Fashion Customers’ E-Wom Behavior: An Exploratory Study

2017 ◽  
Vol 5 (1) ◽  
pp. 479 ◽  
Author(s):  
Şirin Gizem Köse ◽  
Ebru Enginkaya
Keyword(s):  
Personality Traits ◽  
Significant Relationship ◽  
Network Effects ◽  
Brand Management ◽  
Marketing Channel ◽  
Influential Factor ◽  
Purchase Behavior ◽  
Fashion Industry ◽  
And Behavior ◽  
Attitudes And Behavior

In today’s digitalized word, it is inevitable that customers interact with each other and affect each other's behavior. Therefore e-wom has become an important subject in digital marketing literature. The rise of the social media has affected consumer behavior in a significant way and e-wom is one of the most captious elements (Ng. et. al. 2015). Increasing competition, globalization, and digitalization have made e-wom a subject that both academic literature and practitioners should take into account. As a member of a society, an individual has a tendency to tell good or bad experiences, feelings and information to other individuals and this tendency is often a natural necessity. Since individuals shape their purchase decisions according to the information and experience they gained, word of mouth concept has become one of the most influential factor in forming attitudes and behavior (Türker, 2014). Fashion has become an industry which is influenced by opinion leaders more than magazines or designers and therefore it is accepted that those people have strenght to effect the perception of a brand. Fashion brands take the advantage of visual influencers' network effects and therefore online visual platforms have become another marketing channel for them. However the important point is to balance the increased empowerment of customers to speak about the brand while at the same controlling the strategic brand management purposes. (Wolny - Mueller,2013) As a consequence of having specific features such as having short lifecycles and being dynamic, the fashion industry has become one of the influential communication strategies that fashion brands place emphasis on. In this study, e-wom behavior of customers in the fashion industry is explored from the perspective of personality traits. This study examines the impacts of personality traits on customers’ e-wom and purchase behavior. Furthermore, the relationship between e-wom and purchase behavior behavior in fashion industry was also examined. A survey was conducted to collect the data. Results showed that there is a significant relationship between conscientiousness, neuroticism, agreeableness and advice seeking, and there is a significant relationship between conscientiousness, neuroticism, agreeableness, openness to experience and opinion giving and passing. Another result showed that all personality traits included in the study except conscientiousness have a significant relationship with purchase behavior. Also, opinion passing, opinion giving and passing have a significant relationship with purchase behavior. It is aimed that e-wom behavior is studied from a large perspective and thus, the study will have both academic and practical suggestions.

scholarly journals Exploring Relationship Among Customer Dissatisfaction, Complaints, And Loyalty In The Virtualized Environment: Roles Of Advanced Services

2014 ◽  
Vol 12 (11) ◽  
pp. 1343 ◽  
Author(s):  
Yoon C. Cho
Keyword(s):  
Product Category ◽  
Purchase Behavior ◽  
Complaining Behavior ◽  
Different Types ◽  
Customer Dissatisfaction ◽  
Repeat Purchase ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Repeat Purchase Behavior ◽  
A Company

Various studies support how satisfied customers become loyal customers by investigating attitudes and behavior, while fewer studies have examined links among dissatisfaction, complaints, and loyalty, particularly in the virtualized environment. By applying justice dimension, the purpose of this study is to explore i) how different types of justice affect customer dissatisfaction; ii) how the level of customer dissatisfaction affects willingness to complain/complaining behavior; iii) how willingness to complain/complaining behavior affects repeat purchase behavior based on how complaints are resolved by a company; and iv) how repeat purchase behavior affects loyalty. Proposed relationships are investigated with effects of advanced services (i.e., 2Is, Interactivity and Individualization) and product category that are applied in the virtualized environment. By applying various statistical analyses, this study provides managerial and theoretical implications and offers suggestions to e-businesses.

Role of Personality in Response to Fear Appeal Advertisements on Oral Hygiene

2015 ◽  
Vol 4 (3) ◽  
Author(s):  
S. Ajit ◽  
V. Joseph Paul Raj
Keyword(s):  
Oral Hygiene ◽  
Significant Relationship ◽  
Fear Appeal ◽  
Personality Variables ◽  
Different Types ◽  
Marketing Activities ◽  
Bad Breath ◽  
And Behavior ◽  
Attitudes And Behavior

In this world of extremely fragmented markets, there is a need to recognize the importance of understanding customers to achieve effectiveness of marketing activities. It is logical that different people have different and unique responses for different types of advertisements according to their characteristics and they may react most positively when exposed to advertisements that match their personality. Fear appeal ads, as a tactic of persuasion, influence such attitudes and behavior of customers. The purpose of this study is to investigate whether different personality traits influence the responses to fear appeal advertisements. The present study uses five individual differences personality variables like openness to experience, conscientiousness, extraversion, agreeability, and neuroticism/stability to study the responses to fear appeal advertisements on oral hygiene. The results show that there is a significant relationship between agreeableness, extraversion and seriousness towards gingivitis and bad breath whereas there is a significant relationship between openness and seriousness towards tooth decay.

scholarly journals Evaluating Knowledge, Attitude, and Behavior of Dentists on HIV/AIDS in West Java, Indonesia, in the COVID-19 Era

2021 ◽  
Vol 2021 ◽  
pp. 1-7
Author(s):  
Irna Sufiawati ◽  
Muhammad Arib Rafi ◽  
Fidya Meditia Putri
Keyword(s):  
Significant Relationship ◽  
Healthcare Delivery ◽  
Public Health Problem ◽  
Good Knowledge ◽  
People Living With Hiv ◽  
Validity And Reliability ◽  
West Java ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Hiv Aids

Purpose. HIV/AIDS is still a serious public health problem in Indonesia. It has been concerned that the coronavirus disease 2019 (COVID-19) pandemic has a serious impact on people living with HIV (PLWH). Therefore, dentists remain to have a significant role to play in the overall healthcare delivery to PLWH and reducing new HIV infections. The purpose of this study was to assess the knowledge, attitudes, and behavior of dentists in West Java about HIV/AIDS in the COVID-19 era. Methods. This cross-sectional study was conducted by distributing online questionnaires using a Google form to dentists in West Java. We used the purposive sampling technique to recruit the participants. The questionnaire consists of characteristics of respondents, 13 questions about knowledge, 9 questions about attitudes, and 6 questions about behaviors, which has previously been tested for validity and reliability. Data were analyzed using the Spearman correlation test and the Chi-square test. Results. The Questionnaire was sent to 435 dentists in the West Java region, Indonesia, with the assistance of the Indonesian Dental Association West Java region, to participate in this study. We received completed questionnaires from 209 (48%) respondents. The results of this study showed that 44% of dentists have good knowledge, 53% have a positive attitude, and 53% have positive behavior. No significant relationship was found between knowledge and attitudes ( p = 0.202 ) and behavior ( p = 0.087 ), but there was a significant relationship between attitudes and behavior ( p = 0.0001 ). Conclusion. About half of the dentists in West Java have good knowledge, positive attitudes, and behavior towards HIV/AIDS, but the others lack knowledge, negative attitudes, and behavior. Continuing HIV/AIDS education and training programs for dentists are still needed to keep improving their knowledge and awareness to support disease prevention and control in this COVID-19 era.

Tourist’s preferences in selection of local food: perception and behavior embedded model

2018 ◽  
Vol 73 (1) ◽  
pp. 111-132 ◽  
Author(s):  
Muhammad Sabbir Rahman ◽  
Mahmud Habib Zaman ◽  
Hasliza Hassan ◽  
Chong Chin Wei
Keyword(s):  
Significant Relationship ◽  
Purchase Intention ◽  
Local Food ◽  
Perceived Quality ◽  
Purchase Behavior ◽  
Local Foods ◽  
Research Attention ◽  
Content Type ◽  
And Behavior

Purpose Locally derived foods from the lens of restaurant settings play an important source of tourist attraction. Surprisingly, research into this sector is quite scarce. The aim of the paper is to develop and empirically examine a conceptual framework on tourist’s preferences in selecting local foods. The framework includes tourists’ satisfaction, quality of food, tourist’s perception, purchase intention and purchase behavior among tourist’s selection for local foods. Design/methodology/approach The research is designed as quantitative in nature. A sum of 280 usable questionnaires was used from 300 distributed instruments by using convenient sampling techniques. Findings The results show that the relationship of tourist satisfaction and behavior is mediated by purchase intention, whereas tourist’s satisfaction and perception have a positive and significant impact on the intention of purchasing local foods. There is also a significant relationship between tourist’s satisfaction and perceived quality toward the tourist’s perception of local foods. Moreover, a significant relationship exists between tourist’s intentions and tourist’s purchase behavior. Research limitations/implications The study derived the purchase behavior dimensions of local foods by the tourists through literature and verified the conceptual model through empirical testing. Based on these findings, managers of local food restaurants require maximizing the purchase behavior of the visitors by considering satisfaction and perceived quality. In summation, they also should consider perception and behavioral intention of tourists. The limitation of this research relates to the sample, where data were collected from the major city of a tourist-friendly country. Future research could investigate the perceived value and gender variance as moderating variables in and between purchase intention and purchase behavior. Practical implications Managers and policymakers may use the outcome of this research as a guideline to understand the depth of tourist’s behavior. By identifying the antecedents of the behavioral factors may assist the managers to strengthen the restaurant’s competitive position within the industry. Finally, policymakers may use the research to assess tourists’ perceptions of local foods acceptability in promoting the nation’s culture to other parts of the world. Originality/value This work adds to tourism behavior research by exploring the effect of satisfaction, perceived quality, perception and intention on behaviors associated with local foods purchase behavior. In particular, the study highlights the relationships between tourist’s perception, perceived quality of local foods and satisfaction of local foods to measure tourist’s behavior through purchase intention for local foods from the perspective of restaurant settings, which have received less research attention.

scholarly journals Hubungan Tingkat Pengetahuan dan Sikap Dengan Perilaku Deteksi Dini Kanker Serviks pada WUS di Puskesmas Tlogosari Wetan Semarang

2020 ◽  
Vol 11 (2) ◽  
Author(s):  
Oktaviani Cahyaningsih ◽  
Indah Sulistyowati ◽  
Novita Alfiani
Keyword(s):  
Cervical Cancer ◽  
Developing Countries ◽  
Early Detection ◽  
Significant Relationship ◽  
Knowledge And Attitudes ◽  
Early Cervical Cancer ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Relationship Of ◽  
The Relationship

ABSTRAK Hingga saat ini kanker serviks merupakan penyebab kematian terbanyak di negara berkembang. Angka kejadian penyakit ini rendah pada wanita berumur dibawah 25 tahun, namun insidens meningkat pada wanita berumur 35 sampai 40 tahun dan mencapai titik maksimum pada usia 50-an. Kanker serviks menempati urutan ke-2 sebagai penyakit yang sering menyerang wanita terutama di negara berkembang. Menurut WHO  terdapat 460.000 kasus baru diseluruh dunia dimana sebanyak 75% berada di negara berkembang, sehingga dalam 10 tahun mendatang diperkirakan 9 juta orang akan meninggal setiap tahun akibat kanker. Tujuan  Penelitian ini adalah Untuk Mengetahui Hubungan Pengetahuan dan Sikap Terhadap Perilaku Deteksi Dini Kanker Serviks Di Wilayah Kerja Puskesmas Tlogosari Wetan Kecamatan Pedurungan Kota Semarang.Penelitian ini termasuk dalam penelitian explanatory research dengan jumlah sample 67 WUS. Hasil Penelitian ini adalah  ada hubungan yang signifikan antara variabel pengetahuan dan perilaku deteksi dini kanker serviks dimana ρ ρ = 0,003 < 0,05 dan ada hubungan yang signifikan antara variabel sikap dan perilaku deteksi dini kanker serviks dimana ρ = 0,011 < 0,05 dengan demikian dapat disimpulkan ada hubungan antara  pengetahuan dan  sikap WUS dengan deteksi dini kanker serviks. Dengan demikian diperlukan modivikasi dalam memberikan penyuluhan seperti  penggunaan leaflet, lembar balik dan video kesehatan dalam rangka untuk meningkatkan partisipasi WUS untuk melakukan  deteksi dini untuk mencegah kanker serviks.Kata Kunci : Pengetahuan, Sikap dan PerilakuABSTRACT         Until now cervical cancer is the leading cause of death in developing countries. The incidence of this disease is low in women under the age of 25, but the incidence increases in women aged 35 to 40 years and reaches a maximum at 50. Cervical cancer ranks second as a disease that often attacks women, especially in developing countries. According to WHO there are 460,000 new cases worldwide where as many as 75% are in developing countries, so that in the next 10 years an estimated 9 million people will die each year from cancer.                    The purpose of this study was to determine the relationship of knowledge and attitudes towards early cervical cancer detection behavior of Early Detection of Cervical Cancer in Fertile Age Women in Tlogosari Pedurungan Semarang. This study was included in the explanatory research with a sample of 67 WUS. The results of this study are that there is a significant relationship between variables of knowledge and behavior of early detection of cervical cancer where ρ ρ = 0.003 <0.05 and there is a significant relationship between attitude variables and early detection behavior of cervical cancer where ρ = 0.011 <0.05 thus it can be concluded that there is a relationship between knowledge and attitudes of WUS with early detection of cervical cancer. Thus modification is needed in providing counseling such as the use of leaflets, leaflets and health videos in order to increase the participation of WUS to conduct early detection to prevent cervical cancer. Keywords: Knowledge, Attitudes and Behavior

Personality and Political Behavior

2017 ◽  
Author(s):  
Matthew Cawvey ◽  
Matthew Hayes ◽  
Damarys Canache ◽  
Jeffery J. Mondak
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Political Behavior ◽  
Political Attitudes ◽  
Contextual Factors ◽  
Openness To Experience ◽  
Individual Level ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Over Time

“Personality” refers to a multifaceted and enduring internal, or psychological, structure that influences patterns in a person’s actions and expressed attitudes. Researchers have associated personality with such attributes as temperament and values, but most scholarly attention has centered on individual differences in traits, or general behavioral and attitudinal tendencies. The focus on traits was reinvigorated with the rise of the Big Five personality framework in the 1980s and 1990s, when cross-cultural evidence pointed to the existence of the dimensions of openness to experience, conscientiousness, extraversion, agreeableness, and emotional stability. Studies have found these five trait dimensions to be highly heritable and stable over time, leading researchers to argue that the Big Five exert a causal impact on attitudes and behavior. The stability of traits also contrasts with more dynamic individual-level characteristics such as mood or with contextual factors in a person’s environment. Explanations of human decision-making, therefore, would be incomplete without attention to personality traits. With these considerations in mind, political scientists have devoted an increasing amount of attention to the study of personality and citizen attitudes and behavior. The goal of this research program is not to claim that personality traits offer the only explanation for why some citizens fulfill the basic duties of citizenship, such as staying informed and turning out to vote, and others do not. Instead, scholars have studied personality in order to understand why individuals in the same economic and political environment differ in their political attitudes and actions. And accounting for the consistent influence of personality can illuminate the magnitude of environmental factors and other individual-level attributes that do shift over time. Research on personality and political behavior has explored several substantive topics, including political information, attitudes, and participation. Major findings in this burgeoning literature include the following: (1) politically interested and knowledgeable citizens tend to exhibit high levels of openness to experience, (2) ideological liberalism is more prevalent among individuals high in openness and low in conscientiousness, and (3) citizens are more likely to participate in politics if they are high in openness and extraversion. Although the personality and politics literature has shown tremendous progress in recent years, additional work remains to be done to produce comprehensive explanations of political behavior. Studies currently focus on the direct impact of traits on political attitudes and actions, but personality also could work through other individual-level attitudes and characteristics to influence behavior. In addition, trait effects may occur only in response to certain attitudes or contextual factors. Instead of assuming that personality operates in isolation from other predictors of political behavior, scholars can build on past studies by mapping out and testing interrelationships between psychological traits and the many other factors thought to influence how and how well citizens engage the world of politics.

Investigating the determinants of green restaurant patronage intention

2018 ◽  
Vol 14 (3) ◽  
pp. 469-484 ◽  
Author(s):  
Booi Chen Tan ◽  
Nasreen Khan ◽  
Teck Chai Lau
Keyword(s):  
Purchase Behavior ◽  
Related Factors ◽  
Physiological Factors ◽  
Confirmatory Factor Analyses ◽  
Content Type ◽  
Casual Dining ◽  
Attitude Measures ◽  
Patronage Intention ◽  
And Behavior ◽  
Attitudes And Behavior

Purpose This paper aims to investigate the influence of five environment-related factors on green restaurant patronage intention (IN) among restaurant patrons in Malaysiaxd. Design/methodology/approach The unit of analysis was individual restaurant patrons who dined at casual dining restaurants when the survey was conducted. Among the 600 questionnaires distributed, a total of 500 were deemed usable and sufficient for data analysis. Descriptive, reliability, exploratory and confirmatory factor analyses were used to analyze the data. Findings Respondents were concerned about the welfare and interests of others and demonstrated a positive attitude toward the environment and green purchasing. However, these three factors do not influence IN. Conversely, specific attitudes toward green restaurant practices and green purchase behavior determine such intention. This shows that a specific attitude measure serves as a better and closer predictor to predict a specific behavioral intention in a green restaurant setting, as compared to the general attitude measures. The results also indicated that green buyers who were engaged in purchasing green products will continue to dine at green restaurants in the future. Practical implications The finding provides an insight to the restaurant operators to access the feasibility of entering in the green market. Originality/value Although the predictive power of physiological factors such as environmental values, attitudes and behavior on the pro-environment-related behavior has been researched extensively in the past, very limited studies had investigated those factors simultaneously in the context of IN.

scholarly journals Consumers’ Value and Risk Perceptions of Circular Fashion: Comparison between Secondhand, Upcycled, and Recycled Clothing

2021 ◽  
Vol 13 (3) ◽  
pp. 1208
Author(s):  
Inhwa Kim ◽  
Hye Jung Jung ◽  
Yuri Lee
Keyword(s):  
Risk Perceptions ◽  
Fashion Industry ◽  
Behavior Intention ◽  
Fashion Products ◽  
Product Attitudes ◽  
And Performance ◽  
Promotional Strategies ◽  
Emotional Value ◽  
And Behavior ◽  
Attitudes And Behavior

A circular economy paradigm has recently emerged to combat environmental pollution and climate change around the world. In the fashion industry, circular fashion has been spotlighted as an environmentally friendly approach to fashion products. The purpose of this study was to investigate consumers’ value and risk perceptions, product attitudes, and behavior intentions toward circular fashion consumption. Specifically, this study focuses on three types of circular fashion products from textile waste: reused clothing, upcycled clothing, and recycled clothing. The moderating role of individualism was also explored. Survey data from 850 consumers in their 20s and 30s in Korea were collected to test our hypotheses. The results showed the influence of emotional value was the greatest, while economic risk and performance risk did not affect product attitudes. A moderating effect of individualism was found in the paths between perception dimension and product attitudes and between product attitudes and behavior intention. These findings can help retailers and marketers create more tailored retailing and promotional strategies.

Using Binding Communication to Promote Conservation Among Hotel Guests

2015 ◽  
Vol 74 (3) ◽  
pp. 169-175 ◽  
Author(s):  
Lohyd Terrier ◽  
Benedicte Marfaing
Keyword(s):  
Low Cost ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Model ◽  
Classical Communication ◽  
Persuasive Message ◽  
Sustainable Behavior ◽  
And Behavior ◽  
Attitudes And Behavior

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.

Risk Attitudes and Behavior Among Norwegian Adolescents

2005 ◽  
Vol 10 (1) ◽  
pp. 25-38 ◽  
Author(s):  
Hilde Iversen ◽  
Torbjørn Rundmo ◽  
Hroar Klempe
Keyword(s):  
Public Health ◽  
Traffic Safety ◽  
Behavior Modification ◽  
Health Programs ◽  
Risk Attitudes ◽  
Community Based ◽  
Public Health Programs ◽  
The Core ◽  
And Behavior ◽  
Attitudes And Behavior

Abstract. The core aim of the present study is to compare the effects of a safety campaign and a behavior modification program on traffic safety. As is the case in community-based health promotion, the present study's approach of the attitude campaign was based on active participation of the group of recipients. One of the reasons why many attitude campaigns conducted previously have failed may be that they have been society-based public health programs. Both the interventions were carried out simultaneously among students aged 18-19 years in two Norwegian high schools (n = 342). At the first high school the intervention was behavior modification, at the second school a community-based attitude campaign was carried out. Baseline and posttest data on attitudes toward traffic safety and self-reported risk behavior were collected. The results showed that there was a significant total effect of the interventions although the effect depended on the type of intervention. There were significant differences in attitude and behavior only in the sample where the attitude campaign was carried out and no significant changes were found in the group of recipients of behavior modification.

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