scholarly journals Building Brand Loyalty Based Brand Characteristic on Middle Eastern Culinary Msme Products

Author(s):  
Muzakar Isa

This research aims to determine the effect of brand characteristic variables, including brand reputation, brand predictability, and brand competence, on brand loyalty among MSME consumers of the Kak Fiet brand. The research sample was drawn using a non-probability sampling method called purposive sampling. One hundred twenty-seven respondents participated in this research. The data used in this research were primary data collected through questionnaires. Data analysis included validity and reliability tests, classical assumption tests, path coefficient tests, the goodness of fit tests, and hypothesis testing using the SmartPLS program. The results show that 1) brand reputation has a significant effect on brand loyalty; 2) brand predictability has no significant effect on brand loyalty; and 3) brand competence has a significant effect on brand loyalty. It demonstrates that the hypotheses that brand reputation has a significant effect on brand loyalty and that brand competence has a significant effect on brand loyalty are confirmed. In contrast, the hypothesis that brand predictability has a significant effect on brand loyalty is not proven. This means that not all brand characteristic elements have a significant effect on brand loyalty on Kak Fiet MSME products.

2020 ◽  
Vol 15 (2) ◽  
Author(s):  
Dewi Kusuma Wardani

The purpose of this research is to know, the influence of e-samsat program to the satisfaction of service quality, the influence of the satisfaction of service quality to the compliance of motor vehicle taxpayer, the influence of e-samsat program to the compliance of the motor vehicle taxpayers, and to know the effect of e-samsat program on compulsory compliance motor vehicle tax through satisfaction of service quality as intervening variable in Special Region of Yogyakarta. We use primary data. The sample of research is 75 taxpayers but the sample that can be processed only 74.The sampling method used is purposive sampling. Data analysis techniques used path analysis, t test, F test, and R2 test. Based on result of research by using path analysis that, e-samsat program have a significant positive effect to service quality satisfaction, service quality satisfaction has a significant positive effect to vehicle taxpayer compliance, e-samsat program has a significant positive effect on vehicle taxpayer compliance and program e-samsat has a significant positive effect on the compliance of motor vehicle taxpayers through the satisfaction of service quality.Keywords: e-samsat program, service quality satisfaction, and taxpayer compliance


2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Ismail Razak, SE., MS. ◽  
Nirmala Putri Sari

The aim of this study was to analize the effects of product quality and service quality on the customer satisfaction. This study took place in the City of Bekasi and objects in this study are all customer who use the Matrass GM-9000. Primary data was obtained from customers of Matrass GM-9000 in Bekasi City through admission filling of questionnaire by using scale of Likert. The respondent of this study was chosen through accidental sampling method, and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that product quality and service quality positively and significant influenced the customer satisfaction


2017 ◽  
Vol 5 (2) ◽  
Author(s):  
Ismail Razak, SE., MS. ◽  
Elza Finnora

The aim of this study was to analize the influence of services quality and corporate image on the satisfaction of customers. Primary data was obtained from customers of Standard Chartered Bank through admission filling of questionnaire by using scale of Likert. In this study, accident sampling method was used and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that services quality and corporate image positively and significant influenced the satisfaction of customers. The conclution of this study is that services quality was dominant than corporate image in influencing the satisfaction of customers.


2021 ◽  
Vol 15 (2) ◽  
pp. 143-158
Author(s):  
Andriyastuti Suratman

The purpose of this study is to determine a relationship model between Psychological Climate (PC) toward performance within job stress and job satisfaction as a mediator. Primary data were obtained by distributing online questionnaires. The population in this research is the teachers of educational institutions in Indonesia. Obtained 161 people with minimum requirements have worked for one year at the institution (purposive sampling). This research uses validity and reliability test, goodness-of-fit model assumption, and hypothesis testing with SEM analysis of Amos 18.0. Based on data analyzed, four of eight hypotheses proposed are have significant influence; 1) PC on job satisfaction, 2) stress on performance, 3) job satisfaction on performance, and 4) there is a role for job satisfaction in mediating the influence of PC on performance. In addition, there are insignificant effects; 1) PC on stress, 2) PC on performance, 3) job stress on job satisfaction, and 4) job stress have no a significant effect as a mediator between PC on performance.


2020 ◽  
Vol 2 (4) ◽  
pp. 3737-3754
Author(s):  
Witta Widiya ◽  
Efrizal Syofyan

The purpose of this study was to analyze the effect of competency, independence, and auditor ethics on audit quality in Inspectorate Office. Type of this research is a quantitative researh. The population in this study were auditors in inspectorate office West Sumatera province with 35 samples taken. The technique of sample collection is total sampling method. The sources of the data of this research is the primary data. The technique of the data collection is questionnaires. The data were analyzed using multiple regression analysis using SPSS version 25. Data analysis methods used in this study are multiple linier regression analysis, with audit quality as the dependent variabel, competency, independence and auditor ethics as the independent variabel. This result of the reseacrh support the third hypotheses, where the research shows that auditor ethics has an effect on audit quality of examiners at the inspectorate West Sumatera province. The results also show that competency and independence have no effect on audit quality of examiners at the inspecorate West Sumatera provinsi.


2021 ◽  
Vol 13 (1) ◽  
pp. 1-22
Author(s):  
Evo Sampetua Hariandja ◽  
Aurellia Adeline ◽  
Ferdinandus Eric ◽  
Yossel Christopher

Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While  Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing. Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention


Author(s):  
Ngurah Mayun Narindra ◽  
I Gusti Ayu Nyoman Budiasih

This study aims to determine the mediation of interest in learning and self-confidence in the influence of learning behavior at the level of understanding of accounting students of Master of Accounting program (MAKSI), Faculty of Economics and Business (FEB), Udayana University. This study uses primary data by using questionnaires, which have fulfilled the validity and reliability test, distributed to 133 students of MAKSI FEB Unud program who qualify for sampling. The amount of data that 133 people can process. Data that has been tabulated then in the analysis using data analysis techniques, including classical assumption test, model feasibility test and path analysis techniques. Based on the calculation of path coefficient (p), it shows that interest in learning and confidence mediates the influence of learning behavior at the level of understanding of accounting.


2011 ◽  
Vol 26 (S2) ◽  
pp. 294-294
Author(s):  
S. Hejazi ◽  
T. Alehashem ◽  
H. Alavi

IntroductionToday anger and its manifestation has become a great health problem among adolescents.AimThe aim of this study is to determine the effectiveness of teaching anger management on adjustment and self-efficacy of adolescents.MethodsThis is an experimental study which was conducted on 50 students that were chosen through random sampling method. Data were collected through adjustment and self-efficacy questionnaire. Content validity and Test-retest methods were used for validity and reliability of the questionnaire. Initially, the two adjustments and self-efficacy questionnaires were given to the students, then, anger management was taught in for 8 sessions each lasting 1.5 hours. Two weeks after the last session of teaching, the two questionnaires were filled again and the results were compared. Data analysis using descriptive and inferential statistics.ResultsThe analysis of data with Wilkinson's test revealed that teaching anger management has been effective on adjustment with p < 0/001 and on self-efficacy of adolescent also with p < 0/001.ConclusionAdolescents’ anger is a major concern for the society. With regard to the conclusions drawn in this study and the effects that appropriate control of anger has on adolescents’ adjustment and self-efficacy, it is advisable that educational programs for suitable control of feelings including anger be given top priority in the state educational system.


2017 ◽  
Vol 6 (1) ◽  
pp. 30
Author(s):  
Yuli Arif Tribudi ◽  
Mochammad Ridwan Ristyawan

The current study was done in March 2016 by involving the cattle farmers from Slorok village, Kromengansubdistrict, Malang. The objective of this study was to investigate revenue of cattle sharing system and toanalyze its contribution on the farmer family's income. There is 18 farmers who used sharing system, wasselected by total sampling method. Primary data was collected by through survey and interview. The secondarydata was gained from institutions and related sources. Data analysis used in this study was income analysis ofcattle farmers (who used sharing system). The result showed that cattle farmer's income at Slorok was Rp.3.259.853/beef/year which was come from cattle sharing income. 


Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 144
Author(s):  
Yola Yolanda ◽  
Abel Tasman

This study aims to look at the influence of Financial Literacy and the effect of Risk Perception on the investment decisions of millennial generation of Padang City. The type of this research is a comparative causal research (causative). The samplesof this study was 96 respondents ofmillennial generation of Padang City that choosed by using purposive sampling method. The types of data in this study are primary data and secondary data. The data was collected by questionnairy technique and it was analysed byusing multiple regression analysis method. The instrument testing uses validity and reliability tests. The analysis prerequisite tests conducted include normality test, heterokedasticity test and multicollinearity test. The data collected was processed with SPSS version 20.0. The results of this study indicate that both of Financial Literacy and Risk Perception has a significant positive effect on investment decisions of millennial generation of Padang City. Keywords : financial literacy, risk perception


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