scholarly journals IMPORTANCE OF MEDIA EDUCATION FOR YOUNG PEOPLE IN THE FIELD OF FOOD BIOTECHNOLOGY

2020 ◽  
pp. 179-185
Author(s):  
O. N. Goryacheva ◽  
S. A. Goryacheva

Influence of the media on the market of biotechnological products has been studied. Awareness of citizens about food technologies and genetically modified foods has been analysed. Position of state institutions and the scientific community regarding genetic engineering, broadcast through the media, indirectly affects the attitude of young people to genetically modified foods. The results of a sociological survey of young people and an analysis of media materials have revealed the importance of media resources in shaping public opinion. The study has clarified that among young people the attitude to genetically modified foods is largely determined by expert assessments of public people and advertising that creates the image of the product. The relevance of the issue lies in understanding the importance of informing the population in matters of biotechnology in general and media education of the youth audience in particular. The conducted study on the attitude of young people to genetically modified products and food bioengineering has assisted in revealing the importance of the issue raised by the authors and allowed them to formulate recommendations on providing a comprehensive program to increase youth media literacy in food biotechnology. The proposals aimed at providing a comprehensive program for improving media literacy are related to the search for ways to increase the level of public confidence in genetically modified foods.

Author(s):  
Elena Nikolaevna Malik

The article reveals the role of the institute of mass media on the processes of forming political consciousness and socio-political guidelines of young citizens in modern Russia. The problems of hygiene of media policy, media literacy and improving the information culture of young people remain relevant and archival, given the new challenges of world politics and the geopolitical situation. The author argues that media education technologies to increase the media literacy of young citizens contribute to the realization of their socio-political subjectivity and initiative in the interests of the state and civil society.


2020 ◽  
Vol 28 (2) ◽  
Author(s):  
Zlatina Dimitrova ◽  
◽  
◽  

The theoretical research focuses on the educational experience for the formation of media literacy among school-age children in different countries around the world. The article presents various options for the formation of media literacy, based on three educational models. According to the first model, media education is represented in the form of a compulsory subject in schools, which is studied by students in different grades. According to the second educational model, media habits are acquired within the interdisciplinary (integrated) approach – the use of the media in traditional school subjects, including native and foreign languages, literature, social sciences. The third model offers practical and informal integration of media education as a supplement and replacement of specific subjects or the intersection between them. The article examines in detail the media training opportunities offered in Canada, the United Kingdom, Finland and Spain, as their experience in media education is applied in a number of other countries around the world. Special attention is paid to the first steps in the introduction of media literacy training among students in Bulgaria, which is carried out only in the last 5-6 years.


2020 ◽  
pp. 230-239
Author(s):  
David Buckingham

Advocates of digital education have increasingly recognized the need for young people to acquire digital media literacy. However, this idea is often seen in instrumental terms, and is rarely implemented in any coherent or comprehensive way. This paper suggests that we need to move beyond a binary view of digital media as offering risks and opportunities for young people, and the narrow ideas of digital skills and internet safety to which it gives rise. The article propose that we should take a broader and more critical approach to the rise of ‘digital capitalism’, and to the ubiquity of digital media in everyday life. In this sense, the paper argue that the well-established conceptual framework and pedagogical strategies of media education can and should be extended to meet the new challenges posed by digital and social media.This article presents some reflections as an epigraph of the special issue "Digital learning: distraction or default for the future", whose final result has allowed us to group a set of critical research and analysis on the inclusion of digital technologies in educational contexts. The points of view presented in this epigraph is also developed in more detail in the book "The Media Education Manifesto" (Buckingham, 2019).


2020 ◽  
Vol 41 (48) ◽  
pp. 393-401
Author(s):  
Ilia A. BYKOV ◽  
◽  
Maria V. MEDVEDEVA ◽  

This article is devoted to the issue of media education in Russian school. The main attention is paid to the concepts of media education and media literacy. The authors have studied the issue of media literacy in the education system of Russia. They have discovered that today an insufficient attention is paid to the problem of media literacy and media education at the school level. The authors argue that the educational standards and the school textbooks do not take into account the need to teach methods of protection against manipulation in the media.


1993 ◽  
Vol 37 (2) ◽  
pp. 142-152 ◽  
Author(s):  
David Buckingham

This article seeks to question the emphasis on critical reading in media education curricula, both in terms of the assumptions about children's existing knowledge which it entails and in terms of its implications for classroom practice. The first part of the article draws on recent research on children's understanding of television, and considers the social functions of critical discourses about the medium. Summarising findings from the author's research, it points to the inter-relationships between cognitive, affective and social factors in children's talk. The second part of the article draws on recent classroom research in the field to consider the processes by which children acquire critical discourses about the media, and the limitations of a purely analytical approach. The article concludes by arguing for the need to develop a more complex theoretical basis for media education pedagogy, based on the interaction between critical analysis and other teaching strategies.


Author(s):  
Dmytrii Verbivskyi ◽  
Yaroslava Sikora ◽  
Olena Usata

The formation of media information literacy and media culture in accordance with their age, individual and other characteristics is defined as one of the priority areas of media education in Ukraine. That is why in the process of integration of Ukrainian education into the European space and providing the state with measures for information security of the country, the issues of media literacy of modern teachers, including professional teachers, become especially acute and relevant. The purpose of this article is to determine the content of the concept of «media literacy», analysis of the legal framework for the introduction of media education in Ukraine and foreign and domestic experience in the formation of media literacy in future teachers of professional training. The following research methods were used in the work: empirical method of collecting and systematizing materials related to the study of media literacy in future teachers of professional training; terminological analysis, as a result of which the definitions of a number of terms were specified: media literacy, media competence, media education, media pedagogy, professional training, teacher of professional training. The presented material of the article allowed to make the following conclusions: the analysis of foreign and domestic experience of formation of media literacy at future teachers of vocational training gave the chance to define the maintenance of concept «media literacy of the modern teacher of professional training». The analysis of the legal framework for the introduction of media education in Ukraine showed that the media educator, who is included in the media education system and has media literacy skills, is a key figure at all levels of modern education: from preschool to higher.


Author(s):  
Halyna Horbenko ◽  
Yana Fruktova ◽  
Oleksandra Hondiul

Media literacy is recognized as a basic, vital skill for European citizens. It must be formed during life, at all stages of personality development. That is why we have chosen the leading European countries such as Finland, Sweden, France, Germany, the United Kingdom and Spain to analyze the current state of media education. Europe should be at the forefront of media literacy, as historically this region of the world has become the cradle of media civilization, a center for coordinating discussions of philosophical, cultural and technical development of the media. The article deals with the analysis of educational and methodical support of the European system of educators’ media education. The importance of media education of educators as the greatest agents of direct educational influence on the younger generation, whose media education is a requirement of the time, is revealed. The need for the development of non-formal and informal media education of educators is identified, as the media component can take place in any lesson and in extracurricular activities. Common components of the organization system of this process (participants, content, forms, methods, tools) are identified and educational and methodological resources are described, which are publicly available and can be useful to educators regardless of country of residence, citizenship or language.As a result of the research, we made the following conclusions: specialized centers offer a wide range of short-term training courses for teachers of various topics; forms of professional development in media education of teachers are different (distance courses, trainings, seminars, workshops, conferences, educational films, etc.); modern scientific, educational, methodical literature for teachers is available (monographs, professional journals, lesson plans, information packages); non-formal and informal preparation of teachers for media education activities is diverse in content, forms, means and methods, but remains fragmentary, not systematic, which does not allow to solve our issue comprehensively, and therefore it needs further development and critical analysis.


Author(s):  
Claudia Riesmeyer ◽  
Bernadette Abel ◽  
Annika Großmann

The paper examines the relationship between parenting styles concerning media and the ability of young people to criticize media. It is based on 28 qualitative interviews with each parent and their children. Young people use social networks such as Instagram extensively, while their parents use them much less often. Nevertheless, they are the first instance of media socialization. They should communicate norms for media use and inform about opportunities and risks. Instagram fulfils adolescents' desire for social interaction with others or participation in the life of others, documentation of everyday life and the possibility of self-expression through its visual characteristics. The paper develops a typology of young people depending on parenting styles and illustrates their relevance for media criticism. The dimensions of parenting styles heat and control characterize this ability. The higher the warmth of parenting, the higher the children's ability to criticize the media. The influence of control is less clear. It is advantageous to a certain degree and helps the children. If it becomes too strong, control unfolds a rather negative potential that inhibits young people's media literacy.


Seminar.net ◽  
2015 ◽  
Vol 11 (2) ◽  
Author(s):  
Alessandra Carenzio ◽  
Simona Ferrari ◽  
Lorenzo De Cani ◽  
Jacono Sara Lo ◽  
Rivoltella Pier Cesare

In recent years, social media have become a mirror for many adolescents: young people experiment online, testing their own limits and possibilities, and they build their identity day by day (Boyd, 2014). The consequences of this new behaviour are important and include sexting (Temple, 2012, 2014), self-exposure, self-objectification and identity manipulation. Many of these behaviours pass through the media themselves, as they work as a sort of megaphone or extensive sharing platform.This paper aims to reach two goals. The first is to share a new perspective with educators and researchers named Peer&Media Education (Ottolini & Rivoltella, 2014)—a model developed in recent years to reach young people and foster their “awareness” of media and their health (Ottolini & Rivoltella, 2014). The result is a new methodological framework fostering the responsible use of social media and digital tools and also helping young people to keep healthy habits. We will present the framework in sections1 and 2.The second goal is to discuss the results of the research Image.ME, run by Cremit, which studied the uses of social network sites, their impact on relationships and identity and the incidence of risky behaviours. In fact, the research is built according to the Peer&Media Education perspective, preventing risky behaviours and supporting media awareness. We will discuss this in section3.


Author(s):  
Stuart R. Poyntz ◽  
Jennesia Pedri

Media in the 21st century are changing when, where, what, and how young people learn. Some educators, youth researchers, and parents lament this reality; but youth, media culture, and learning nevertheless remain entangled in a rich set of relationships today. These relationships and the anxieties they produce are not new; they echo worries about the consequences of young people’s media attachments that have been around for decades. These anxieties first appeared in response to the fear that violence, vulgarity, and sexual desire in early popular culture was thought to pose to culture. Others, however, believed that media could be repurposed to have a broader educational impact. This sentiment crept into educational discourses throughout the 1960s in a way that would shift thinking about youth, media culture, and education. For example, it shaped the development of television shows such as Sesame Street as a kind of learning portal. In addition to the idea that youth can learn from the media, educators and activists have also turned to media education as a more direct intervention. Media education addresses how various media operate in and through particular institutions, technologies, texts, and audiences in an effort to affect how young people learn and engage with media culture. These developments have been enhanced by a growing interest in a broad project of literacy. By the 1990s and 2000s, media production became a common feature in media education practices because it was thought to enable young people to learn by doing, rather than just by analyzing or reading texts. This was enabled by the emergence of new digital media technologies that prioritize user participation. As we have come to read and write media differently in a digital era, however, a new set of problems have arisen that affect how media cultures are understood in relation to learning. Among these issues is how a participatory turn in media culture allows others, including corporations, governments, and predatory individuals, to monitor, survey, coordinate, and guide our activities as never before. Critical media literacy education addresses this context and continues to provide a framework to address the future of youth, media culture and learning.


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