scholarly journals SPONSOR-ORIENTED MARKETING COMMUNICATION BY PADANG TV FOR MAINTAINING LOCAL-CULTURAL CONTENT

2020 ◽  
Vol 6 (02) ◽  
pp. 159
Author(s):  
Alna Hanana ◽  
Nindika Widya Tirta ◽  
Elva Ronaning Roem ◽  
Yayuk Lestari

<p>This research focuses on promotional strategies conducted by Padang TV in an effort to introduce and maintain the Duduak Baselo program as a cultural content program. From the minimal existence of cultural content in the majority of Indonesian television, Padang TV is one of the local stations that present cultural content, one of which is the Duduak Baselo program. This program can survive, of course, because there are promotional and marketing efforts undertaken by the television station. Promotional mix analysis that becomes the focus of this research is on how the station approach to sponsors. This research uses descriptive qualitative method with a case study approach. In-depth interviews, observations, and documentation are used in collecting data. The data obtained were then processed with Miles and Huberman's technical analysis and validated with triangulation techniques. The results of this study indicate that the Duduak Baselo program carries out several communication activities as their promotional strategies in introducing and maintaining the Duduak Baselo program. Padang TV, as the station that produces Duduak Baselo, in such a way builds cooperative relationships with various parties, such as the government and the private sectors. This collaborative relationship is developed to get sponsors/advertisers. Activities undertaken to establish cooperation include building relationships, spreading proposals, lobbying, and negotiating.</p>

2020 ◽  
Vol 4 (2) ◽  
pp. 229
Author(s):  
Muhammad Eko Atmojo ◽  
Helen Dian Fridayani

Kulon Progo Regency is one of the districts that has many innovations, one of which is community empowerment in collaboration with a modern shop abbreviated as the shop name owned by the people (tomira). This research was motivated by the achievements of the Kulon Progo district government in carrying out development and innovation in the development of the Kulon Progo region by fully involving the Kulon Progo district community through community empowerment. This initiative was taken by the government of Kulon Progo Regency to improve community empowerment and protect the people of Kulon Progo Regency from various economic threats. Considering that in the past few years many modern shops have mushroomed in each district/city, so this is what makes Kulon Progo Regency move quickly to empower the community by collaborating between MSMEs or cooperative with modern shops. This study uses a qualitative method which case study approach. With the empowerment that has been done, the original products of Kulon Progo Regency or local products can be traded in modern stores so that local products in Kulon Progo Regency can compete with national products in these modern stores. The existence of such cooperation will indirectly improve the image of Kulon Progo Regency and lift the original products of Kulon Progo Regency. The lifting of the original products of Kulon Progo Regency will have a positive impact on the community, where indirectly the economy of the community will increase so that there will be prosperity for the community. Kabupaten Kulon Progo adalah salah satu kabupaten yang memiliki banyak inovasi, salah satunya adalah pemberdayaan masyarakat bekerja sama dengan toko modern disingkat nama toko yang dimiliki oleh masyarakat (tomira). Penelitian ini dilatarbelakangi oleh pencapaian pemerintah kabupaten Kulon Progo dalam melakukan pengembangan dan inovasi dalam pengembangan wilayah Kulon Progo dengan melibatkan sepenuhnya masyarakat kabupaten Kulon Progo melalui pemberdayaan masyarakat. Inisiatif ini diambil oleh pemerintah Kabupaten Kulon Progo untuk meningkatkan pemberdayaan masyarakat dan melindungi masyarakat Kabupaten Kulon Progo dari berbagai ancaman ekonomi. Menimbang bahwa dalam beberapa tahun terakhir banyak toko-toko modern telah menjamur di setiap kabupaten/kota, jadi inilah yang membuat Kabupaten Kulon Progo bergerak cepat untuk memberdayakan masyarakat dengan berkolaborasi antara UMKM atau bekerjasama dengan toko-toko modern. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus, dengan metode yang digunakan adalah dokumentasi. Dengan pemberdayaan yang telah dilakukan, produk asli Kabupaten Kulon Progo atau produk lokal dapat diperdagangkan di toko modern sehingga produk lokal di Kabupaten Kulon Progo dapat bersaing dengan produk nasional di toko modern ini. Adanya kerjasama tersebut secara tidak langsung akan meningkatkan citra Kabupaten Kulon Progo dan mengangkat produk asli Kabupaten Kulon Progo. Pencabutan produk asli Kabupaten Kulon Progo akan berdampak positif bagi masyarakat, di mana secara tidak langsung perekonomian masyarakat akan meningkat sehingga akan ada kesejahteraan bagi masyarakat.


2020 ◽  
Vol 8 (1) ◽  
pp. 125
Author(s):  
Muammar Qadafi

<p><em>LIVING VALUES EDUCATION APPROACH IN DEVELOPING CHILDREN’S CHARACTER AT RA TIARA CHANDRA YOGYAKARTA. </em><em>This study aims to find out how the Living Values Education (LVE) approach in instilling the character values of children in RA Tiara Chandra Yogyakarta. The research used qualitative method with a case study approach. Data collection techniques carried out through participatory observation, in-depth interviews, and documentation, while data analysis technique are through data reduction, data display, and verification. The results showed that RA Tiara Chandra has used the LVE approach for the past three years, starting with the training given to teachers and staff as role models for children, then involving parents and the community around the school area. Training of adults was the first step to guide children in developing character values. This step was quite effective and had a positive impact on the development of children's character values in RA Tiara Chandra Yogyakarta.</em><em></em></p>


2021 ◽  
Vol 21 (1) ◽  
pp. 22
Author(s):  
Fitrotin Nisa ◽  
Sofia Nabilla Bayani ◽  
Adellisa Wardani ◽  
Dinda Clarita Salsadillah

The Pethik Pari tradition is a tradition of the Javanese farming community. This tradition is in the form of a series of selamatan ritual performed as a form of gratitude of the farmers to God Almighty for abundant sustenance through good harvests. The Pethik Pari ritual used to be carried out by Dukuh Dempok Village farmers individually in their homes by simply carrying out a simple slametan. But now, the ritual procession is changing and carried out jointly by farmers in the fields by carrying out slametan, Wayang’s performances, and fishing together in the rice fields. With the change in the implementation of the ritual procession, making the Pethik Pari ritual a re-establishment of the individuality of peasants in Dukuh Dempok Village. The ritual tradition of Pethik Pari itself, is also a symbol of the Javanese peasant community that there is a belief in the existence of Dewi Sri as a goddess of prosperity. This research uses descriptive qualitative method with a case study approach. Data was collected through in-depth interviews with informants from the head of the farmers' groups and Dukuh Dempok Village farmers. The focus of this study was to determine the re-establishment of the individuality of farmers in Dukuh Dempok village, Wuluhan, Jember, East Java.  


2018 ◽  
Vol 74 ◽  
pp. 01005
Author(s):  
Ary Miftakhul Huda ◽  
Antun Mardiyanta ◽  
Erna Setijaningrum

The openness of the investment in Indonesia has become one of the main focuses in supporting the Nawa Cita Program by Jokowi and Jusuf Kalla. Unfortunately, the increase in investment is not balanced with the number of poor urban and rural population in Indonesia. Therefore, social inequality in Indonesia still tends to be quite large. One form of investment is the development of supermarkets. The goal of this study is to analyze the implementation of partnership policies between supermarkets and SME with a case study approach of supermarket chains with SME in Sidoarjo Town, East Java Province. This study uses a qualitative approach, through in-depth interviews on SME who partner with supermarkets in Sidoarjo. The results showed that the government-led partnership policy to improve the economy of society and overcome the gap on the growth of supermarkets did not run optimally. Thus, the Government's goal to create a mutually beneficial business partnership between supermarkets and SME can not be achieved, so that there needs to be an evaluation on the partnership policy made by the Government further so that the partnership policy can be successful.


Author(s):  
Soni Sutejo ◽  
Mahendra Wijaya ◽  
Ign. Agung Satyawan

An organization cannot be separated from its interactions with stakeholders.  In these interactions, there are often different views and perspectives of each party. This gap is often referred to as an issue.  Issues facing an organization should be properly managed through an issue management. One of the issues facing the Ministry of Finance is the issue of Indonesian government debt. This issue developed through the mass media. This issue has the potential to damage the reputation and public trust in the Ministry of Finance.  This study examines how the Ministry of Finance deals with the issue of Indonesian government debt. This study uses a qualitative method with a case study approach to gain an understanding of the issue management undertaken. The research data was collected from observations and in-depth interviews with several sources.The results show that the Ministry of Finance has succeeded in dealing with government debt issues through the application of standard operating procedure (SOP) for handling negative news which is an adaptation of the issue management model.


2021 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Vebby Kareth ◽  
David Paul Elia Saerang ◽  
Novi Swandari Budiarso

This study aims to analyze village financial management in the special autonomy region, analyze the constraints that hinder village financial management, and analyze efforts to resolve obstacles in village financial management. This study is conducted on the apparatus of Kampung Srer. This study uses a qualitative method with a case study approach and obtains the data through in-depth interviews, documentation, and observation. The results show that the village financial management in the Kampung Srer is partly in accordance with Minister of Home Affairs Regulation (or Permendagri) Number 20 of 2018 concerning the village financial management. The obstacles that hinder the management of village finances in Kampung Srer are political constraints, human resource constraints, and communication problems.  Efforts made to resolve existing constraints in the management of village finances in Kampung Srer are that the village officials who are selected have the ability that is in accordance with the field of work. There is socialization from the district and district levels related to village financial management activities in the form of increasing the capacity of village officials. There needs to be good coordination for every element in the village community, among village officials, and assistants.


2018 ◽  
pp. 34-38
Author(s):  
Kristiawan Prasetyo Agung Nugroho ◽  
Agus Fitrianto ◽  
Harni Seyla Anugerahni

ABSTRAK Tuberculosis (TB) merupakan penyakit infeksi menular yang disebabkan oleh Mycobacterium tuberculosis. Berdasarkan data Profil Kesehatan Provinsi Jawa Tengah tahun 2015, insidensi TB paru di Salatiga menduduki peringkat ke 4. Pengobatan TB paru selama sekitar 8 bulan membuat penderita terkadang tidak mengkonsumsi obat secara teratur, sehingga timbul masalah baru yaitu resistensi terhadap obat anti Tuberculosis. Selama tahun 2011, kasus Multy Drugs Resistant (MDR) di Indonesia mencapai 260 kasus. Masih banyaknya keluarga yang hidup dengan penderita tuberculosis tidak mengetahui bahaya dari penyakit tersebut. Tujuan penelitian untuk mengetahui bagaimana pengetahuan keluarga dari penderita TB MDR terkait faktor-faktor yang dapat mempengaruhi kekambuhan pada pasien TB MDR. Metode penelitian menggunakan metode kualitatif dengan pendekatan studi kasus. Partisipan berjumlah 8 orang yang terbagi dalam 3 kelompok dan semua partisipan merupakan keluarga dari pasien yang pernah dirawat atau sedang berobat di Rumah Sakit Paru dr. Ario Wirawan, Salatiga. Data diperoleh melalui wawancara dan data dianalisis secara content analysis. Hasil: Berdasarkan hasil penelitian diketahui bahwa kekambuhan penderita TB MDR menurut partisipan adalah akibat iklim buruk, nutrisi kurang, beban psikologis, putus berobat dan kelelahan. Kesimpulan penelitian pengetahuan keluarga terkait penyebab kekambuhan pada penderita TB MDR masih kurang.   Kata kunci: tuberculosis, Multy Drugs Resistant, kekambuhan     ABSTRACT Tuberculosis is an infectious disease caused by Mycobacterium Tuberculosis. Based on data from the Health Profile of Central Java in 2015, incidence of pulmonary tuberculosis in Salatiga ranks at 4th. The treatment occurs for about 6 – 8 months makes patient sometimes do not take the medicine regularly, which raised new problem that resistance to antituberculosis drugs during 2011, cases of Multy Drugs Resistant (MDR) in Indonesia reached 260 cases. Many families living with tuberculosis patient are unaware of the dangers of this disease. The purpose of this study is to knowing about family knowledge of people with TB MDR about the factors that have affect to recurrence of TB MDR patients. The method this study uses qualitative method with case study approach. Participants were 8 people divided into 3 groups and all participants were families of patients who had been treated or were being treated at Rumah Sakit Paru dr. Ario Wirawan. Data obtained through depth interviews with family or the closest people who directly involved the patient during treatment period. The data were analyzed by content analysis. Based on the results of the research that the recurrence of patients with TB MDR according to participants are affect of climate, nutrition, psychological ,drop out and fatigue. Conclusion family knowledge related to the cause of recurrence in patients with TB MDR is still lacking.   Keywords: tuberculosis, Multy Drugs Resistant, recurrence


2019 ◽  
Vol 22 (2) ◽  
pp. 195-210
Author(s):  
Jalesita Putri Pramitha ◽  
Mohamad Syahriar Sugandi ◽  
Asaas Putra

Pindad is an only defense industry that produces weaponry in Indonesia, strives to achieve the autonomy of Indonesia’s primary weaponry defense system. In achieving those objectives, Pindad implemented a marketing communication strategy to carry out about introduction and sales activities for the product, spreading the message nationality, and corporate communication activities. The purpose of this research to see how the process of the communications strategy marketing conducted by Pindad. This research used qualitative methods with a case study approach, and data collection was carried through in-depth interviews and observation. The research showed how the planning process, organizing, actuating, and evaluation by Pindad. Marketing Communication by Pindad departs on the segmentation of different audiences, Pindad divides the company’s focus on the Marketing Departement for the special segment and the Corporate Communication Department for the general segment. In build marketing communication messages, Pindad includes nationality messages to cultivate the product user and society. The marketing communications is also used the communication business cooperation with the other government, company, and marketing sales directly to the intended segment.


2020 ◽  
Vol 10 (2) ◽  
pp. 353-380
Author(s):  
Agus Wahyu Triatmo ◽  
Ravik Karsidi ◽  
Drajat Tri Kartono ◽  
Suwarto Suwarto

This present research studies the ideologization practices of the Islamic philanthropy institution managed by the civil society in Indonesia: a case study of Suryakarta Beramal Foundation. A qualitative method with a case study approach was employed. Data was collected using in-depth interviews, observations and documentation techniques and then inductively analyzed. The results show that Suryakarta Beramal is a philanthropy institution ideologically affiliated withthe Tarbiyah movement. Most of the collected Islamic philanthropy funds: zakat, (alms-giving), infak (infaq), sadaqah (donation) and wakaf (religious endowment) were provided to finance the educational institution possessed by Suryakarta Beramal, except for poverty alleviation; the educational institution also functions as an ideologization medium. Ideologization was conducted through curriculum engineering, holding various events such as smart recharging, liqa, mabit, rihlah and halaqah and students’ habituation, starting from using uniforms for religious activities either at school or in the dormitory. The result of the ideologization is that the alumni of the school of Suryakarta Beramal became the loyalists of the Tarbiyah ideology and are affiliated with Partai Adil Makmur (PAM) (Just and Affluent Party) as the political wing of the Tarbiyah movement in Indonesia.


AJAR ◽  
2019 ◽  
Vol 2 (01) ◽  
pp. 40-56
Author(s):  
Barbara Yessi Taruk Allo ◽  
Fransiskus Randa ◽  
Yakobus K Bangun

This study aims to understand the face of poverty and the use of poverty alleviation funds in regional budgeting. The study was conducted in Makassar City, South Sulawesi by using case study approach. Data collection was done by interview and observation. In-depth interviews were conducted for povertystricken actors and budget managers of poverty funds. This research uses qualitative approach with case study analysis method which according to Creswel can be done through categorization stage, interpretation of pattern formation and naturalistic generaliation. The results show that there are three categories of poor people in the city of Maksassar namely vagrants and beggars, unemployed and poor fishermen. In the potency of policy and government budgeting behavior has been to eradicate the program of alleviation through increasing poverty alleviation budget allocation, but the fulfillment is not necessarily to alleviate poverty in Makassar City. This is because poverty is often used as a tool of exploitation by society and also as a political tool by the government.


Sign in / Sign up

Export Citation Format

Share Document