Communication Strategy to Develop Local E-Marketplace in Samarinda City

COVID-19 has impacted micro, small, and medium enterprises (MSMEs) business in Indonesia. One of the efforts of MSMEs to survive is by migrating to the digital market. The city government of Samarinda grabs the opportunity by releasing a mobile application called Behambinan. This study examines the Behambinan communication strategy to empower MSMEs, considering the apps as an innovation for the digital market in Samarinda. The Diffusion of Innovation Theory helps to parse the communication strategies of this innovation. The method used in this study is qualitative descriptive by conducting in-depth interviews with the Communication and Information Office of Samarinda City and its stakeholders as key actors of the diffusion process. The Behambinan application is currently at the dissemination stage to act effectively as the local digital forum for buying and selling. This study found some challenges during the diffusion process. First, MSME players (adopters) have difficulty understanding the application due to the lack of digital literacy and technical issues such as not having a smartphone and high expense for internet quotas to run the application. Second, the misalignment of interpersonal communication between key actors. Third, weaknesses in promotional strategies. This study found that interpersonal communication through localite channels has a significant role in the diffusion process. An integrated communication strategy among key actors and well-planned execution of localite and cosmopolite channels is essential to engage MSMEs and the public.

Download Full-text

Analisis Dampak Toko Modern Terhadap Keberadaan Usaha Mikro, Kecil, Menengah Di Kota Padangsidimpuan

AT-TAWASSUTH: Jurnal Ekonomi Islam ◽

10.30829/ajei.v4i1.4415 ◽

2021 ◽

Vol 4 (1) ◽

pp. 208

Author(s):

Rahmat Kurniawan ◽

Azhar Azhar

Keyword(s):

Human Resources ◽

Negative Impact ◽

Positive Impact ◽

Small And Medium Enterprises ◽

City Government ◽

Banking Institutions ◽

The Government ◽

Medium Enterprises ◽

Role Of The Government

This research is to find out the perceptions of micro, small and medium enterprises to modern stores, MSME partnerships with modern stores, constraints, and the role of the government in overcoming the problems of modern shops and MSMEs in Padangsidimpuan City. This research is a descriptive qualitative study by conducting in-depth interviews. The results showed the perception of MSMEs towards modern stores had a negative and positive impact. The negative impact, the income of MSMEs has decreased. The positive impact, the presence of modern stores motivates MSMEs to evaluate themselves from modern stores. The partnership established by MSMEs with modern stores is the use of business locations provided by modern stores. The constraints of MSMEs are business capital, human resources, business legality, business permits and products, while the constraints of modern stores are business permits, human resources and partnerships with MSMEs. The role of the City Government of Padangsidimpuan is for modern stores, namely to give an appeal not to add to modern store outlets and to call for partnerships in terms of marketing local MSME products. For MSMEs, facilitate MSMEs with banking institutions in terms of providing venture capital, training and guidance to MSMEs, and making packaging houses.

Download Full-text

Implementasi Sistem Bagi Hasil Mudharabah pada Koperasi Serba Usaha Amanah Desa Bunobogu Kecamatan Bunobogu Kabupaten Buol

Al-Buhuts ◽

10.30603/ab.v14i01.419 ◽

2017 ◽

Vol 13 (2) ◽

pp. 109-126

Author(s):

Abdul Latif

Keyword(s):

Small And Medium Enterprises ◽

Descriptive Analysis ◽

Secondary Data ◽

Revenue Sharing ◽

Profit Sharing ◽

Primary Data ◽

Analysis Method ◽

Qualitative Descriptive ◽

Medium Enterprises ◽

Made In

This study aims to determine the system for the results of Mudharabah on Business Multipurpose Cooperative (KSU) Amanah Desa Bunobogu with Qualitative Descriptive Analysis method. This study uses primary data sources and secondary data relating to the annual revenue sharing system Mudharabah (2010-2014). The results of this study indicate that the profit sharing system is implemented by the Multipurpose Business Cooperative (KSU) Amanah Desa Bunobogu in the form of Mudharabah financing. With a guarantee statement on the process akadnya. In the event of negligence made by members who resulted in his business losing the goods made in the guarantee will be seized by the cooperative. Businesses that are established by members are mostly small and medium enterprises so often encountered bookkeeping that is not clear and just make a budget booklet at random. However, it does not become alaasan and hamper the growth of cooperatives which each year has increased the remaining results of operations. Unclear budget bookkeeping can result in member earnings manipulation, by lowering the profits earned and the effect on the revenue share installments

Download Full-text

STRATEGI CITY BRANDING PEKALONGAN “WORLD’S CITY OF BATIK”

Gelar : Jurnal Seni Budaya ◽

10.33153/glr.v16i1.2343 ◽

2019 ◽

Vol 16 (1) ◽

Author(s):

Rifda Amalia Susanti

Keyword(s):

Data Collection ◽

City Government ◽

City Branding ◽

Literature Study ◽

Visual Identity ◽

Qualitative Descriptive ◽

Promotion Strategies ◽

Promotional Strategies ◽

Document Review ◽

The City

ABSTRAK Tulisan ini membahas tentang strategi kota Pekalongan dalam mempromosikan city branding “World’s City of Batik”. Metode yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data yaitu telaah dokumen, wawancara dan studi pustaka. Hasil dari tulisan ini adalah (a) menghasilkan pemaparan tentang aset kota yang dimiliki oleh kota Pekalongan, yaitu budaya (cultural) yang diwakili oleh pariwisata berbasis batik dan kemudahan (amenity) termasuk fasilitas yang tersedia di kota Pekalongan. Aset kota ini merupakan salah satu penguat branding kota. (b) strategi branding yang dilakukan pemerintah kota meliputi strategi visual dan strategi promosi. Strategi visual yang dilakukan di antaranya penciptaan identitas visual yang merepresentasikan karakter kota Pekalongan seperti logo, tagline, warna dan tipografi. Identitas visual ini nantinya dikomunikasikan dalam berbagai media promosi seperi merchandise, spanduk, poster, leaflet, dan sebagainya. Strategi promosi yang dilakukan oleh pemerintah kota yaitu dengan mengadakan festival tahunan Pekan Batik, membuat labelisasi batik, landmark, zebracross batik. Selain logo branding, kota Pekalongan secara konsisten menggunakan motif batik khas Pekalongan, yaitu Jlamprang dalam media promosi. Kata kunci: City Branding, Pekalongan, Batik. ABSTRACT This paper discusses about the strategy of Pekalongan city in promoting the city branding “World’s City of Batik”. The method used is qualitative descriptive, with data collection techniques namely document review, interviews and literature study. The results of this paper are (a) an explanation of the city assets owned by Pekalongan city, it is the culture represented by batik-based tourism and convenience (amenities) including available facilities in Pekalongan. This city asset is one of the city’s branding boosters. (b) the branding strategy carried out by the city government includes visual and promotion strategies. Visual strategies carried out include the creation of visual identities that represent the character of Pekalongan city such as logos, taglines, colors and typography. This visual identity will be communicated in various promotional media such as merchandise, banners, posters, leaflets, and so on. Promotional strategies carried out by the city govern-ment include an annual Batik Festival, making batik labels, landmarks, and zebra cross batik. In addition to the branding logo, Pekalongan city consistently uses typical batik motifs of Pekalongan, namely Jlamprang in promotional media. Keywords: City Branding, Pekalongan, Batik.

Download Full-text

Identifying Digital Transformation Paths in the Business Model of SMEs during the COVID-19 Pandemic

Journal of Open Innovation Technology Market and Complexity ◽

10.3390/joitmc6040104 ◽

2020 ◽

Vol 6 (4) ◽

pp. 104

Author(s):

Anjar Priyono ◽

Abdul Moin ◽

Vera Nur Aini Oktaviani Putri

Keyword(s):

Business Model ◽

Digital Literacy ◽

Environmental Changes ◽

Small And Medium Enterprises ◽

Sampling Technique ◽

Future Research ◽

Multiple Case ◽

High Level ◽

Medium Enterprises

The objective of this study was to analyze how small and medium enterprises (SMEs) cope with environmental changes due to the COVID-19 pandemic by pursuing the business model transformation with the support of digital technologies. To achieve the objective, this study used a multiple case study design with qualitative analysis to examine the data obtained from interviews, observation, and field visits. Seven manufacturing SMEs from Indonesia were selected using a theoretical sampling technique, with the purpose of achieving some degree of variation to allow us to undertake replication logic. Our analysis demonstrates that SMEs adopt a different degree of digital transformations, which can be summarized into three paths, depending on the firms’ contextual factors. First, SMEs with a high level of digital maturity who respond to the challenges by accelerating the transition toward digitalized firms; second, SMEs experiencing liquidity issues but a low level of digital maturity who decide to digitalize the sales function only; and, third, the SMEs that have very limited digital literacy but are supported by a high level of social capital. This last group of firms solves the challenges by finding partners who possess excellent digital capabilities. The qualitative case study method allows us to conduct in-depth and detailed analysis, but has thin generalizability. To address this limitation, future research can use a survey covering various industries to test the proposed theory that has resulted from this study, so that the generalizability can be assured.

Download Full-text

The status of strategic planning in Small and Medium Enterprises: Priority of afterthought?

The Southern African Journal of Entrepreneurship and Small Business Management ◽

10.4102/sajesbm.v5i1.26 ◽

2012 ◽

Vol 5 (1) ◽

pp. 34 ◽

Cited By ~ 2

Author(s):

Corrinne Thompson ◽

Maria Bounds ◽

Geoff Goldman

Keyword(s):

Strategic Management ◽

Small And Medium Enterprises ◽

Structured Interviews ◽

Strategy Formulation ◽

Strategy Formation ◽

The Status ◽

Qualitative Descriptive ◽

The Difference ◽

Medium Businesses ◽

Medium Enterprises

Small and medium enterprises (SMEs) are faced will many challenges, and the development of a sound strategy for the SME could define how these challenges are met which, in turn, could mean the difference between success or failure of the enterprise. If a sound strategy is major contributing factor to the success of a small business, but the evidence of sound strategic management (as taught in universities and business schools) is not present in successful SME’s, one could question the way strategic management is conceptualised. The study thus aims to gather a greater understanding of strategic management – and strategy formulation practices in particular – within SME’s. The study employed a qualitative, descriptive design with semi-structured interviews conducted with 12 SME owners in Gauteng. Findings reveal that the majority of participants were in favour of and supported the notion of having a strategy for small and medium enterprises, but none of them made reference to a formal process regarding strategy formation.Key words: Strategy; strategy formulation, small and medium businesses; planning; qualitative research

Download Full-text

E-commerce adoption in Malaysian Small and Medium Enterprises Practitioner Firms: A revisit on Rogers' model

Anais da Academia Brasileira de Ciências ◽

10.1590/0001-37652013103512 ◽

2013 ◽

Vol 85 (4) ◽

pp. 1593-1604 ◽

Cited By ~ 7

Author(s):

MEHDI M. POORANGI ◽

EDWARD W.S. KHIN ◽

SHOHREH NIKOONEJAD ◽

ARASH KARDEVANI

Keyword(s):

Diffusion Of Innovation ◽

Response Rate ◽

Small And Medium Enterprises ◽

Survey Methods ◽

Relative Advantage ◽

Five Factors ◽

Innovation Model ◽

Different Dimensions ◽

Medium Enterprises ◽

A Company

The current climate of business necessitates competitions that are often tough and unpredictable. All organizations, regardless their size and scope of operation, are facing severe competitive challenges. In order to cope with this phenomenon, managers are turning to e-commerce in their respective organizations. The present study hinges upon exploring and explaining the different dimensions of the adoption of e-commerce among Small and medium enterprises, based on the Five Factors of Diffusion of Innovation Model derived by Rogers. In this study, however, we employed the survey methods. A questionnaire was distributed to 1,200 managers and employees in the manufacturing, service and agricultural sectors by email; with a response rate of 10%. The results gleamed from this study posits that relative advantage is influential vis-à-vis e-commerce adoption. Trialability and Observability factors affect the level of confidence of management, which in turn, influences e-commerce adoption. Meanwhile, the existing culture of a company affects the resistance of employees, which in turn negatively effects the e-commerce adoption, while complexity does not significantly influence the e-commerce adoption.

Download Full-text

Analisis Penerapan Sistem Informasi Akuntansi Dan Kualitas Laporan Keuangan UMKM Dalam Mengembangkan Bisnis Di Kota Batam

JURNAL AKUNTANSI BARELANG ◽

10.33884/jab.v4i1.1477 ◽

2019 ◽

Vol 4 (1) ◽

pp. 123

Author(s):

Syahril Effendi ◽

Baru Harahap

Keyword(s):

Information Systems ◽

Small And Medium Enterprises ◽

Accounting Information ◽

Business Development ◽

City Government ◽

Financial Reports ◽

Accounting Information Systems ◽

Medium Enterprises ◽

The City

This research is motivated by the number of companies in Batam that closed and left Batam which caused many unemployment, so the role of MSMEs in Batam is now very much needed. The focus of this study is to determine the application of accounting information systems and the quality of MSME financial reports on business development in Batam City. This research was conducted at Micro, Small and Medium Enterprises (SMEs) in Batam City, Riau Islands Province. The subjects of this study are business people or MSME businesses that utilize revolving funds from the City Government (Pemko) of Batam, which are recorded at the Batam City Cooperative and MSME Office. The population in this study are business or MSME businesses that utilize revolving funds from the City Government (Pemko) of Batam as many as 2,105 businesses and by using the Slovin formula so that the sample becomes 96 MSMEs. All samples come from SMEs who run businesses in Batam City. Research shows that the application of accounting information systems has a significant effect on business development in Batam City, the quality of MSME financial reports has a significant effect on business development in Batam City, the application of accounting information systems and the quality of MSME financial reports simultaneously has a significant effect on business development in Batam City

Download Full-text

RECONSTRUCTION METHOD DEVELOPMENT AND CONSTRUCTION OF SMALL AND MEDIUM ENTERPRISES (SMEs) THROUGH BUSINESS DEVELOPMENT SERVICE (BDS) PROGRAM IN PADANG

10.31227/osf.io/nq5bc ◽

2018 ◽

Author(s):

Sepris Yonaldi ◽

Hesti Mayasari

Keyword(s):

Method Development ◽

Small And Medium Enterprises ◽

Information Provision ◽

Business Development ◽

Reconstruction Method ◽

Effective Strategies ◽

Qualitative Descriptive ◽

Medium Enterprises ◽

Strategy Consulting ◽

Development Service

This study uses qualitative descriptive method for this study aimed to get an overview and information about theright strategies used by Business development service (BDS) to produce modules appropriate strategy for thedevelopment and cultivation of Small and Medium Enterprises (SMEs) in the city of Padang. The key informants are 10 BDS inSentra Rotan 60 SMEs BDS, BDS with assisting consultants and related institutions, by interview and observation. The results of thisstudy explained that appropriate and effective strategies that should be implemented by the BDS in assisting SMEs are: 1) Strategyto Increase Market Knowledge Executors of SMEs; 2) Infrastructure Preparation Strategies And Technology To Support Implementationof SMEs; 3) Service Delivery on Strategy Consulting Enterprises To SMEs; 4) Supplier Information Provision Strategy To SMEs;5) Organizing Training on Strategies And Techniques To Help SMEs; 6) Provision Strategy Capital Loans to SMEs by facilitatingcapital loan.

Download Full-text

Obstacles and strategies for the sustainability of Indonesian small and medium enterprises during Covid-19 Pandemic: A study case at Reban Lestari Farm Kolaka Sulawesi Tenggara

Livestock and Animal Research ◽

10.20961/lar.v19i3.52162 ◽

2021 ◽

Vol 19 (3) ◽

pp. 255

Author(s):

Hastuti Hastuti ◽

Hasnidar Hasnidar ◽

Bustang Bustang

Keyword(s):

Creative Thinking ◽

Laying Hens ◽

Small And Medium Enterprises ◽

Descriptive Analysis ◽

Business Strategies ◽

Interpretive Approach ◽

Specific Object ◽

Qualitative Descriptive ◽

Study Case ◽

Medium Enterprises

Objective: This study aimed to assess the sustainability of Indonesian Micro, Small, and Medium Enterprises (MSME) during the Covid-19 pandemic. The specific object of this study was Reban Lestari Farm, an MSME of laying hens farm located in Kolaka, Southeast Sulawesi, Indonesia.Methods: The study composed a qualitative and interpretive approach. Data were collected through interviews and observations, and data were analyzed by using a qualitative descriptive analysis.Results: Results show that the Covid-19 pandemic had significant effects on Indonesian MSMEs, but some MSMEs can survive and even grow despite the pandemic. Laying hens farm was one of the MSMEs that can survive and consistently grow during the Covid-19 pandemic as the commodity still has a high demand amongst consumers.Conclusions: The sustainability of an MSME can still be maintained with multiple business strategies, such as developing innovation and creative thinking to improve product quality and income.

Download Full-text

Reconstruction the Major’s Policy in Order to Economic and Poverty Recovery in Pandemic at Pasuruan City East Java, Indonesia

Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning ◽

10.36574/jpp.v5i2.196 ◽

2021 ◽

Vol 5 (2) ◽

pp. 160-176

Author(s):

Ana Fauzia

Keyword(s):

Social Protection ◽

Small And Medium Enterprises ◽

Tertiary Education ◽

City Government ◽

Regional Government ◽

The People ◽

Employment Agreement ◽

Unpaid Leave ◽

Medium Enterprises ◽

The Impact

The Covid-19 pandemic not only has an impact on the health aspect of the community, but also has an impact on the declining level of the economy and community welfare. Based on data from the Central Statistics Agency (BPS) of Pasuruan City, since the arrival of the Covid-19 pandemic, poverty in Pasuruan City has increased by 0.20 percentage points. The purpose of this study is to analyze how the impact of the Covid-19 pandemic on the economy of the community in Pasuruan City, as well as solutions or policies that can be implemented by the Pasuruan City Government. The method used in this research is normative legal research using the approach of applying the law, conceptual, and case. The results of the study show that the Covid-19 pandemic has had a tremendous impact on various sectors, one of which is the economy of the people of Pasuruan City. So that the situation and conditions need responsive efforts from the Regional Government of Pasuruan City in where the steps from the demand side themselves, could be in the form of (1) tax incentives, loan interest subsidies, and credit restructuring to the firms (including micro, small, and medium enterprises) to jumpstart their activities; (2) employment and income provision for the furloughed (unpaid leave) workers to make sure that the workers have a decent livelihood and to prevent them from falling into poverty; and (3) inclusive protection for the workers, both in terms of social protection and employment agreement. As for the supply side, efforts can be made by (1) increasing access to secondary and tertiary education; (2) enhance the quality of education; and (3) provide training and education for workers and everyone over the lifecycle. So that through this idea it is hoped that it can be a solution for the economic recovery of the community in Pasuruan City due to the Covid-19 Pandemic.

Download Full-text