scholarly journals A model of factors affecting domestic tourist satisfaction on eco-tourism service quality in the Mekong Delta, Vietnam

2021 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Bui Nhat Vuong ◽  
Nguyen Ngoc Duy Phuong ◽  
Ngo Tan Dat
Keyword(s):  
Mekong Delta ◽  
Factors Affecting ◽  
Tourist Satisfaction ◽  
Travel Agencies ◽  
Perceived Price ◽  
Food And Beverage ◽  
Spss Software ◽  
Tourism Service ◽  
Domestic Tourist

The objective of the present study is to explore the factors affecting domestic tourists’ satisfaction with the quality ofecotourism services. Survey data collected from 457 visitors visiting Mekong Delta, Vietnam were analyzed to provide evidence.Results from multiple regression analysis using SPSS software have determined that Food and beverage Shopping & entertainment services, Perceived price, Nature destination landscape, Security and Safety, Transportation had positive associations with domestic travelers’ satisfaction. Besides, this research also showed that female tourists tend to be more satisfied than male tourists. The main findings of this study provide practical implications for travel agencies and tourism managers. It implies that they should improve these factors in order to maintain and enhance domestic tourist satisfaction with the quality of ecotourism services in Mekong Delta, Vietnam.

scholarly journals A MODEL OF FACTORS AFFECTING DOMESTIC TOURIST SATISFACTION ON ECO-TOURISM SERVICE QUALITY IN THE MEKONG DELTA, VIETNAM

2021 ◽  
Vol 36 (2spl) ◽  
pp. 663-671
Author(s):  
Ha Nam Khanh GIAO ◽  
◽  
Bui Nhat VUONG ◽  
Nguyen Ngoc Duy PHUONG ◽  
Ngo Tan DAT ◽  
...  
Keyword(s):  
Mekong Delta ◽  
Factors Affecting ◽  
Tourist Satisfaction ◽  
Travel Agencies ◽  
Perceived Price ◽  
Food And Beverage ◽  
Spss Software ◽  
Tourism Service ◽  
Domestic Tourist

The objective of the present study is to explore the factors affecting domestic tourists’ satisfaction with the quality of ecotourism services. Survey data collected from 457 visitors visiting Mekong Delta, Vietnam were analyzed to provide evidence. Results from multiple regression analysis using SPSS software have determined that Food and beverage Shopping & entertainment services, Perceived price, Nature destination landscape, Security and Safety, Transportation had positive associations with domestic travelers’ satisfaction. Besides, this research also showed that female tourists tend to be more satisfied than male tourists. The main findings of this study provide practical implications for travel agencies and tourism managers. It implies that they should improve these factors in order to maintain and enhance domestic tourist satisfaction with the quality of ecotourism services in Mekong Delta, Vietnam.

scholarly journals Cultural Contact and Service Quality Components Impact on Tourist Satisfaction

2020 ◽  
Vol 55 (1) ◽  
Author(s):  
Nguyen Thanh Vu ◽  
Ho Tien Dung ◽  
Nguyen Van Dat ◽  
Phan Minh Duc ◽  
Nguyen Thanh Hung ◽  
...  
Keyword(s):  
Service Quality ◽  
Quantitative Research ◽  
Mekong Delta ◽  
Delta Region ◽  
Cultural Contact ◽  
Tourist Destinations ◽  
Tourist Satisfaction ◽  
Tourism Service ◽  
Relationship Of ◽  
The Relationship

The purpose of this paper aims to identify the components of service quality at specific tourist destinations and the crucial relationship between cultural contact and service quality in the Mekong Delta Region, Vietnam. The paper shows the relationship of tourists’ satisfaction, loyalty, and cultural contact after using the tourism service in the Mekong Delta Region, Vietnam based on qualitative and quantitative research. Data were obtained from 350 tourists, who responded willingly to a questionnaire-based survey. The results of the study show all factors were significant as components of service quality including tourism infrastructure, natural environment, human resources, safety and security, service, and price. All of these components and the cultural contact have an impact on tourist satisfaction and loyalty.

Sustainable Tourism Development in Jordan. Measuring Customer Satisfaction of American Tourists Visiting Petra and Mount Nebo in Jordan

2020 ◽  
Vol 11 (4) ◽  
pp. 1001
Author(s):  
Ramzi AL ROUSAN ◽  
Hussien IBRAHEIM ◽  
Malek BADER ◽  
Nermin KHASAWNEH
Keyword(s):  
Customer Satisfaction ◽  
Travel Agency ◽  
Satisfaction Level ◽  
Sustainable Tourism Development ◽  
Tourist Satisfaction ◽  
Travel Agencies ◽  
Perception Of Quality ◽  
Tourist Guides ◽  
Insight Into

This study investigates the effect of selected factors on the choice of tourist sites in Jordan. These selected factors form the basis for the satisfaction level of American tourist visiting Petra and Mount Nebo. The selected factors are chosen based on the perception of quality of services by American tourists who are focused on three main factors of “destination services” related to “accommodation, facilities at destination and the travel agency”. The opinions and feedbacks of the tourist guides were analysed to provide more insight into the satisfaction level of the American tourist. Specific questionnaires were distributed among American tourists via 10 travel agencies to gather data. Besides, all the tourist guides who supported this study were interviewed for cross-checking purposes. The findings suggested the Americans were generally satisfied with their vacation to Petra and Mount Nebo except for cleanliness at the nearby towns and the sites. This paper seeks to provide data on the satisfaction level of American tourists and the factors that need to be prioritized to enhance higher level of customer satisfaction. This will further improve the destination services for a particular tourist site. Besides, stakeholders need to further improve their tourism aspects to enhance tourist satisfaction.

scholarly journals Evaluation of the Quality of Service Muasalat Oman Company

2020 ◽  
Author(s):  
Ali Khaliah Al Bluish ◽  
Hussin A.M Yahia
Keyword(s):  
Customer Satisfaction ◽  
Public Transportation ◽  
Service Industry ◽  
Raw Materials ◽  
Factors Affecting ◽  
Customer Perception ◽  
The Public ◽  
Transportation Sector ◽  
Spss Software

Public transportation is one of the significant contributor towards the economic growth and development of a country as it facilitates the movement of people, labour, products and services and raw materials among others. With the increasing competition and options in the public transportation sector, the customers have become highly demands and expect to be served better by the companies. There are many factors affecting the customer perception and the customer satisfaction level considering the public transportation including the quality of the buses, timing and punctuality of the business. The aim of this research is to examine the degree of service quality and customer satisfaction in the transport service industry in Oman, a case on Mwasalat Bus Way Company.  The data was collected via the questionnaire distributed among the   medium among the travelers. The data collected has been transformed into numerical format for ease of analysis using the SPSS software 23. The researcher has relied on the software for conducting the reliability test, frequency distribution test, cross tabulation and correlation analysis for assessing the potential relationship between different variables of the study. The research finding has indicated that through Urban transportation sector in Oman is focused on offering high quality service to the customers, there is need for the sector to offer additional benefits to reflect their adoption of market trends as in the free Wi-Fi access while travelling, electronic devices charging points and the latest means of payments like over the phone among others.

scholarly journals Factors affecting job satisfaction of accountant and auditors at Hanoi auditing firms ,

Accounting ◽  
2021 ◽  
pp. 357-362 ◽  
Author(s):  
Hien Thu Nguyen
Keyword(s):  
Job Satisfaction ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Work Relationships ◽  
Working Process ◽  
Quantitative Research Methods ◽  
Factors Affecting ◽  
Research Results ◽  
Spss Software

The article analyzes factors affecting job satisfaction of accountant and auditors at Hanoi auditing firms. For quantitative research methods, it is conducted through the collection of questionnaire survey data and processed by SPSS software to analyze data using the following techniques: Descriptive analysis, Cronbach's Alpha test, EFA exploratory analysis, multiple regression analysis. The research results show that the nature of work, relationships with leaders in the working process are the most influencing factors on the satisfaction of accountants and auditors in Auditing firms in Hanoi. From the research results of factors affecting the job satisfaction of accountants and auditors at auditing firms in Ha Noi, the author gives some recommendations to improve the level of job satisfaction, thereby improving the work quality of the accountants and auditors at the Hanoi auditing firms.

scholarly journals ANALYZING THE DETERMINANTS AFFECTING THE CONSUMERS' ATTITUDE AND WILLINGNESS TO PAY PREMIUM PRICE FOR ORGANIC MILK.

2020 ◽  
pp. 1-2
Author(s):  
Prachi Narang ◽  
Sneha Ghai
Keyword(s):  
Willingness To Pay ◽  
Daily Consumption ◽  
Chi Square ◽  
Organic Milk ◽  
Factors Affecting ◽  
Premium Price ◽  
Chi Square Test ◽  
Spss Software ◽  
Descriptive Method

This study is intended to determine the factors affecting the consumer’s attitude and willingness to pay price premium for organic milk by analysing them using chi square test of independence and other simple descriptive method. The study reveals the result on the basis of both primary and secondary research. For this purpose, a survey of 155 respondents was conducted. SPSS software was used to get the results. According to the results, factors such as gender, annual income, prices offered, quality of organic milk and education had significant effects on consumers’ attitude. Overall, 58.1% of the respondents chose organic milk for their daily consumption. The average price willingness to pay was estimated to be 70-90 rupees per litre for organic milk. The results showed that insufficient availability, lack of knowledge and awareness and also the premium prices offered are all considered as the major pitfalls in the development of the organic market and consumption.

scholarly journals Possibilities of Turning Passive Rural Areas into Tourist Attractions Through Attained Service Quality

2020 ◽  
Vol 12 (2) ◽  
pp. 179-192 ◽  
Author(s):  
Tamara Gajić ◽  
Marko D. Petrović ◽  
Milan M. Radovanović ◽  
Tatiana N. Tretiakova ◽  
Julia A. Syromiatnikova
Keyword(s):  
Rural Areas ◽  
Rural Setting ◽  
Tourist Attractions ◽  
Processing Data ◽  
Perceived Values ◽  
Spss Software ◽  
Tourism Service ◽  
Definition Of ◽  
Tourism Services

AbstractThis paper gives an overview of the quality of tourism service in rural areas of the South Bačka District, one of the most economically developed parts of Serbia. The main objective of the research is to determine the correlation between the expected and perceived values of the quality of service by collecting and processing data. The modified SERVQUAL questionnaire was applied in the study, and all obtained data were analyzed in the SPSS software 23.00. As a result of the survey, it was found that tourists had significantly higher expectations than perceived service. The results obtained can serve for broader thematic research and contribute to the definition of appropriate corrective actions to improve the quality of tourism services in the selected rural area. Moreover, these are the key propositions to start an initiative for the improvement of tourism services in any undeveloped rural setting with a tourism offer. The results provide tourism organizers and local authorities with important visitors’ perpceptions pertaining to the quality of rural tourism service.

scholarly journals PERILAKU NELAYAN DALAM PENGELOLAAN WISATA BAHARI DI KAWASAN PANTAI LOVINA, BULELENG, BALI

2006 ◽  
Vol 2 (2) ◽  
Author(s):  
Siti Amanah ◽  
Hamidah Nayati Utami
Keyword(s):  
Management Behavior ◽  
Government Organization ◽  
Tourist Satisfaction ◽  
Tourism Management ◽  
Productive Activities ◽  
Beach Tourism ◽  
Learning Programs ◽  
Tourism Service ◽  
Tourism Services

Fishermen living around the Lovina Beach Tourism Area had other productive activities besides catching fishes. The fishermen living in coastal villages of Lovina offered services such as guides for tourists who were interested in diving, snorkeling, and watching dolphin’s attraction in their habitat. The objectives of this research were to portray the fishermen’s behavior in managing the tourism services and to determine the variables correlated to the fishermen behavior and the tourist satisfaction. The research showed that the fishermen’s competencies in managing the tourism related activities need improvement, especially in the management of coastal resources and services. Furthermore, all of the fishermen’ variables, whether internal or external, were positively and significantly correlated with their coastal tourism management behavior and the tourists satisfaction. It was recommended that along with the purposes of promoting tourism and the fishermen quality of life, learning programs that were developed based upon the fishermen’s problems and needs were required. The programs could include hospitality training, eco-tourism, and tourism management. Additionally, coordination amongst the fishermen groups, local government, non government organization, and private sector involved in these activities was needed to improve the performance of the tourism service.

scholarly journals Identifying Factors Affecting Domestic Tourist Satisfaction of Tourist Destinations in Indonesia

2018 ◽  
Vol 13 (2) ◽  
pp. 157 ◽  
Author(s):  
Muhamad Ariza Eka Yusendra ◽  
Niken Paramitasari
Keyword(s):  
Factors Affecting ◽  
Tourist Destinations ◽  
The Third ◽  
Tourist Satisfaction ◽  
Tourism Destinations ◽  
Quantitative Descriptive ◽  
Tourism Attractions ◽  
The Cost ◽  
Bahasa Indonesia ◽  
Domestic Tourist

<p><em>The objective of this study was to identify the factors affecting domestic tourist satisfaction of tourist destinations. The type of this study was a quantitative descriptive study using Cochran Q test and factor analysis of tourist satisfaction</em><em> drivers factors</em><em>. The result of this study showed that there were 38 attributes affecting domestic tourist satisfaction in Indonesia. The first rank was the beauty of natural attractions; the second rank was artificial tourism attractions; and, the third rank was the cost and cleanliness of facilities and environment of tourism destinations. Furthermore, all these attributes were clustered into several factors</em><em>:</em><em> attraction, amenities, accessibility, hospitality, and ancillary. The significance of this study is that the identified factors are beneficial for stakeholders as the indicators of customer satisfaction.</em><em></em></p><p><strong>Abstrak dalam Bahasa Indonesia</strong> : Tujuan penelitian ini adalah untuk mengidentifikasi faktor-faktor yang mempengaruhi kepuasan wisatawan domestik terhadap suatu destinasi wisata.  Jenis penelitian ini adalah penelitian deskriptif kuantitatif, menggunakan alat analisis <em>C</em><em>ochran Q </em><em>t</em><em>est</em> dan analisis faktor terhadap faktor-faktor pendorong kepuasaan wisatawan. Hasil penelitian ini menunjukkan terdapat 38 atribut yang mempengaruhi kepuasan wisatawan domestik di Indonesia. Lebih lanjut diperoleh ranking pertama ditempati oleh keindahan obyek wisata alam, ranking kedua ditempati oleh daya tarik wisata buatan dan ranking tiga ditempati oleh tingkat harga dan kebersihan fasilitas dan lingkungan destinasi wisata. Kegiatan penelitian kemudian dilanjutkan dengan pengelompokan atribut menjadi faktor-faktor, dimana ditemukan 5 faktor utama yaitu <em>attraction, amenities, accessibility, hospitality dan ancillary.</em> Pentingnya penelitian ini adalah bahwa faktor-faktor yang teridentifikasi bermanfaat bagi para pemangku kepentingan sebagai indikator kepuasan pelanggan.</p>

AN ANALYSIS OF THE FACTORS AFFECTING ON DOMESTIC TOURIST SATISFACTION FOR QUALITY OF SERVICES IN SAM MOUNTAIN NATIONAL TOURISM AREA, AN GIANG PROVINCE

2020 ◽  
Vol 65 (11) ◽  
pp. 167-176
Author(s):  
Thang Nguyen Phu
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Quality Of Services ◽  
Factors Affecting ◽  
Tourist Satisfaction ◽  
Factors Influencing ◽  
Group 3 ◽  
Group 2 ◽  
Analysis Models

This research was conducted in Sam Mountain National Tourism Area (SMNTA), An Giang province in older to evaluate the factors influencing on the domestic tourist’s satisfaction for quality of tourist’ services. There were 150 domestic tourists interviewed with the questionnaire of 19 preset variables. The analysis models with Exploratory Factor Analysis (EFA) and Multiple Linear Regression Analysis (MLRA) were both applied in. The result shows that, in all of factors categorized into four following groups: (1) Infrastructure, (2) Labour, (3) Tourism activities, (4) Supplemental elements, the group 2 – Labour has the highest score of the process, accounting for 34.9% of the variation of dependent variable (satisfaction), meaning that it has the strongest influence on domestics tourist’ satisfaction for tourist services. The group 3 – Type of activities, and 1 - Infrastructure explain 31.9% and 20.3% of the variation of dependent variable respectively. The group of factors 4 – Supplemental elements has less affecting tourist’s satisfaction, only accounts for 11.5%.

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