scholarly journals Means of Verbal Manipulation in Advertising Discourse of Financial Companies

2020 ◽  
Vol 9 (6) ◽  
pp. 111-115
Author(s):  
M. V. Melnichuk ◽  
I. I. Klimova
Keyword(s):  
Speech Acts ◽  
Language Resources ◽  
Verbal Expression ◽  
Figures Of Speech ◽  
Linguistic Research ◽  
Verbal Component ◽  
Advertising Discourse ◽  
Financial Company ◽  
A Company ◽  
Imperative Mood

The article analyses the verbal component of the advertising discourse of financial companies. The overview of existing linguistic research in the field of advertising discourse allows the authors to conclude that typologies of verbal means are based on postulates of cognitive linguistic (modelling semantic domains), stylistics (rhetoric devices and figures of speech), pragmatics (the theory of speech acts). However, the verbal component of advertising discourse is not well researched yet. We undertake an attempt to systemize verbal means of manipulation in advertising discourse based on the dichotomy “speech strategy/tactics” and corresponding language resources. Therefore, singled out a corpus of texts from financial companies’ sites and analysed how proposition in an utterance correlates with the verbal means. Further, we formulated statistical conclusions about the percentage of different manipulative tactics used on the site of a financial company. Finally, the authors concluded that despite the development of verbal expression in advertising, imperative mood, citation and ‘bombastic lexis’ for positioning a company as a leader on the market are still more frequent than other more linguistically creative verbal means.

scholarly journals REQUESTIVE UTTERANCES IN SPOKEN JAVANESE OF TEGAL

HUMANIKA ◽  
2019 ◽  
Vol 26 (1) ◽  
pp. 48
Author(s):  
Mualimin Mualimin ◽  
Marsono Marsono ◽  
Suhandano Suhandano
Keyword(s):  
Social Factors ◽  
Speech Acts ◽  
Language Use ◽  
Capital City ◽  
The World ◽  
Radio Programs ◽  
Imperative Mood ◽  
Local Languages ◽  
Research Show

Studying  language use as a part of the culture has been carried out for many years in many parts of the world, including in Indonesia. Indonesia which has various cultures has hundreds of local languages in which one of them is Javanese spoken in Tegal. This study is aimed at exploring how the Javanese dialect spoken in Tegal is used in drama radio programs on Pertiwi Radio of Slawi, the capital city of Tegal Regency.The data of the research are in the forms of uttrerances spoken by the characters of the drama containing requestive speech acts using a sociopragmatic approach. The findings of the research show that requestive utterances found in the drama are expressed both directly and indirectly. The direct requestive speech acts are mostly conveyed in utterances with imperative mood,  while indirect requestive ones are in the forms of declarative and interrogative utterances. The choice of utterances is influenced by context of social factors where the language is used and is related to request strategy.

Researching the Etymology of Australian English Colloquialisms in the Digital Age: Implications for 21st Century Lexicography

English Today ◽  
2016 ◽  
Vol 32 (3) ◽  
pp. 40-44 ◽  
Author(s):  
Lisa Donlan
Keyword(s):  
English Language ◽  
Language Use ◽  
Contextual Information ◽  
The Internet ◽  
Speech Community ◽  
Language Resources ◽  
Linguistic Research ◽  
Methodological Problems ◽  
Lexical Items ◽  
Australian English

In the December 2012 issue of English Today, Philip Durkin argues that lexis is currently a ‘Cinderella’ subject: he suggests that the methodological problems generated by the study of lexis have led to it being marginalised in contemporary linguistic research (2012: 3). Nevertheless, Durkin notes that ‘lexis (or vocabulary) is probably the area of linguistics that is most accessible and most salient for a non-specialist audience’ (2012: 3). Thus, one cannot overestimate the importance of lexical research with regards to engaging a wider audience in linguistic discourses. Prior to the advent of the internet, however, researching etymology was a laborious process for English language enthusiasts, especially when the lexical items of interest were considered to be colloquialisms or slang. Indeed, ‘non-standard’ lexis, historically, has been marginalised and sometimes even excluded from dictionaries (Durkin, 2012: 6); however, the rise of the internet and social media has led to the increased visibility of ‘non-standard’ lexis, making information about language use more accessible to researchers outside of the local speech community (Browne & Uribe-Jongbloed, 2013: 23). Moreover, the internet has given language enthusiasts unprecedented access to a range of historical and contextual information which proves invaluable when considering etymology. This article demonstrates how more conventional language resources such as the Oxford English Dictionary (OED) can be used alongside a variety of other online resources and fictional and nonfictional texts to identify the etymologies of contemporary English lexical items. Specifically, this essay explores the etymologies of three Australian colloquial nouns (bogan, cobber, and sandgroper) taken from travel website TripAdvisor's (2011) user-generated glossary of Australian English colloquialisms.

scholarly journals The Speech Acts of Approval and Acquittal in the Forensic Linguistic Examination

2020 ◽  
pp. 17-21
Author(s):  
Igor Zharkov ◽  
Elizabeth Koltunova
Keyword(s):  
Speech Acts ◽  
Criminal Code ◽  
Federal State ◽  
Public Justification ◽  
Court Cases ◽  
Linguistic Research ◽  
Forensic Practice ◽  
Urgent Task ◽  
Expert Community

The article describes the approach proposed by the authors to the problem of distinguishing between the concepts of justification and approval in the context of forensic linguistic research. Currently, linguistics lacks a single, generally accepted classification of speech acts. At the same time, the conceptual apparatus and methods of the theory of speech acts are actively used in the field of judicial linguistic examination. Therefore, the urgent task for the expert community today is to unify the interpretation of those terms and the categories of the theory of speech acts that they designate that turned out to be the most popular in the examination. The concepts of justification and approval speech acts currently used in linguistic forensic practice have significant similarities; the distinction between these concepts, which, as practice shows, is not always a trivial task and may be crucial for litigation. The authors consider it necessary to take into account that the concept of public justification of terrorism in the form as defined in Note 1 to Article 205.2 of the Criminal Code, is correlated in terms of the theory of speech acts not with RA justification, but more with RA approval. The approach proposed in the article is justified by the authors based on (1) generally accepted lexicographic data, (2) methodological developments of the Federal State Budgetary Institution of the RFCE under the Ministry of Justice of Russia, which have been tested in real court cases and have received well-deserved recognition, and (3) an analysis of the definition to be applied by the legislator .

scholarly journals The Linguistic Research of Nonverbal Component of a Composit Verbal / Visual Text: Problems of Verbalization Sense

2016 ◽  
pp. 76-81
Author(s):  
E. L. Daylof
Keyword(s):  
Semantic Analysis ◽  
Component Analysis ◽  
Forensic Assessment ◽  
Visual Texts ◽  
Linguistic Research ◽  
Text Types ◽  
Different Types ◽  
Verbal Component ◽  
Visual Text ◽  
Expert Practice

The article is devoted to the methodical issues in the point of the non-verbal component analysis within the framework of linguistic research of composit verbal/ visual texts relevant to extremism prevention. The examples of expert practice functions of nonverbal components of a composit verbal/ visual text, types of semantic bounds between the visual and verbal part in different types of composit verbal/ visual texts are discussed. The algorithm for semantic analysis of composit verbal/ visual texts as an object of forensic assessment is suggested.

scholarly journals Digitising a machine-tractable version of Kamus Dewan with TEI-P5

2016 ◽  
Author(s):  
Lian Tze Lim ◽  
Ruoh Tau Chiew ◽  
Enya Kong Tang ◽  
Rusli Abdul Ghani ◽  
Naimah Yusof
Keyword(s):  
Language Resources ◽  
Cultural Information ◽  
Linguistic Research ◽  
Advanced Search ◽  
Micro Structures

Kamus Dewan is the authoritative dictionary for Bahasa Malaysia, containing a wealth of linguistic and cultural information about Bahasa Malaysia. It is currently available in print, as well as a searchable online dictionary. However, the online dictionary lacks advanced search capabilities that target specific fields within each headword and lemma entry. For this information to be targeted and extracted efficiently by computers, the macro- and micro-structures of Kamus Dewan entries need to be first annotated or marked up explicitly. We describe how TEI-P5 guidelines have been applied in this endeavour to make the Kamus Dewan more machine-tractable. We also give some examples of how the machine-tractable data from Kamus Dewan can be used for linguistic research and analysis, as well as for producing other language resources.

scholarly journals Stylistic devices as means of forming discursive features of advertising minitexts (exemplified by English economic and political media sources)

2020 ◽  
Vol 26 (4) ◽  
pp. 82-87
Author(s):  
E. N. Malyuga ◽  
E. V. Ponomarenko ◽  
A. V. Minayeva
Keyword(s):  
Speech Acts ◽  
Small Volume ◽  
Functional Space ◽  
Text Generation ◽  
Cultural Stereotypes ◽  
Demographic Profiles ◽  
Political Sources ◽  
Advertising Discourse ◽  
Market Relations

The article is devoted to functional and stylistic features of advertising minitexts in English economic and political mass media and Internet sources. The scientific relevance of the topic is proved by the significant role of advertising in building up not only market relations but also cultural stereotypes and public opinion. Besides, the necessity arises to reveal the human linguistic consciousness potential of integrating different meanings and small forms of their verbalization, as the trend towards contracting speech acts is gaining momentum in both oral and written communication. Hence, advertising texts make a proper object of analysis since the need for quick catching of the customers attention and saving money on publication space determines advertisements small volume. The authors set the purpose of analysing the stylistic features of advertising minitexts in economic and political sources in terms of the formation of their discursive features. Methods of discourse functional analysis, descriptive and contextual analyses are implemented thereto. The article addresses the issue of correlation between text and discourse with regard to the advertising linguistic status, types of advertising texts, extralinguistic factors (including psychographic and demographic profiles of consumers) determining the choice of means that actualise advertising discourse functions. The analysis focuses on the expressive means forming peculiar advertising stylistics and special pragmatic increments aimed at making efficient impacts on the recipient. The findings of the empiric analysis are presented in reference to such expressive means as metaphors, allusions, wordplay, antithesis, etc. The prevalence of metaphors, epithets and hyperbole as the most frequent stylistic devices in advertising discourse has been revealed. The authors conclude that discursive features of the texts under analysis are actualized in pragmasemantic increments which are not inferred from speech elements direct meanings alone but are synergistically formed in advertising functional space in the course of text generation and perception based on the communicating parties living backgrounds.

scholarly journals PЕCULIARITIES OF ADVERTISEMENT STRUCTURING IN MODERN ENGLISH TOURISM DISCOURSE

2021 ◽  
pp. 54-61
Author(s):  
Tetiana Kolisnychenko ◽  
Tetiana Koropatnitska
Keyword(s):  
Basic Structure ◽  
Tourism Industry ◽  
Destination Image ◽  
Tourism Destination ◽  
Visual Component ◽  
Tourism Advertising ◽  
Verbal Component ◽  
Intellectual Capacity ◽  
The Subject ◽  
Advertising Discourse

Nowadays tourism industry is one of the areas that facilitate the economic and cultural growth of the country. Tourism does not only open borders, acquaint with the cultural heritage, and expand “intellectual capacity”, it is a sphere where various suggestive means – subconsciously and consciously – are widely used. A tourist destination is popularized through advertising, so advertising texts in tourism advertising discourse – an institutional type of discourse focused on specifying within numerous tourism destinations and on reciprocal communication with recipients – are one of the key means of promoting tourism products. The end goal of our paper is to pinpoint the basic structure of the modern English tourism advertisement and determine the correlation of its verbal and nonverbal components, the subject of the research is verbal and nonverbal means of reproducing tourism advertisement content. The goal can be achieved through the tasks aimed at analyzing the correlation of verbal and nonverbal and at the presentation of the basic framework of the modern English advertisement in tourism advertising discourse. The results of the research proved that the peculiarity of advertising texts in modern English tourism advertising discourse is in the combination of informational, linguistic, socio-cultural, gender, and psychological components that altogether create a positively-marked tourism destination image in the recipient’s consciousness. The information in the advertisements is fragmented to avoid overwhelming recipients with “known” facts. The tourism destination advertisements have a basic structure of a visual component (arch-fragment) as a means of attracting the recipient’s attention and a verbal component: title (middle fragment), as a means of interest, and text (terminal-fragment), as the main means of suggestion. Key words: modern English tourism advertising discourse, correlation, verbal component, non-verbal component, visual component.

TINDAK TUTUR DALAM IKLAN BERBAHASA JAWA DI RADIO (THE ACTS OF SPEECH OF JAVANESE ADVERTISEMENT IN THE RADIO)

JALABAHASA ◽  
2017 ◽  
Vol 13 (1) ◽  
pp. 1
Author(s):  
Suryo Handono
Keyword(s):  
Qualitative Research ◽  
Content Analysis ◽  
Speech Acts ◽  
Interesting Phenomenon ◽  
Expressive Speech ◽  
Advertising Discourse ◽  
Directive Speech Acts ◽  
Directive Speech ◽  
Descriptive Qualitative

Iklan sebagai salah satu bentuk komunikasi memunyai peranan penting untuk memperkenalkan suatu produk kepada masyarakat. Tuturan iklan merupakan fenomena menarik untuk diteliti dari berbagai aspek pragmatik, salah satunya adalah tindak tutur. Penelitian ini mengkaji tindak tutur pada wacana iklan berbahasa Jawa di radio. Penelitian bersifat deskriptif kualitatif ini memaparkan bentuk tindak tutur dan konteks tuturan dalam wacana iklan berbahasa Jawa di radio. Strategi yang digunakan adalah analisis isi. Berdasarkan analisis isi diperoleh hasil bahwa bentuk tuturan dalam wacana iklan berbahasa Jawa di radio meliputi tindak tutur representatif, direktif, ekpresif, komisif, dan deklaratif. Tindak tutur representatif digunakan dalam konteks memberi tahu, menyatakan, mengakui, melaporkan, menjelaskan, menyebutkan, dan memberikan kesaksian. Tindak tutur direktif digunakan dalam konteks menyuruh, mengajak, mengimbau, menyarankan, dan mengingatkan. Tindak tutur ekspresif digunakan sebagai evaluasi dalam konteks memuji, mengkritik, dan mengeluh. Tindak tutur komisif digunakan hanya dalam konteks memastikan. Tindak tutur deklaratif digunakan dalam konteks melarang, menegaskan, dan meyakinkan. Kata kunci: tindak tutur, konteks, iklan, bahasa Jawa, radioABSTRACTAdvertising as one form of communication has an important role to introduce a product to the community. Advertising is an interesting phenomenon to be examined from various aspects of pragmatic, one of which is the act of speech. This study examines the acts of speech on the discourse of Javanese advertisement on the radio. This descriptive qualitative research describes the form of speech acts and the context of speech in the discourse of Javanese ad on the radio. The strategy used is content analysis. Based on the content analysis, it is found that the form of speech in the Javanese language advertising discourse in the radio includes the act of representative speech, directive, expressive, commissive, and declarative. Representative speech acts are used in the context of notifying, declaring, acknowledging, reporting, explaining, mentioning, and giving testimony. The directive speech acts are used in the context of commanding, referring, appealing, suggesting, and reminding. Expressive speech acts are used as evaluation in the context of praising, criticizing, and complaining. Commissive speech acts are used only in the context of making sure. Declarative speech acts are used in the context of prohibiting, asserting, and reassuring. Keywords: speech acts, context, advertisement, Javanese, radio

The Shakespearean Inside

2017 ◽  
Author(s):  
Marcus Nordlund
Keyword(s):  
Speech Acts ◽  
Research Process ◽  
Detailed Data ◽  
Figures Of Speech ◽  
The Tempest ◽  
The Creation ◽  
Probable Time

The Shakespearean Inside is a study of all soliloquies and solo asides in Shakespeare’s complete plays. The first step in the research process was the creation of the Shakespearean Inside Database (SID), where these speeches were annotated according to variables of genuine literary interest such as act, dramatic subgenre, probable time of composition, dramatic speech acts, selected figures of speech and character attributes such as gender or class. Such comprehensive and detailed data makes it possible to generalise dependably about Shakespeare’s authorial habits, and by extension, to identify situations where the author departs in interesting ways from his authorial habits. The Shakespearean Inside uses these broad patterns and significant exceptions as a backdrop for fresh interpretations of various Shakespeare plays, from early works such as The Taming of the Shrew and Two Gentlemen of Verona to mature tragedies like Hamlet and late plays such as The Tempest and The Two Noble Kinsmen.

Structuralism

2018 ◽  
pp. 84-104
Author(s):  
Thomas Stewart
Keyword(s):  
Twentieth Century ◽  
Language Resources ◽  
Linguistic Research

During the twentieth century, much of linguistic research shifted in focus from diachronic to synchronic description. The challenge of expanding the database of languages well beyond Indo-European brought about the need to describe languages on their own terms instead of importing alien preconceptions and expectations. Alongside the growth in language resources, there was also a need among practitioners to establish a coherent and reliable set of analytical concepts and methods for synchronic research. This chapter surveys these developments and highlights the enduring relevance of the work.

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