TINGKAT KEPERCAYAAN DAN MINAT BELI MASYARAKAT BANJARMASIN TERHADAP PRODUK HIJAU BERDASARKAN SEGMENTASI DEMOGRAFIS

This study aims to assess the level of trust and intention in Banjarmasin’s public purchasing towards green products based on demographic variables such as gender, age, income, occupation, education and its influence on the level of trust and intention in public purchasing. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin and taken as many as 150 respondents using non-purposive sampling method. The analysis technique used is (1) descriptive analysis of qualitative - quantitative and comparative analysis of the average using SPSS software; (2) the influence and correlation test was analyzed with SEM using IBM AMOS Software Version 22. The study found that: (1) the level of confidence and interest in people's purchasing Banjarmasin city is good enough for assessment respondents in a category; (2) The demographic segments of potential that can be used as a target market of green products : female, age 31-40 years, self-employed, earning between Rp 5 million - Rp 9,999 million and education level S-1 and S-3 (3) Segmentation demographic does not have a significant influence on the level of trust and intention in buying community towards green products because of the results of the SEM analysis for demoraphics CR value does not exceed 1.96 and the Sig. value is greater than 0.05 (4) demographic segmentation based on the type of work and level of education has a significant correlation only with trust variabels, but do not have a significant correlation with green purchase intention variabels. Keywords : Trust, purchase intention, green products, demographic segmentation

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The Level of Environment Knowledge, Perception, and Behavior of South Kalimantan MSME in Implementing the Green Economy

10.31227/osf.io/xywef ◽

2019 ◽

Author(s):

rizka zulfikar

Keyword(s):

Comparative Analysis ◽

Survey Research ◽

Significant Influence ◽

Sampling Method ◽

Descriptive Analysis ◽

Green Economy ◽

Purposive Sampling ◽

Analysis Technique ◽

Spss Software ◽

And Behavior

This study aims to assess the level of environment knowledge (e-knowledge), perception and behavior of South Kalimantan MSME’s to implementing the green economy. This study is a survey research using questionnaires as an instrument. Population and sample used in this study was the MSME’s in South Kalimantan and taken as many as 164 respondents using purposive sampling method. The analysis technique used is descriptive analysis of qualitative - quantitative and comparative analysis of the average using SPSS software; and the influence and correlation test was analyzed with SEM using IBM AMOS Software Version 22. This study has found that: (1) The Level of MSME’s knowledge and perception in South Kalimantan already has an assessment in middle category; (2) The Level of MSME’s behavior to implementing green economy has an assessment in low category, (3) The MSME’s e-knowledge has a significant influence to perception (CR (6.127) ≥ 1.96 and P (000) < 0.05) and behavior (CR (12.574) ≥ 1.96 and P (000) < 0.05), (4) The MSME’s Perception have a significant influence to behavior (CR (7.754) ≥ 1.96 and P (0.000) < 0.05), (5) The e-knowledge have a positive – strong (0.720) and significant correlation (CR (6.719) ≥ 1.96 and P (0.000)< 0.05) to perception, (6) The e-knowledge have a positive – weak (0.374) and significant correlation (CR (5.640) ≥1.96 and P (0.000) < 0.05) to behavior, dan (7) Perception have a positive – strong (0.763) and significant correlation (CR (5.170) ≥ 1.96 and P (0.000) < 0.05) to MSME’s behavior in implementing green economy.

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PENGARUH INOVASI PRODUK, KEMASAN, DAN VARIASI PRODUK TERHADAP MINAT BELI ICE CREAM AICE DI KOTA PADANG

Jurnal Ecogen ◽

10.24036/jmpe.v2i3.7333 ◽

2019 ◽

Vol 2 (3) ◽

pp. 270

Author(s):

Tika Afriyanti ◽

Rose Rahmidani

Keyword(s):

Regression Analysis ◽

Product Innovation ◽

Purchase Intention ◽

Sampling Method ◽

Ice Cream ◽

Sampling Technique ◽

Primary Data ◽

Product Packaging ◽

Analysis Technique ◽

Innovation Product

This study aims to know and prove how much influence Innovation Product,Packaging, and Product Varians to Purchase Intention at ice cream Aice in Padang City.This type of research is causative. The population in this study were peoples in Padang City with characteristic know about inforormation Aice and never buying ice cream Aice. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 25.00. The results of this study indicate that: 1) Innovation Product has a negatif significant effect on purchase intention, 2) Packaging has a positif signifikan effect on purchase intention, 3) Product Varian has a positive significant effect on purchase intention.Keywords: Product Innovation,Packaging, Product Varians, Purchase Intention

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Pengaruh Perceived Value Terhadap Loyalty dan Purchase Intention pada Ragnarok Mobile Game di Jakarta

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v3i6.6099 ◽

2019 ◽

Vol 3 (6) ◽

pp. 65

Author(s):

Diana Chandra didjaja Dan Yanuar

Keyword(s):

Purchase Intention ◽

Sampling Method ◽

Perceived Value ◽

Sem Analysis ◽

Growth Potential ◽

Mobile Games ◽

Mobile Game ◽

Descriptive Research ◽

Main Factors ◽

Area Data

Huge growth potential has been predicted for in-app purchases and the mobile game market but little is known about what motivates game players to make purchases in mobile game. This study aims to determine the main factors that can influence the purchase intention from players in Ragnarok mobile games. Based on previous research, this study revealed perceived value and loyalty of all players can attract purchase intention. This is a descriptive research by using questionaire which distributed to 120 respondents in Jakarta area. Data was collected by using non probability sampling method. SEM analysis were used for data analysis by using SmartPLS. From this study, it was found that variable perceived value and variable loyalty can influence purchase intention significantly. It was found that loyalty can be a mediator between perceived value and purchase intention.

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Green Product Purchase Intention

Jurnal Sekretaris & Administrasi Bisnis (JSAB) ◽

10.31104/jsab.v2i2.68 ◽

2018 ◽

Vol 2 (2) ◽

pp. 60

Author(s):

Aang Muhammad Nur Shidiq ◽

Arry Widodo

Keyword(s):

Purchase Intention ◽

Sampling Method ◽

Green Product ◽

Direct Effects ◽

Green Products ◽

Brand Knowledge ◽

Independent Variables ◽

Production Distribution ◽

Knowledge And Attitude ◽

Environmentally Sound

Green products are environmentally sound products, designed and processed in a way to reduce the effects that may pollute the environment, whether in production, distribution and consumption. This study is conducted to determine the effect of green brand knowledge mediated attitudes toward the green brand and how it affects the intention to buy green products manufactured by Twin Tulipware. The purpose of this research is to know and analyze how the green brand knowledge, how the attitude toward the green brand, how the intention to buy green products, the amount of influence knowledge and green attitude to purchase intention of green products manufactured by Twin Tulipware directly and indirectly. The researchers use three research variables categorised as the independent variables and dependent variable. The research method applied in this study is a quantitative inquiry. Sampling is done by non-probability sampling method with accidental sampling type, with 100 respondents, knowing and using Twin Tulipware product. The data are collected by using questionnaires. The results show that the direct effects of green brand knowledge on the intention to buy green products are 49.5% and indirect influence through the attitude toward the green brand is 21%. Therefore, the total effect of green brand knowledge on the intention to buy green products through the attitude of the green brand is 70.5%. Knowledge and attitude have a R2 (R Square) value of 56.6% of the intention to buy green products.

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EFEKTIVITAS BALI GO LIVE SEBAGAI MEDIA PROMOSI DIGITAL PARIWISATA BALI

Jurnal IPTA ◽

10.24843/ipta.2019.v07.i01.p02 ◽

2019 ◽

Vol 7 (1) ◽

pp. 16

Author(s):

Ni Luh Putu Septiani ◽

I Nyoman Sudiarta ◽

Putu Agus Wikanatha Sagita

Keyword(s):

Sampling Method ◽

Descriptive Analysis ◽

Validity And Reliability ◽

Epic Model ◽

Quantitative Descriptive Analysis ◽

Analysis Technique ◽

Effectiveness Measurement ◽

Quantitative Descriptive ◽

Model Approach

The purpose of this research is to know the effectiveness of using Bali Go Live Channel as media promotion digital of Bali Tourism by using EPIC Model approach. Effectiveness measurement is done by obtaining value of empathy dimension, persuation dimension, impact dimension, and communication dimension from digital promotion conducted by Bali Go Live Channel to know how effective promotion is done. Determination of samples in this study using accidental sampling method as much as 100 respondents tourists. Data collection techniques used questionnaires and interviews. Data analysis technique in this research is quantitative descriptive analysis, validity and reliability analysis, simple tabulation analysis, and EPIC Model analysis. From the results of quantitative descriptive analysis can be seen that the measurement of dimensions empathy, dimension persuasion, dimension impact, and dimension communication entered in the range of effective scale. The results of this study show the use of Bali Go Live Channel as a digital promotion media of Bali tourism declared effective. This is shown from the EPIC Rate of 3.98 which fall into the effective category.

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PENGARUH STRES KERJA DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION KARYAWAN PT. FASTRATA BUANA DENPASAR

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2020.v09.i03.p17 ◽

2020 ◽

Vol 9 (3) ◽

pp. 1149

Author(s):

Heslie Margaretta ◽

I Gede Riana

Keyword(s):

Job Satisfaction ◽

Job Stress ◽

Work Stress ◽

Turnover Intention ◽

Employee Turnover ◽

Sampling Method ◽

Descriptive Analysis ◽

Employee Turnover Intention ◽

Analysis Technique ◽

Employee Stress

The purpose of this study was to determine the effect of work stress and job satisfaction on turnover intention. The sample in this study were 86 employees who were determined using the saturation sampling method. The analysis technique used is descriptive analysis and Smart PLS. The results show that work stress has positive significant effect on turnover intention. Job satisfaction has a negative and significant effect on turnover intention. If job satisfaction is high then the employee job stress is certain to be getting lower and thus the employee's desire to leave the company is lower. Llow level of job satisfaction and high employee stress, so this also results in an increased level of turnover intention. Keywords : Job Stress, Job Satisfaction, Employee Turnover Intention

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Efek Mediasi Kesadaran Merek pada Pengaruh Tanggung Jawab Sosial Perusahaan Terhadap Minat Nasabah Menggunakan Produk Bank Central Asia (BCA) di Jakarta

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v3i6.6102 ◽

2019 ◽

Vol 3 (6) ◽

pp. 83

Author(s):

Anthaony Ryann Welington

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Purchase Intention ◽

Quantitative Method ◽

Sampling Method ◽

Brand Awareness ◽

Analysis Technique ◽

Corporate Social ◽

The Relationship

This research aims to determine the role of brand awareness in mediating the effect between corporate social responsibility (CSR) towards purchase intention. The method used is a quantitative method with the type of research is descriptive. In this research, there are 3 variables : brand awareness, corporate social responsibility, and purchase intention. Sampling method used is purposive non-probability sampling with 129 respondents. The analysis technique used is mediation analysis. This research found that brand awareness as mediating variable significantly affect the relationship between corporate social responsibility (CSR) and purchase intention. Corporate social responsibility (CSR) through brand awareness have positive and significant influence simultaneously towards buying intention by 44.6%, and the rest 55.4% is influenced by other variables not examined in this research.

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Effect of Visual Merchandising, Store Atmosphere, and Price Discount on Impulse Buying with Positive Emotion as Intervening Variable

Indonesian Journal of Law and Economics Review ◽

10.21070/ijler.2021.v11.699 ◽

2021 ◽

Vol 11 ◽

Author(s):

Raden Hanif Arga Suryana ◽

Dewi Komala Sari

Keyword(s):

Data Analysis ◽

Positive Emotion ◽

Sampling Method ◽

Sem Analysis ◽

Impulse Buying ◽

Price Discount ◽

Purposive Sampling ◽

Data Analysis Technique ◽

Analysis Technique ◽

Visual Merchandising

This study aims to know the effect of Visual Merchandising, Store Atmosphere and Price Discount on Impulse Buying with Positive Emotion as an Intervening Variable in Ace Hardware Sidoarjo. The sample used were 100 respondents. Samples were taken by purposive sampling method. Data analysis technique is done by using PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study indicate that Visual Merchandising has an effect on Impulse Buying, Store Atmosphere has an effect on Impulse Buying, Price Discount has no effect on Impulse Buying, Visual Merchandising has an effect on Positive Emotion, Store Atmosphere has an effect on Positive Emotion, Price Discount has an on effect on Positive Emotion, Positive Emotion has an effect on Impulse Buying, Visual Merchandising has an effect on Impulse Buying through Positive Emotion, Store Atmosphere has an effect on Impulse Buying through Positive Emotion, Price Discount has an effect on Impulse Buying through Positive Emotion

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The Influence of Celebrity Endorser on Purchase Intention with Perceived Quality as Mediating Variable

Almana : Jurnal Manajemen dan Bisnis ◽

10.36555/almana.v4i3.1508 ◽

2020 ◽

Vol 4 (3) ◽

pp. 454-461

Author(s):

Tharissa Kesturi ◽

Rd. Nurafni Rubiyanti

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Descriptive Analysis ◽

Perceived Quality ◽

Equation Model ◽

Partial Least Square ◽

Least Square ◽

Analysis Technique ◽

Celebrity Endorser ◽

Celebrity Endorsers

The cosmetics industry is projected to continue to experience growth by the Indonesian Cosmetics Companies Association by 15% to Rp. 11.22 trillion from Rp. 9.76 trillion in 2012. One of the cosmetic brands in Indonesia is Wardah Cosmetic. The purpose of this study was to determine the effect of celebrity endorsers and Wardah Cosmetic's perceived quality on the buying interest. The method used in this research is the quantitative method, with the type of descriptive-causal analysis. Sampling with a non-probability sampling method with purposive sampling type with a sample size of 100 female consumers in the city of Bandung. The data analysis technique used is descriptive analysis technique and Partial Least Square - Structural Equation Model analysis. Based on SEM-PLS analysis, the celebrity endorser variable has a strong effect on purchase intention with a T-Statistics value of 7.486. Based on the moderation effect analysis, perceived quality perfectly mediates with a T-Statistics value of 1.124. The conclusion of this study, the variable perceived quality effectively influences as a perfect mediator towards celebrity endorsers and buying interest, which means that Wardah Cosmetic's use of celebrity endorsers is appropriate to affect the perceived quality of Wardah Cosmetic products and stimulate consumer buying interest.

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Membangun Kepercayaan Pelanggan Untuk Meningkatkan Niat Beli (Studi Kasus Pembelian Kosmetik Secara Online Di Yogyakarta)

Jurnal Manajemen ◽

10.26460/jm.v10i1.1738 ◽

2020 ◽

Vol 10 (1) ◽

pp. 45

Author(s):

Angga Putra Dinata

Keyword(s):

Brand Equity ◽

Purchase Intention ◽

Information Quality ◽

Descriptive Analysis ◽

Analysis Data ◽

Purchase Intentions ◽

Online Purchase ◽

Analysis Technique ◽

Perceived Security ◽

Security Information

This study aims to discuss the effect of perceived security, information quality on trust on online purchase intentions and the effect of brand equity on purchase intention. This type of research is quantitative, data collection is done by distributing questionnaires to 100 respondents aged 18-25 years. The analysis technique used in this study uses descriptive analysis. Data processing using SPSS 18 IMB, with the results of the study perceived security has no effect on trust, while the other variables affect each other.

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