scholarly journals Da mídia de massa às novas mídias: aspectos evolutivos da comunicação em Marketing

Revista Foco ◽  
2018 ◽  
Vol 11 (2) ◽  
pp. 123
Author(s):  
Cristian Luis Schaeffer ◽  
Fernando Bins Luce
Keyword(s):  
Mass Media ◽  
New Media ◽  
General Framework ◽  
Marketing Mix ◽  
Marketing Area ◽  
The Impact

O objetivo deste artigo consiste em analisar, com base no levantamento de artigos e bibliografias da área, os aspectos evolutivos e o papel da comunicação em marketing com o surgimento das novas mídias. Foram estudados conceitos como Marketing, Mix de Marketing, promoção/comunicação, mídia de massa e novas mídias, além do impacto causado pela tecnologia. A análise dessas informações permitiu traçar um quadro geral com as principais características de ambas as categorias de mídias e os fatores que contribuíram para essa evolução, além de avaliar os desafios para a comunicação em Marketing. As novas mídias exigiram uma mudança no papel e no pensamento do Marketing, já que a comunicação impessoal cedeu espaço para a interatividade. E cabe aqui destacar que a área de Marketing está se esforçando para acompanhar essas mudanças.  The purpose of this article is to analyze, based on the gathering of articles and bibliographies of the area, the evolutive aspects and the role of communication in marketing with the emergence of new media. Concepts such as Marketing, Marketing Mix, promotion/ communication, mass media and new media were studied, as well as the impact caused by technology. The analysis of this information allowed to chart a general framework with the main characteristics of both categories of media and the factors that contributed to this evolution, besides evaluating the challenges for communication in Marketing. The new media required a change in the role and thinking of Marketing, since impersonal communication gave way to interactivity. And it should be noted here that the Marketing area is striving to keep up with these changes.

scholarly journals THE IMPACT OF MASS MEDIA AND SOCIAL NETWORKS ON HOW FANS INTERACT WITH SPORTS LIBRARIES IN THE WORLD

2021 ◽  
Vol 17 (1) ◽  
pp. 89
Author(s):  
Mohammad Saed Kiani ◽  
Leila Nazari ◽  
Leila Shahbazpour.
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
New Media ◽  
Quantitative Research ◽  
Negative Effects ◽  
Sports Media ◽  
The World ◽  
Communication Devices ◽  
The Impact

Background and Aim: The purpose of this study was to investigate the impact of mass media and social networks on the relationship between fans and sports librarians in the world. Method: In this study, to investigate the role of new media and social networks on the interactions between fans and sports librarians, the role of new media on how fans interact with sports libraries from the review of the research carried out from 2009 onwards. Regarding the use of sports media, given that the category of modern media is a new concept, quantitative research has been conducted on its impact on sport, the creation of jobs, the promotion of communication, and the limited research on the negative effects of these media. The study was followed by a manual review of the studies conducted over the period without such results. Findings: It is not that all interactions between fans of athletes and coaches in the new media are positive. The growing interaction that has emerged between these groups today can have negative aspects. The results showed that the negative aspects of the new media have affected all life's moments of athletes and coaches. Negative tweets are so bad in some cases that most athletes and coaches are forced to turn off their communication devices. Conclusion: It seems that with the development of new media and social networks the wall between athletes, coaches and fans is collapsing and it is possible for new connections between these two groups to be created, this new relationship has a lot of positive and negative effects, although the organization sports exercises allow for a better experience for fans.

scholarly journals The Origin and Evolution of Language and the Propagation of Organization

1970 ◽  
Vol 5 (2) ◽  
pp. 75-81 ◽  
Author(s):  
Robert K. Logan
Keyword(s):  
Knowledge Management ◽  
New Media ◽  
Evolution Of Language ◽  
Origin And Evolution ◽  
Language And Culture ◽  
Origin Of Language ◽  
Engineering Problems ◽  
Living Organisms ◽  
The Impact

In this presentation we will study propagating organization. We begin by examining the evolution and origin of language by briefly reviewing the impact of the phonetic alphabet (Logan 2004a), the evolution of notated language (Logan 2004b), the origin of language and culture (Logan 2006, 2007), the role of collaboration in knowledge management (Logan and Stokes 2004), the impact of “new media” (Logan in preparation). We will then connect this work to the propagating organization of all living organisms (Kauffman et al. in press) where we will show that information in biotic systems are the constraints that instruct living organisms how to operate. We will demonstrate that instructional or biotic information is quite different than the classical notion of information Shannon developed for addressing engineering problems in telecommunications. We also will show that biosemiosis is in some sense equivalent to propagating organization (Kauffman et al. in press). We then conclude our presentation with the speculation that there exist at least seven levels of biosemiosis.

scholarly journals Television and Fertility

2010 ◽  
pp. 67-82 ◽  
Author(s):  
Stuart Basten
Keyword(s):  
Public Health ◽  
Mass Media ◽  
Low Fertility ◽  
Future Research ◽  
Media Presentation ◽  
Sliding Scale ◽  
The Media ◽  
Television Plays ◽  
The Impact

Much research has been conducted in the field of utilising the media - television and radio in particular - to promote particular public health messages. However, a burgeoning canon has examined how mass media can play a role in affecting change in fertility preferences and outcomes. In this paper we review these researches which have primarily focussed upon higher fertility settings. The impact of mass media presentation of families and children in low fertility settings has not yet been subject to rigorous sociological investigation so its impact can not be accurately inferred. However, given the pervasive nature of mass media and celebrity culture, we suggest that this is an important avenue for future research. We conclude that television plays a multi-faceted role in shaping individuals decision-making procedures concerning both demographic events and public health interactions. To illustrate this, we present a model which demonstrates a sliding scale of intent - but not impact - of various genres in order to understand the actual role of the media in shaping attitudes towards family size - either explicitly in terms of edutainment or implicitly as a forms of normalization.

De digitale schandpaal

2010 ◽  
Vol 38 (2) ◽  
Author(s):  
Peter L. M. Vasterman
Keyword(s):  
Quantitative Analysis ◽  
Mass Media ◽  
The Internet ◽  
Level Playing Field ◽  
Qualitative And Quantitative Analysis ◽  
Qualitative And Quantitative ◽  
Playing Field ◽  
Internet Users ◽  
The Impact

The Digital Pillory: The impact of the Internet on the development of scandals The Digital Pillory: The impact of the Internet on the development of scandals This article explores the consequences of the changing public arena for the way scandals develop. Scandals, defined as a process of public outrage over a (presumed) transgression of the dominant morality, used to be the domain of the professional mass media. The Internet seems to offer a more level playing field for actors who want to trigger a scandal by disclosing compromising information. But what exactly is the role of the Internet in the different stages of a scandal; which type of actors are dominant and how do media and these websites interact? A qualitative and quantitative analysis of four recent Dutch scandals shows that the Internet, more specifically semiprofessional weblogs can indeed play an important role in exposing, accusing and denouncing the culprit. But the professional media are still very important; when they refuse to adopt a disclosure by bloggers the scandal fails. The role of the Internet users is mainly reactive, but the scale of outrage on the Internet fuels the scandal process.

Media discourse in a hyper connected society: a comparison between media frame and Twitter discourse during media strike

Info ◽  
2014 ◽  
Vol 16 (2) ◽  
pp. 67-79 ◽  
Author(s):  
Seong Eun Cho ◽  
Dong-Hee Shin
Keyword(s):  
New Media ◽  
News Media ◽  
Social Issues ◽  
Semantic Network ◽  
News Frames ◽  
Data Set ◽  
Media Environment ◽  
Content Type ◽  
The Impact

Purpose – This study aims to examine the impact of news frames associated with traditional media and with Twitter discourse on social issues. Design/methodology/approach – Using semantic network analysis, it identifies the role of new alternative channels as well as discussing ways of understanding and consuming news content in the changing media environment. Additionally, it focuses on the dominant Twitter communicators who rank high in betweenness centrality. Findings – The results confirmed that traditional news media tend to superficially describe main events and media strikes without comment. They tended to consciously or unconsciously favor media corporations by engendering anxiety and conflict or by restraining reports on the rationales of the strike. Twitter discourse, on the contrary, positively represents the striker's arguments and frequently reveals support of the strike. Research limitations/implications – The data set of this study was specialized, not generalized. However, the findings extend literature relating to the role of journalism and alternative channel. For example, this study indicated that the change of media environment has reinforced partiality of news, including both traditional and alternative channels. Practical implications – The findings imply that the advent of new media does not purely represent a laymen's voice and rather tends to strengthen the partiality of media, including both traditional and new media, beyond selective exposure on content of the receiver. Originality/value – By clarifying the influence of alternative channels, this study suggests the counterpart of traditional journalism in the near future.

scholarly journals Propaganda and Conflict: Evidence from the Rwandan Genocide *

2014 ◽  
Vol 129 (4) ◽  
pp. 1947-1994 ◽  
Author(s):  
David Yanagizawa-Drott
Keyword(s):  
Mass Media ◽  
Social Interactions ◽  
Radio Station ◽  
Minority Population ◽  
Mass Violence ◽  
Data Set ◽  
Rwandan Genocide ◽  
Level Data ◽  
The Impact

Abstract This article investigates the role of mass media in times of conflict and state-sponsored mass violence against civilians. We use a unique village-level data set from the Rwandan genocide to estimate the impact of a popular radio station that encouraged violence against the Tutsi minority population. The results show that the broadcasts had a significant effect on participation in killings by both militia groups and ordinary civilians. An estimated 51,000 perpetrators, or approximately 10% of the overall violence, can be attributed to the station. The broadcasts increased militia violence not only directly by influencing behavior in villages with radio reception but also indirectly by increasing participation in neighboring villages. In fact, spillovers are estimated to have caused more militia violence than the direct effects. Thus, the article provides evidence that mass media can affect participation in violence directly due to exposure and indirectly due to social interactions.

scholarly journals The Role of The Press Council in Enforcement of The Press Law

2021 ◽  
Vol 2 (1) ◽  
pp. 21-25
Author(s):  
Indrianti Azhar Firdausi
Keyword(s):  
Mass Media ◽  
New Media ◽  
Code Of Ethics ◽  
Codes Of Ethics ◽  
Easy Access ◽  
Legal Entity ◽  
The Public ◽  
The Press ◽  
The Mass Media

This study aims to examine the role of the press council in enforcing the press law and journalistic code of ethics where digital developments are currently very developed, especially media that utilize new media platforms. Not all online mass media are legal entities and not all news that is conveyed through online media follows a journalistic code of ethics, giving rise to overlapping perceptions and activities due to the lack of understanding of journalists and the public in the midst of easy access to information. This research uses a descriptive qualitative approach with a case study method, data collection is collected through observation and documentation sourced from literature and document studies that examine the phenomenon of digitalization dynamics around press laws and journalistic codes of ethics. There are a number of efforts from the press council, including enforcing the press law on online mass media by carrying out a number of verification processes including administrative verification, factual verification and content verification. The third verification cannot be carried out because of the constraints of human resources and budget. A mass media that receives a report will be handled and mediated by the press council if the mass media is already a legal entity. Meanwhile, the enforcement of the press code of ethics is carried out by first classifying journalism activities based on whether the mass media is a legal entity or not, then screening complaints of violations of the code of ethics, and reprimanding the problematic mass media to apologize and clarify the misinformation that has been published.

scholarly journals Editorial: Coronavirus Disease (COVID-19): The Impact and Role of Mass Media During the Pandemic

2021 ◽  
Vol 12 ◽  
Author(s):  
Patrícia Arriaga ◽  
Francisco Esteves ◽  
Marina A. Pavlova ◽  
Nuno Piçarra
Keyword(s):  
Mass Media ◽  
The Impact

scholarly journals Social Networks in Modern Political Communications: a Concept Analysis of Foreign Periodicals

2021 ◽  
Vol 2021 (3) ◽  
pp. 289-303
Author(s):  
Aleksandra Pisareva
Keyword(s):  
Social Networks ◽  
Mass Media ◽  
New Media ◽  
Political Communication ◽  
Research Topic ◽  
The Internet ◽  
Similar Amount ◽  
Protest Movements ◽  
Role Of The State

Over the past two decades, Russian and foreign researchers have documented the growing influence of social networks on political communication. The Internet has become a new mass media. In Russia, bloggers with more than 3,000 subscribers acquire a mass media status. Internet users are not passive recipients of messages: they distribute them and generate their own content. The Internet is a different kind of reality, where anything is possible. Traditional mass media are less efficient than the Internet in providing news. As a result, the Internet and social networks have become a new means of political interaction. The COVID-19 pandemic boosted the digitalization of mass communications and made this process irreversible. The present article reviews 250 foreign research papers published by Taylor and Francis, Oxford University Press, and SAGE Publications in 2020–2021. The objective was to determine the attractiveness of political communication in social networks as a research topic. 12 % of the articles featured the role of social nets in political communication, Facebook being the most popular research material. A similar amount of papers focused on the behavior of network users and the role of the state in the management of social networks. Foreign terms used to describe the research topic appeared to be different from those used by Russian linguists. For instance, foreign authors use "social media" as a synonym for "sites of social networks", while Russian scientists prefer a much broader interpretation. Some terms and acronyms, such as SNSa, are absent from Russian works. Foreign authors exploit classical political science theories to study the issues of political content, the effect of social networks on protest movements and racial conflicts, and the use of new media in election campaigns. They are unfamiliar with Russian approaches to empirical data analysis, e.g. theory of "weak ties", "close world", two-stage flow of communication, the concept of "third place", etc.

scholarly journals Influence of Entrepreneurial Psychology and Spirit on the Cultivation of Students’ Entrepreneurial Values and Ability Under the New Media

2021 ◽  
Vol 12 ◽  
Author(s):  
Weiwei Wang ◽  
Ying Jiang
Keyword(s):  
College Students ◽  
New Media ◽  
Entrepreneurship Education ◽  
Shaanxi Province ◽  
Business Skills ◽  
Entrepreneurial Spirit ◽  
Entrepreneurial Ability ◽  
The Impact ◽  
To Receive

This article studies the influence of entrepreneurial spirit on college students’ entrepreneurial ability and entrepreneurial values. Firstly, the impact of entrepreneurial psychology and entrepreneurial spirit on entrepreneurial values is analyzed. Secondly, the role of entrepreneurial values in innovation and entrepreneurship education is analyzed and summarized under new media. Then, based on entrepreneurial psychology and entrepreneurial spirit, a Questionnaire Survey (QS) is designed to investigate the entrepreneurial values of students in one university in Shaanxi Province, China. The QS analysis suggests that most respondents hold a positive attitude, and their attitude is on the rise. The QS results of “Reasons for entrepreneurial failure” show that 40.37, 31.9, 25.98, and 11.75% of respondents think they lack financial support, business skills, ability, and understanding of policies and laws, respectively. The QS results of “What factors influence entrepreneurial values?” reveal that 39.43% of the respondents chose the “Models of successful entrepreneurs,” successful entrepreneur models can effectively encourage students to receive entrepreneurship education, followed by 28.94% who choose “Achieve their own life goals.” In terms of “Solutions against entrepreneurial risks,” nearly 70% of the students have chosen the negative options. In terms of “Which is the most important entrepreneurial quality?” more students choose entrepreneurial values rather than entrepreneurial quality, proving that students generally lack entrepreneurial values. Given these problems, corresponding countermeasures are put forward to strengthen entrepreneurial psychology and entrepreneurship education, in an attempt to cultivate college students’ entrepreneurial values and entrepreneurial ability under the new media. The results provide some data support for the impact of college students’ entrepreneurial values and entrepreneurial ability.

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