scholarly journals Pengukuran Destination Awareness Wisatawan Domestik pada Candi Muaro Jambi

2019 ◽  
Vol 11 (2) ◽  
pp. 233
Author(s):  
Hetty Karunia Tunjungsari ◽  
Frangky Selamat ◽  
Chairy Chairy

This research focuses on measuring the destination awareness of domestic tourists in a number of tourist destinations in Indonesia. Questionnaire-based survey was conducted by researchers to find out how domestic tourists' destination awareness of tourist destinations: Borobudur, Monas, Ulundanu Temple, Tana Toraja, and Muaro Jambi Temple. The main purpose of this destination awareness measurement is to confirm presupposition that in general there are still very limited domestic tourists who are aware of Muaro Jambi Temple as one of tourist’s destination in Indonesia. Research hypothesis is proposed with the allegation that there are differences in the destination awareness of domestic tourists towards the tourist destinations of Borobudur, Monas, Ulundanu Temple, Tana Toraja, and Muaro Jambi Temples. Muaro Jambi Temple is suspected to have the lowest level of awareness compared to other tourist destinations. The hypothesis in this study is supported by data, the level of awareness of domestic tourists over Muaro Jambi Temple is lower than the level of awareness of the Borobudur, Monas, Ulundanu Temples, and Tana Toraja. Theoretically the results of this study bring scientific contributions related to the field of destination marketing, specifically related to the destination awareness of a domestic tourist destination. Practically, the results of this study can become the basis for establishing destination marketing policies aimed at increasing domestic tourist awareness of various tourist destination in Indonesia. Penelitian ini berfokus pada pengukuran destination awareness wisatawan domestik sejumlah destinasi wisata di Indonesia. Survei berbasis kuesioner dilakukan oleh peneliti untuk mengetahui bagaimana destination awareness wisatawan domestik terhadap destinasi wisata Candi Borobudur, Monas, Pura Ulundanu, Tana Toraja, dan Candi Muaro Jambi. Tujuan utama pengukuran destination awareness ini adalah untuk mendapatkan dukungan terhadap dugaan peneliti bahwa secara umum wisatawan domestik yang mengenal Candi Muaro Jambi sebagai pilihan destinasi wisata di Indonesia masih sangat terbatas. Hipotesis dalam penelitian ini diajukan dengan dugaan bahwa terdapat perbedaan destination awareness wisatawan domestik terhadap destinasi wisata Candi Borobudur, Monas, Pura Ulundanu, Tana Toraja, dan Candi Muaro Jambi. Candi Muaro Jambi diduga memiliki tingkat awareness yang paling rendah dibandingkan dengan destinasi wisata lain yang diteliti. Hipotesis dalam penelitian ini didukung oleh data, tingkat awareness wisatawan domestik atas Candi Muaro Jambi lebih rendah dibandingkan dengan tingkat awareness atas Candi Borobudur, Monas, Pura Ulundanu, dan Tana Toraja. Secara teoretis, hasil penelitian ini memberikan kontribusi ilmiah terkait dengan bidang pemasaran destinasi, khususnya terkait dengan destination awareness suatu destinasi wisata domestik. Secara praktis, hasil penelitian ini dapat menjadi dasar pembentukan kebijakan pemasaran destinasi yang bertujuan untuk meningkatkan awareness wisatawan domestik terhadap berbagai destinasi wisata yang ada di Indonesia.

2018 ◽  
Vol 9 (10) ◽  
pp. 20220-20235
Author(s):  
Anak Agung Putu Agung ◽  
Made Tamba ◽  
Ida Bagus Brata

The development of Tourist Destination is newly become the alternative which is important progressively and insit on to the new atmosphere and warm image and also avoid impression monotonous. To realize the mentioned, hence the research of the system of management of tourist destinations is very urgently done by owning special target of research, that is: (1) System of analysis of environmental utility facility of Coastal Tourist Destination Pandawa Beach, (2) System analysis and pranata of management of Coastal tourist Destination management of Pandawa Beach, (3) analyzing storey at Pandawa Beach, (4) Analyzing tourist expectation to Coastal tourist destination Pandawa Beach. This research is designed to develop. Population in this research is management of Pandawa Beach, a domestic tourist and tourist of foreign countries paying a visit to the Coastal touris destination of Pandawa Beach which its amount is boundless. Sample in Pandawa Beach tourist destination management, domestic tourist and foreign countries paying a visit to tourist destination Pandawa Beach of May until June 2018. Data colected in this research cover the qualitative and quantitative data. Data collecting is done with the questionnaire alloted to Coastal tourist destination organizar of Pandawa Beach and tourist which is paying a visit to pay visit to the Coastal tourist destination of Pandawa Beach. Analyze the data using the descriptive analysis. Coastal tourist destination área of ​​Pandawa Beach is managed by BUMDA Kutuh, Badung dimiciling as Holding Company for all units of an effortless custom society owned and managed by the countryside of Kutuh, Badung. Pandawa Beach's coastal destination management is run by the Coastal Fascination of Pandawa Beach Unit of effort. All units of the local sociaty of Kutuh Countryside of Custom, Badung.


2021 ◽  
Vol 13 (7) ◽  
pp. 3965
Author(s):  
Robert Maršanic ◽  
Edna Mrnjavac ◽  
Drago Pupavac ◽  
Ljudevit Krpan

Since the Republic of Croatia is one of the most popular European and world tourist destinations, the aim of this paper is, from the user’s (n = 596) point of view, to research the importance of stationary traffic in tourist destinations. The purpose of this paper is to point out the possibilities of improving the tourist destination quality and sustainability through an adequate parking service. In order to corroborate constructed scientific hypotheses, a larger number of scientific methods were used from which a polling method, analysis and synthesis method, descriptive statistics method, t-test, and analysis of variance (ANOVA) should be singled out. The major finding of this paper indicates a relatively big importance of stationary traffic (M = 6.51; SD = 2.21) as an element of tourist destination quality. Moreover, regarding the quality of tourist destination, the results of this paper suggest that the parking space availability is more important than the way parking or parking payment are organized. Between the experienced parking problem in a tourist destination and age on one side and evaluation of the importance of stationary traffic as an element of tourist destination quality on the other side, a statistically important connection was established. Gained knowledge can be particularly helpful to hotel industry managers but also to traffic managers whose duty is to provide an adequate number of parking spaces in tourist destinations.


2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 


2020 ◽  
Vol 4 (1) ◽  
pp. 11-20
Author(s):  
Citra Dwi Palenti ◽  
Iis Prasetyo ◽  
Ririn Gusti

Abstrak Keberhasilan destinasi wisata tidak akan terlepas dari perencanaan yang dilakukan di awal. Kebutuhan masyarakat lokasi destinasi wisata menjadi hal yang pertama dan utama mengingat bahwa suatu program berkaitan erat dengan potensi dan masalah. Sehingga tujuan penelitian ini yaitu untuk melakukan analisis kebutuhan masyarakat desa Sidoluhur sebagai dasar dalam perencanaan program permberdayaan masyarakat. Penelitian dilakukan dengan menggunakan metode Participatory Action Research (PAR) melalui 3 strategi yaitu: sosialisasi, pelaksanaan, serta monitoring dan evaluasi program. Data dikumpulkan melalui teknik observasi, Focused Group Discussion (FGD), wawancara dan teknik dokumentasi. Berdasarkan strategi yang dilakukan kemudian dapat disimpulkan bahwa permasalahan utama yang dihadapi oleh masyarakat yaitu terkait dengan masih rendahnya wawasan masyarakat terkait dengan pengelolaan destinasi wisata dan belum semua elemen masyarakat aktif berpartisipasi. Berdasarkan hasil kebutuhan tersebut, maka upaya pengembangan diperlukan pembinaan secara berkala dan sinergi dengan program pemerintah agar dapat saling berkolaborasi. Abstract The success of a tourist destination will not be separated from the planning done at the beginning. The needs of the tourist destination location community are first and foremost considering that a program is closely related to potential and problems. So the purpose of this research is to analyze the needs of the community in Sidoluhur village as a basis for planning community empowerment programs. The study was conducted using the Participatory Action Research (PAR) method through 3 strategies: socialization, implementation, and program monitoring and evaluation. Data collected through observation techniques, Focused Group Discussion (FGD), interviews and documentation techniques. Based on the strategy carried out then it can be concluded that the main problems faced by the community are related to the still low level of community insight related to the management of tourist destinations and not all elements of society actively participate. Based on the results of these needs, the development effort needed for regular development and synergy with government programs in order to collaborate with each other. 


2019 ◽  
Vol 10 (01) ◽  
pp. 21219-21228
Author(s):  
Ni Luh Putu Suratini ◽  
I Ketut Arnawa ◽  
I Gusti Ngurah Alit Wiswasta

The purpose of the study is to: (1). Analyzing the attractiveness of Pasut Beach as one of the tourist destinations in Tabanan Regency. (2). Analyze the strategy of developing Pasut Beach as a tourist destination in Tabanan Regency. The research location was determined by purposive sampling Pasut Beach, located in Tibubiu Village, Kerambitan District, Tabanan on the basis of having a very suitable potential to be developed into a tourist destination. The sample of the study was taken by 49 people consisting of elements from the Government, community leaders and tourism actors. This study uses qualitative qualitative analysis method (giving more detailed reviews and interpretations of the data obtained and SWOT analysis. Furthermore, in the SWOT method the External Strategy Factor Matrix (EFAS) model and the Internal Strategy Factor Matrix Model (IFAS) are used, followed by IFE matrix and EFE matrix to determine the weight, rating and score and to determine the strategy and position of the quadrant I - E matrix, Beach Pas po is in the position in quadrant I, with the S-O strategy where the values ​​of strength and opportunity are equally high ( use the power to get opportunities) by improving the quality of human resources, especially in the field of mastering technology, communication and information.


2009 ◽  
Vol 89 (1) ◽  
pp. 95-101 ◽  
Author(s):  
Snezana Stetic ◽  
Dario Simicevic

Urban tourist destinations or City Break destinations are representing one of main destination products on tourist market. City Break destinations are big cities, administrative, economic and political centers of states and regions. These cities are 'open' 24 hours per day, seven days in week. Inside these tourist destination we can find different range of products (culture, entertainment, recreation, leisure, history, modern infrastructure). In these destinations season is not present and it lasts trough out the year. Promotional campaigns in City Break destinations are truing to create distinguished images in tourists mind as also as on investors, consumers and future residents. They emphasize advantages that those cities are delivering to their consumers, but often we forget that all these cities are having specific geographic landscapes. In the era of limiting of mass tourism to preserve resources for future generations and emphasizing the importance of sustainable development for tourism perspectives, the importance of specific geographic landscapes inside urban destinations for their further development as tourist destinations an their overall development is slightly neglected.


Land ◽  
2021 ◽  
Vol 10 (11) ◽  
pp. 1142
Author(s):  
Adolfo Elizondo Saltos ◽  
David Flores-Ruiz ◽  
María de la O Barroso González

In this study, the presence and management of the social networks of 78 tourist destinations were analyzed for the development of sustainable tourism, with particular attention being paid to Spanish smart destinations. The variables for the empirical analysis were determined from a literature review, and it was concluded from a descriptive analysis, correlation analysis and an analysis of variance, that although the presence of tourist destinations on the internet and on social networks was notable, their management was inadequate for the development of sustainable tourist destinations. It was shown that there is a direct relationship between the number of visitors at a tourist destination and its presence on social networks. However, our analyses found that this correlation was not related to social network management; a greater number of visitors were not related to the effective management of social networks. It was concluded that smart destinations, despite having a technological advantage, did not stand out for their presence and management on social networks. The manuscript ends with some recommendations for the future


2017 ◽  
Vol 9 (2) ◽  
pp. 187-195 ◽  
Author(s):  
Hugues Seraphin

Purpose The purpose of this viewpoint paper is to discuss whether dark tourism can be developed around the sites of recent terrorist attacks in France. Design/methodology/approach The paper is based on a literature review of key terms: dark tourism; tourism; and terrorism. Findings The paper observes that dark tourism is not popular in France, and dark tourism activities are unlikely to develop anywhere nearer the places where the recent terrorist attacks happened. France remains rather conservative in some aspects related to death. Practical implications Recent events in France might challenge the leadership of the destination. The disturbing commonalities between tourism and terrorism make it difficult to figure out suitable recovery strategies that would contribute to enhancing the image of the destination without jeopardising the life of civilians. Originality/value This paper presents France as a politically unstable tourist destination. In general, this scenario is normally associated with less-developed countries or non-established tourist destinations.


Author(s):  
Tomas Lopez-Guzman ◽  
Jesús Claudio Pérez Gálvez ◽  
Guzmán Antonio Muñoz-Fernández ◽  
Miguel Jesús Medina-Viruel

Purpose The purpose of this paper is to conduct an analysis of the relationships existing among three basic constructs in the visitor’s decision-making process (motivation and satisfaction) in a tourist destination that is a World Heritage Site, such as the city of Cordoba (Spain). Bearing in mind the perception of heritage by the foreign visitors, the following four types were determined: alternative tourists, cultural tourists, emotional tourists and heritage tourists. Design/methodology/approach This paper uses the multivariate technique of grouping cases (K-means clusters) to analyse the similarity existing among the surveyed persons. From the groups or segments obtained, statistics and measurements of association were applied that provide the information necessary to study the possible trends of association existing between variables from a table of bidimensional contingencies. In the same way, non-parametric statistical procedures were used (Kruskal–Wallis H test and the Mann–Whitney U test). Findings The results show the existence of four diverse motivational dimensions among the foreign tourists to visit it: hedonic, cultural, convenience and circumstantial. Of the four dimensions, the hedonic and the cultural are the most relevant. The results show the existence of a common cultural identity: the Arabic cultural identity. Originality/value This paper contributes to complete the academic literature existing on the links of the tourist with the historical and monumental heritage that he visits, and with the tourist’s behaviour.


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