scholarly journals Pengaruh Servicescape Terhadap Kepuasan Tamu Di Function Room Hotel The Axana Padang

2020 ◽  
Vol 11 (02) ◽  
pp. 109
Author(s):  
Jefi Andas Pratama ◽  
Pasaribu Pasaribu

Abstract This research originated from the results of PLI 2 along with pre-research results for guests using the function room at the Axana Hotel in Padang. The purpose of this study was to determine the effect of servicescape on guest satisfaction at the Hotel Axana Padang function room. This type of research is quantitative with an associative causal approach. The number of samples of this study is 98 people with the sampling technique is purposive sampling. Data collection techniques are by distributing questionnaires (questionnaires) using the Likert scale method that has been tested for validity and reliability. Then the data were analyzed using simple linear regression with the help of the SPSS version 16.00 program. The results showed that Servicescape was in the very good category with a percentage of 89.90% and guest satisfaction was in the excellent category with a percentage of 71.43%, and there was a influence of servicescape variables on guest satisfaction by 39% while 61% was influenced by other factors. Keywords: Servicescape, Guest Satisfaction, Function Room

2020 ◽  
Vol 12 (01) ◽  
pp. 42
Author(s):  
Yolanda Miranti ◽  
Yuliana Yuliana

Abstract This study began with observations during the pre-study of guests staying at the Prince Beach Hotel in Padang. It was found that there were problems with the needs of guests who were not properly met so that guests were dissatisfied, including those who complained about room facilities that were experiencing a lot of damage that were considered less provide comfort for guests. This study aims to analyze the effect of room facilities on guest satisfaction staying at the Prince Beach Hotel Padang. This type of research is classified as quantitative research with a causal associative approach. The study population was individual guests who stayed overnight with an average monthly rate of 1,707 people. The research sample of 95 using purposive sampling technique. Data collection is done by distributing questionnaires using a Likert scale that has been tested for validity and reliability. Data analysis using simple linear regression with SPSS version 16.00. The results showed that: room facilities were classified as good (73.7%), and guest satisfaction was classified as good (61.05%). R square values ​​were obtained (10.3%), and the significance was 0.002 <0.05. This means that the influence of room facilities on guest satisfaction by 10.3% while 89.7% is influenced by other factors. Keywords: Room Facilities, Guest Satisfaction


Author(s):  
Gusti Noorlitaria Achmad ◽  
Tedy Adrianto ◽  
Feri Djoko Riyanto ◽  
Anton Saman

The success of a company is influenced by employee performance. By improving employee performance will make it easier for company goals to be achieved. One factor that can improve employee performance is the provision of compensation and motivation. This study aims to determine and analyze the effect of compensation and work motivation on employee performance. The sampling technique used is by taking a purposive sampling. The method used in this research is data collection through questionnaires, literature study, and observation. The technique used to analyze simple linear regression data and examine hypotheses simultaneously and partially. The result is compensation and motivation significantly influence employee performance simultaneously.


2021 ◽  
Vol 5 (2) ◽  
pp. 135-147
Author(s):  
Calvin Gunawan ◽  
Daniel Susilo

Shopee is one of the consumer-to-consumer (C2C) e-commerce sites in Indonesia. Shopee often collaborates with domestic and international celebrities to become brand ambassadors, one of which is Cristiano Ronaldo. This study aims to determine whether there is an influence and how much influence the attractiveness of Cristiano Ronaldo on Shopee brand awareness. The sample in this study were 400 respondents. The sampling technique in this study was using purposive sampling technique. The data collection method used a questionnaire. The analysis technique used is simple linear regression through SPSS staticstic 24 software. The findings of this study are that there is an influence between the attractiveness of Cristiano Ronaldo to Shopee's brand awareness of 3.3%. The results of this study indicate that the attractiveness of Cristiano Ronaldo has a significant and positive effect on Shopee brand awareness.Keywords: Attraction, Brand Awareness, Shopee.


2018 ◽  
Vol 10 (1) ◽  
pp. 84
Author(s):  
Indah Septiani Putri

Abstract. The purpose of this study is to determine the level of guest satisfaction when breakfast at the Royal Restaurant of Grand Royal Denai Hotel Bukittinggi. This type of research is quantitative descriptive research. The sampling technique used is purposive sampling with 90 people as sample. Data collection techniques are carried out by distributing questionnaires using a Likert scale that has been tested for validity and reliability. The data were analyzed through data tabulation and descriptive data using percentages. The results of the study found that guest satisfaction about breakfast at the Grand Royal Denai Hotel Bukittinggi was in the category of satisfaction 90% and the category very satisfied 10%.


Author(s):  
Asriani Asriani ◽  
Devia Lorensa ◽  
Febrida Saputri ◽  
Tetra Hidayati

The success of a company is influenced by employee performance. By improving employee performance will make it easier for company goals to be achieved. One factor that can improve employee performance is the provision of compensation and motivation. This study aims to determine and analyze the effect of compensation and work motivation on employee performance. The sampling technique used is by taking a purposive sampling. The method used in this research is data collection through questionnaires, literature study, and observation. The technique used to analyze simple linear regression data and examine hypotheses simultaneously and partially. The result is compensation and motivation significantly influence employee performance simultaneously.


2020 ◽  
Vol 2 (2) ◽  
pp. 113-120
Author(s):  
Sumbu Latim Miatun ◽  
Lukman Santoso

Purpose- This study aims to determine the effect of religiosity on the lifestyles of Muslim consumers Artomoro stores in Ponorogo. Methods- A total of 97 Muslim consumer respondents at the Artomoro store in Ponorogo were sampled. Sampling uses the Purposive Sampling method, then the data is processed using SPSS 16.0. Data collection instruments using a questionnaire with a Likert scale that has been tested and has met the requirements of validity and reliability. The analytical method used to determine the magnitude of the effect is a simple linear regression. Findings- The results of the study concluded that there is a positive and significant influence between religiosity on lifestyle. The results showed that there was a significant influence of religiosity on the lifestyle of Muslim consumers in Artomoro shops in Ponorogo by 9.9% and the remaining 90.1% was influenced by other variables not discussed in this study.


2021 ◽  
Vol 2 (1) ◽  
pp. 5-11
Author(s):  
Nur Afni Safarina ◽  
Maulayani Maulayani

This study aimed to determine and analyze the influence of self-acceptance on self-esteem on the victim of body shaming in SMAN 1 Lhokseumawe. The approach of this study was a quantitative correlational method. The samples of this study were 75 students of SMAN 1 Lhokseumawe, and ever be the victim of body shaming. This study uses the purposive sampling technique. This study’s data collection methods were used two scales, namely scale of self-acceptance and self-esteem scale. Then, the data were analyzed by using simple linear regression. The result of this study indicates a correlation between self-acceptance and self-esteem variables. The constant value shows that the coefficient is positive and has a positive or consistent correlation. There is an influence between self-acceptance of self-esteem by using formula t-table and t-count to test the hypothesis, and the result is the same. The initial hypothesis is acceptable. That is mean the hypothesis in this study can be accepted.


Author(s):  
Inggar Ariani Karendra

<p>This study aims (1) to determine the quality of human resources at KPRI “Pertaguma” Madiun City, (2) To determine the development of business in KPRI “Pertaguma”, and (3) To determine the effect of the quality of human resources to the business development on KPRI “Pertaguma” Madiun City. The independent variable in this study is the quality of human resources while the dependent variable is business development. Sampling technique using a purposive sampling. The researcher uses purposive sampling technique as sampling technique. Results showed that there is difference between the effect of the quality of human resources to the business development on KPRI Pertaguma Madiun. Free variable at this research is the quality of human resource while variable tied is business development. It can be seen from the calculation of simple linear regression of Y = 61.738 + 0.210 X. Where the variable quality of human resources totaled</p>0.210 shows the influence of the quality of human resources to the business development are positively correlated, meaning that any increase in the quality of human resources 1% resulted in higher business development at 0.210 units. Based on the results of the analysis can be said to be a significant relationship between quality of human resources and the business development, meaning that there is difference business development of the quality of human resources to the business development on KPRI Pertaguma Madiun.


2020 ◽  
Vol 4 (2) ◽  
pp. 96-104
Author(s):  
Yohana Nadya Gunardja

The shift of the Indonesian lifestyle has become online oriented has a huge impact on e-commerce business's popularity. This study aims to determine the influence of trust on to purchase decision of Tiff Body's product. This research uses the quantitative methodology and data collection method to use an online questionnaire with a purposive sampling technique distributed to 100 respondents who have been shopping at Tiff Body. After the data is analyzed using Simple Linear Regression with IBM SPSS Statistics 25 program, the result shows that trust influences purchase decisions.


2021 ◽  
Vol 21 (02) ◽  
Author(s):  
Supitriyani Supitriyani ◽  
Khairul Azwar ◽  
Elly Susanti ◽  
Astuti Astuti

The purpose of this research is to determine the effect of own capital and the number of members partially and simultaneous on the growth of cooperatives (SHU) in Pematangsiantar City Cooperative in 2017-2019 periods. Data collection in this study is conducted by interview, observation and documentation methods. The sampling technique uses purposive sampling. The number of samples in this study were 17 cooperatives with the 2017-2019 periods with population of 86. The analysis techniques have been carried outusing simple and multiple linear regression, with the program SPSS 21. The partial test results of the t test show that own capital has a positive and significant effect on SHU while the number of members has a negative and significant effect on SHU. Meanwhile the results simultaneous testing hrough the F test shows that the own capital and the number of members have a positive and significant effect on SHU. The results of the determinant test have an adjusted R square (R2) value of 0.227 which means that the effect of own capital and the number of members on SHU is 22.7% and the remaining 77.3% is explained by variables or other factors not examined in this study, such as loan capital, total deposits, business volume and total assets. Keywords : Own Capital, Number of Members, SHU


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