scholarly journals Impact of packaging shape and material on consumer expectations

2021 ◽  
Vol 12 (2) ◽  
pp. 39-44
Author(s):  
Suzana Poslon ◽  
◽  
Dorotea Kovačević ◽  
Maja Brozović ◽  
◽  
...  
Keyword(s):  
Product Quality ◽  
Taste Intensity ◽  
Packaging Materials ◽  
Online Experiment ◽  
Product Packaging ◽  
Packaging Design ◽  
Consumer Expectations ◽  
Negative Effect ◽  
Shape Complexity

Packaging appearance is important in evoking consumer impressions. No study has yet explored how two prominent packaging attributes, shape and material, affect the consumers’ impressions and their expectations in the case of coffee products. Therefore, the objective of this study was to investigate whether the packaging shape has an impact on the taste intensity expected by the consumer, and whether packaging materials influence the expected coffee quality. In an online experiment, 115 participants evaluated different packaging samples. They rated the expected taste intensity for packaging samples that varied in shape complexity (i.e., cylindrical, rounded-angular, hexagonal and multifaceted). They also rated the expected coffee quality for packaging samples that varied in material (i.e., plastic, aluminium, glass and metal). The results showed that the packaging with a higher degree of shape complexity was associated with a higher taste intensity. Furthermore, we found a negative effect of glass on the expectation of product quality. The findings could be applied in product packaging design which aims to match the expected and actual characteristics of the product.

The influence of visual packaging design on perceived food product quality, value, and brand preference

2013 ◽  
Vol 41 (10) ◽  
pp. 805-816 ◽  
Author(s):  
Edward S.T. Wang
Keyword(s):  
Product Quality ◽  
Undergraduate Students ◽  
Food Packaging ◽  
Food Product ◽  
Brand Preference ◽  
Product Packaging ◽  
Content Type ◽  
Packaging Design ◽  
Brand Evaluations ◽  
Product Value

Purpose – Although the increase in point-of-purchase decisions heightens the communication potential of food product packaging, empirical research on understanding how visual packaging affects consumers' subsequent product and brand evaluations and perceptions is scant. This study seeks to develop a theoretical model to show the effects of consumer attitudes toward visual food packaging on perceived product quality, product value, and brand preference. Design/methodology/approach – A self-administered questionnaire developed from the literature was conducted, and 315 undergraduate students participated in the study. Findings – The empirical results show that attitudes toward visual packaging directly influence consumer-perceived food product quality and brand preference. Perceived food product quality also directly and indirectly (through product value) affects brand preference. Originality/value – This paper offers directions for understanding the effects of visual packaging on positive consumer product and brand evaluations. Based on the study findings, food firms should emphasize the visual packaging design factors such as color, typeface, logo, graphics, and size to form consumers' positive perceptions and brand preference.

Food Product Packaging Training for Entrepreneurs Fostered by the OKI Korkot

2021 ◽  
Vol 2 (1) ◽  
pp. 47-52
Author(s):  
Ariodillah Hidayat ◽  
Mardalena Madalena ◽  
Sri Andaiyani ◽  
Liliana Liliana
Keyword(s):  
Product Quality ◽  
Food Product ◽  
Product Distribution ◽  
Added Value ◽  
Processed Foods ◽  
Processed Food ◽  
Product Packaging ◽  
Packaging Design ◽  
Consumer Attention

Processed foods such as kemplang crackers, various chips, pempek etc. are commodity products produced by Entrepreneurs assisted by Korkot OKI, South Sumatra Province. The training will include training on introducing the concept of packaging, benefits of packaging, packaging design and making product packaging. This training is important because the processed food (kemplang, rengginang, chips, pempek) that is produced will certainly have added value if it is properly packaged. This packaging aims to maintain product quality, facilitate product distribution, and attract consumer attention. In implementing this packaging, all business participants do not have adequate packaging and do not have a product brand, so they will further provide assistance to design the training participants' brands and product packaging.

Research on Green Manufacturing-Oriented Packaging Design Technology

2013 ◽  
Vol 734-737 ◽  
pp. 2770-2773
Author(s):  
Wei Xu ◽  
Zhao Ming Liu
Keyword(s):  
Design Process ◽  
Product Life Cycle ◽  
Material Selection ◽  
Green Manufacturing ◽  
Raw Material ◽  
Packaging Materials ◽  
Product Packaging ◽  
Packaging Design ◽  
Green Packaging ◽  
Raw Material Selection

This paper research the features of green packaging design, and the priority sequence and principles to follow during product design process. Taking the whole product life cycle into consideration , the research endeavors to make the actual product packaging design process, from raw material selection, the production, use, recovery of packaging materials, to waste processing, meet the requirements of environmental protection and human health, so that the rate of reusing waste packaging materials could be greatly increased, and the direct or indirect environmental pollution will be reduced or even eliminated after the packaging materials are abandoned.

scholarly journals Analysis of packaging and Brand Design Assistance Programs by the Ministry of Industry in Improving Product Quality

2021 ◽  
Vol 2 (3) ◽  
pp. 203-215
Author(s):  
Restu Fahrunnisa ◽  
Dian Marlina Verawati
Keyword(s):  
Product Quality ◽  
The Other ◽  
Assistance Program ◽  
Product Packaging ◽  
Packaging Design ◽  
Assistance Programs ◽  
Market Expansion ◽  
Directorate General ◽  
The Face

Small and Medium Industries (SMIs) in the face of competition have obstacles that are the ability of designing the brand and good packaging. The Directorate General of IKMA provides support for industry players, especially SMIs, to improve the quality of their product packaging through the Brand Design and Packaging Assistance Program for small and medium industries. The purpose of this study is to describe how the program can run in Magelang City, with the limitation of the problems, that are: (1) Procedures for submitting and distributing packages and Brand Design assistance programs as a form of implementing program distribution; and (2) Sustainability after channeling the program in achieving its objectives, specifically improving product quality. The results of this study are from the 24 SMIs, 88% have used a new packaging design and 67% have experienced market expansion. On the other hand, 13% have not used a new design and 33% have not yet experienced market expansion. Through recognition from SMIs who were fortunate to get assistance in the form of physical packaging namely Cheese Stick products with the RAKEDAM Brand, the physical packaging received through the program has characteristics that are able to improve the quality of product.

Communicating the Value of Design

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
George Edward TORRENS ◽  
Nicholas Samuel JOHNSON ◽  
Ian STORER
Keyword(s):  
Design Decision ◽  
Card Sorting ◽  
Practical Application ◽  
Product Packaging ◽  
Sorting Method ◽  
Packaging Design ◽  
Design Considerations ◽  
Modified Delphi ◽  
Fast Moving Consumer Goods ◽  
Comprehensive Framework

Product packaging design is often produced through the practical application of tacit knowledge, rule of thumb and professional connoisseurship. Stakeholders are becoming increasingly demanding that design practitioners provide clarity of reasoning and accountability for their design proposals. Therefore, a better framework for the design of fast-moving consumer goods (FMCG) is required. This paper proposes a comprehensive taxonomy of ‘design considerations’ to assist the development of low involvement FMCG packaging and aid in rationale communication for design solutions. 302 academic sources were reviewed, inductive content analysis performed to code topics and output validation with academic and industry experts (n=9) through a modified-Delphi card sorting method. The research provides movement towards a comprehensive framework and common dialogue between stakeholders, practitioners and managers to assist in more effectively communicating the value that design can offer to FMCGs. The constructed taxonomy provides a set of 156 ‘design considerations’ to support in objective and informed design decision-making.

scholarly journals Effect of Returnable Material in Batch on Hot Tearing Tendency of AlSi9Cu3 Alloy

Materials ◽  
2021 ◽  
Vol 14 (7) ◽  
pp. 1583
Author(s):  
Justyna Kasińska ◽  
Marek Matejka ◽  
Dana Bolibruchová ◽  
Michal Kuriš ◽  
Lukáš Širanec
Keyword(s):  
Raw Materials ◽  
Qualitative Evaluation ◽  
Hot Tearing ◽  
Material Content ◽  
Negative Effect ◽  
Increased Sensitivity ◽  
Materials Used ◽  
Shape Complexity ◽  
Tear Propagation ◽  
Hot Tearing Susceptibility

The main reason for the use of returnable material, or recycled alloys, is a cost reduction while maintaining the final properties of the casting. The casting resulting quality is directly related to the correct ratio of commercial grade alloy and alloy made by remelting the returnable material in the batch. The casting quality is also affected by the purity of the secondary raw materials used, the shape complexity and the use of the casting itself. The presented article focuses on the effect of increasing the returnable material content in the batch on the hot tearing susceptibility of AlSi9Cu3 alloy. Hot tears are a complex phenomenon that combines metallurgical and thermo-mechanical interactions of the cast metal. Hot tearing susceptibility was evaluated on the basis of quantitative (HTS — hot tearing susceptibility index) and qualitative evaluation. The negative effect of returnable material in the batch was already manifested at a 20% content in the batch. The critical proportion of the returnable alloy in the batch can be stated as 50%. The alloy with a 50% returnable material content manifested insufficient results of the HTS index and qualitative evaluation, which means increased sensitivity to tearing. The negative effect of returnable material and the increased sensitivity were also confirmed in the evaluation of the fracture surface and hot tear profile. The microstructure of alloys with 50% and higher proportion of returnable material was characterized by a higher amount of iron phases (mainly Al5FeSi), whose sharp ends acted as critical regions of hot tearing and subsequent hot tear propagation, which had a major impact on the increase in hot tearing susceptibility.

scholarly journals Investigation of an Electrostatic Discharge Protective Biodegradable Packaging Foam in the Logistic Chain

2014 ◽  
Vol 5 (1) ◽  
pp. 25-33 ◽  
Author(s):  
Ákos Mojzes ◽  
Barnabás Tóth ◽  
Péter Csavajda
Keyword(s):  
Electrostatic Discharge ◽  
Technological Development ◽  
Environmental Parameters ◽  
Thermoplastic Starch ◽  
Vital Role ◽  
Packaging Materials ◽  
Negative Effects ◽  
Packaging System ◽  
Product Packaging ◽  
The One

Abstract Since the beginning of the 20th century, logistics has undergone a huge technological development, which has, however, resulted in many negative effects as well. The industry, particularly in the packaging industry has been a massive waste producer, although recently it has forced the use of new materials and it started to focus on environmentally friendly technologies. During the transportation of finished and semi-finished Electrostatic Discharge (ESD) sensitive products, the product packaging system has a vital role. These kind of packaging materials must be suitable to both logistic (protection against mechanical and environmental stresses) and special ESD protection requirements. During the transportation of printed-circuit electronic products, ESD defense is then of primary significance. However there is a huge disadvantage for the use of various shield bags. Namely, this kind of associated packaging is particularly pollutant, it causes a lot of inconvenience in the form of waste. In order to rule out these materials from the packaging system, new innovative solutions have to be found. The investigated TPS (thermoplastic starch biodegradable foam) is subjected to a validation, a long process to certify that this material unites properties of two types of packaging materials at the same time. On the one hand, this packaging foam has to meet the requirements product defense. On the other hand, the material must be anti-static under the logistic stress effects. In case it is found suitable, it can be an alternative of the conventional materials. In this article, we investigate the ESD characteristic of TPS foam. As this material sensitive for environmental parameters during transportation, we make the relevant Surface Resistance (Rs) tests on different temperature and humidity conditions. Based on result, the decision of the application can be done, as an ESD packaging material.

scholarly journals The Development of OTOP Product Packaging Design of Maha Sawat Farmer Housewife Group, Nakhon Pathom Province, Thailand

2018 ◽  
Vol 14 (9) ◽  
pp. 111
Author(s):  
Wat Ploysri ◽  
Krairop Charoensopa ◽  
Suppawan Pankohlerng
Keyword(s):  
Standard Deviation ◽  
Group Discussion ◽  
Product Packaging ◽  
Packaging Design ◽  
Gender And Age ◽  
Market Test ◽  
High Level ◽  
Product Description ◽  
Test Result ◽  
Testing Product

The aims of the study were: (1) to investigate the needs toward product packaging of the farmer housewife group in Maha Sawat, Nakhon Pathom province, (2) to develop the product packaging design of the farmer housewife group in Maha Sawat, Nakhon Pathom province, and (3) to test the product-packaging market from consumers of the farmer housewife group in Maha Sawat, Nakhon Pathom province. The sample included (1) ten participants for analyzing needs toward the product packaging by employing the focus group discussion and (2) two-hundred consumers for testing product-packaging market by using a questionaire. The findings elucidated that (1) the farmer housewife group and consumers needed the product packaging to have a capacity to extend shelf life of the snack, to keep and reopen next time, as well as to protect the product while packing. Besides, the packaging should have the beautiful and attractive logo which can represent the group’s identity and label which can correctly inform the product description as well as should be compact and portable. (2) The packaging of Thai rice crackers (Kao Tung) made by the farmer housewife group in Maha Sawat had the high level of average assessed by the experts. (3) The market-test result on consumers’ satisfaction towards the farmer housewife group’s product packaging demonstrated the average with 4.38 and the standard deviation with 0.55. The market-test result on consumers’ satisfaction towards the product packaging based on gender and age showed that all aspects were insignificantly different.

scholarly journals PELATIHAN DESAIN PRODUK DAN IKLAN DIGITAL UNTUK KARANG TARUNA KELURAHAN GAJAHMUNGKUR

2020 ◽  
Vol 3 (3) ◽  
pp. 156
Author(s):  
Muhammad Noor Hidayat ◽  
Zahrotul Umami ◽  
Muhammad Hasan Bashori
Keyword(s):  
Product Design ◽  
Public Service ◽  
Added Value ◽  
Service Program ◽  
Product Packaging ◽  
Packaging Design ◽  
Central Java ◽  
The People ◽  
Supporting Tool

Product design become more important thing for traditional snack producers, especially jajan pasar, which is the term for traditional snack in the Semarang and Central Java Region. The design of packaging and digital advertising is also a supporting tool in marketing of jajan pasar. The development of creativity and product packaging innovation is the key to achieving success for the business being run. Product packaging is a way for consumers to judge a product both in the terms of benefits, aesthetics and quality of the product. The unique product design is an added value in marketing of jajan pasar through digital advertising. Jajan pasar are the potency of Gajahmungkur, but this potential is not supported by packaging design and digital advertising in expanding marketing. Seeing this problem, the communication science lecturer cooperated with Karang Taruna Gajahmungkur to create a public service program about the importance of digital advertising supported by a unique packaging design to increase the marketing of jajan pasar in the Gajahmungkur. Public service activities regarding packaging design and digital advertising are expected to be able to help the people of Gajahmungkur in marketing jajan pasar product so that they can improve the prosperity of Gajahmungkur communities

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