scholarly journals Strategi Produk Pemasaran Produk Pertahanan dan Keamanan PT Pindad (Persero)

2019 ◽  
Vol 22 (2) ◽  
pp. 195-210
Author(s):  
Jalesita Putri Pramitha ◽  
Mohamad Syahriar Sugandi ◽  
Asaas Putra
Keyword(s):  
Planning Process ◽  
Defense Industry ◽  
Corporate Communication ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Defense System ◽  
Case Study Approach ◽  
Study Approach ◽  
Depth Interviews

Pindad is an only defense industry that produces weaponry in Indonesia, strives to achieve the autonomy of Indonesia’s primary weaponry defense system. In achieving those objectives, Pindad implemented a marketing communication strategy to carry out about introduction and sales activities for the product, spreading the message nationality, and corporate communication activities. The purpose of this research to see how the process of the communications strategy marketing conducted by Pindad. This research used qualitative methods with a case study approach, and data collection was carried through in-depth interviews and observation. The research showed how the planning process, organizing, actuating, and evaluation by Pindad. Marketing Communication by Pindad departs on the segmentation of different audiences, Pindad divides the company’s focus on the Marketing Departement for the special segment and the Corporate Communication Department for the general segment. In build marketing communication messages, Pindad includes nationality messages to cultivate the product user and society. The marketing communications is also used the communication business cooperation with the other government, company, and marketing sales directly to the intended segment.

scholarly journals STRATEGI KOMUNIKASI PEMASARAN PT.TOYAMILINDO (Studi Kasus Tentang Komunikasi Pemasaran Melalui Instagram di PT.Toyamilindo Cirebon)

Jurnal Signal ◽  
2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Elin Herlina
Keyword(s):  
Research Method ◽  
Word Of Mouth ◽  
Communication Strategy ◽  
Research Use ◽  
Social Constructions ◽  
Marketing Communication ◽  
Media Campaign ◽  
Case Study Approach ◽  
Study Approach

ABSTRAKPenelitian ini bertujuan untuk mengetahui bentuk promosi, instagram sebagai media promosi, serta hambatan dalam melakukan pemasaran di instagram.  Penelitian tentang strategi komunikasi pemasaran melalui instagram PT.Toyamilindo menggunakan metode penelitian kualitatif dengan pendekatan studi kasus yang mendeskripsikan secara jelas dan terperinci, serta mendapatkan data yang mendalam dari kasus yang diteliti dengan cara wawancara, observasi dan studi dokumentasi. Penelitian ini menggunakan Teori Interaksi Simbolik dan Teori Social Contructions of Technology. Hasil penelitian dari strategi komunikasi pemasaran melalui instagram PT.Toyamilindo ditemukan bentuk promosi berupa periklanan, penjualan perorangan, sponsorship, dari mulut ke mulut, give away, dan publikasi pemasaran. Instagram sebagai media promosi adalah Hastag #, foto keseharian, aplikasi pemesanan. Hambatan dalam memasarkan di instagram adalah followers bertambah dengan alami, membuat materi atau konten foto, pengambilan foto. Kata Kunci: Komunikasi Pemasaran, Media Sosial, Instagram ABSTRACT This study aims to determine the form of promotion, Instagram as a media campaign, as well as obstacles in marketing on Instagram. The research on marketing communication strategy through PT. Toyamilindo Instagram uses qualitative research method with case study approach which describes clearly and detailed and gets deep data from case studied by interview, observation and documentation study. The research use Interaksi Simbolik theory dan Social Constructions of Technology theory. The results of the marketing communication strategy through Instagram PT. Toyamilindo found promotion form of advertising, individual sales, sponsorship, word of mouth, give away, and marketing publications. Instagram as a media campaign is Hashtag #, daily photos, reservations applications. Obstacles in marketing on Instagram is followers grows naturally, making material or photo content, taking photos. Keywords: Marketing Communications, Media Social, Instagram

Removing Self-stigma: The Successes of People with Schizophrenia in Removing Self-stigma Through Self-control

2018 ◽  
Vol 33 (3) ◽  
Author(s):  
Franciscus Adi Prasetyo ◽  
Jajang Gunawijaya
Keyword(s):  
Sampling Technique ◽  
Self Esteem ◽  
Study Data ◽  
Self Control ◽  
Study Quality ◽  
Data Display ◽  
Case Study Approach ◽  
Study Approach ◽  
Depth Interviews

Self-stigma experienced by people who experience schizophrenia has influence on reduced self-esteem, on powerlessness, the weakening of hope, and a motivation towards recovery. The aim of this study is to explain the efforts of people suffering schizophrenia to manage their self-stigma through self-control, using a case study approach. Based on the purposive sampling technique, five people with schizophrenia were selected as the cases to be studied. Data collection techniques utilized in-depth interviews, observation, and documentary studies. The analysis of the study data employed the stages of data reduction, data display, and data verification. Improvement in study quality employed the triangulation of data sources by checking the data to determine its consistency. The results of this study indicate that people with schizophrenia who have the ability to self-control can overcome self-stigma through changes in the manner of viewing themselves, self-training through activities, having endurance, having an honest approach, being able to explain schizophrenia from a positive viewpoint, having initiative, and having a positive attitude and the courage to face challenges.

scholarly journals Kontribusi Muhasabah dalam Mengembangkan Resiliensi Pada Orang Tua Anak Berkebutuhan Khusus

2021 ◽  
Vol 6 (2) ◽  
pp. 244-262
Author(s):  
Fatma Laili Khoirun Nida
Keyword(s):  
Special Needs ◽  
Poor Quality ◽  
Children With Special Needs ◽  
Case Study Approach ◽  
Study Approach ◽  
Study Results ◽  
Resilience Factors ◽  
Depth Interviews

The phenomenon of the poor quality of parental care for children with disabilities makes resilience one of the psychological capital that contributes to improving the quality of care. This study describes how through a muhasabah intervention in Blimbingrejo Village, Nalumsari District, Jepara Regency. The purpose of this study was to provide information for parents of children with special needs about muhasabah interventions in developing the resilience abilities of parents when carrying out their care. The urgency of this research is to reduce parenting stress experienced by parents because of the developmental barriers of their children. This research is qualitative with a case study approach through in-depth interviews and observation techniques. The study results explain that the condition of children with special needs is often a stressor for their parents. However, parents can live with complete steadfastness as a form of their resilience. The pattern of resilience formed is supported mainly by thinking about what they are trying to do. There are indications of the meaning of resilience factors in the practice of muhasabah in the form of the ability to regulate emotions, develop optimism and empathy, control impulses and causal analysis, good self-efficacy and take wisdom as an indication of aspects of the reaching out process. The results of this study are helpful information in developing the concept and practice of caring for children with special needs.

scholarly journals Seven Motivations of Students Selecting Department of Islamic Teaching Education in Public University

2020 ◽  
Vol 2 (1) ◽  
pp. 45-55
Author(s):  
Yunus Rahawarin ◽  
Engkizar ◽  
Rosniati Hakim ◽  
Widia Wahana Sari ◽  
Nadia Sri Ramdani ◽  
...  
Keyword(s):  
Sampling Technique ◽  
Public University ◽  
State University ◽  
Case Study Approach ◽  
Case Study Design ◽  
Study Approach ◽  
Job Opportunities ◽  
Strong Motivation ◽  
Depth Interviews

Choosing a career as an Islamic teacher has many challenges as well as fun, not everyone is interested in this profession except those who have strong motivation. This study aims to find out the real motivation of students to select department of Islamic teaching education in public university, even though this department is widely offered by state and private Islamic universities. This study uses qualitative methods with a case study approach (case study design). Sources of data were taken from thirty informants through in-depth interviews selected using a purposive sampling technique, all informants were active students who chose the department of Islamic teaching education at Padang State University in 2017, 2018 and 2019. All interviews were analyzed thematically using the NVivo 10 qualitative analysis software. The results of the analysis showed that there were seven motivations of students to select department of Islamic teaching education. Those seven motivations are: i) self-will, ii) parents' encouragement, iii) choice to become a religious teacher, iv) job opportunities after graduation, v) desire to study at public universities vi) opportunity to spread dakwah, vii) to deepen Islamic knowledge. The results of this study can be used as preliminary data for subsequent researchers to examine this problem in different contexts and issues.

scholarly journals AN EXAMINATION OF ONE FACTOR IN SCHOOL REFORM: INCREASED TEACHER ACCOUNTABILITY IN TWO URBAN SCHOOL DISTRICTS

2018 ◽  
Vol 11 (27) ◽  
pp. 329-344
Author(s):  
Nadine Bonda
Keyword(s):  
Student Achievement ◽  
School Districts ◽  
School Reform ◽  
Standardized Testing ◽  
Planning Process ◽  
The United States ◽  
Urban School Districts ◽  
Case Study Approach ◽  
Study Approach

Beginning in 2009, and with the passage of the American Recovery and Reinvestment Act of 2009, school districts across the United States began to be held to higher standards and their progress publicly reported.  Student achievement began to be measured by standardized testing and great efforts were being made to reduce the achievement gap. This paper is based on a five-year study of teacher evaluation in two urban districts in Massachusetts where improving teacher practice was seen as an important factor in raising student achievement. This research studied efforts to address those teachers who were identified as underperforming and were supported through individual improvement plans.  This paper used a case study approach to show what the practices of a sampling of these teachers looked like, teachers’ reactions to being rated unsatisfactory, and teachers’ reactions to the improvement planning process.

Adoption strategies of social media in B2B firms: a multiple case study approach

2018 ◽  
Vol 33 (5) ◽  
pp. 730-743 ◽  
Author(s):  
Maryam Lashgari ◽  
Catherine Sutton-Brady ◽  
Klaus Solberg Søilen ◽  
Pernilla Ulfvengren
Keyword(s):  
Social Media ◽  
Multinational Corporations ◽  
Multiple Case Study ◽  
Communication Strategy ◽  
Case Study Approach ◽  
Content Type ◽  
Study Approach ◽  
Study Results ◽  
Multiple Case

PurposeThe purpose of this study is to clarify business-to-business (B2B) firms’ strategies of social media marketing communication. The study aims to explore the factors contributing to the formation and adoption of integration strategies and identify who the B2B firms target.Design/methodology/approachA multiple case study approach is used to compare four multinational corporations and their practices. Face-to-face interviews with key managers, and extensive readings and observations of the firms’ websites and social media platforms have been conducted.FindingsThe study results in a model, illustrating different processes of selection, adoption and integration involved in the development of social media communication strategy for B2B firms. Major factors involved in determining the platform type, and strategies used within different phases and processes are identified.Research limitations/implicationsAs the chosen methodology may limit generalizability, further research is encouraged to test the model within a B2B context especially within small and medium enterprises as only large multinational corporations were investigated in this study.Practical implicationsThe paper provides insight into how B2B marketers can align social media with their firms’ goals through the strategic selection of platforms to reach the targeted audience and communicate their message.Originality/valueThe study uncovers the benefits gained by B2B firms’ through interaction with individuals on social media. This is a significant contribution as the value of such interaction was previously undefined and acted as a barrier for adopting social media in some B2B firms.

scholarly journals Strategi Komunikasi Pembangunan Dalam Pengembangan Pariwisata

2018 ◽  
Vol 22 (2) ◽  
pp. 89-101
Author(s):  
Yohanes Museng Ola Buluamang ◽  
Leope Pinnega Handika
Keyword(s):  
Research Method ◽  
Communication Strategies ◽  
Participatory Development ◽  
Communication Strategy ◽  
Communication Process ◽  
Development Communication ◽  
Case Study Approach ◽  
Study Approach ◽  
Alternative Approaches

ABSTRACT In the development of tourism in NTT Province, NTT Provincial Tourism Office uses a development communication strategy approach. This study aims to explore the use of development communication strategies by the Department of Tourism in the development of tourism in the Province of NTT. The research method used is descriptive qualitative with case study approach. The results show that most of the programs and activities related to development communication are more using the active development communication strategy approach. This strategy approach is considered to make the community as a communicant solely in the continuity of the communication process. Therefore, alternative approaches to participatory development and convergence development strategies should be considered in the planning of development communication by the NTT Tourism Provincial Tourism Office. Keywords: Development of Tourism and Development Communication Strategy   ABSTRAK Dalam pengembangan pariwisata di Provinsi NTT, Dinas Pariwisata Provinsi NTT menggunakan pendekatan strategi komunikasi pembangunan. Penelitian ini bertujuan untuk mengeksplorasi penggunaan strategi komunikasi pembangunan oleh Dinas Pariwisata dalam pengembangan pariwisata di Provinsi NTT. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus. Hasil penelitian menunjukkan bahwa sebagian besar program dan kegiatan yang berkaitan dengan komunikasi pembangunan lebih menggunakan pendekatan strategi komunikasi pembangunan aktif. Pendekatan strategi ini dinilai menjadikan masyarakat sebagai komunikan semata dalam keberlangsungan proses komunikasi. Oleh karena itu, alternatif pendekatan strategi komunikasi pembangunan partisipatif dan konvergensi sebaiknya dipertimbangkan dalam perencanaan komunikasi pembangunan oleh Dinas Pariwisata Provinsi NTT. Kata Kunci: Pengembangan, Pariwisata, Strategi, Komunikasi, Pembangunan

scholarly journals Implementation of Living Quran Culture in School

2019 ◽  
Vol 17 (2) ◽  
Author(s):  
Nur Kholis ◽  
Nuril Mufidah ◽  
Lilik Indriharta
Keyword(s):  
Boarding Schools ◽  
Research Subjects ◽  
Case Study Approach ◽  
Study Approach ◽  
Living Culture ◽  
The World ◽  
Depth Interviews ◽  
Source Of Information ◽  
Holy Book

AbstractThis research has two aims, namely to describe the types of implementation of living Quran culture in schools, and to analyze the values that underlie the spirit of the development of a living Quran culture at school. The method of this research was qualitative using a case study approach, and conducted at SDI and SMPI Al Azhaar Tulungagung, East Java. The research subjects were the kiai of Islamic boarding schools, the chairman of the foundation, the principal, and the teachers. Data was collected through; in-depth interviews, documentation, and observation. The results of this study indicate that; First, the types of implementation of the Quran's living culture are a) Living Quran (tahfidz, iqra', tahsin, tarjim, Quran khotmil in student's house, Quran reciting competition, sticking verses Quran in each class, and praying using Quran verses); b). Birrul walidain (praying for parents, piety, politeness); and c) Islamic behavior at school and home. Secondly, the values of the underlying spirit of the living Quran include the Quran as a guide to life, reading Quran leads to reward, Quran as the source of information and knowledge in the world and the hereafter, and Quran as the holy book that carries the truth.Abstrak Penelitian ini memiliki dua tujuan. Pertama, untuk menggambarkan jenis-jenis implementasi budaya living Quran di sekolah. Kedua, menganalisis nilai-nilai yang mendasari semangat pengembangan budaya living Quran di sekolah. Metode penelitian ini adalah kualitatif dengan menggunakan pendekatan studi kasus. Penelitian ini dilakukan di SDI dan SMPI Al Azhaar Tulungagung, Jawa Timur, Indonesia. Subjek penelitian adalah kiai pesantren, ketua yayasan, kepala sekolah, dan guru. Artikel ini membahas jenis-jenis budaya dan nilai-nilai living Quran yang menjadi semangat implementasi. Data dikumpulkan melalui wawancara mendalam, dokumentasi, dan observasi. Validitas data diperiksa menggunakan teknik berikut; kredibilitas, transferabilitas, ketergantungan, dan konfirmabilitas. Analisis data dilakukan dalam siklus bertingkat mulai dari pengumpulan data, tampilan data, reduksi data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan; Pertama, jenis-jenis penerapan budaya living Quran adalah mendalami Quran (tahfidz, iqra', tahsin, tarjamah, khotmil Quran di rumah siswa, kompetisi membaca Quran, menempel ayat-ayat Quran di setiap kelas, dan salat menggunakan ayat-ayat Quran); Birrul walidain (berdoa untuk orang tua, kesalehan, kesopanan); dan Perilaku Islam di sekolah dan di rumah. Kedua, nilai-nilai semangat yang mendasari living Quran meliputi Quran sebagai pedoman hidup, membaca Quran mengarah pada pahala, Quran sebagai sumber informasi dan pengetahuan di dunia dan akhirat, dan Quran sebagai kitab suci yang membawa kebenaran.

scholarly journals Pendekatan Living Values Education dalam Menanamkan Nilai Karakter Anak di RA Tiara Chandra Yogyakarta

2020 ◽  
Vol 8 (1) ◽  
pp. 125
Author(s):  
Muammar Qadafi
Keyword(s):  
Role Models ◽  
Qualitative Method ◽  
Positive Impact ◽  
Values Education ◽  
Case Study Approach ◽  
Study Approach ◽  
The Past ◽  
Analysis Technique ◽  
Depth Interviews

<p><em>LIVING VALUES EDUCATION APPROACH IN DEVELOPING CHILDREN’S CHARACTER AT RA TIARA CHANDRA YOGYAKARTA. </em><em>This study aims to find out how the Living Values Education (LVE) approach in instilling the character values of children in RA Tiara Chandra Yogyakarta. The research used qualitative method with a case study approach. Data collection techniques carried out through participatory observation, in-depth interviews, and documentation, while data analysis technique are through data reduction, data display, and verification. The results showed that RA Tiara Chandra has used the LVE approach for the past three years, starting with the training given to teachers and staff as role models for children, then involving parents and the community around the school area. Training of adults was the first step to guide children in developing character values. This step was quite effective and had a positive impact on the development of children's character values in RA Tiara Chandra Yogyakarta.</em><em></em></p>

scholarly journals KARAKTERITIK PASIEN TERKAIT KECEMASAN DALAM MENJALANI PROSEDUR KOLONOSKOPI

2020 ◽  
Vol 6 (1) ◽  
pp. 66-71
Author(s):  
Ratri Ismiwiranti ◽  
Nursalam Nursalam ◽  
Erna Dwi Wahyuni
Keyword(s):  
Case Study Approach ◽  
Descriptive Data ◽  
Purposive Sampling ◽  
Study Approach ◽  
Qualitative Descriptive ◽  
Keywords Anxiety ◽  
Depth Interviews ◽  
Patient’S Expectation ◽  
Data Analysis Result

ABSTRAK Pendahuluan: Pasien yang menjalani prosedur kolonoskopi seringkali mengalami kecemasan. Perawat perlu mengetahui penyebab dan memberikan intervensi secara khusus untuk meningkatkan keberhasilan tindakan. Tujuan penelitian ini adalah mendeskripsikan karakteristik pasien yang menjalani kolonoskopi terkait kecemasan yang dirasakan. Metode: Desain penelitian ini adalah deskriptif kualitatif dengan pendekatan studi kasus. Lokasi penelitian di Unit Endoskopi RSUD dr Abdoer Rahem Situbondo dan RSD dr. Koesnadi Bondowoso, Jawa Timur. Rekruitmen partisipan dilakukan dengan purposive sampling sampai mencapai saturasi. Responden dalam penelitian ini berjumlah 9 partisipan. Wawancara mendalam dilakukan dengan menggunakan pedoman wawancara semi-struktur dan dilakukan perekaman. Analisis data secara deskriptif. Hasil: karakteritik 9 pasien yang menjalani kolonoskopi dapat dilihat dari usia, jenis kelamin, pekerjaan, indikasi, diagnosa awal, frekuensi dan kesiapannya. Hanya 3 orang pasien yang menyatakan siap dan mampu mengontrol kecemasan yang dirasakan. Karakteristik pasien tidak terkait secara langsung dengan kecemasan yang dirasakan. Diskusi: Kecemasan yang dirasakan oleh pasien tidak hanya terkait karakteritik pasien melainkan lebih dipengaruhi faktor psikologis, persepsi, dan harapan pasien terhadap tindakan kolonskopi, oleh karena itu perlu diberikan intervensi khusus untuk mengontrol kecemasan yang dialami sehingga tujuan pemeriksaan dapat tercapai dengan optimal. Kata kunci: Kecemasan, Kolonoskopi, Penelitian Kualitatif ABSTRACT Introduction: Patients undergoing colonoscopy procedures often experience anxiety. Nurses need to know the cause and give intervention specifically to improve the success of the action. The purpose of this research is to describe the characteristics of patients undergoing the perceived anxiety-related colonoscopy. Methods: The design of this research is a qualitative descriptive with a case study approach. Location of research in endoscopy Unit of RSUD Dr Abdoer Rahem Situbondo and RSD Dr. Koesnadi Bondowoso, East Java. Participants' recruitments are carried out purposive sampling until they reach saturation. Respondents in this study amounted to 9 participants. In-depth interviews were conducted using semi-structural interviews and performed recordings. Descriptive data analysis. Result: Characterizing 9 patients undergoing colonoscopy can be seen from age, gender, occupation, indications, preliminary diagnosis, frequency and readiness. Only 3 patients are said to be ready and able to control the perceived anxiety. Characteristics of patients not directly related to the perceived anxiety. Discussion: The anxiety felt by the patient not only related to the charactertic of the patient but rather more influenced by the psychological factors, perception, and patient's expectation of colonscopic action, therefore it is necessary to give special intervention to control The purpose of the examination can be achieved optimally. Keywords: Anxiety, colonoscopy, qualitative research

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