SISTEM INFORMASI MANAJEMEN DALAM UPAYA PENINGKATAN DAYA SAING INDUSTRI KERAJINAN RUMAH TANGGA
Most of the obstacles or problems that are most often experienced by householdcraft craftsmen are in terms of marketing or marketing management. Where the marketingthey do is still very traditional. In a sense, they trade manually i.e. go to the market and offertheir products to customers directly. E-commerce (Electronic Commerce) or in IndonesianElectronic Commerce is the activity of distributing, selling, purchasing, marketing products(goods and services), by utilizing telecommunications networks such as the internet,television, or other computer networks. The purpose of this research is to solve variousproblems in business which include services, product costs, and business strategies. Thiswhole system is used in order toanalyze other information systems on the implementation ofan organization's operational activities.The case study used in this research is a market expansion approach using targetmarketing opportunity analysis, system model design, customer interface facilities, marketcommunication and implementation design. The research instrument used interview andobservation techniques as well as literature study. Sampling using purposive samplingtechnique. The data of this study were obtained from primary data and secondary data. Thedesign of the application is to use the Waterfall approach. This approach is a classic modeland is systematic so that it is easy to understand because all the processes work sequentiallyin the stages of building a software.The results of this study were carried out with several research methods, namelythe Black Box method and User Acceptance. Black Box testing is a test with the system onlyobserving the results of execution through test data and checking the functionality of thesoftware, while the User Acceptance method is a testing process carried out by users which isintended to produce documents that will be used as evidence that the software or softwareused and developed has been accepted. by the user.