Transformation of retail risk in the post-epidemic period

2021 ◽  
Vol 17 (7) ◽  
pp. 1261-1276
Author(s):  
Larisa A. CHALDAEVA ◽  
Denis A. KOROLEV ◽  
Andrei V. BAIER ◽  
Anatolii A. KILYACHKOV
Keyword(s):  
Content Analysis ◽  
Consumer Behavior ◽  
Consumer Preferences ◽  
Financial Resources ◽  
Epidemic Period ◽  
Retail Chains ◽  
Professional Talent ◽  
Independent Audit

Subject. The article discusses the transformation of retail risks in the post-epidemic period. The pandemic altered the consumer behavior, thus inducing new risks. E-commerce risks are on agenda. However, some other risks were overlooked, though they relate to changes in consumer preferences, strict hygienic requirements, etc Objectives. We look for new retail risks, which emerge as a result of changes in the consumer behavior during the pandemic. We suggest how retail companies should mitigate the risks. Methods. Retail risks were identified through the content analysis of available sources and evaluate their content. Results. We found new retail risks arising from changes in the consumer behavior of people, including cyberattack risks at retail enterprises, sale of counterfeit or low-quality products, theft, etc. Conclusions and Relevance. To mitigate retail risks in the post-epidemic period, companies need to perform some actions. They should establish the internal cybersecurity department, order independent audit, use the AI technology, etc. The above activities will require significant financial resources and professional talent. Therefore, most of the activities are affordable only for large retail chains.

scholarly journals Asymmetry of Visual Perception When Choosing Products: Methods and Algorithms of Neuromarketing

2020 ◽  
Vol 9 (8) ◽  
pp. 179-187
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Food Consumption ◽  
Consumer Choice ◽  
High Speed ◽  
Consumer Preferences ◽  
Financial Resources ◽  
Demographic Groups ◽  
Vegetables And Fruits ◽  
Gender Groups

Consumer behavior is a complex and multi-step process. It is necessary to study consumer choice with different alternatives and choice parameters, which will allow us to identify behavioral characteristics in different demographic groups. The article deals with theoretical and practical issues of consumer behavior when choosing food. The article uses classical marketing methods and neuromarketing approaches. Based on this comprehensive approach, an assessment of the structure of food consumption was carried out, as well as a pilot study of the characteristics of consumer choice depending on gender characteristics.The study of statistical data showed that the decline in real incomes of the population in Russia affected the structure of food consumption. There is a decrease in the volume of demand for meat, vegetables, and fruits, which is associated with a decrease in the population's ability to pay and an increase in the level of poverty.Gender characteristics in the consumer's preferred and actually purchased products were identified using the neuromarketing research methodology. Thus, it was determined that the speed of decision-making when choosing products is higher for women than for men, since women are more frequent buyers. The high speed of decision-making by women is most likely a result of emotional choice of products. Using visual advertising signals can increase attention to incentives and increase motivation. It was also found that in the absence of external restrictions: the number of products chosen and sufficient financial resources, women consumers are strongly influenced by internal restrictions, but men tend to take risks. Women try to be Thrifty, choosing a standard set of products that make up their diet, men in conditions of unlimited financial resources tend to buy expensive goods without thinking about the costs. The study of consumer choice between those products that were visually noticed and those that were selected as a result of the survey showed that there is a significant asymmetry between what is desired and what is chosen. To assess the level of asymmetry of visual attention, we proposed a method for assessing the asymmetry of consumer preferences, the use of which allows us to assess the gap between the desired and purchased goods. Based on the coefficient of asymmetry of consumer preferences, it is possible to assess the level of consumer imbalance and timely prevent social and economic dissatisfaction in different gender groups. The possibility of changing consumer choice under the influence of various stimulating factors is proved. The results obtained can be used in the practical activities of food retailers and food manufacturers when promoting their products with gender differences in mind. The results also need to be taken into account when developing government strategies for developing the food market and supporting healthy lifestyles and changing consumer culture.

THE SPECIFICS OF THE DEVELOPMENT OF ONLINE COMMERCE UNDER THE INFLUENCE OF CONSUMER BEHAVIOR OF INTERNET USERS

2021 ◽  
pp. 158-171
Author(s):  
Dmitrii V. Tyurin ◽  
◽  
Aleksandra O. Volkova ◽  
◽  
Keyword(s):  
Consumer Behavior ◽  
Customer Orientation ◽  
Consumer Preferences ◽  
Point Of View ◽  
Practical Skills ◽  
Electronic Format ◽  
Online Commerce ◽  
Goods And Services ◽  
Internet Users ◽  
Technical Innovations

The article presents trends and innovations in the global and Russian markets regarding consumer behavior, analyzes the prospects for the development of online commerce, and suggests various approaches to increasing the share of online store customers and consumer retention in the era of digitalization and e-commerce. In particular, the authors analyzed the specifics of interaction with the audience on the example of a large online platform “Shopping live”. The practical skills of using innovative developments by marketers in terms of the development of mobile consumption of services and goods are demonstrated. The article takes into account the requirements that customers face in connection with the pandemic and forced self-isolation, in particular, the ability to use various technical innovations. It also demonstrates, as modern factors, the experience of practicing marketers, which influenced their work in the electronic format of selling goods and services, and in particular the use of new approaches in communication and customer orientation. The authors formulate approaches to the development of electronic promotion of goods and products of various industries from the point of view of consumer preferences, based on the specifics of the marketing strategy of large marketplaces, such as Wildberries, Aliexpress.

scholarly journals Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach

Sensors ◽  
2018 ◽  
Vol 18 (9) ◽  
pp. 3152 ◽  
Author(s):  
Julia Offermann-van Heek ◽  
Philipp Brauner ◽  
Martina Ziefle
Keyword(s):  
Consumer Behavior ◽  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Technological Development ◽  
Product Evaluation ◽  
Decision Criterion ◽  
Online Questionnaire ◽  
Close Link ◽  
Input Modality ◽  
Textile Products

Interactive textiles are reaching maturity. First technology augmented textiles in form of clothes and furnitures are becoming commercially available. In contrast to the close link between technological development and innovations, future users’ acceptance and usage of such interactive textiles has not been integrated sufficiently, yet. The current study investigates future users’ consumer behavior and acceptance of interactive textiles using a scenario-based conjoint analysis study, which was presented in an online questionnaire ( n = 324 ). Two prototypical interactive textiles were focused on: a smart jacket and a smart armchair. To assess the textile products, the participants had to choose the preferred product alternative consisting each of the acceptance-relevant factors “connectivity”, “input modality”, “feature range”, “usability”, and “ease of cleaning”and their respective levels. The results revealed that the “ease of cleaning” is the most important decision criterion for both textile devices (even more important for the smart jacket), followed by “feature range”, “connectivity”, and “usability”. In contrast, the “input modality” is perceived as least important. The study also identified user profiles based on the projected consumer behavior (“adopters”, “rejecters”, and “undecided”) for both products. Besides the differences in product evaluation and projected consumer behavior, the user groups are significantly influenced by the individual affinity to textiles (both products) and gender (smart jacket). The findings are used to derive design and communication guidelines referring to interactive textiles in order to incorporate users’ needs, wishes, and requirements into future products.

scholarly journals PREFERENSI KONSUMEN SAGU DI KOTA KENDARI

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Helviani Helviani ◽  
Sitti Aida Adha Taridala ◽  
Azhar Bafadal ◽  
Budiyanto Budiyanto
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Conjoint Analysis ◽  
Consumer Satisfaction ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Raw Material ◽  
Market Demand ◽  
Satisfaction Index ◽  
Main Thing

Sago is a potential source of food with high calories and carbohydrates (rice equivalent). Sago consumer preferences can provide important information in making marketing strategy sago, and also is one of the indicators of market demand for the products of sago. The purpose of this study were to understand the srage of the purchase decision process undertaken by consumers of sago; analyze the level of customer satisfaction with sago attributes associated from sago; and analyze the consumer preference for various atrributes inherent in sago. The study was conducted in Kendari, Southeast Sulawesi Province. Respondents were all members of a population of 21 respondents consisting of 15 restaurant owners who provide meals made from sago and 6 owners agro-industry made from raw sago. The study used Engel Model Analysis, Costumer Satisfaction Index (CSI) Analysis, and Conjoint Analysis. The results of the analysis gives an overview of some consumer behavior based on the decision-making process shows that the benefits sought in the purchase buy sago sago is as a raw material to be processed into a menu of traditional food and traditional cakes Kendari. Color sago is the main thing, which will be seen and considered by consumers to make purchases between and will buy sago in traditional markets as close to the place of business. The level of consumer satisfaction in this study were satisfied with the preference category that consumers like sago with normal color (pure white), normal scent (odorless), low prices and package sizes are 20 kg. The resulting combination of sago four attributes (color, flavor, price and package sizes) is acceptable to describe consumers' desire sago in Kendari. Keywords: consumer behavior; sago; Engel Model; Customer Satisfaction Index (CSI); conjoint analysis

scholarly journals THE CONSUMER AS A SOURCE OF MARKETING INFORMATION IN THE INFORMATION SOCIETY

2015 ◽  
Vol 3 ◽  
pp. 361-367
Author(s):  
Kamila Peszko
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Information Society ◽  
Consumer Preferences ◽  
Internet User ◽  
The Internet ◽  
Free Access ◽  
Source Information ◽  
Internet Users ◽  
Marketing Information

The development of IT technology has provided people with free access to the Internet, which is now a place for consumers to look for opportunities to share their observations with others. The Internet user wants to be more aware, and willingly participates in the development of emerging brands. Companies have also found their place on the Internet, where they source information from Internet users. They realize the power of the consumer as a source of marketing information, and "take advantage" of consumer behavior to promote their brands. They analyze information about consumers, especially consumer preferences, and then publish this via social media in ways that might appeal to users and lead them to share it with others. This study describes this relationship between consumers and marketing via the Internet, and how the consumer is a source of marketing information, because of the possibilities created for entrepreneurs in the information society.

scholarly journals PRODUCT ATTRIBUTES DETERMINE THE PREFERENCE OF HERBAL MEDICINE CONSUMERS

2020 ◽  
Vol 1 (3) ◽  
pp. 149-154
Author(s):  
Himmatul Miftah ◽  
Ita Novita ◽  
H Tsuwaibah ◽  
M. A. Sunaryo
Keyword(s):  
Consumer Behavior ◽  
Herbal Medicine ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Medicinal Products ◽  
Product Attributes ◽  
Herbal Medicinal Products ◽  
Herbal Medicine Product ◽  
Close Relationship ◽  
Herbal Medicinal

Abstract: The emergence of a wide variety of herbal medicinal products requires marketers to better understand consumer behavior. The various brands offered make consumers tend to have certain preferences before making a purchase decision. This study aims to determine the attributes of herbal medicinal products that determine the level of consumer preference in the purchasing process and the closeness of the attributes to consumer preferences. The method used is interviews with consumers which are then processed with conjoint analysis to determine the attributes that are most important to consumers in making a purchase. The research concludes that the most important attributes in purchasing herbal medicine in order from the most important are the properties, price, expiration time and packaging. There is a close relationship between the combination of attributes studied and consumer preferences for herbal medicine. This study is limited to four attributes and does not use ranking ratings on the stimulus or combination of attributes, consumer behavior. The uniqueness of this study is to analyze the attributes simultaneously.   Keywords: Herbal medicine product attributes, consumer preferences, conjoin analysis, level of importance

Consumer's Participation Model in Virtual Communities

2017 ◽  
Vol 13 (4) ◽  
pp. 15-36 ◽  
Author(s):  
Zohreh Dehdashti Shahrokh ◽  
Pedram Behyar
Keyword(s):  
Content Analysis ◽  
Consumer Behavior ◽  
Social Factors ◽  
Mixed Method ◽  
Research Method ◽  
Virtual Communities ◽  
The Other ◽  
Competitive Environment ◽  
Structured Interviews ◽  
The Web

Virtual communities are very impressive in the activities associated with the business using facilities provided on the Web and broad access to consumers. More access to users also helps virtual communities to be leading in attracting more users in competition with the other virtual communities. In this regard, providing the model of consumers' participation in virtual communities can be effective in the competitive environment from the cognitive aspects of consumer behavior. The aim of this study is to design consumers' participation model in virtual communities. The mixed method is selected as the research method and in the qualitative section, semi-structured interviews were conducted among the panel of experts; after analyzing the results using the content analysis, the designed model was finally tested. The results showed that in addition to personal and social factors and the services offered by the website, the other factors such as attitudes and we-intentions have also significant impact on the consumers' participation.

scholarly journals Tempting goods, self-control fatigue, and time preference in consumer dynamics

2020 ◽  
Author(s):  
Shinsuke Ikeda ◽  
Takeshi Ojima
Keyword(s):  
Consumer Behavior ◽  
Dynamic Model ◽  
Time Preference ◽  
Consumer Preferences ◽  
Self Regulation ◽  
Self Control ◽  
Long Run ◽  
Regulatory Behavior ◽  
Good Setting ◽  
Over Time

Abstract We propose a dynamic model of consumer behavior under limited self-control, emphasizing the fatiguing nature of self-regulation. The temptation theory is extended in a two-good setting with tempting and non-tempting goods, where self-regulation in moderating tempting good consumption depreciates mental capital (willpower). The resulting non-homothetic feature of consumer preferences helps describe self-regulatory behavior in such an empirically relevant way that it depends on the nature of the tempting good (luxury or inferior) and on consumer wealth. First, richer consumers are more self-indulgent and impatient in consuming tempting luxuries, whereas less so in consuming tempting inferiors: impatience is marginally increasing in wealth for jewels whereas decreasing for junk foods. Second, self-control fatigue weakens implied patience for tempting good consumption. Third, upon a stressful shock, with the resulting increasing scarcity of willpower, self-indulgence and impatience for tempting good consumption increase over time. Fourth, naive consumers, unaware of the willpower constraint, display weaker self-control in the long run than sophisticated consumers in the same wealth class would do.

scholarly journals Bullying in Old Age: A Qualitative Study on Older Adults’ Perceptions About Being Bullied

2020 ◽  
pp. 088626052094370
Author(s):  
Sofia von Humboldt ◽  
José Alberto Ribeiro-Gonçalves ◽  
Isabel Leal
Keyword(s):  
Older Adults ◽  
Decision Making ◽  
Content Analysis ◽  
Social Skills ◽  
Old Age ◽  
Gender Discrimination ◽  
Sense Of Agency ◽  
Financial Resources ◽  
Learning Capacity ◽  
Being Bullied

Significant demographic changes and a growing aging population increasingly emphasize the importance of assessing phenomena of violence against older adults, who constitute a vulnerable population. Therefore, bullying in old age is a poorly studied phenomena, but of growing importance. This study aims to analyze the perspectives of bullying in old age, using qualitative research at a cross-national level. We interviewed 173 older participants aged 65–91 years. Participants were Portuguese and English and lived in the community. Participants were subjected to semi-structured interviews. All the interviews went through a process of content analysis. Sample recruitment occurred through initial telephone contact, followed by a request to participate. Outcomes of content analysis produced seven themes, all of them associated with bullying experiences such as compromised learning capacity, loss of sense of agency and decision-making, asexuality, less attractive appearance, less social skills, gender discrimination, and less financial resources. Portuguese older adults felt mostly bullied for their loss of sense of agency and decision-making, less attractive appearance, less social skills, and less financial resources, while English participants mostly felt bullied for their compromised learning capacity, gender discrimination, and asexuality. The themes identified as being the most prominent in bullying are valuable guidelines for social policies and interventions toward bullying among older adults. Considering the scarcity of studies on bullying in older adults, this study is relevant for understanding the experience of older adults in relation to being bullied and for implementing psychosocial intervention programs including bullying situations that affect community-dwelling older adults.

Yaroslavl area regional tourist product: media information and consumer opinion

10.12737/6686 ◽  
2014 ◽  
Vol 8 (6) ◽  
pp. 24-42
Author(s):  
Татьяна Кривошеева ◽  
Tatiana Krivosheeva
Keyword(s):  
Content Analysis ◽  
Development Strategy ◽  
Consumer Preferences ◽  
Age Groups ◽  
Tourism Development ◽  
Internet Users ◽  
The Media ◽  
Tourism Service ◽  
Social Economic Development ◽  
Sphere Formation

The article contents the brief results of an Yaroslavl area regional tourist product study at the media and similar sources informing position, it’s perception of potential and real consumers. The research was carried out in two directions: a publications content analysis and Internet users pool. According to the tourist service consumers, the purposes of content analysis was to create the Yaroslavl region sites and collective accommodation facilities rating, as well as to determinate the main factors of tourism development restraining and the favorable perception of the Yaroslavl region as a tourist area reducing Web-pool was aimed at determining the tourist trips frequency, including the Russian Federation territory; identifying consumer preferences by type of recreation; identify the most popular tourist interest areas for different age groups; identification of the most popular information on tour objects sources; determination the reasons of consumers choice of one or another travel company; consumer requirements for infrastructural components of tourism products definition. The special attention was paid to the issues: what is laid in the basis of various age categories tourists experience formation. The article has the Yaroslavl region tourism development strategy prospects, in accordance with the social-economic development strategy/ More it contents the proposals on the regional tourism service system sphere formation.

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