scholarly journals Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada CV. Justiti Motor Lembata

2019 ◽  
Vol 8 (2) ◽  
pp. 34
Author(s):  
Oktavianus Barcelona ◽  
Tinneke M. Tumbel ◽  
Johnny A. F Kalangi
Keyword(s):  
Linear Regression ◽  
Research Method ◽  
Distribution Systems ◽  
Quantitative Methods ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Related Research ◽  
The Core

Related research to study the large influence of mixed mixtures on purchasing decisions onCV. Justitia Lembata Motor can compete from several of the same companies in motorcyclesales. Partially significant for purchasing decisions. Marketing mix is a combination of fourvariables or activities which are the core of the marketing system, namely: products, pricestructures, promotional activities, and distribution systems. Consumer purchasing decisionsare the final purchases of consumers both individuals and households, who buy goods andservices for personal purchases. This research uses quantitative methods, data collectiontechniques using questionnaires. The population in this study were motorcycle buyers andcustomers at CV. Justin Motor Lembata. The sample taken was 50 respondents using simplerandom sampling technique. The research method used is simple linear regression. The 0.014constant is the same as the result of the buyer's decision to buy at 0.014% and the regressioncoefficient of the marketing mix variable is 0.667 units to one so that the purchasing decisionincreases by 0.667%.

scholarly journals The Effect of Halal Labels on Purchasing Decisions for Wardah Cosmetics of Students Islamic Building School of Jagad 'Alimussirry

2020 ◽  
Vol 3 (1) ◽  
pp. 83-86
Author(s):  
Gabrielle Lailatul Mukharromah ◽  
Resty Rahmatika
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Research Method ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Boarding School ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Independent Variable

Abstract. The purpose of this study was to determine the effect of the halal label on purchasing decisions for students of the Jagad 'Alimussirry Islamic Boarding School. The research method used is quantitative research. The sample in this study were 47 respondents, using a purposive sampling technique. The data analysis used is simple linear regression. The results showed that the halal label variable had a significant effect on the purchasing decision for Wardah cosmetics with a significant value of 0.000. The contribution of the independent variable, namely the halal label, affects the dependent variable, namely the purchase decision by 39.3%. While the remaining 60.7% is influenced by other variables not examined in this study.

The Effect of Compensation on Employee Performance at Kreasindo Jaya Abadi

FOCUS ◽  
2021 ◽  
Vol 1 (2) ◽  
pp. 80-83
Author(s):  
Elis Silmi ◽  
Rudy Susanto ◽  
Ismail Dwi Cahyo
Keyword(s):  
Linear Regression ◽  
Random Sampling ◽  
Research Method ◽  
Quantitative Research ◽  
Employee Performance ◽  
Sampling Technique ◽  
Linear Regression Equation ◽  
Simple Linear Regression ◽  
Performance Variable ◽  
Moderate Relationship

The purpose of this study was to determine the effect of compensation on employee performance. The method used is a quantitative research method with the number of samples used is 54 respondents. The sampling technique was done by random sampling. The results of the study: The correlation coefficient (rxy) was 0.46. This shows that there is a moderate relationship between the variables of Compensation and Employee Performance at Kreasindo Jaya Abadi; Compensation variable contributes to Employee Performance variable by 21.16% and the remaining 78.84% is contributed by other variables; We get a simple linear regression equation Y = 18.30 + 0.5082X. The results of the hypothesis analysis show the value of t count > t table (3.7353 > 1.6747), so H0 is rejected and Ha is accepted. So, it can be concluded that there is a significant influence between the Compensation variable and the Employee Performance variable.

The Effect of Endorser Credibility on Purchasing Decisions of NEO Coffee Products (Study of the 2019 Palembang NCTzen Community Members Who Consumed NEO Coffee Products)

2019 ◽  
Vol 2 (2) ◽  
pp. 12-23
Author(s):  
R.A. Andina ◽  
Nurly Meilinda
Keyword(s):  
Linear Regression ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Linear Regression Equation ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Community Members ◽  
Analysis Techniques ◽  
Independent Variable ◽  
Endorser Credibility

The purpose of this study is to determine whether there is an influence of endorser credibility on purchasing decisions of NEO Coffee products and how much influence is given. The theory used to measure the effect of endorser credibility (independent variable) is the TEARS Model Theory proposed by Shimp (2014) and for purchasing decisions of NEO Coffee products (dependent variable) using Kotler and Keller's (2009) theory. The method applied is a quantitative method with descriptive analysis techniques and explanatory techniques that use simple linear regression parametric statistical analysis tools. Data collection was carried out through the distribution of questionnaires to 70 respondents of the 2019 Palembang NCTzen Community Consumers who consumed NEO Coffee Products with a purposive sampling technique. The findings from the analysis of the data in this study were obtained through hypothesis testing using the ???? test that itungcount greater than abeltable where itungcount 8.404> abeltable 1.994, which means that there is an influence of endorser credibility on purchasing decisions of NEO Coffee products, and the effect exerted at 50.9 % and the rest are influenced by other factors. The linear regression equation obtained is ????̂ = 8.269 + 0.879 ???? which means that each addition of one endorser credibility value will give an increase of 0.879 to the decision of purchasing NEO Coffee products among 2019 NCTzen Palembang community members who consume NEO Coffee products.

scholarly journals Pengaruh Kemasan Terhadap Minat Beli Masyarakat Dengan Kualitas Sebagai Variabel Mediasi Pada Produk “Legit”

2019 ◽  
Vol 2 (6) ◽  
Author(s):  
Billy Ivanko Dan Hetty Karunia Tunjungsari
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Model Test ◽  
Purchase Intention ◽  
Quantitative Methods ◽  
Secondary Data ◽  
Sampling Technique ◽  
Simple Linear Regression

The purpose of this research was to analyze the effect of packaging toward purchase intention with quality of the product as a mediation variable for Micro, Small, and Medium Scale Business “Legit” Product. This research used descriptive quantitative methods. The method of data collection were primary and secondary data. The population of this research is the entire Indonesia population of 2016 (257.912.349 peoples). This study used non-probability sampling technique by taking purposive sampling. This study used simple linear regression and multiple linear regression with instrument test, a classic assumption (normality, multicollinearity, and heteroscedasticity), model test (adjusted R2, T test and F test), Causal Steps and Bobel Test to checked the validity of the hypothesis. Based on the results of the study, it was found that the packaging has a significant effect on the purchase intention of the Legit’s product, the packaging has a significant effect towards the quality of the Legit’s product and the packaging has a significant effect towards the purchase intention of the Legit’s product with the quality of the product as a mediated variable.

scholarly journals Pengaruh Brand Image Rokok Dunhill Terhadap Keputusan Pembelian Di Kota Pontianak

2016 ◽  
Vol 11 (2) ◽  
pp. 621
Author(s):  
Edy Suryadi ◽  
Halimah A
Keyword(s):  
Linear Regression ◽  
Regression Coefficient ◽  
Brand Image ◽  
Sampling Technique ◽  
Positive Influence ◽  
Purchase Decisions ◽  
Linear Regression Equation ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Significant Regression

ssues raised in this study is about the effects of smoking Dunhill Brand Image Buying Decision Against In Pontianak. Forms of this study is deskriptif.Populasi in this study were all people who consume cigarettes Dunhill in Pontianak. The sample used in this study were 100 respondents by using a sampling technique in which the unknown population. Hasilregresi simple linear significant value of 0.197 is greater than 0.05 so it can be concluded that no significant regression coefficient and simple linear regression equation Y = 3.355 + 0,138X. The coefficient is positive that there is a positive influence between the brand image of Dunhill cigarettes with purchasing decisions in Pontianak. From the results of testing the feasibility of a model (Test F)  the result is a simple linear regression model can not be used to predict the purchasingdecisions in Pontianak influenced by brand image of Dunhill cigarettes, as evidenced by the calculated F value is greater than the significant level of confidence 0.05, then the model simple linear regression can not be used to predict pembelian.Sedangkan decision to test the correlation (r) has the effect of very low, with the correlation of 0.130 and for the test of determination (R2) has the effect of 17%. Purchase decisions in Pontianak influenced by brand image of Dunhill cigarettes, while the rest influenced by other variables.

scholarly journals Kepemimpinan Direktur Berpengaruh pada Peningkatan Kreatifitas Tenaga Pendidik

2021 ◽  
Vol 4 (1) ◽  
pp. 109-118
Author(s):  
Fereddy Siagian ◽  
Listyaningsih Listyaningsih ◽  
Susilawati Susilawati
Keyword(s):  
Linear Regression ◽  
Quantitative Methods ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
T Test ◽  
Test Reliability ◽  
Simple Linear Regression ◽  
Test Analysis ◽  
A Value ◽  
Positive Effect

This study aims to determine whether the director's leadership has a positive effect on increasing the creativity of educators at the Cirebon Maritime Academy. The research method used in this research is quantitative methods to process the data obtained from the research location, which is data in the form of numbers or quantitative data that is raised. The sample used amounted to 266 respondents consisting of all employees who work within the AMC Cirebon and also students who are studying at AMC Cirebon taken with a non-probability sampling technique, namely the method of purposive sampling, because in determining the sample in this study certain criteria are considered. The analysis used in this research is validity test, reliability test, simple linear regression, hypothesis test with partial regression test (t test). Analysis using simple linear regression results Y = 17.057 + 0.463X can be seen that the regression equation shows an influence which is positive from the leadership variable to increase the creativity of educators. The results of the t test have a probability value of sig = 0.000 which is smaller than a probability value of 0.05 or a value of 0.05 0.000 (then Ho is rejected and Ha is accepted, meaning that the regression coefficient is significant. The conclusion is that the leadership of the director (X) has a significant effect on increasing creativity of educators (Y). Keywords: Director's Leadership, Improving the Creativity of Educators.

scholarly journals PENGARUH DESAIN POST INSTAGRAM TERHADAP MINAT PEMBELIAN PRODUK UMKM KEDAI KOPI DI KABUPATEN SLEMAN

2021 ◽  
Vol 7 (01) ◽  
pp. 187-199
Author(s):  
Dian Prajarini ◽  
Dwisanto Sayogo
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Linear Regression ◽  
Research Method ◽  
Quantitative Methods ◽  
Simple Linear Regression ◽  
Call To Action ◽  
Consumer Interest ◽  
The Social ◽  
Product Marketing

Abstrak Media sosial yang bisa digunakan untuk pemasaran produk adalah Instagram. Dua jenis konten Instagram yaitu foto dan video menarik orang untuk melakukan tindakan like, comment dan share. Perkembangan UMKM Kopi dengan banyaknya usaha yang sama, memerlukan promosi yang baik untuk menarik minat konsumen. Melalui Instagram, UMKM Kopi bisa memasarkan produk mereka. Desain post Instagram memberi pengaruh tersendiri terhadap pelanggan maupun follower mereka salah satunya minat pembelian. Penggunaan foto, ilustrasi, gambar, teks iklan, bahkan video dalam konten Instagram digunakan untuk menarik konsumen. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh desain post Instagram terhadap minat pembelian produk UMKM Kopi di Kabupaten Sleman. Metode penelitian yang digunakan adalah metode penelitian kuantitatif dengan analisis data menggunakan regresi linier sederhana. Hasil dari penelitian menyatakan bahwa terdapat pengaruh desain feed instagram terhadap minat pembelian produk UMKM Kopi di Kabupaten Sleman. Gambar, warna, copy writing dan call to action merupakan komponen desain post Instagram yang memberikan kontribusi terhadap minat pembelian adalah sebesar 29,4% dan sisanya 70,6% minat pembelian dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.   Kata Kunci: desain, post, Instagram, UMKM, kopi, Sleman  AbstractInstagram is the Social media that can be used for product marketing. Two types of Instagram content that attracted people to like, comment, and share were photos and videos. The development of coffee MSMEs with the same number of businesses requires good promotion to attract consumer interest. Through Instagram, coffee MSMEs can market their products. Instagram feed design has a distinct influence on their customers and followers, one of them is purchase interest. This study aims to determine and analyze the effect of Instagram feed design on the purchase interest of MSMEs Coffee products in the Sleman. The research method used is quantitative methods with data analysis using simple linear regression. The results indicate that there is an effect of Instagram feed design on the interest in purchasing coffee MSME products in Sleman. Image, color, copywriting, and call to action are feed-design components that contribute 29.4% of purchase interest, and the remaining 70.6% of purchase interest influenced by other factors not examined in this study. Keywords: design, post, Instagram, MSMEs, coffee, Sleman

scholarly journals PERILAKU CYBERLOAFING DITINJAU DARI PSYCHOLOGICAL CAPITAL DAN ADVERSITY QUOTIENT

2019 ◽  
Vol 3 (2) ◽  
pp. 186-194
Author(s):  
Devy Sofyanty
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Research Method ◽  
Quantitative Methods ◽  
Psychological Capital ◽  
Mineral Resources ◽  
Sampling Technique ◽  
The Republic ◽  
Data Collection Technique

Abstract- Cyberloafing is the behavior of employees who use corporate or private internet for purposes that have nothing to do with work and are carried out during office hours. Assessing cyberloafing behavior in companies, institutions or organizations is important to minimize or even eliminate the factors that cause cyberloafing behavior. This study aims to examine and analyze empirically the influence of psychological capital and adversity quotient on cyberloafing behavior. The research method uses quantitative methods while the data collection technique is done through interviews and questionnaires, while the sampling technique used in this study uses purposive sampling technique. The subjects in this study were 150 employees in the Ministry of Energy and Mineral Resources of the Republic of Indonesia. Data were analyzed using multiple linear regression. Based on the results of the analysis, the following findings were obtained:  (1) simultaneously  psychological capital and adversity quotient negative and significant impact on cyberloafing behavior, (2) partially psychological capital negative and significant impact on cyberloafing behavior, (3) partially adversity quotient negative and significant impact on cyberloafing behavior. Keywords: Psychological Capital, Adversity Quotient, Cyberloafing Behavior  

scholarly journals HUBUNGAN ANTARA KECERDASAN INTELEKTUAL (IQ) DENGAN PRESTASI BELAJAR SISWA PADA MATA PELAJARAN PENDIDIKAN KEWARGANEGARAAN

2019 ◽  
Vol 2 (2) ◽  
pp. 139-149
Author(s):  
Aliza Alfionita ◽  
Ujang Jamaludin ◽  
Dinar Sugiana Fitrayadi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Citizenship Education ◽  
Random Sampling ◽  
Research Method ◽  
Sampling Technique ◽  
Simple Linear Regression ◽  
Learning Achievement ◽  
Quantitative Correlation ◽  
The Relationship

This study aims to find out the relationship between Intellectual Intelligence and Student Learning Citizenship Education Lessons. The research method of this research is a quantitative correlation approach. Samples were taken by Proposal Random Sampling technique, which was 72 samples. The instruments used in this study were Intelligence Tests and used Achievement Tests and observations as supporting data. While the data analysis used Simple Linear Regression with intellectual intelligence (x) as a predictor and learning achievement of Citizenship Education (Y). by komasiasi obtained the following correlation coefficient of 0.716  means (0,513 x 100%) = 51.3%. Learning Achievement Citizenship Education is influenced by intellectual intelligence while the remaining 48.7% is determined by other variables which are not examined in this study. Based on the results of the study, it can be concluded that Intellectual Intelligence has a Significant Relationship with Student Achievement in Citizenship Education.

scholarly journals Pengaruh Iklan Terhadap Keputusan Pembelian Produk Smartphone Oppo Di IT Center Manado

2019 ◽  
Vol 8 (2) ◽  
pp. 98
Author(s):  
Serina O. Moloku ◽  
Johny R. E. Tampi ◽  
Olivia F. C. Walangitan
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Analysis Data ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Simple Linear Regression Analysis ◽  
Scale Test

The purpose of this study is to find out whether there is an influence of advertising on the decision to buy oppo smartphone products at the Manado IT Center. The approach of this research is a quantitative approach. The independent variable is advertising and the dependent variable is a purchasing decision. The population in this study were oppo smartphone users in the city of Manado who had bought Oppo smartphone products at the Manado IT Center. The population in this study is infinite. Sampling uses probability sampling. The sampling technique uses incidental sampling techniques. The total sample of respondents is 100 people. The method of data collection is through questionnaires, observation and documentation. The research instrument uses a Likert scale. Test instruments used validity test and reliability test. Data analysis used using simple linear regression analysis. Data processing is used by the SPSS 25 program. The results of the study are obtained is the value of the coefficient between advertising and purchasing decisions including low of 0.394, The effect of advertising on purchasing decisions is very low at 0.1555 and the results of simple linear regression analysis obtained a positive regression coeficient so that the direction of the influence of advertising variables on the variable buying decision is positive.

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