scholarly journals PENGARUH INFLUENCER MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN STREET BOBA

2021 ◽  
pp. 1339
Author(s):  
Kelvin Yohanes ◽  
Suharyati Suharyati ◽  
Ediwarman Ediwarman
Keyword(s):  
Hypothesis Testing ◽  
Quantitative Study ◽  
Significant Influence ◽  
Sampling Technique ◽  
Entire Population ◽  
Brand Awareness ◽  
Calculation Formula ◽  
Probability Sampling ◽  
Microsoft Office

This studyuses a descriptive quantitative study that aims to view and analyze the influence of influencermarketing and brandawareness on Street Boba'spurchasingdecisions. The sampling technique in this study used a non-probability sampling technique, so that the entire population was sampled using the Lemeshow calculation formula and a sample of 100 respondents was obtained. Smart PLS 3.0 software and Microsoft Office Excel are used in hypothesis testing. The examiners' resultsare: (1) There is a significant influence of influencermarketing on purchasingdecisions, (2) There is a significant influence of brandawareness on purchasingdecisions. Penelitian ini merupakan penelitian deskriptif kuantitatif yang digunakan untuk menganalisis dan mengetahui pengaruh influencer marketing dan brand awareness terhadap keputusan pembelian Street Boba. Penelitian ini menggunakan sampel klien Street Boba di Jakarta Selatan. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik non-probability sampling, sehingga rumus perhitungan Lemeshow dipilih dengan menggunakan seluruh populasi dan diperoleh sampel sebanyak 100 responden. Pengujian hipotesis menggunakan software SmartPLS 3.0 dan Microsoft Office Excel. Hasil pengujian adalah (1) influencermarketing berpengaruh signifikan terhadap keputusan pembelian dan (2) brandawareness berpengaruh signifikan terhadap keputusan pembelian.

scholarly journals Pengaruh Beban Kerja, Kompetensi dan Komunikasi Terhadap Kinerja Karyawan pada CV. Grafika Karya Percetakan

2021 ◽  
Vol 3 (2) ◽  
pp. 396-406
Author(s):  
Edward Savero ◽  
Nur Khasanah
Keyword(s):  
Hypothesis Testing ◽  
Sampling Technique ◽  
Total Sample ◽  
Probability Sampling ◽  
Simultaneous Test ◽  
Saturated Sample

This study aims to determine how much influence workload, competence and communication have on the performance of CV.Grafika Karya Percetakan employees. Sampling in this study using non-probability sampling with a sampling technique that is a saturated sample with a total sample of 79 respondents. The results of this study conclude that workload, competence and communication through two-way hypothesis testing have a partial effect on the performance of CV.Grafika Karya Percetakan employees. Meanwhile, through a simultaneous test, it was found that workload, competence and communication together affect the performance of CV.Grafika Karya Percetakan employees. The results of this study imply that workload, competence and communication factors are variables that need to be maintained and improved to trigger performance attitudes in CV.Grafika Karya Percetakan employees.

scholarly journals PENGARUH FAKTOR EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SABUN DETERJEN MEREK RINSO DI KELURAHAN LAYANA INDAH KOTA PALU

2015 ◽  
Vol 1 (1) ◽  
pp. 15-22
Author(s):  
Suriani Labolo ◽  
Maskuri Sutomo ◽  
Rahmat Mubaraq
Keyword(s):  
Sample Size ◽  
Brand Equity ◽  
Significant Influence ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Quality Perception ◽  
Purposive Sampling ◽  
Brand Association

The  research  aims  to  analyze  the  influence  of  brand  equity  that consists  of  brand  awareness, quality perception, brand association, and brand loyalty, on customer purchase decision to buy Rinso at  Layana  Indah Village  in  Palu.  Sample  size  of  the  study  is  72  respondents  who selected  through purposive sampling technique. The results indicate that all variables, namely brand awareness, quality perception,  brand  association, and  brand  loyalty  simultaneously  have  significant  influence  on customer purchase  decision.  The  Adjusted  R  square  of  0.527  indicates  that brand  equity  has  52,7 percent  of  the  variability  of  customer  purchase decision,  while  47,3  percent  influenced  by  other variables  that  are  not studied.  Partially,  all  variables  have  positive  and  significant  influence  on customer purchase decision to buy Rinso detergent. Tujuan penelitian ini adalah untuk mengetahui pengaruh ekuitas merek yang terdiri atas kesadaran merek,  persepsi  kualitas,  asosiasi  merek, dan  loyalitas  merek  terhadap  keputusan  pembelian  produk deterjen merek Rinso di Kelurahan Layana Indah Kota Palu. Sampel dalam penelitian ini sebanyak 72 orang  dengan  teknik  penarikan  sampel menggunakan  purposive  sampling.  Hasil  penelitian menunjukan bahwa secara simultan variabel ekuitas merek yang terdiri dari kesadaran merek, persepsi kualitas,  asosiasi  merek  dan  loyalitas  merek  memiliki pengaruh  signifikan  terhadap  keputusan konsumen sehingga apabila variabel ekuitas merek diterapkan secara baik maka keputusan pembelian juga akan meningkat, dengan nilai adjusted R square 0.527, artinya bahwa ekuitas merek berpengaruh terhadap  keputusan pembelian  sebesar  52.7 %  dan  sisanya  sebesar  47.3 %  dipengaruhi oleh  variabel lain yang tidak diteliti. Secara parsial variabel kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas  merek berpengaruh  signifikan  terhadap  keputusan  pembelian  dalam menggunakan  produk sabun deterjen merek Rinso.

scholarly journals PENGARUH PROFITABILITAS, LEVERAGE, DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN SUB SEKTOR FOOD AND BEVERAGES

2018 ◽  
Vol 8 (1) ◽  
pp. 439
Author(s):  
I Putu Sukarya ◽  
I Gde Kajeng Baskara
Keyword(s):  
Significant Influence ◽  
Firm Value ◽  
Sampling Method ◽  
Stock Exchange ◽  
Sampling Technique ◽  
Negative Influence ◽  
Positive Influence ◽  
Probability Sampling ◽  
Food And Beverages ◽  
Sampling Approach

The firm value is important because it reflects the performance of the company that affect the perception of investors to the company. The purpose of the study is to determine the effect of profitability, leverage, and liquidity to the firm value. Sampling method used in this research is non-probability sampling approach with purposive sampling technique. The number of samples are 12 companies in the food and beverages sector in Indonesia Stock Exchange 2014-2016. The results showed that simultaneously profitability have significant influence to firm value, leverage have significant influence to firm value, and liquidity have significant influence to firm  value. Partially profitability has a positive influence significantly to  firm value, Leverage has negative influence not significanlyt to firm value, and Liquidity has a positive influence significant to firm value. Keywords: firm value, profitability, leverage, and liquidity

scholarly journals ANALISIS KINERJA PEMUNGUTAN DAN RETRIBUSI PAJAK REKLAME TERHADAP PENDAPATAN ASLI DAERAH (PAD) KOTA BATAM

2019 ◽  
Vol 3 (2) ◽  
pp. 85
Author(s):  
Syahril Effendi ◽  
Neni Marlina Br Purba
Keyword(s):  
Significant Influence ◽  
Significant Relationship ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Financial Statements ◽  
Analysis Method ◽  
Tax Collection ◽  
Probability Sampling ◽  
Local Revenue

This study aims to find answers to the performance level of billboard tax collection in Batam City, and its contribution to local tax revenues in Batam City. This research applies descriptive analysis method, where this method is used to provide systematic explanations, actual and accurate statements of facts, and only describe situations or events not to find or explain relationships and test hypotheses. The object of this research is the Batam City Dispenda. The sampling technique used is non probability sampling, namely the technique of determining the sample using certain considerations or in (purposive sampling) using financial statements from 2011 to 2015. The results of the hypothesis test show that simultaneous performance of collection and levy on advertisement tax collection in the Dispenda Batam City has a significant effect on local revenue. While partially the collection performance at the Batam City Dispenda has a significant relationship to local original income, however, advertisement tax collection levies have a significant influence on local revenue in Batam City Dispenda

scholarly journals The Influence of Embeddedness of Socio-Economic Status and Self-Control on Consumptive Behavior of Students (at MA Khazanah Kebajikan Ciputat)

2019 ◽  
Vol 3 (1) ◽  
pp. 103
Author(s):  
Kharisma Danang Yuangga ◽  
Neneng Susanti
Keyword(s):  
Hypothesis Testing ◽  
Significant Influence ◽  
Economic Status ◽  
Sampling Technique ◽  
Self Control ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Analysis Tool ◽  
Socio Economic Status ◽  
Consumptive Behavior

In Economic Sociology, social attachment is something that cannot be denied, especially in economic behavior. The purpose of this study was to determine the embandedness of socio-economic status and self-control of the consumptive behavior of students at the MA Khazanah Kebajikan Ciputat. The method used is descriptive method with an associative approach. The sampling technique used was proportional random sampling using the method of saturated sampling technique with a sample of 73 respondents. The analysis tool uses validity test, reliability test, classic assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of this study are the embandedness of socio-economic status has a positive and significant effect on the consumptive behavior of students by 41.7%. Hypothesis testing is obtained tcount> ttable or (7.133> 1.994), so that H0 is rejected and H1 is accepted, meaning there is a positive and significant influence between the embandedness of socio-economic status on the consumptive behavior of students at MA Khazanah Kebajikan Ciputat Office. Self-control has a positive and significant effect on student consumptive behavior by 40.2%. Hypothesis testing is obtained tcount> ttable or (6.906> 1.994) so that H0 is rejected and H2 is accepted meaning that there is a positive and significant influence between self-control on the consumptive behavior of students on. A simultaneous test of the embandedness of socio-economic status and self-control has a positive and significant effect on the consumptive behavior of students with a contribution of 48.4%, while the remaining 53.2% is influenced by other factors. Hypothesis testing obtained the value of Fcount> Ftable or (39.814> 2.740), thus Ho is rejected and H3 is accepted. This means that there are positive and significant simultaneous influences between embandedness of socio-economic status and self-control on the consumptive behavior of students at the MA Khazanah Kebajikan Ciputat

scholarly journals The Safety and Security Measures of the Selected Universities in Nueva Ecija, Philippines: Its Combat to COVID–19 Pandemic

2020 ◽  
Author(s):  
Jennilyn C. Mina ◽  
Januaryn Jose B. Aydinan ◽  
Romeo B. Campos ◽  
Shirley P. Aye-eo
Keyword(s):  
Task Force ◽  
Sampling Technique ◽  
Primary Objective ◽  
Entire Population ◽  
Security Measures ◽  
Critical Factors ◽  
Academic Institutions ◽  
Probability Sampling ◽  
Faculty And Staff ◽  
Current Practices

To define and evaluate the areas of consideration concerning in identifying the critical factors that top universities in Nueva Ecija, Philippines can be used for triangulating the courses of actions that can be applied to improve the current practices of universities towards its combat to the COVID–19 disease is the primary objective of this study. The researchers used a descriptive design of methodology by using questionnaire–checklist to scientifically describe the situation, problems, phenomenon, or program, or provide information about certain issues related to the virus outbreak. The respondents of the study were faculty and staff of five established universities in Nueva Ecija, Philippines wherein the researchers employed a non–probability sampling technique to be logically assumed as the representative of the entire population. The results of the study shown that the top universities in Nueva Ecija have made efforts to ensure the safety of university workers by complying with the Inter–Agency Task Force (IATF) protocols. It can be inferred, in reality, that there are some areas that must be improved especially when it comes to ensuring the welfare of the personnel who are still reporting to work even in this time of the pandemic. The researchers suggested an enhancement plan that can be adapted by these universities to resolve the concerns of the faculty and staff especially in reducing the spread of the virus without sacrificing the day–to–day transactions of the academic institutions.

scholarly journals The Effect of Leadership and Motivation on Organizational Commitment at PT. Indo Perkasa Indonesia in Tangerang

2020 ◽  
Vol 1 (2) ◽  
pp. 73
Author(s):  
Priehadi Dhasa Eka
Keyword(s):  
Organizational Commitment ◽  
Hypothesis Testing ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Method ◽  
Sampling Technique ◽  
Regression Testing ◽  
Analysis Tool ◽  
Determination Coefficient ◽  
Instrument Testing

Leadership plays an important role because leaders will move different subordinates. The purpose of this study was to determine the effect of leadership and motivation on organizational commitment at PT. Indo Perkasa Indonesia in Tangerang. The method used in this research is descriptive with an associative approach, the sampling technique used is proportional random sampling using the census or saturated sampling method with a sample of 80 respondents. The analysis tool uses instrument testing, classical assumption testing, regression testing, determination coefficient testing and hypothesis testing. The results of the study concluded that there is a positive and significant influence both partially and simultaneously between leadership and motivation on organizational commitment with a contribution of 0.503 or 50.3% while the remaining 49.7% is influenced by other factors. Hypothesis testing obtained Fcount> Ftable (38,975> 2,720) thus H0 is rejected and H3 is accepted meaning that there is a positive and significant effect simultaneously between leadership and motivation on organizational commitment at PT. Indo Perkasa Indonesia in Tangerang.

scholarly journals PENGARUH CITRA MEREK, KEMUDAHAN TRANSAKSI DAN LOKASI TERHADAP KEPUTUSAN MENJADI ANGGOTA KOPERASI SYARIAH BMT BISMA TANGERANG

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Nur Jamaludin ◽  
Rohadatul A'is
Keyword(s):  
Hypothesis Testing ◽  
Multiple Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Statistical Tests ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Image Variables ◽  
Regression Tests ◽  
Simultaneous Influence

<em>This study aims to determine the effect of brand image, ease of transaction and location on the decision to become a member of the Sharia Cooperative BMT BISMA Kelapa Dua Tangerang. This study took the population of members of the BMT BISMA Kelapa Dua Sharia Cooperative with purposive sampling technique. The method used is descriptive quantitative by conducting statistical tests consisting of validity, reliability, classical assumption tests, multiple regression tests and hypothesis testing by testing brand image variables, transaction convenience and location  partial or simultaneous influence on the decision. The findings of this study indicate that the ease of transaction and location variables have a positive and significant influence on the decision to become a member of the BMT BISMA Sharia Cooperative. While the brand image variable does not have a significant influence on the decision to become a member of the BMT BISMA Sharia Cooperative.</em>

scholarly journals PENGARUH INFLUENCER MARKETING DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN BITTERSWEET BY NAJLA

2021 ◽  
pp. 1209
Author(s):  
Muhammad Miftahul Fathurrahman ◽  
Diana Triwardhani ◽  
Jenji Gunaedi Argo
Keyword(s):  
Quantitative Study ◽  
Significant Influence ◽  
New Products ◽  
Sampling Technique ◽  
Viral Marketing ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
The Difference ◽  
Marketing Methods

Bittersweet By Najla is known as a marketer who uses influencer marketing and viral marketing methods. Although this method is known as a powerful marketing method, sales of new products marketed using influencer marketing and viral marketing are not in line with the old products that people are familiar with. This study aims to prove the influence of influencer marketing on purchasing decisions and viral marketing on purchasing decisions. This research is a descriptive quantitative study with the object of research being Bittersweet By Najla consumers in Jabodetabek. The sample is 100 respondents with purposive sampling technique. The hypothesis of this study was tested using SmartPLS 3.0 with the results (1) There is a significant influence of influencer marketing on purchasing decisions of 0.425. (2) There is a significant effect of viral marketing on purchasing decisions of 0.346 (3) There is a contribution from influencer marketing and viral marketing of 51.9%, and the difference of 48.1% is obtained from other variables. (4) There is an influence of influencer marketing and viral marketing on purchasing decisions. Bittersweet By Najla dikenal sebagai pemasar yang menggunakan metode influencer marketing dan viral marketing. Meskipun metode tersebut dikenal sebagai metode pemasaran yang ampuh, penjualan pada produk baru yang dipasarkan menggunakan influencer marketing dan viral marketing tidak selaris produk lama yang telah dikenal orang-orang. Penelitian ini ditujukan untuk membuktikan pengaruh dari influencer marketing terhadap keputusan pembelian dan viral marketing terhadap keputusan pembelian. Penelitian ini berupa sebuah penelitian kuantitatif deskriptif dengan objek penelitian konsumen Bittersweet By Najla se Jabodetabek. Sampel berjumlah 100 responden dengan teknik purposive sampling. Hipotesis dari penelitian ini diuji menggunakan SmartPLS 3.0 dengan hasil (1) Terdapat pengaruh secara signifikan dari influencer marketing terhadap keputusan pembelian sebesar 0.425. (2) Terdapat pengaruh secara signifikan dari viral marketing terhadap keputusan pembelian sebesar 0.346 (3) Terdapat kontribusi dari influencer marketing dan viral marketing sebesar 51.9%, dan selisihnya berupa 48.1% didapatkan dari variabel yang lain. (4) Terdapat pengaruh influencer marketing dan viral marketing terhadap keputusan pembelian.

Factors That Determine Users' Switching Intention From a Debit/Credit Card to Adopting E-Wallet as a Payment Method

2020 ◽  
pp. 143-184
Author(s):  
Michael Lo ◽  
Adhi Setyo Santoso
Keyword(s):  
Hypothesis Testing ◽  
Significant Influence ◽  
Credit Card ◽  
Actual Behavior ◽  
Payment Method ◽  
Social Image ◽  
Probability Sampling ◽  
Quantitative Technique ◽  
Low Efficiency ◽  
Alternative Attractiveness

This study investigates the switching intention and actual behavior of e-wallet users in Greater Jakarta by using the push-pull and mooring model. There were 33 constructs distributed in Greater Jakarta. Using a quantitative technique, this research used non-probability sampling. The samples collected consisted of 357 valid responses. PLS-SEM and bootstrapping were conducted to check the validity, reliability, and hypothesis testing. Based on the results, low efficiency and personal experience had no significant influence towards switching intention. There was a significant influence from switching cost, social image, security, and alternative attractiveness towards switching intention. Lastly, there was a significant influence of switching intention towards actual behavior. The results gained from the study generated managerial and theoretical implications, which later can be used for the e-wallet provider to improve its services.

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