STRATEGIC DIRECTION OF DEVELOPMENT OF THE INTERNATIONAL TOURIST UKRAINE

Development of Ukraine as an abstractive destination of tourism flows is modern and urgent task. The implementation of priority involves a number of strategic of development of local tourism. The importance of international tourism as a type of business that has a multiplier effect on all sectors of the economy is determined. The main factors influencing the development of the tourism industry are analyze. Two periods of tourism development of the XXI century have been established: pre-covid (pre-pandemic) and post- covid (and post-pandemic). The peculiarities of the functioning of the world tourism sector in the reference period are clarify, indicating all the factors influencing the tourism sector. The tourism sector in world and domestic practice attracts significant investment funds that solve a number of problems of unemployment, income growth, replenishment of the revenue side of the budget. The available national tourist resources make it possible to consider Ukraine as an important tourist destination in Europe and to state its strong competitive potential. However, the available UNWTO statistics are striking for the mismatch between economic revenues from tourism and the volume of tourism flow. This suggests that the tourism potential of Ukraine is not fully disclosed, indicative of the weight of the tourism sector of Ukraine at 2% of GDP. It should be noted that until 2013 y. inclusive, the entry rate of foreigners and stateless persons in Ukraine had a clear upward trend, and since 2014-2015 years, it has decreased by 1.9 times. This is partly due to the end of Euro 2012 y. football and the events of the Revolution of Dignity (Euromaidan) and the beginning of the Russian armed aggression against Ukraine, which led to the loss of territories. In 2016-2018 years, there is a growing trend in the segment of entry of foreigners and stateless persons. In 2019 y, the signs of the COVID-19 pandemic are noticeable, and there is a decrease in this indicator of tourist flows. Thus, if we briefly analyze the state of international tourism in Ukraine, we can conclude that it has stable growth rates in terms of travel abroad, and a decrease since 2014 in terms of entry. There are some restrictive requirements for the growth of inbound and domestic tourism flows. As already mentioned, this is primarily due to improper development of transport infrastructure and insufficient service, short holiday season, high transport tariffs and inflated prices for domestic services and hotels. Thus, the success of the country and its regions depends on the global environment in which drastic changes are possible only with a sharp external factor of natural or anthropogenic nature. The presence of Russian armed aggression against Ukraine creates additional problems. Creating new business models of tourism in which all these prerequisites are laid down is a strategic task of the country. The article point out the need for active promotion of domestic tourism, the structuring of image components of tourist areas, the expansion of promising kinds of tourist services and improving their and urban tourism. Key words. strategic directions, international tourism, Ukraine.

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FORECASTING OF THE TOURISM INDUSTRY DEVELOPMENT AND THE COVID-19 PANDEMIC CONSEQUENCES: GEOGRAPHICAL AND INTERNATIONAL ORIENTATION

Three Seas Economic Journal ◽

10.30525/2661-5150/2021-2-9 ◽

2021 ◽

Vol 2 (2) ◽

pp. 54-61

Author(s):

Olesia Iastremska ◽

Oleksandra Kononova

Keyword(s):

Global Market ◽

Tourism Industry ◽

International Travel ◽

International Tourism ◽

The European Union ◽

Negative Consequences ◽

Intersectoral Cooperation ◽

Tourism Sector ◽

The World ◽

Domestic Tourism

Restrictions on transportation between countries because of lockdown caused by the prevalence of morbidity COVID-19 have slowed down economic activity worldwide. Therefore, in this paper, we examine and estimate the short-term economic impact of the COVID-19 pandemic on the global market situation in terms of the international tourism industry. The purpose of the study is to analyze the current economic situation of the world tourism sector, which suffered the most because of the COVID-19 pandemic, determine the main tourist flows (inbound and outbound tourism), and identify main tourism trends that characterize travel and tourism in 2020, to form practical directions for improving the tourism industry, domestic tourism in particular. This article analyzes the dynamics of international touristic destinations for the period 2019-2020, with regard to the pre-pandemic period and during the COVID-19 lockdown. Also, the dynamics of destinations of international tourists by different regions and the world in general for different types of travel limitations in 2020 are analyzed. It is detected an enhancement in percentage change of tourism destinations from July 2020 because the world began to open up to international tourism, mainly in the European Union. In this article, it is considered that the implementation of travel restrictions is clearly affected international travel. The dynamic of the international tourists’ destinations with a complete/partial closure of borders and other restrictions by region in 2020 during the COVID-19 pandemic are analyzed. The major trends in the tourism sector during the coronavirus crisis are highlighted. The main practical directions for the resuscitation of the tourism industry have been formed, which will have to reduce the negative consequences of the COVID-19 pandemic and created a basis for increasing the competitiveness of domestic tourism. It is determined that support for the development of the tourism industry at the central and local levels should be based on the expected preferences of tourists and the risk of using illegal resorts with the possibility of infection. The article examines the main problems of the tourism sphere of Ukraine, which arise as a result of the introduction of measures to overcome the coronavirus pandemic in the world and in Ukraine in particular. Using the experience of other countries and international recommendations, measures for intersectoral cooperation in the context of increased epidemic risks are proposed. The article reveals the peculiarities of the development of the tourist sphere of Ukraine in the conditions of increased epidemic risks. Modern tendencies of functioning of the tourist sphere of the country are investigated. The tourism sector is suffering on a global scale due to the implementation of measures to overcome the coronavirus pandemic and the uncertainty of further development of the situation. According to various scenarios, in 2020 the volume of international tourist arrivals is expected to fall by 58-78% compared to last year. According to experts, the recovery of demand to the level of 2019 will take at least two years. According to experts, the sphere of tourist services of the coronavirus crisis period will be characterized by giving consumers priority in terms of choice of shorter rest periods, a predominance of individual movement and individual accommodation, choice of health, sea, and rural tourism.

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Domestic Tourism in Nepal: Issues and Challenges

Tourism Review International ◽

10.3727/154427220x15791346544770 ◽

2020 ◽

Vol 24 (1) ◽

pp. 37-49

Author(s):

Sandeep Basnyat ◽

Suryakiran Shrestha ◽

Bijita Shakya ◽

Reeja Byanjankar ◽

Shubhashree Basnyat

Keyword(s):

Developing Countries ◽

South Asian ◽

Business Environment ◽

Institutional Arrangements ◽

Tourism Industry ◽

International Tourism ◽

Tourism Research ◽

Semistructured Interviews ◽

Domestic Tourism ◽

The Government

Compared to international tourism, domestic tourism is less susceptible to external changes and provides a more stable business environment for industry stakeholders. Traditionally, the focus of a majority of tourism research has been international tourism. Existing domestic tourism literature predominantly focuses on the potential of domestic tourism and the measurement of its demands, but greatly ignores the issues and challenges in the domestic tourism industry. This article fills this gap and examines the issues and challenges the domestic tourism industry is facing with a focus on Nepal, a South Asian developing country. The data for this study were collected through semistructured interviews with 20 tourism industry practitioners. The findings of this study demonstrate how uncertainties created by the lack of institutional arrangements and prioritization, and confusion around the appropriate ways and means of managing domestic tourism have contributed to the chaos in the private sector tourism industry in Nepal. Implications for the government and other stakeholders in Nepal and other developing countries have been discussed.

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Identifying and Prioritizing Ways to Improve Oman’s Tourism Sector in the Corona Period

Journal of Intercultural Management ◽

10.2478/joim-2021-0006 ◽

2021 ◽

Vol 13 (1) ◽

pp. 144-176

Author(s):

Zakiya Salim Al-Hasni

Keyword(s):

Value Added ◽

Tourism Industry ◽

Primary Data ◽

Positive Outcomes ◽

International Media ◽

Tourism Sector ◽

Domestic Tourism ◽

Travel Restrictions ◽

Unpaid Leave ◽

Pay Cuts

Abstract Objectives: To identify the economic, social, and geopolitical impacts of the Corona pandemic on the country’s tourism industry; to identify ways to enhance domestic tourism so as to increase income in the Oman’s tourism industry which has since been declining; to identify specific travel destinations and associated recovery plans; and to suggest recommendations on the best approaches to improving the Oman tourism sector. Methodology: The research involved collection of primary data using interviews where opinions and perceptions of Omani tourism industry experts were collected regarding economic, social, and geopolitical impacts of the Corona pandemic on the country’s tourism industry; the rationale of lifting travel restrictions and the ways of increasing traveller confidence amidst the uncertainties and fears associated with Covid-19 in Oman; ways to enhance domestic tourism so as to increase income in the Oman’s tourism industry which has since been declining; and recommendations on the best approaches to improving the Oman tourism sector. Findings: The main impacts of coronavirus on Omani tourism industry include loss of revenue and reduction in hotel and occupancy rate. These effects resulted into massive job losses, unpaid leave and pay cuts amongst employees in the country’s tourism industry. The measures to be taken to enhance recovery of the tourism industry were categorized into two: government measures and business measures. Value added: With the multiple adverse effects of the coronavirus pandemic on the tourism sector, this study will help in establishing the potential measures of fostering the positive outcomes in the sector. Recommendations: Setting aside COVID-19 recovery financial kitty; Increasing the frequency of marketing the country as the preferred and the best tourist destination in the world in both local and international media; Public-private partnerships; and encouraging domestic tourism by offering discounts and incentives for the locals enjoying the country’s tourism facilities. Offering discounted rates and fees; adopting a flexible booking policy; cancelling or waiving all the fees and fines that were charged on customers who cancelled or amended their bookings as result of COVID-19 pandemic; offering attractive discounts to clients who want to re-book their previous cancelled bookings without conditions; and diversification of operations.

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IMPACT OF COVID-19 ON TOURISM IN GEORGIA-AN OVERVIEW

GEORGIAN GEOGRAPHICAL JOURNAL ◽

10.52340/ggj.2021.08.10 ◽

2021 ◽

Author(s):

Nana Kvirkvelia ◽

Mariam Tsitsagi

Keyword(s):

Review Article ◽

Tourism Industry ◽

International Tourism ◽

The Public ◽

National Statistics ◽

Support Measures ◽

The World ◽

Domestic Tourism ◽

Mass Recovery

Coronavirus has posed a great challenge to the whole world, including Georgia. The restrictions have taken a heavy toll on the tourism industry worldwide. It has been clear since the spring of the current year that the mass recovery of international tourism will not be possible by 2020. Consequently, the necessity has led to changes, especially in the direction of domestic tourism. Countries apply different strategies. This review article is based on the results of a mini-survey and data from the National Statistics Office. It is analyzed what impact COVID-19 had on local tourism in Georgia, what is the public mood, which places were visited, where did the epidemic break out after the restrictions were lifted, what are the statistics of international tourists in Georgia, etc. Besides, tourism support measures developed around the world are discussed.

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STRATEGIC DIRECTIONS FOR THE DEVELOPMENT OF THE TOURIST INDUSTRY IN THE REGION

Actual directions of scientific researches of the XXI century theory and practice ◽

10.34220/2308-8877-2021-9-1-72-86 ◽

2021 ◽

Vol 9 (1) ◽

pp. 72-86

Author(s):

A. Nebesnaya

Keyword(s):

Development Strategy ◽

Swot Analysis ◽

Value Added ◽

Well Being ◽

Tourism Industry ◽

Transport Infrastructure ◽

Tourism Sector ◽

Voronezh Region ◽

Tourism Activity ◽

Key Participants

The article provides an overview of the main strategic documents for the development of the tourism industry both at the federal level and at the regional levels. Among the main measures for the implementation of the Strategy for the period up to 2035 in the tourism sector, they noted: the formation of the institutional system of the industry; development of tourist infrastructure; formation of a tourist product; qualitatively new management of the industry; advanced training of participants in the tourism industry; ensuring an increase in the number of foreign tourists visiting the Russian Federation. To analyze the development of these measures in the region, a SWOT-analysis of the development of the tourism industry in the Voronezh region was carried out. The strengths included the availability of significant resources for the development of various types of tourism. The created room stock of accommodation facilities, represented by key foreign and domestic hotel brands, is capable of receiving up to 1.5 million tourists a year. The developed transport infrastructure of the Voronezh region, the presence of the international airport "Voronezh" are significant competitive advantages of the Voronezh region. The weaknesses include the fact that Voronezh and the region do not have a sufficiently developed hospitality industry and a well-recognized brand. The contribution of tourism activity to the well-being of its key participants was considered. A forecast was made in accordance with the Tourism Development Strategy 2035 of the export of tourism services and the gross value added of the tourism industry in Russia.

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On the issue of the development of domestic tourism in the Russian Federation

Vestnik Universiteta ◽

10.26425/1816-4277-2021-5-77-84 ◽

2021 ◽

pp. 77-84

Author(s):

N. S. Sergienko

Keyword(s):

Russian Federation ◽

Tourism Industry ◽

The Self ◽

Tourist Destination ◽

Public Authorities ◽

Tourism Sector ◽

Accelerate Growth ◽

Domestic Tourism ◽

Regulatory Measures ◽

The Russian Federation

The article considers the problematic issues of the development of the tourism industry in the Russian Federation. In the context of global challenges, the tourism sector of the Russian Federation retains significant potential to accelerate growth and strengthen its role in the development of the economy. On the example of individual tourist projects, the author summarizes and identifies possible areas of activity of public authorities. The study makes comprehensive proposals for the development of the tourist destination at the territorial level, including in the preparation of strategic documents, the adoption of regulatory measures on the business activities of the self-employed in the tourism sector, increasing the revenue base of local budgets through the development of tourism through the introduction of an additional fee.

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IMPACT OF COVID-19 ON TOURISM IN GEORGIA-AN OVERVIEW

GEORGIAN GEOGRAPHICAL JOURNAL ◽

10.52340/ggj.2021.257 ◽

2021 ◽

Author(s):

Nana Kvirkvelia ◽

Mariam Tsitsagi

Keyword(s):

Review Article ◽

Tourism Industry ◽

International Tourism ◽

The Public ◽

National Statistics ◽

Support Measures ◽

The World ◽

Domestic Tourism ◽

Mass Recovery

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Airline Business Models and Tourism Sector

Advances in Hospitality, Tourism, and the Services Industry - Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry ◽

10.4018/978-1-5225-9936-4.ch012 ◽

2020 ◽

pp. 216-239

Author(s):

Cláudia Ribeiro de Almeida ◽

Vânia Costa ◽

Jorge Abrantes

Keyword(s):

Business Models ◽

Business Environments ◽

Tourism Sector ◽

Product Service ◽

New Business ◽

Market Trends ◽

Tourism Destinations ◽

Demand Profile ◽

Tourism Flows ◽

New Business Models

The new century brought innovation, creative business environments, and above all, new competitors to some sectors. One of them is the airline sector that besides being very dynamic is highly competitive and vulnerable to external factors. The new changes impact directly in the way the product/service is presented and sold with consequences for the demand and tourism flows. After the deregulation process that happen in USA on the '70s and in Europe in the late '90s, the airline sector adjust their business models to the new trends and market changes, regulations, new competitors, and above all, to the new demand profile. This new business models brought new perspectives with more flexible and innovative services and products in order to follow market trends and to attract new boosting tourism demand. Despite the business model, air transportation is essential for some tourism destinations, mainly the ones that are very dependent on one single airline typology or with particular geographical features and needs.

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Application of marketing methods and tools for the development of domestic tourism in a pandemic COVID-19

Marketing and Digital Technologies ◽

10.15276/mdt.5.2.2021.2 ◽

2021 ◽

Vol 5 (2) ◽

pp. 14-26

Author(s):

Sergii Illiashenko ◽

◽

Yulia Shypulina ◽

Nataliia Illiashenko ◽

◽

...

Keyword(s):

International Market ◽

Tourism Industry ◽

International Tourism ◽

Global Pandemic ◽

Domestic Tourism ◽

Market Opportunities ◽

Tourism Potential ◽

Main Components ◽

Marketing Methods ◽

The Impact

The aim of the article is development of an approach to the formation on the basis of marketing of the tourist image and brand of the region for the development of domestic tourism in the period and after the pandemic COVID-19 with the prospect of further entry into the international market of tourist services. Analyses. The global pandemic COVID-19 has negatively affected the entire world economy. The tourism sector has suffered greatly from it. More than a hundred countries have imposed restrictions on entry into their territories, which has reduced their revenues from the tourism industry. This has led to significant losses, as the share of tourism in the economy of foreign countries is about 10% (international average). One of the most effective measures to correct the negative trends in the field of tourism is the development of domestic tourism, which should compensate for the losses caused by reducing the flow of foreign tourists. In countries with developed tourism, their share is up to 90%. Ukraine's tourism industry is less dependent on foreign tourists, accounting for about a third of the total. However, domestic tourism can not only provide rapid results that will offset the current losses, but will also prepare for the development of international tourism after the recession of the COVID-19 pandemic. In view of the above, there is a problem of finding ways to develop domestic tourism in Ukraine with the prospect of strengthening the position of the domestic tourism industry in the international market of tourist services. Based on statistics, it is shown that the development of domestic tourism can not only compensate for the curtailment of revenues from international tourism in the context of the COVID-19 pandemic, but also prepare for the recovery of the international tourism services market after the recession of the COVID-19 pandemic. The main components of the tourist potential of the regions of Ukraine are specified. The approach to assessing the feasibility of developing certain types of domestic tourism in specific regions of the country has been improved, based on their tourism potential, the state of tourism infrastructure, existing market opportunities and threats, taking into account the impact of the COVID-19 pandemic. Its practical approbation is executed. The structure of the tourist image of the region has been clarified. The range of communication tools for the formation of the tourist image and brand of the region is outlined. Conclusions and directions for further research.The obtained results form an approach to the development on the basis of marketing the tourist image and brand of the region for the development of domestic tourism during the pandemic COVID-19, and in the future after the end of quarantine restrictions - to enter the international market of tourist services. Further research should be aimed at developing methodological approaches to management by formalized procedures (taking into account factors of incomplete certainty and risk), formation and promotion of the tourist image and brand of the regions of Ukraine in both domestic and international markets

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SCIENTIFIC-APPLIED ASPECT OF MANAGEMENT OF INTERNATIONAL TOURISM DEVELOPMENT IN MODERN CONDITIONS

Energy saving. Power engineering. Energy audit. ◽

10.20998/2313-8890.2021.01.03 ◽

2021 ◽

pp. 23-35

Author(s):

Artem Mekhovych

Keyword(s):

Sustainable Development ◽

Tourism Industry ◽

Economic Life ◽

International Tourism ◽

Applied Aspect ◽

Tourism Sector ◽

The World ◽

The Future ◽

The Impact ◽

Further Development

The article considers the main problems affecting the development of international tourism and predicts the further development of the situation. The growing tourist flow has contributed to the intensification of entrepreneurship in all sectors of the economy, capitalization of assets, job creation, economic and social growth. In 2019, the global tourism industry provided about 330 million jobs, equivalent to 10.3% of total employment. The COVID-19 pandemic has caused an unprecedented crisis in the tourism industry. The flow of tourists in the world has decreased by about 65%. In January-September 2020 alone, the number of international revenues decreased by 70%.This has resulted in the loss of $ 730 billion and more than 120 million jobs. It is noted that in modern conditions there are possible directions of development of inbound and domestic tourism, which are an important factor influencing the economy, but the weakening of external restrictions and lack of competitive service in the Ukrainian tourism industry will contribute to further development of international tourism. Those countries in which tourism occupies a significant share in GDP, are interested in attracting tourists as soon as possible and are ready to promptly implement all necessary anti-epidemic measures in the tourist infrastructure. For the Ukrainian government today, such a strategy is not a priority. Based on this, it is proved that the essence of the scientific and applied aspect of managing the development of international tourism is based on the theory of large business cycles and the theory of prediction. It was emphasized that the world crises ended sooner or later and a new round of development began. The task of mastering the forces of socio-economic life and subordinating them to the conscious, planned leadership of the state, as well as constructive and continuous social dialogue between the government and social partners, is the next practical transformation of today. The program of conscious organizational and regulatory steps should be knowledge, anticipation and action plan. When developing an anti-crisis plan to overcome the impact of COVID-19 on the tourism sector in Ukraine, it is necessary to take into account the recommendations of the Global Crisis Committee on Tourism, namely: crisis management and job preservation; support for self-employed workers; providing incentives and implementing appropriate state policy in the field of international tourism. In predicting the future development of the situation, more attention should be paid to the role of the tourism sector in the country's economy and the achievement of sustainable development goals; develop plans for preparedness for the challenges of the future and use this opportunity to move to sustainable development of tourism facilities.

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