scholarly journals Efek Strategi Komunikasi Pemasaran Personal Selling PT Agricon Pada Petani Padi di Kabupaten Karawang

2015 ◽  
Vol 10 (1) ◽  
Author(s):  
Nindya Ayu Wradsari ◽  
Anna Fatchiya

<p>The objective of this research was to determine the personal selling of marketing communication strategy which was conducted by PT Agricon and to examine the factors related to the effects of it. This research applies simple random sampling which was conducted by using quantitative methods and supported by qualitative approach. The result showed that there were several activities which were implemented by the formulators of personal selling in the Village Rawagempol, such as demo plots, farmers meeting, field trip, and one day promo. Factors that are correlates positively to the tendency of farmer to buy the products are formulator communication skill in attracting farmer attention, the ability to explain the advantages of the product, the ability to use props well, farmer communication skill in being critical to formulator, and the ability of farmer to deliver attention and listen to the formulator. On farmer characteristics side, there were no factors that correlate to the tendency of farmers to buy the products.</p><p>Keywords: effect communication, marketing communication, personal selling</p>

2020 ◽  
Vol 3 (2) ◽  
pp. 304-318
Author(s):  
Achmad Nur Sholeh ◽  
Arief Budiyanto

The objectives of this study are : (1) To determine the effect of Marketing Communication on Online Purchase Site Selection Decisions, (2) To determine the effect of E-Service Quality on Online Purchase Site Selection Decisions and (3) To determine the effect of Marketing Communication and E -Service Quality on the Decision to Choose Online Purchase Sites collectively. Quantitative methods are used in this research. Data is taken from the results of a questionnaire sent via google form as well as observation and documentation. The number of respondents who were sampled was as many as 100 respondents with simple random sampling technique as a sampling technique. Data analysis assisted by SPSS 25.0 software. T (partial) and F (simultant) test results are proven to show a significant relationship between Marketing Communication, E-Service Quality and Student Decisions in Choosing E-Commerce. Abstrak Tujuan dari penelitian ini adalah : (1) Untuk mengetahui pengaruh Komunikasi Pemasaran terhadap Keputusan Pemilihan Situs Belanja Online, (2) Untuk mengetahui pengaruh E-Service Quality terhadap Keputusan Pemilihan Situs Situs Belanja Online dan (3) Untuk Untuk mengetahui pengaruh Komunikasi Pemasaran dan E-Service Quality terhadap Keputusan Pemilihan Situs Situs Belanja Online secara bersama - sama. Metode kuantitatif digunakan dalam penelitian ini. Data diambil dari hasil kuesioner yang dikirimkan melalui google form dan juga observasi serta dokumentasi. Jumlah responden yang dijadikan sampel adalah sebanyak 100 responden dengan tehnik simple random sampling sebagai tehnik pengambilan sampel. Analisis data bantuan piranti lunak SPSS 25.0. Hasil uji T (parsial) dan F (simultan) terbukti menunjukkan adanya hubungan yang signifikan antara Komunikasi Pemasaran, E-Kualitas Layanan terhadap Keputusan Mahasiswa dalam Pemilihan Situs Belanja Online. Kata Kunci : Keputusan Pemilihan Konsumen, E-Kualitas Layanan, Komunikasi Pemasaran, Situs Jual Beli Online


2021 ◽  
Vol 5 (1) ◽  
pp. 24
Author(s):  
Anton Sarni Eka Putra

This study aimed to analyze the effect of competence and integrity on the performance of the village apparatus of Sawahlunto City. This research used quantitative methods with associative descriptive research. This study consisted of two independent variables namely competency (X1) and integrity (X2) and one dependent variable, namely performance (Y). The population of this study was all village apparatus of Sawahlunto City, amounting to 50 people. The sample was obtained through proportional random sampling, so that the respondents in this study amounted to 45 samples. The data analysis technique used was multiple regression. The data were collected through a questionnaire that had been validated and reliable in advance, both the content and the item empirical test in the field. The results of this study have found that: 1) There was an effect of competence on performance by 15.4% with a significance of 0.002; 2) There was an effect of integrity on performance of 20.5% with a significance of 0.001; and 3) There was an effect of competence and integrity simultaneously on performance by 45% with a significance of 0.000.


Author(s):  
Eka Mulyana ◽  
Rahmi Yasmin

ABSTRAKPenelitian ini bertujuan : (1) mendeskripsikan saluran pemasaran setiap produk yang dihasilakan pengrajin anyaman purun dan (2) mengitung marjin pemasaran dan farmer’s share dari setiap produk yang dihasilkan pengrajin anyaman purun di Desa Tajung Atap Kecamatan Tanjung Batu Kabupaten Ogan Ilir Sumatera Selatan.  Waktu pelaksanaan praktik lapangan ini dilaksanaan pada bulan Januari 2018. Dara yang dikumpulkan pada penelitian ini yaitu metode pengumpulan data primer dan metode pengumpulan data sekunder.  Penarikan contoh di Desa Tanjung Atap Kecamatan Tanjung Batu Kabupaten Ogan Ilir dilakukan secara sederhana (Simple Random Sampling).  Pemasaran aneka kreasi anyaman purun di Desa Tanjung Atap terdapat dua pola saluran pemasaran. yaitu saluran pemasaran langsung yakni saluran pemasaran dari produsen ke konsumen tanpa menggunakan perantara. dan saluran pemasaran satu perantara yaitu menggunakan satu perantara pengecer dalam hal ini adalah pihak Universitas Sriwijaya Program Studi Sosial Ekonomi Pertanian dimana memang dari awal pembentukan kelompok pihak Unsri yang membantu membimbing para pengrajin sehingga aneka kreasi anyaman tikar purun mampu bersaing dipasaran. Dari setiap perhitungan marjin pemasaran dan farmer’s share untuk setiap produk yang dihasilkan dapat kita ketahui bahwasanya perbedaan harga ditingkat pengrajin dan konsumen rata-rata kurang lebih sebesar Rp 5.000/produk.   Kata Kunci : Aneka produk anyaman purun. Marjin pemasaran. Farmer’s share. Kewirausahaan. Industri Kreatif ABSTRACTThis research is required to: (1) describe marketing channels of each product produced by woven craftsmen and (2) to calculate marketing margin and agricultural product from each product produced by woven craftsmen in Tajung Atap Village. Tanjung Batu Subdistrict. Ogan Ilir Regency of South Sumatra. The timing of implementation of this practice was carried out on January 2018. The comprehensive data on this research was the method of primary data and methods. Sampling in Tanjung Atap Village. Tanjung Batu Subdistrict. Ogan Ilir Regency is done by Simple Random Sampling. Marketing of various wicker creations in the village of Tanjung Atap There was two patterns of marketing channels. namely direct marketing channels from marketing sales from producers to consumers without the use of booths. and marketing channels one thing was a single retailer in this case was the Sriwijaya University Economic Social Studies Program Agriculture where it was from the beginning of the formation of groups of Unsri who helped guide the craftsmen so that various creations mat woven purun able to compete in the market. From each calculation of marketing margin and farmer share for each product produced we can know that the difference in price at the level of craftsmen and consumers on average less than Rp 5.000 / product. Keywords: various products of woven purun, Margin marketing, Farmer's share. Entrepreneurship. Creative Industry


2018 ◽  
Vol 2 (2) ◽  
pp. 66-89
Author(s):  
Desfitriady Desfitriady ◽  
Tatang Kusmayadi

The purpose of this study is to know and understand the community in the Village Sayati Margahayu District Bandung regency with the development and extension of department store (Convenience Store) "X". The research method is descriptive method using qualitative and quantitative approach as the basis of analysis and interpretation. Sample determination technique used is cluster with simple random sampling method and purposive sampling, which means that the sample used in accordance with the purpose of research. Data which is primary and secondary data. The results showed that people responded positively and variedly about the decision to the extension of the "X" Stores, and only a small portion would be used, but it was only up to the government.


2017 ◽  
Vol 4 (1) ◽  
pp. 93
Author(s):  
Johanna Maria Rotinsulu ◽  
Sosilawaty Sosilawaty ◽  
Yanarita Yanarita

South Barito is an area of rattan and rattan production center of the province of Central Kalimantan, on the other hand is one area that has natural conditions very conducive to the development of rattan. This study reveals how patterns in addition to planting and processing of rattan traditionally also analyze the socio-economic level of society. Research conducted in South Barito regency, District Karau in Two Villages is Bangkuang and New Salat. The village of the second sample is determined gardens and population are farmers who cultivate cane with sampling methods by simple random sampling, because the peasant population is homogeneous, the number of samples in each village 34 respondents or 68 farmers overall. The result showed that in general the rattan garden where the studies were not well-maintained, where the average of respondents (45%) said that maintenance is only performed at the time of going to the harvesting or one for rattan planting. Besides the low price of rattan is led to a reduction of land management / rattan gardens intensively. and production of rattan average yield of 2.6 tons ha-1 or 245.5 clumps of cane ha-1. For the villagers of business administration studies despite conditions that are considered less favorable, but they still look forward to the Government's policy to remain aligned to the Farmers Rattan. In addition, because cane is inherited and used as a hallmark of South Barito society in general.Barito Selatan merupakan daerah penghasil rotan dan sentra produksi rotan provinsi Kalimantan Tengah, selain itu merupakan salah satu wilayah yang memiliki kondisi alam yang sangat mendukung bagi perkembangan rotan. Penelitian ini selain untuk mengungkapkan bagaimana pola tanam dan pengolahan rotan secara tradisional juga  menganalisis tingkat sosial ekonomi masyarakat. Penelitian dilaksanakan di Kabupaten Barito Selatan, Kecamatan Karau di Dua Desa yaitu Bangkuang dan Salat Baru. Dari kedua Desa tersebut ditentukan kebun sampel dan populasi masyarakat  yaitu  petani yang mengusahakan rotan dengan metode pengambilan sampel secara simple random sampling, karena populasi petani bersifat homogen, jumlah sampel di masing-masing desa 34 responden atau keseluruhan 68 petani. Dari hasil penelitian diperoleh bahwa pada umumnya kebun rotan di tempat penelitian tersebut tidak terpelihara dengan baik, dimana rata-rata responden (45%) menyebutkan bahwa pemeliharaan hanya dilakukan pada saat akan dilakukan pemanenan atau satu kali selama rotan itu di tanam. Selain itu rendahnya  harga  rotan  sangat  berdampak pada berkurangnya pengelolaan lahan/kebun rotan secara intensif. dan hasil produksi rotan rata-rata diperoleh 2,6 ton ha-1 atau 245,5 rumpun rotan ha-1. Bagi masyarakat Desa studi walaupun kondisi tataniaga yang dianggap kurang menguntungkan, namun mereka masih berharap kebijakan Pemerintah tetap berpihak kepada Petani Rotan. Di samping itu  karena pada umumnya rotan merupakan warisan dan digunakan sebagai ciri khas masyarakat Barito Selatan.


2019 ◽  
Vol 1 (1) ◽  
pp. 61-73
Author(s):  
Dessy Kurniawanti ◽  
Bambang Hendrawan

This study aims to analyze how the process of marketing communication strategies such as: advertising, sales promotion, public relations and publicity, personal selling, and direct marketing conducted by PT. Indonesia Villajaya. The research data was obtained through direct observation, documentation, as well as in-depth interviews with five informants. This research method using descriptive qualitative method. Analysis of the data include: data collection, data reduction, data presentation, and conclusion. The results showed that PT. Indonesia Villajaya conduct marketing communication strategy with reference to the integrated marketing communications strategy with process include: advertising, sales promotion, direct marketing, personal selling, and community relations & publicity. With the process of the strategy undertaken during this helps in increasing the public's brand awareness, enhance brand image and increase sales for the company


2017 ◽  
Vol 2 (1) ◽  
pp. 42
Author(s):  
Dwi Nila Andriani

The aims of this research are for Analyzing the influence of professional teacher competence, learning motivation, and learning styles of students for economic understanding of eleventh grades student of SMA Negeri 1 Gondang, Nganjuk. In this research, writer uses quantitative methods as a research methodology. Population in this research are eleventh grades students in SMA Negeri 1 Gondang who are 112 students. Writer uses Simple Random Sampling as a Research technique which consists of 88 samples. Result of this research shows There is 77, 3% significance between professional teacher competence, students’ learning motivation, students’ learning styles and economic understanding of students


2018 ◽  
Vol 2 (3) ◽  
pp. 265 ◽  
Author(s):  
Diah Ayu Pitaloka ◽  
Rumaidhil Abrory ◽  
Ayu Deni Pramita

Background:Exclusive breastfeeding is a breastfeeding exclusively without any food or other additional beverages starting from newborns to 6 months old baby. Data from Indonesia Health Profile of 2014 states that infants receiving Exclusive Breast Milk in Indonesia only reach 41.67%. Objectives: To analyze the relationship between maternal knowledge, education, and exclusive breastfeeding among mothers in the village of Kedung Rejo, Waru Sub-district, Sidoarjo District.Methods: This research was descriptive analytic study using cross sectional design. The population of this study was mothers who has infants aged 6-12 months in Kedungrejo Village Waru Sub-district Sidoarjo District. Sample was selected using simple random sampling technique involving 31 people. Data analysis was tested using Fisher's exact test.Results:The results showed that the prevalence of exclusive breastfeeding in Kedungrejo Village, Waru Sub-district was 29%. The results of tests using Fisher's Exact showed that mother's knowledge and education were not related to exclusive breastfeeding in infants aged 6-12 months.Conclusion: There was no significant association between maternal knowledge, education and exclusive breastfeeding practices among mothers.ABSTRAKLatar Belakang:ASI Eksklusif adalah memberi Air Susu Ibu secara Ekslusif tanpa ada makanan atau minuman tambahan lainnya yang mulai dilakukan saat bayi baru lahir sampai bayi berumur 6 bulan. Data dari Profil Kesehatan Indonesia tahun 2014 menyatakan bahwa bayi yang menerima ASI Eksklusif di Indonesia hanya sebesar 41,67%.Tujuan: Mengetahui pengetahuan ibu dan pendidikan ibu hubungannya dengan pemberian ASI Eksklusif di desa Kedung rejo, Kecamatan Waru, Kabupaten Sidoarjo.Metode: Penelitian ini adalah penelitian deskriptif analitik menggunakan desain cross sectional. Populasi penelitian ini merupakan ibu yang memiliki bayi usia 6-12 bulan di Desa Kedungrejo Kecamatan Waru Kabupaten Sidoarjo  yang dipilih secara simple random sampling  sebanyak  31 orang. Data kemudian dikumpulkan dan diuji dengan menggunakan uji Fisher’s Excact.Hasil: Hasil menunjukkan bahwa prevalensi pemberian ASI Ekslusif di Desa Kedungrejo Kecamatan Waru Kabupaten  yaitu hanya 29%. Hasil uji dengan menggunakan Fisher’s Exact menunjukkan bahwa pengetahuan dan pendidikan ibu tidak berhubungan terhadap pemberian ASI Ekslusif pada bayi usia 6-12 bulan.Kesimpulan:Tidak ada hubungan yang signifikan antara pengetahuan ibu, pendidikan dan praktik pemberian ASI eksklusif di kalangan ibu. 


2020 ◽  
Vol 4 (1) ◽  
pp. 62-76
Author(s):  
Arta Rusidarma Putra ◽  
S Silfiana

Penelitian ini bertujuan untuk menganalisis kerentanan sosial ekonomi, dan bangunan fisik masyarakat perkotaan terhadap bencana banjir di Kelurahan Margagiri, Kecamatan Bojonegara Kabupaten Serang Provinsi Banten. Metode yang digunakan dalam penelitian ini metode campuran kualitatif dan kuantitatif. Data yang digunakan data primer dan data sekunder. Data primer dikumpulkan dengan observasi langsung di lapangan dan wawancara berstruktur dengan responden yang dipilih secara random dengan teknik simple random sampling. Wawancara dilakukan terhadap 90 kepala rumah tangga dari total populasi 483 kepala rumah tangga. Sedangkan data sekunder diperoleh dari berbagai dokumen dan instansi terkait yang dianggap berkompeten. Hasil penelitian menujukkan bahwa berdasarkan hasil interpolasi kedalaman banjir yang terkena dampak banjir berada di sebagian besar wilayah bagian timur penelitian dengan kedalaman maksimum 1,5 meter. Berbagai faktor yang dapat menyebabkan banjir, seperti kondisi topografi yang lebih rendah, penyempitan sungai, tersumbatnya drainase dan tersumbatnya saluran sungai yang menyebabkan terhambatnya aliran sungai yang mengalir ke outlet utama. Hasil penelitian ini juga menunjukkan bahwa kerentanan sosial ekonomi yang lebih tinggi ditemukan pada tingkat pendidikan dominan yang rendah yaitu tingkat sekolah dasar (SD) (40,42%) dan elemen penduduk rentan karena usia lanjut dan anak-anak sebanyak 30,09 %. Sementara itu, temuan penelitian lainnya berkaitan dengah kerentanan fisik, menunjukkan bahwa tingkat kerentanan tinggi aspek fisik sebanyak 32 bangunan, kerentanan tingkat sedang aspek fisik ebanyak 43 bangunan, dan kerentanan tingkat rendah sebanyak 25 bangunan. Serta tingkat kerentanan sedang hingga tinggi didominasi oleh jenis bangunan non tembok. Kata Kunci: Masyarakat Perkotaan, Kerentanan Sosial Ekonomi, Kerentanan Fisik, Bahaya Banjir ABSTRACT This study aims to analyze the socio-economic and physical building vulnerability of urban communities against flooding in Margagiri Village, Bojonegara District, Serang Regency, Banten Province. The method used in this study was a mixture of qualitative and quantitative methods. The data used were primary data and secondary data. Primary data were collected by direct observation in the field and structured interviews with respondents randomly selected by simple random sampling technique. Interviews were conducted with 90 heads of households from a total population of 483 heads of households. Meanwhile, secondary data were obtained from various documents of related institutions that is considered to be competent. The results of study showed that based on the results of interpolation the depth of floods affected by flooding was in most of the eastern part of the study with a maximum depth of 1.5 meters. Various factors can cause flooding, such as lower topographic conditions, river narrowing, drainage clogging and blockage of river channels which causes obstruction of river flow flowing to the main outlet. The results of this study also showed that higher socioeconomic vulnerability was found at the low predominant level of education, namely elementary school level (40.42%) and elements of the vulnerable population due to old age and children as much as 30.09%. Meanwhile, other research findings related to physical vulnerability, showed that the high level of physical aspect vulnerability was 32 buildings, the moderate level of physical vulnerability was 43 buildings, and the low level vulnerability was 25 buildings. Keywords: Urban community, socioeconomic vulnerability, physical vulnerability, flood hazarrd 


2018 ◽  
Vol 11 (4) ◽  
pp. 2169-2174
Author(s):  
Eka Putra Setiawan ◽  
Made Riska Maryati

Jegog is a traditional Balinese music from the region of Jembrana. It consists of several sets of instruments made of big size bamboo tubes. When being played together, the instrument produce high intensity noise. This study examine the effect of this noise to the risk of hearing loss among the players. This study was conducted in the village of Sangkaragung, Negara, Jembrana. This study used a cross sectional method, being conducted in May-June 2016. The target population is all players of Jegog. The reachable target is Jegog players in the village of Sangkaragung. The sample group is the Jegog Players, who are residents of the Sangkaragung village those have been exposed to the noise of Jegog. The control group is Sangkaragung villagers who are not Jegog players and those have not been exposed to the noise of Jegog. Samples were chosen by total random sampling, while controls were taken by simple random sampling according to predetermined inclusion and exclusion rules. Jegog produces noise in the range of 86 – 105 dB. The players have been exposed to the Jegog noise for an average of 2 hours per day or 10 hours per week. Among the 37 players in the sample group, there were 13 (35.1%) players found to have noise induced hearing loss seen in their audiogram. In the control group consisting of 37 villagers, there were only 2 (5,4%) persons found to have noise induced hearing loss. This resulted in a 7 adjusted prevalence ratio, which means that Jegog players have risk of having noise induced hearing loss 7 times higher than the control group. Statistic test gives a confidence interval 95%(1.6-31.1) with p= 0.011 (p<5). Statistically, there is a significant correlation between the noise of Jegog with the hearing loss among the players.


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