EFEKTIVITAS INSTAGRAM SEBAGAI MEDIA PROMOSI DESA WISATA MALASARI, KECAMATAN NANGGUNG, KABUPATEN BOGOR The Effectiveness of Instagram as a Promotion Media of Malasari Tourism Village, Nanggung, Bogor District

2020 ◽  
Vol 4 (6) ◽  
pp. 796
Author(s):  
Fitri Ardianti
Keyword(s):  
Media Exposure ◽  
Individual Characteristics ◽  
Community Based ◽  
Tourist Destination ◽  
The Social ◽  
The Media ◽  
Tourist Village ◽  
Relationship Of ◽  
The Relationship ◽  
Selection Of

ABSTRACTAccording to UU No. 10 2009, a tourist village is a tourist destination which integrates attractions, tourism facilities, accessibility, that are presented in a community-based living structures along with applicable procedures and traditions. To development a tourist village, it requires promotion activities to introduce products / services to consumers widely, one of which is using the social media, Instagram. The objectives of this research is to describe the effectiveness of Instagram as a promotional medium for the Malasari Tourism Village, to analyze the relationship between individual characteristics along the media exposure and the effectiveness of Instagram, as well as to analyze the effectiveness of Instagram actions after visiting Malasari Tourism Village. Quantitative data is processed using a correlation test with the selection of 52 respondents using Slovin techniques. The result of this research is that there is a relationship between individual characteristics of age along with Instagram media exposure with the effectiveness of Instagram as a Promotional tool, and there is a relationship of (attraction, comprehension) with returning to visit, and last there is a relationship between (attraction, comprehension, self-involvementac, and persuasion) with giving recommendations to others. Keywords: tourist village, institution effectiveness, after-visit action ABSTRAKMenurut UU No. 10 Tahun 2009 desa wisata merupakan suatu daerah tujuan wisata yang mengintegrasikan daya tarik wisata, fasilitas pariwisata, aksesibilitas, yang disajikan dalam suatu struktur kehidupan masyarakat yang menyatu dengan tata cara dan tradisi yang berlaku. Pengembangan desa wisata, perlu dilakukan kegiatan promosi untuk memperkenalkan produk/jasa kepada konsumen secara luas, salah satunya menggunakan media sosial instagram. Tujuan penelitian ini adalah, mendeskripsikan efektivitas instagram sebagai media promosi Desa Wisata Malasari, menganalisis hubungan karakteristik pengunjung dan keterdedahan media dengan efektivitas instagram, serta menganalisis hubungan efektivitas instagram tindakan setelah berkunjung pengunjung ke Desa Wisata Malasari.. Data kuantitatif diolah menggunakan uji hubungan dengan pemilihan 52 responden yang menggunakan teknik Slovin. Hasil dari penelitian ini adalah, terdapat hubungan antara karakteristik individu pada indikator usia dan keterdedahan media instagram dengan efektivitas instagram dan terdapat hubungan antara (daya tarik, pemahaman) dengan minat berkunjung kembali, serta terdapat hubungan antara (daya tarik, pemahaman, keterlibatan diri, dan persuasi) dengan rekomendasi kepada orang lain. Kata kunci: desa wisata, efektivitas instgram, tindakan setelah berkunjung 

scholarly journals ENHANCING MILLENNIAL PERFORMANCE THROUGH INDIVIDUAL CHARACTERISTICS AND EMPLOYEE ENGAGEMENT

2021 ◽  
Vol 19 (3) ◽  
pp. 459-468
Author(s):  
Susanti Dwi Ilhami ◽  
◽  
Armanu Armanu ◽  
Noermijati Noermijati ◽  
Nattharuja Korsakul ◽  
...  
Keyword(s):  
Employee Engagement ◽  
Information Technologies ◽  
Employee Performance ◽  
Sampling Technique ◽  
Intention To Leave ◽  
Primary Objective ◽  
Individual Characteristics ◽  
The Media ◽  
Relationship Of ◽  
The Relationship

This study presents a model linking individual characteristics, employee engagement, and employee performance. The primary objective was to investigate the direct effect of individual characteristics on employee performance and its indirect effect through employee engagement. This study used a non-probability sampling technique with a saturation sampling type. The data were obtained by a questionnaire from a sample of 118 respondents of millennial employees in the media and information technologies sector in Yogyakarta. Data were analyzed by used variance-based SEM (SEM-PLS) and found four significant paths models. The result reveals that individual characteristics have a positive and significant effect on improving employee performance. Moreover, individual characteristics are significantly positive in increasing employee engagement, while employee engagement has a positive and significant effect on employee performance. The mediation test result indicated that employee engagement could partially mediate the relationship of individual characteristics on employee performance. Further research can incorporate variables that influence millennial performance, such as job characteristics, intention to leave, job satisfaction, and other variables to improve strategies in enhancing millennial performance.

scholarly journals AXIOLOGICAL MEDIA BROADCASTING: SOCIETY – CULTURE – POLITICS

2020 ◽  
Author(s):  
М.Р. Желтухина
Keyword(s):  
Mass Media ◽  
Social Group ◽  
Ethnic Relations ◽  
Public Speech ◽  
Political Relations ◽  
The Social ◽  
The Media ◽  
Media Channels ◽  
Relationship Of ◽  
The Relationship

Статья посвящена рассмотрению проблемы аксиологической медиа- трансляции. Раскрывается взаимосвязь ценностей в социальном, культурном и политическом контекстах. Выявляются основные ценностные установки, транслируемые через массмедиа: 1) социально-групповые и межэтнические отношения, 2) взаимоотношение личности и социума, 3) общественная формация, 4) социо- и экономико-политические отношения. Выделяются такие медиажанры, в которых реализуются ценностные установки, как критическая аналитика, публичная речь, голосование, информационное сообщение, диалог, обратная связь, документ. Устанавливаются основные функции медиадискурса в процессе аксиологической медиатрансляции, к которым относятся аксиологическая аргументация, аксиологическая акцентуация, аксиологическая интеграция, аксиологическая экспансия. Исследование вносит вклад в аксио-логическую лингвистику, психолингвистику, социолингвистику, дискурсивную лингвистику, политическую медиалингвистику. The article is devoted to the consideration of the problem of axiological media translation. The relationship of values in the social, cultural and political context is revealed. The main values are revealed, broadcast through mass media: 1) social group and inter-ethnic relations, 2) relationship of personality and society, 3) public formation, 4) social and economic-political relations. There are media channels in which value settings are implemented, such as critical analytics, public speech, voting, information message, dialogue, feedback, document. The main functions of the media course in the process of axiological media translation are established, which include axiological reasoning, axiological accentuation, axiological integration, and axiological expansion. The study contributes to axiological linguistics, psycholinguistics, sociolinguistics, discursive linguistics, political media linguistics.

scholarly journals Influence of Gender Stereotypes, Type of Sport Watched and Close Environment on Adolescent Sport Practice According to Gender

2021 ◽  
Vol 13 (21) ◽  
pp. 11863
Author(s):  
Adrián Mateo-Orcajada ◽  
Lucía Abenza-Cano ◽  
Raquel Vaquero-Cristóbal ◽  
Sonia María Martínez-Castro ◽  
Alejandro Leiva-Arcas ◽  
...  
Keyword(s):  
Gender Stereotypes ◽  
Sports Participation ◽  
Social Agents ◽  
Sports Clubs ◽  
Sport Practice ◽  
The Social ◽  
The Media ◽  
Males And Females ◽  
Relationship Of ◽  
The Relationship

The practice of sport by adolescents is influenced by multiple factors, which could create differences in sports participation according to gender. The objectives of this study were to determine which types of sports were most practiced by adolescent males and females; and to analyze the relationship of gender stereotypes, the type of sport observed and the personal environment, to the type of sport practiced, depending on the adolescent’s gender. To this end, a total of 632 adolescents completed the questionnaire “Lifestyle in Sport with a Gender Perspective”. The results showed significant differences according to gender in the type of sport practiced (p < 0.05), in the membership to sports clubs (p < 0.001), and in the participation in competitions (p < 0.001). It was found that family (p < 0.005) and friends (p < 0.05) were the social agents that most influenced the choice of the type of sport practiced, and that the type of sport watched live (p < 0.005), and in the media (p < 0.001), was related to gender and the type of sport practiced. In contrast, the gender stereotypes of the adolescents themselves were not related to the practice of sports. In conclusion, the environment closest to the adolescents was related to the type of sport practiced by those adolescents.

Relationship of water landscapes with the social fabric as a case study: The Peloponnese peninsula

2020 ◽  
Vol 8 (6) ◽  
pp. 37-61
Author(s):  
Maria Krasopoulou ◽  
Roido Mitoula ◽  
Helen Theodoropoulou ◽  
Evagelia Georgitsogianni
Keyword(s):  
Sustainable Development ◽  
Social Fabric ◽  
Face To Face ◽  
Rich Diversity ◽  
The Social ◽  
A Site ◽  
Relationship Of ◽  
The Relationship ◽  
Selection Of

The object of the research is to highlight the water areas, creating a cultural network in the Peloponnese peninsula. What are the tools to approach a landscape that can help interpret, read, and manage a site? The research methodology was based on geographical features and the selection of sections on the map, linking them to create a cultural network model. Due to the large and rich diversity of water bodies, it was deemed necessary to select five different water landscapes in four different prefectures of the peninsula, looking for different-characteristic forms of water. The Anavalos wetland in Argolida, the river Ladonas in Arcadia, the springs of Lerni in Argolida, the lake Stymfalia and Doxa in Corinth and the Stygos Waters in Achaia were selected as case studies. Through this process, a complete picture emerged in all networking sites. The interviews and personal contacts with the competent social bodies resulted in a comprehensive and more substantial understanding of the issue. Also important was the creation of a questionnaire-experiment, which took place in the Peloponnese, giving very important results-conclusions about the knowledge-views, residents-citizens, the peninsula and the relationship-contact they have with wetlands and their knowledge in relation to mythology. Water has the potential to gain social and political weight, to bring the citizen face to face with the responsibility he has, to manage the environment with respect and consistency, to discover it, if he utilizes it and finally to highlight it as a model of sustainable development.

THE RELATIONSHIP OF TRUST WITH INDICATORS OF CIVIC POSITION

2021 ◽  
pp. 147-157
Author(s):  
Margarita K. Akimova ◽  
◽  
Svetlana V. Persiyantseva ◽  
◽  
Keyword(s):  
Civil Society ◽  
Individual Characteristics ◽  
Civic Identity ◽  
Cultural Environment ◽  
The People ◽  
The Social ◽  
Moral Position ◽  
The Individual ◽  
Relationship Of ◽  
The Relationship

The results of an empirical study of the relationship between citizenship and trust on a sample of students from three universities (N = 252) are presented in the article. A trusting relationship is based on goodwill, honesty and on the desire to understand, accept another person with all his individual characteristics. The civic position in the work is considered as the social civic activity of the individual, proceeding under the influence of the socio-cultural environment. This is a moral position that encourages a person to feel like a part of civil society, expressed in the presence of a person’s system of socially significant moral guidelines that determine his sense of duty and responsibility to society, his willingness to actively defend his rights and interests and therefore act for the benefit of the people, society. The concepts of “adoption of standards” and “civic identity” are revealed. Diagnostics, in the presented study, was carried out using the Questionnaire of Confidence Relationships, the Questionnaire of Civil Identity (two scales: attitude to the norms of civil society, active civic position); projective methodology “Civic identity” (the methodology studies the significant values of civil society on seven scales). It was found that the educational and regional characteristics of the studied groups of students have an impact on the level of trust and civic characteristics of Russian student youth.

Ethnomethodology

2016 ◽  
Vol 72 (1) ◽  
pp. 47-64 ◽  
Author(s):  
Ciaran B. Trace
Keyword(s):  
Information Science ◽  
Content Type ◽  
The Social ◽  
Core Concepts ◽  
Correct Reading ◽  
Relationship Of ◽  
Work Done ◽  
The Relationship ◽  
Selection Of

Purpose – The purpose of this paper is to argue that researchers in the information disciplines should embrace ethnomethodology as a way of forming deeper insights into the relationship between people and recorded knowledge. Design/methodology/approach – The paper introduces the core concepts of ethnomethodology as a means of articulating what this perspective brings to the understanding of the way that society is accomplished. A selection of key studies are then examined to highlight important ethnomethodological findings about the particular relationship of documents to human actions and interactions. Findings – Ethnomethodology highlights the fact that people transform their experiences, and the experiences of others, into documents whose status as an objective object help to justify people’s actions and inferences. Documents, as written accounts, also serve to make peoples’ actions meaningful to themselves and to others. At the same time, ethnomethodology draws attention to the fact that any correct reading of these documents relies partly on an understanding of the tacit ideologies that undergird people’s sense-making and that are used in order to make decisions and get work done. Originality/value – This conceptual framework contributes to the information disciplines by bringing to the fore certain understandings about the social organization of document work, and the attendant social arrangements they reveal. The paper also outlines, from a methodological perspective, how information science researchers can use ethnomethodology as an investigative stance to further their knowledge of the role of documents in everyday life.

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

STAGES IN SOCIAL POLICY DEVELOPMENT

2018 ◽  
Vol 28 (1) ◽  
pp. 265-272
Author(s):  
Venelin Terziev ◽  
Preslava Dimitrova
Keyword(s):  
Social Policy ◽  
Working Conditions ◽  
Social Relations ◽  
Policy Development ◽  
Social Groups ◽  
National Society ◽  
Complex Approach ◽  
The Social ◽  
Relationship Of ◽  
The Relationship

The social policy of a country is a set of specific activities aimed at regulating the social relations between different in their social status subjects. This approach to clarifying social policy is also called functional and essentially addresses social policy as an activity to regulate the relationship of equality or inequality in society. It provides an opportunity to look for inequalities in the economic positions of individuals in relation to ownership, labor and working conditions, distribution of income and consumption, social security and health, to look for the sources of these inequalities and their social justification or undue application.The modern state takes on social functions that seek to regulate imbalances, to protect weak social positions and prevent the disintegration of the social system. It regulates the processes in society by harmonizing interests and opposing marginalization. Every modern country develops social activities that reflect the specifics of a particular society, correspond to its economic, political and cultural status. They are the result of political decisions aimed at directing and regulating the process of adaptation of the national society to the transformations of the market environment. Social policy is at the heart of the development and governance of each country. Despite the fact that too many factors and problems affect it, it largely determines the physical and mental state of the population as well as the relationships and interrelationships between people. On the other hand, social policy allows for a more global study and solving of vital social problems of civil society. On the basis of the programs and actions of political parties and state bodies, the guidelines for the development of society are outlined. Social policy should be seen as an activity to regulate the relationship of equality or inequality between different individuals and social groups in society. Its importance is determined by the possibility of establishing on the basis of the complex approach: the economic positions of the different social groups and individuals, by determining the differences between them in terms of income, consumption, working conditions, health, etc .; to explain the causes of inequality; to look for concrete and specific measures to overcome the emerging social disparities.

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