scholarly journals Theoretical and Methodological Aspects of Studying Public Politics’ Electoral Potential and Their Social Media Positioning

Author(s):  
S.  Yu. Belokonev ◽  
E.  V. Levina

This study’s subject is the theoretical and methodological aspects of studying politicians’ electoral potential and their social networks positioning. This article aims to explore politicians’ activity in social media to identify its impact on their electoral potential. The authors of the paper used the methods such as analysis and synthesis to study the positioning of politicians in social networks, as well as a systematic approach to examine political, social, cultural, and economic factors affecting the characteristics of the manifestation of activity in the Internet space as a whole, and in social media in particular. The work used empirical and analytical methods to study open empirical data, methods of qualitative analysis to study content posted in virtual space. The authors consider the theoretical and methodological aspects of public politicians’ positioning in social media and their potential electoral impact. The article highlights the main methods and approaches to studying this problem and outlines the ways for further research. The findings and results can be used to research further the electoral potential of public politicians and their social media positioning.

Author(s):  
Jolanta Sabaitytė ◽  
Roberta Karpovičiūtė

The digital revolution and the communication platforms provided by the Web 2.0 virtual space era, such as social media, social networks, other tools and channels, create new opportunities for better marketing decisions based on user-generated data analysis. Every day customers of social media and other virtual tools are creating huge amounts of their actions-caused data, and businesses lack management tools supporting this process, which could create knowledge in the areas of deeper cognitive customer profiles and preferences. The growing number of social media users indicates the popularity of these communication tools among the information society, but science today lacks a deeper knowledge of social media-generated data and other algorithms for this kind of data usage. Therefore, the purpose of the article can be defined as the development of a conceptual model of big data generated by social media usage in business. The formation of the conceptual model is based on the analysis of big data assumptions and application possibilities, social media classification peculiarities and different channel specifics, identification of big data analysis methods and analysis of big data applications generated by social media. The conceptual model creates preconditions for deeper knowledge of user-generated big data in nowadays’ widely used communication platforms, as well as creation of the decision support tool for marketing specialists in order to use big data from social media in deeper cognitive customer profiles and preferences. The methods employed in this research are literature and other references analysis, synthesis and logical analysis of information, comparison of information, systemisation and visualisation.   Keywords: Big data, data mining, social media, social networks, internet marketing.


2021 ◽  
Vol 46 (11) ◽  
pp. 37-53
Author(s):  
Steven Kolber ◽  
◽  
Sandy Nicoll ◽  
Kelli McGraw ◽  
Nicholas Gaube ◽  
...  

This paper shares insights from an international community of educators who have been using social media as a virtual space for a scholarly reading group: #edureading. The collection of educator narratives presented in this paper show how social networks on Twitter and Flipgrid were used as inclusive environments for teacher-led professional development. This paper is both a report of research involving five practitioners inquiring into their collective experience, and an exercise in building the scholarly capacity of the #edureading group. The accessibility of the social media platforms, as well as the collaborative, inquiry-based approach to scholarly reading, emerge as key themes in the educator narratives. The findings of this research emphasise that professional learning occurring in virtual spaces is open to social mediation using the norms of social networks, rather than the norms of workplaces, jurisdictions or education sectors, and that this can lead to a greater sense of empowerment for educators


2020 ◽  
Vol 122 (6) ◽  
pp. 1-34
Author(s):  
Yuqing Liu ◽  
Kaitlin T. Torphy ◽  
Sihua Hu ◽  
Jiliang Tang ◽  
Zixi Chen

Context Individuals’ curation within social media provides a window into their sensemaking and conceptions of what is worth knowing. Within education, a majority of teachers use social media for professional purposes to access and share instructional resources. Purpose This work examines Pinterest.com and the intersection of influence across virtual and physical spheres as teachers choose and curate instructional resources. Setting: The study is conducted on 19 schools over five districts in three Midwestern states. Participants The sample consists of 108 elementary teachers in total: 34 early career teachers and 74 colleagues. Research Design This is a longitudinal observational study designed to repeatedly measure and track teachers’ online resource-seeking behavior over 52 weeks in the 2015–2016 school year. Data Collection and Analysis Resource curation data were collected for each teacher, as well as early career teachers’ egocentric school network and online network data. Using generalized linear growth modeling approach to examine relationships between teachers’ curation of resources, we identify differences in the impacts of teachers’ social networks across physical and virtual space. Findings Results indicate that teachers following one another within Pinterest have a higher rate of curating a resource, but Pinterest seems to act as a bridge between those less connected teachers within a school, with an even greater rate of curation for those teachers who do not closely work together. This seems to indicate that within the cloud of social media, Pinterest may be a conduit for information and resource distribution across schools. Conclusion As schools continue to seek improvement potential, leveraging social media connections and social capital within and outside the local context may prove useful for the flow of expertise and resources.


Author(s):  
V. Sh. Surguladze

The article analyses the stages of information confrontation in social networks aimed at transforming protest activity from a virtual space into real life in the form of street actions and practical actions to change the current socio-political situation. The author considers one of the critical threats of social media to the socio-political stability of society the attempts of using them to influence changes in the collective psychology, motivation and behaviour of citizens. The author gives examples of the IT industry and government agencies of the United States, whose cooperation provides the United States with unprecedented opportunities to influence the global information space and analyses the experience and methodology of political mobilisation of the masses in social networks during the events of the Facebook revolution in Egypt 2010–2011. Based on the understanding of the real experience, the author identifies the stages and methods of reformatting virtual protest activity in the real one, as well as identifies the biographical features of the leaders of online protest movements and proposes measures to counteract the information threats of social media. According to the author, one of the most effective mechanisms to counter the threats of social media is the implementation of a comprehensive state identity policy focused on maintaining and developing the existing pivot points of the consensus collective national identity of the society.


2018 ◽  
Vol 29 (2) ◽  
Author(s):  
Jurgita Jurkevičienė ◽  
Eglė Butkevičienė

New social media such as Facebook and Google+ are web-based communication platforms that enable socially meaningful interactions between contacts in the virtual space (Ellison et al. 2014). Studies show that new social media are particularly conducive to social capital development, as they offer its users the possibility of creating heterogeneous, extremely large electronic social networks (Hampton et al. 2011). This article presents the results of a quantitative research study on the social capital and trust of the Lithuanian population in the electronic social networks. The study used an adapted D. Williams’ Internet Social Capital Scale (2006).


2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.


Author(s):  
Sanjay Chhataru Gupta

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.


2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.


2020 ◽  
Vol 23 (8) ◽  
pp. 906-921
Author(s):  
R.A. Alborov ◽  
S.M. Kontsevaya ◽  
S.V. Kozmenkova

Subject. This article deals with the theory-and practice-relevant issues of classification and content definition of different types of capital used as sources of operations financing, and recommendations for developing their accounting in agricultural organizations. Objectives. The article aims to substantiate the organizational and methodological aspects of capital accounting development to generate information on value reserve and creation of value as new in the organization's integrated reporting. The article also aims to define the classification and content of capital types as sources of financing for the organization's activities and develop recommendations for developing the accounting of the availability, increase, reduction or transformation of the relevant types of capital in the organization's business activities. Methods. For the study, we used the methods of analysis and synthesis, induction and deduction, analogy, and comparison. The scientific works of domestic specialists and regulations, including the International Standard on Integrated Reporting (IR) are the methodological basis of this work. Results. The article defines conceptual provisions and offers practical recommendations on the set-up and development of capital flow accounting in the corporate governance system of the agricultural organization. It clarifies the classification and economic content of capital as a source of funding for the organization's reproduction activities. The article also offers an original method of accounting for the value reserve (balances) and capital changes. Conclusions and Relevance. The practical application of the developed recommendations for value accounting and capital changes will help generate all the necessary information in the integrated reporting of the agricultural organization to assess its reserves of value, create value as new, economic, environmental, and social efficiency of the organization's activities. The results of the study can be used to develop the theory, methodology and techniques of accounting of capital types as sources of financing of value creation as a result of the agricultural organization's business activities.


MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.


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