020 ◽  
Vol 16 (1) ◽  
pp. 13
Author(s):  
Erniati Erniati

The objective of this study is to describe the types of personal pronouns in the Ambonese Malay language. This research applies the qualitative descriptive method to analyze the language phenomenon objectively. The research data are oral data taken from communication between the people in Ambon City and its surroundings, which consists of all ages of the Ambonese Malay language speaker.  The data are collected using the observation method, recording, and writing technique. The analysis of selected data is using a descriptive qualitative method. The results show that there are several pronouns of the Ambonese Malay language. They are first-singular personal pronouns, and first-plural personal pronouns; second-singular personal pronouns, and second-plural personal pronouns; third-singular personal pronoun, and third-plural personal pronouns; kinship lexeme personal pronouns.


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