Factors influencing smallholder farmer’s perspective toward sustainable
management of pineapple waste
Malaysia is one of the world major producers of pineapple. This tropical fruit produces a substantial quantity of by-products such as leaf fibres. These fibres are one of the abundantly available waste materials in Malaysia. They are dumped, left decomposed or even burnt. This paper aimed to identify the factors that influence the perspective of smallholder farmers toward sustainable management of pineapple waste. The study was conducted in Johor among 150 pineapple smallholder farmers. The primary data were collected through a face-to-face interview using a questionnaire. This study employed a random sampling technique by applying the proportionate stratified sampling method, where it ensures the presence of key subgroups within the sample. Descriptive and factor analysis was carried out to analyze the gathered data. From the analysis, four factors were extracted, namely, subjective norms, knowledge, perceived behavioral control and agricultural extension and advisory services. The result provided a platform for smallholder farmers to put more concern towards the utilization of pineapple waste as it provides additional income for smallholder farmers, develop a green environment as well as boost economic growth.