THE SCIENTIFIC AND RESEARCH CENTERS OF UKRAINE OF LIBRARY SCIENCE

2019 ◽  
Vol 25242644 ◽  
pp. 69-76
Author(s):  
Olena Voskoboinikova-Huzieva
Keyword(s):  
Information Technologies ◽  
Point Of View ◽  
Library Science ◽  
Professional Communication ◽  
Research Centers ◽  
Scientific Publications ◽  
Professional Journals ◽  
National University ◽  
The Media ◽  
Use Of Social Media

The article is devoted to the analysis of the activity of leading research institutions in the field of library science in Ukraine at the present stage. Using the methodological basis of the systematic approach and the content analysis method of scientific publications and open access resources, the author investigates the achievements of Ukrainian librarianship. The purpose of the article is to analyze the main directions of activity of the scientific institutions of the librarian branch in 2010s; the problems of the dissertation researches aimed at improving the activity of the library social institute; the development of professional communication through scientific events and periodicals. Among the main objects of research are the Institute of Library Science, Institute of Information Technologies and the Center for Social Communication Research of the Vernadsky National Library of Ukraine; Lviv National Scientific Library of Ukraine named after V. Stefanyk; State Scientific and Pedagogical Library of Ukraine named after V.O. Sukhomlinsky; National Scientific Agricultural Library of NAAS of Ukraine. The article also analyzes the achievements of scientific schools of Kharkiv State Academy of Culture, Kyiv National University of Culture and Arts, National University «Lviv Polytechnic». The conclusion is that the main tendencies of library investigations carried out in research centers - leading libraries and institutions of higher education of Ukraine include: the development of interdisciplinary research, in which the library as a social institute becomes an active component of public communications, global information influences; development of researches devoted to scientific and informational support of branch science (educational, agrarian) in the context of European integration and globalization processes; the librarianship investigation from the media space point of view, in particular in the system of public use of social media, or as an equal partner in its creation; increasing attention to interaction and coordinated formation of consolidated information resources of libraries, archives and museums. The study may be followed up as the study of the experience and prospects of international cooperation in the field of scientific activities, especially library science, as well as librarianship issues, which are covered in scientific communication - in professional journals, scientific forums, etc.

scholarly journals TECHNOLOGIES OF INFORMATIVE AND MANIPULATIVE INFLUENCE ON SOCIO-POLITICAL CONSCIOUSNESS AND BEHAVIOR OF MODERN YOUTH

2021 ◽  
Vol 2021 (2) ◽  
pp. 27-33
Author(s):  
Svetlana Doskach ◽  
Lіubov Kostyk
Keyword(s):  
Young People ◽  
Information Technologies ◽  
Point Of View ◽  
The Political ◽  
Political Consciousness ◽  
Political Processes ◽  
The Media ◽  
The Individual ◽  
The Right ◽  
And Behavior

The article presents a theoretical analysis of informative and manipulative influence on the socio-political consciousness and behavior of modern youth. The interpretation of consciousness in the psychological and political areas has been revealed, which makes it possible to consider information technologies as an important attribute of influence on political consciousness. There has been conducted the analysis of the psychological components of informative and manipulative technologies, which defined as the dominance of the spiritual state of the individual, the imposition of thoughts, ideas, attitudes, values and management of behavior in favor of the subject of influence. There has been revealed the idea that the favorable socio-political conditions encourage the media to exert influence by manipulating the political consciousness and behavior of young people. The opinion has been clarified, that the use of communication technologies, that optimize the implementation of policy actors of their tasks and responsibilities through rational means, sequence of actions, development of an appropriate algorithm of behavior, result in the implementation of human activities to achieve socially significant goals, including political one. In the context of this issue, the role of the media in the political processes of society has been revealed, where they act as a means of manipulative influence aimed at transforming the political consciousness of young people. The factors influencing the political consciousness of young people have been analyzed, where the most influential are: granting the right to edit, adding their own conjectures; distortion of information; submission of false information; being reticent about major events; being ahead of the curve. However, the main reason for the effects of informative and manipulative influence lies in the personal scope, where it is important to have the ability to think critically, to analyze, interpret, defend the point of view, have strong energy and will, to have different forms of verbal influence of optimal mechanisms of thought and actions appropriate to the situation. Methods of effective counteraction to informative and manipulative influences have been determined. The main one is the ability to distribute information in the associative space, when one constructs the absence of intersection of the discussed events by associative connection with other unrelated events. Due to effective approaches, modern youth has the opportunity to stop being a "passive mass" and become active citizens who defend their opinions, make independent decisions and form their own patterns of behavior.

scholarly journals Cultural journalists on social media

2018 ◽  
Vol 34 (65) ◽  
pp. 76-97 ◽  
Author(s):  
Nete Nørgaard Kristensen ◽  
Unni From
Keyword(s):  
Social Media ◽  
Personal Communication ◽  
Professional Communication ◽  
Grey Zone ◽  
Daily Lives ◽  
Daily Work ◽  
Private Interests ◽  
The Media ◽  
Use Of Social Media ◽  
Media Practices

This article investigates the use of social media among a particular group of journalists: cultural journalists. Combining research on social media journalism with research on cultural journalism and applying a mix-method approach, the study shows that use of social media is still a fairly random practice in cultural newsrooms. It also shows that cultural journalists use their Twitter and Facebook accounts interchangeably as tools for professional communication in their daily work and for personal communication in their daily lives. In other words, their social media practices blur the boundaries between institutional interests and professional identities, and more private interests and personal identities. While this may be a challenge to most journalists, it resonates well with the professional logics of cultural journalists. They have long practiced their work in a grey-zone between the public and the private, and the objective and subjective. Through their social media practices, they promote the media institution they work for and their own ‘personalised’ professional brand.

scholarly journals SOCIAL MEDIA AS A TOOL OF POLITICAL PERMANENT CAMPAIGN ON THE EXAMPLE OF THE ACTIVITY OF POLISH POLITICIANS

2019 ◽  
Vol 1 (2) ◽  
pp. 1-12
Author(s):  
Małgorzata Adamik-Szysiak
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Basic Research ◽  
Point Of View ◽  
Communication Tool ◽  
Party Leaders ◽  
Political Reality ◽  
The Media ◽  
Use Of Social Media ◽  
Political Scene

In the context of the processes of professionalization and modernization of political communication and mediatization of politics, the aim of the article is to show how to use social media in strategies for communicating of party leaders on the Polish political scene. The research questions concerned attempts of the politicians to use social media to implement communication marketing strategies, in particular in the aspect of engaging and mobilizing Internet users not only in the periods of electoral campaigns, but also in the long-term perspective. The messages disseminated by politicians in social media (mainly on Facebook and Twitter) were analysed primarily from the point of view of their effectiveness (measured by the popularity of entries and their media visibility). It was important to pay attention to the ways of presenting and creating the political reality by politicians through the media. The empirical research covered the years 2015-2017 and were of the longitudinal nature. The basic research method is the analysis of the content, both quantitative and qualitative. Examining the way of the presentation of specific issues I am using the concept of framing the media messages. According to the first hypothesis (H1), the use of social media by Polish politicians proves the growing professionalization of political communication, especially through the prism of its Americanization based on the concept of a hybrid style of communication, thus adapting selected solutions tested on the American political scene to Polish realities. The second hypothesis (H2) indicates that in the communication strategies of political party leaders, social media are perceived as a communication tool which primary function is not only to inform but also to maintain relations with a potential electorate, in accordance with the assumptions of relationship marketing.

TO THE QUESTION OF THE SYSTEMATIC NATURE OF ELECTRONIC EDUCATIONAL MATERIALS FOR HIGHER EDUCATION

2019 ◽  
pp. 54-62
Author(s):  
K. R. Ovchinnikova
Keyword(s):  
Learning Process ◽  
Information Technologies ◽  
Electronic Materials ◽  
Subject Area ◽  
Design Activity ◽  
Learning Technology ◽  
Educational Materials ◽  
Scientific Publications ◽  
Structured Information ◽  
Single Complex

The relevance of the issue under consideration in the article is connected with the confusion in scientific publications of the concepts of “electronic educational materials” and “electronic educational resources”. The article discusses the concept of “electronic educational materials” from the perspective of general systems theory. And their system character is proved. This allows them to be represented as a single complex of structured information of a specific subject area and didactic materials. These didactic materials support the learning process at all stages of its didactic cycle in accordance with the chosen learning technology based on the didactic capabilities of information technologies. It is concluded that the system of high school electronic materials allows to expand the boundaries of the design activity of the teacher, provide management of the student’s thinking activity, to implement a competence approach to the learning process at university

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

scholarly journals The Strategic Bias: How Journalists Respond to Antimedia Populism

2021 ◽  
pp. 194016122110226
Author(s):  
Ayala Panievsky
Keyword(s):  
Prime Minister ◽  
Press Freedom ◽  
Right Wing ◽  
Best Response ◽  
Semistructured Interviews ◽  
The Media ◽  
Right Wing Populism ◽  
Strategic Bias ◽  
Use Of Social Media ◽  
The Right

As populist campaigns against the media become increasingly common around the world, it is ever more urgent to explore how journalists adopt and respond to them. Which strategies have journalists developed to maintain the public's trust, and what may be the implications for democracy? These questions are addressed using a thematic analysis of forty-five semistructured interviews with leading Israeli journalists who have been publicly targeted by Israel's Prime Minister, Benjamin Netanyahu. The article suggests that while most interviewees asserted that adherence to objective reporting was the best response to antimedia populism, many of them have in fact applied a “strategic bias” to their reporting, intentionally leaning to the Right in an attempt to refute the accusations of media bias to the Left. This strategy was shaped by interviewees' perceived helplessness versus Israel's Prime Minister and his extensive use of social media, a phenomenon called here “the influence of presumed media impotence.” Finally, this article points at the potential ramifications of strategic bias for journalism and democracy. Drawing on Hallin's Spheres theory, it claims that the strategic bias might advance Right-wing populism at present, while also narrowing the sphere of legitimate controversy—thus further restricting press freedom—in the future.

Alcohol and the Media: A Review and Critique of the ‘Effects’ Model

1982 ◽  
Vol 3 (2) ◽  
pp. 183-194 ◽  
Author(s):  
Nicholas Dorn ◽  
Nigel South
Keyword(s):  
Point Of View ◽  
Economic Consequences ◽  
Future Research ◽  
General Level ◽  
Alcohol Advertising ◽  
Social Drinking ◽  
The Media ◽  
Quantitative Changes ◽  
And Shifts ◽  
Qualitative Changes

A review of the available empirical material bearing upon the question of alcohol advertising having ‘effects’ on the general level of consumption suggests that this question is insufficiently precise as a basis for research. Studies suggesting some relationship between advertising for particular brands or products and shifts in brand or product use are potentially more interesting, if considered from a point of view that recognises that such shifts may involve shifts in milieux, comparisons, styles and meanings associated with consumption. Future research should be attentive to such qualitative changes in drinking practices attendant upon advertising or preventive campaigns (as well as to quantitative changes). The authors suggest that such quantitative and qualitative changes in drinking practices of individuals and social groups need to be considered within the context of more general, ideological and economic, consequences of alcohol advertising. These consequences-including reinforcement of images about ‘social drinking,’ and shifting of consumers onto more profitable products-consolidate the profitability of the alcohol industry (a consideration more important to the industry than levels of consumption per se). A framework broader than that of ‘effects’ on individuals' levels of consumption is required if health educators are to learn anything from advertising.

Role of social networking services for scientists in promoting scientific output on example of Polish representatives of social communication and media sciences

2020 ◽  
Vol 69 (8/9) ◽  
pp. 717-736
Author(s):  
Małgorzata Kowalska-Chrzanowska ◽  
Przemysław Krysiński
Keyword(s):  
Social Networking ◽  
Social Communication ◽  
Scientific Communication ◽  
Scientific Output ◽  
Scientific Publications ◽  
Social Networking Services ◽  
Content Type ◽  
Starting Point ◽  
The Media ◽  
Usage Level

Purpose This paper aims to answer the question of how the Polish representatives of social communication and media sciences communicate the most recent scientific findings in the media space, i.e. what types of publications are shared, what activities do they exemplify (sharing information about their own publications, leading discussions, formulating opinions), what is the form of the scientific communication created by them (publication of reference lists' descriptions, full papers, preprints and post prints) and what is the audience reception (number of downloads, displays, comments). Design/methodology/approach The authors present the results of analysis conducted on the presence of the most recent (2017–2019) publications by the Polish representatives of the widely understood social communication and media sciences in three selected social networking services for scientists: ResearchGate, Google Scholar and Academia.edu. The analyses covered 100 selected representatives of the scientific environment (selected in interval sampling), assigned, according to the OECD classification “Field of Science”, in the “Ludzie nauki” (Men of Science) database to the “media and communication” discipline. Findings The conducted analyses prove a low usage level of the potential of three analysed services for scientists by the Polish representatives of social communication and media sciences. Although 60% of them feature profiles in at least one of the services, the rest are not present there at all. From the total of 113 identified scientists' profiles, as little as 65 feature publications from 2017 to 2019. Small number of alternative metrics established in them, implies, in turn, that if these metrics were to play an important role in evaluation of the value and influence of scientific publications, then this evaluation for the researched Polish representatives of social communication and media sciences would be unfavourable. Originality/value The small presence of the Polish representatives of the communication and media sciences in three analysed services shows that these services may be – for the time being – only support the processes of managing own scientific output. Maybe this quite a pessimistic image of scientists' activities in the analysed services is conditioned by a simple lack of the need to be present in electronic channels of scientific communication or the lack of trust to the analysed services, which, in turn, should be linked to their shortcomings and flaws. However, unequivocal confirmation of these hypotheses might be brought by explorations covering a larger group of scientists, and complemented with survey studies. Thus, this research may constitute merely a starting point for further explorations, including elaboration of good practices with respect to usage of social media by scientists.

Die Macht der Bilder und Bilder der Macht: die sprachliche Konstruktion von Nationalismus und Konservatismus in der strategischen politischen Kommunikation von Vox España

2020 ◽  
Vol 136 (2) ◽  
pp. 538-566
Author(s):  
Sandra Issel-Dombert
Keyword(s):  
Language Use ◽  
Point Of View ◽  
Right Wing ◽  
Multimodal Discourse ◽  
The Social ◽  
Core Elements ◽  
The Media ◽  
Right Wing Populism ◽  
The One ◽  
The Relationship

AbstractFrom a theoretical and empirical linguistic point of view, this paper emphasizes the importance of the relationship between populism and the media. The aim of this article is to explore the language use of the Spanish right wing populism party Vox on the basis of its multimodal postings on the social network Instagram. For the analysis of their Instagram account, a suitable multimodal discourse analysis (MDA) provides a variety of methods and allows a theoretical integration into constructivism. A hashtag-analysis reveals that Vox’s ideology consists of a nativist and ethnocentric nationalism on the one hand and conservatism on the other. With a topos analysis, the linguistic realisations of these core elements are illustrated with two case studies.

scholarly journals Remix in the age of ubiquitous remix

2021 ◽  
pp. 135485652199445
Author(s):  
Abby S. Waysdorf
Keyword(s):  
Point Of View ◽  
Archival Material ◽  
History Of ◽  
Accepted Part ◽  
The Media ◽  
Contemporary Media ◽  
The Aesthetic ◽  
The Way

What is remix today? No longer a controversy, no longer a buzzword, remix is both everywhere and nowhere in contemporary media. This article examines this situation, looking at what remix now means when it is, for the most part, just an accepted part of the media landscape. I argue that remix should be looked at from an ethnographic point of view, focused on how and why remixes are used. To that end, this article identifies three ways of conceptualizing remix, based on intention rather than content: the aesthetic, communicative, and conceptual forms. It explores the history of (talking about) remix, looking at the tension between seeing remix as a form of art and remix as a mode of ‘talking back’ to the media, and how those tensions can be resolved in looking at the different ways remix originated. Finally, it addresses what ubiquitous remix might mean for the way we think about archival material, and the challenges this brings for archives themselves. In this way, this article updates the study of remix for a time when remix is everywhere.

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