scholarly journals ANALISIS KEPUASAN DAN LOYALITAS KONSUMEN TERHADAP PISANG RAJA SEREH DAN PISANG CAVENDISH DI KOTA BANDAR LAMPUNG

2020 ◽  
Vol 8 (1) ◽  
pp. 124
Author(s):  
M Hutama Pandu Negara AT ◽  
Suriaty Situmorang ◽  
Dame Trully Gultom
Keyword(s):  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Consumer Loyalty ◽  
Satisfaction Index ◽  
Cavendish Banana ◽  
A Value ◽  
Index Analysis ◽  
Traditional Market

The aims of this research are to determine the satisfaction, and loyalty of consumers to Raja Sereh Bananaand Cavendish Banana products in Bandar Lampung City. The research is conducted in June to July 2018.The samples are consumers of Raja Sereh Banana and Cavendish Banana that are recruited byaccidentalsampling. The number of consumer respondents are 80 people, divided by 40 respondent of Raja SerehBanana and 40 respondent of Cavendish Banana. This research is conducted in two different locations,namely traditional market (Pasir Gintung Market) and modern market (Gelael Supermarket). The researchdata is analyzed by descriptive analysis, namely Consumer Satisfaction Index Analysis (CSI) and LoyaltyPyramid. The results of this research showed that Raja Sereh Banana and Cavendish Banana consumerswere “satisfied” and “loyal”. Consumer satisfaction of Raja Sereh Banana was 74.66 percent and theconsumer satisfaction of Cavendish Banana consumer was 71.09 percent. The level of consumer loyalty wasclassified as a buyer who was committed with a value of 85.00 percent for Raja Sereh Banana and 90.00percent for Cavendish Banana.Key words:bananas, consumer, loyalty, satisfaction

scholarly journals Analisis Kepuasan dan Loyalitas Konsumen Midori Japanaese Restaurant Cabang K.H. Wahid Hasyim Jakarta Pusat

1970 ◽  
Vol 1 (1) ◽  
pp. 54-65
Author(s):  
Tintin Sarianti ◽  
Rr. Prita E Putriana
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Consumer Loyalty ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
The Times

Citizen consumption for the times towards food is more increase. This matter will be influenced by the increasing need of citizen on nutrition and nutrient. This phenomenon is followed by the existence of many restaurants as business caterers. Jakarta is one of the cities in Indonesia with a variety of diversity, including in terms of food. There are various kinds of foods sold in restaurants in Jakarta, both from within and outside the country. One of them is a unique Japanese food. Currently, there are more and more Japanese food restaurants in Jakarta. One of the restaurants that still survive until this day is Midori Japanese Restaurant. In maintaining its business, Midori Japanese Restaurant needed to explore its consumer characteristics, consumer satisfaction, and consumer loyalty. The restaurant can implement marketing strategies to maintain its business. This research was commenced from March to May 2010 and conducted at Midori Japanese Restaurant branch K.H. Wahid Hasyim Central Jakarta. This research used descriptive analysis for consumer characteristics, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA) to know the attributes improvements, and loyalty pyramid to determine the level of consumer loyalty. This research also provided recommendations that can be done as marketing strategy.Keywords: Japanese food, consumer characteristics, consumer satisfaction, consumer loyalty, descriptive analysis, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), loyalty pyramid.

scholarly journals Studi Pengendalian Mutu Sushi Tei di Yogyakarta

2018 ◽  
Author(s):  
Cahyaningtyas Harley Lianita ◽  
shilvy cahyani putri
Keyword(s):  
Decision Process ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Consumer Loyalty ◽  
Analysis Method ◽  
Main Menu ◽  
Satisfaction Index ◽  
Post Purchase

Sushi Tei Restaurant is one of the restaurants that offers a Japanese menu with sushi main menu at relatively affordable prices by students and students. The purpose of this research is to analyze consumer purchasing decision process, consumer satisfaction level, and consumer loyalty that will give implication to marketing mix from Sushi Tei Restaurant. The method used in this research is descriptive analysis method, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and pyramid of loyalty. Location Sushi Tei Restaurant located on Jalan Gejayan No 9, Caturtunggal, Depok, Sleman, Yogyakarta. Consumer characteristics of Sushi Tei Restaurant with majority of female originated or domiciled in Yogyakarta with age 17-30 years old and work as student, freshly educated senior high school, and have income / monthly allowance of Rp 1,000,000 up to Rp 2,000,000. At the stage of purchase decision (planned purchase, influencing source is a friend, day visit on weekdays, and time of visit is at night), and post purchase decision (consumers feel satisfied and it affects consumers to visit again). The value of the Costumer Satisfaction Index (CSI) is 72 percent. Consumers are satisfied with restaurant products.

scholarly journals Customer Service Mechanism Analysis At Bank Bjb Branch Of Tangerang City

2021 ◽  
Vol 19 (1) ◽  
pp. 126
Author(s):  
Rachmat Gustiana ◽  
Mustofa Mustofa ◽  
Beby Pebri Nurjaman
Keyword(s):  
Customer Satisfaction ◽  
Customer Service ◽  
Service Level ◽  
Level Of Service ◽  
Mechanism Analysis ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
A Value ◽  
Index Analysis ◽  
Index Value

This study aims to explain the service mechanism at Bank BJB, Tangerang City Branch to its customers. The research objective was to explain the service level and customer satisfaction index value of the Bank BJB Branch of Tangerang City. The research method used is quantitative method with descriptive type. To measure the level of service used Likert scale analysis and to measure customer satisfaction used customer satisfaction index analysis. The results showed that the research hypothesis can be accepted, with a service level of 70.52%, which is above the critical value of acceptance of hi potesis by 60%. The results of the customer satisfaction index analysis resulted in a value of 89.53 which was included in the service class category A class which indicated that the services provided by the Bank BJB Branch of Tangerang City were very good.

scholarly journals ANALISIS KEPUASAN KONSUMEN DAN BAURAN PEMASARAN PADA AGROINDUSTRI KOPI BUBUK CAP JEMPOL DI KOTA BANDAR LAMPUNG

2020 ◽  
Vol 8 (1) ◽  
pp. 132
Author(s):  
Vita Dwi Putri ◽  
Muhammad Irfan Affandi ◽  
Dewangga Nikmatullah
Keyword(s):  
Consumer Satisfaction ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Case Study Research ◽  
Marketing Mix ◽  
Snowball Sampling ◽  
Satisfaction Index ◽  
Coffee Powder ◽  
Data Analysis Methods

This study aims to analyze the level of consumer satisfaction of coffee powder and the marketing mix of coffee powder agroindustry in Bandar Lampung City. The research method used was a case study. Research location was determined purposively. The number of interviewed samples was 60 respondents chosen using snowball sampling method. Respondents of this study consisted of consumers of coffee powder, owners, industry and trade in Bandar Lampung City, and experts of University Lampung chosen using snowball sampling. The study was conducted in February-April 2018. The data analysis methods used are the analysis of the Customer Satisfaction Index (CSI) and descriptive analysis. The results showed that: consumers of Jempol brand coffee powder in Bandar Lampung City were in satisfied criteria. The marketing mix for agroindustry has implemented marketing strategy (marketing mix).Key words: agroindustry, consumer satisfaction, coffee powder, marketing   mix

scholarly journals Pengaruh Kepuasan Konsumen terhadap Brand Image Kopi Cap Bunga Flamboyant (Kajian pada masyarakat Desa Landih, Kecamatan Bangli, Kabupaten Bangli)

2019 ◽  
pp. 70
Author(s):  
NI WAYAN WITRI WIJAYANTI ◽  
KETUT BUDI SUSRUSA ◽  
PUTU UDAYANI WIJAYANTI
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Analysis Data ◽  
Equation Model ◽  
Brand Associations ◽  
Quantitative Descriptive Analysis ◽  
A Value

Effect of Consumer Satisfaction on Brand Image of Cap Bunga Flamboyant Coffee (A Study in the Village Community of Landih, Bangli District, Bangli Regency) This study aims to determine the magnitude of the effect of consumer satisfaction on a brand image and the magnitude of the effect of customer satisfaction on the strength of brand associations, the uniqueness of brand associations, and the superiority of brand associations on Cap Bunga Flamboyant Coffee in the Landih Village, Bangli District, Bangli Regency. The analytical method used was quantitative-descriptive analysis. Data collection was done by observation,interview, and documentation. Selection of key informants and number of sample determination were done by purposive method. The sample used in this studyamounted to 50 samples. The variables in this study were the effect of consumer satisfaction on the brand image of Cap Bunga Flamboyant Coffee with theindicators used were customer values, customer responses, and customer perception using simple linear regression analysis. The results of the analysis ofthe equation model formed was Y = 0,149 + 0,919X indicating the value of customer satisfaction on the Cap Bunga Flamboyant Coffee gave a positiveimpression so that placing a strong brand image and brand image of Cap Bunga Flamboyant Coffee would always be remembered, and ultimately consumeropportunities for repurchase the Cap Bunga Flamboyant Coffee brand became very large, which was followed by the strength of the increasingly strong brandassociation with a value of +0,875, the uniqueness of the brand association which was getting higher with a value of +0,921, and the superiority of the brandassociation which was getting better with the value of +0,952 assuming ceteris paribus or other factors that affect the brand image of Cap Bunga FlamboyantCoffee to remain constant.

scholarly journals ANALYSIS OF CONSUMER SATISFACTION LEVEL OF INDOMIE BRAND INSTANT NOODLE PRODUCTS IN EAST LOMBOK REGENCY

2021 ◽  
Vol 1 (2) ◽  
pp. 70-81
Author(s):  
Nining Faperta
Keyword(s):  
Customer Service ◽  
Consumer Satisfaction ◽  
Estimation Method ◽  
Selling Price ◽  
Importance Value ◽  
Product Packaging ◽  
Satisfaction Index ◽  
A Value ◽  
Ease Of Access ◽  
High Level

The purpose of the study was to determine the level of community satisfaction with the attributes of the Indomie brand instant food products in East Lombok Regency and the attributes of the Indomie brand instant food which have consumer satisfaction and collective interests. Determination of the location of the study deliberately in East Lombok Regency. The research objective estimation method uses the Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and Conjoint analysis. The results of the analysis show that the attributes of the Indomie brand of instant food with a high level of consumer satisfaction include halal labels, taste, clarity of expiration, information on nutritional values, and ease of access (marketing). Overall, the instant food attributes of the Indomie brand provide consumer satisfaction with a value of 76.64% which is included in the satisfied criteria. While the conjoint method estimates the most important factor and has a high usability value, namely quality with a coefficient of importance value of 47% at the product packaging level, product texture, and product color, the price attribute has a value of 22.6% at the selling price level and the price is appropriate. quality, while the service quality attribute with a value of 11.5% at the level of customer service numbers

scholarly journals SIKAP DAN KEPUASAN KONSUMEN AYAM PROBIO DI KOTA METRO DAN BANDAR LAMPUNG

2020 ◽  
Vol 8 (3) ◽  
pp. 418
Author(s):  
Ellenia Agustia D S ◽  
Dwi Haryono ◽  
Adia Nugraha
Keyword(s):  
Decision Making ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Consumer Attitudes ◽  
Total Sample ◽  
Satisfaction Index ◽  
Scale Range ◽  
Chicken Farm

This study aims to determine the characteristics, stages of decision making, attitudes, and the level of consumer satisfaction on consuming probio chicken. The research location was determined purposively at probio chicken farm of Kelompok Peternak Ayam (KPA) Berkat Usaha Bersama (BeUBe) 21C Yosomulyo Metro, Transmart, Giant Kedaton and Carrefour in Bandar Lampung. The research was conducted as a survey, in which total sample constituted of 30 people recruited using accidental sampling technique. Data were collected by interviewing using questionnaires and analyzed by using descriptive analysis, Multiatribute Fishbein, and Consumer Satisfaction Index (CSI). The results showed that most consumers were women (60%). The highest frequency of purchasing probio chicken was once a month (36.67%). Consumer's decision-making stages showed that consumers bought probio chicken meat to meet their needs of improving nutrition. Consumers’ purchase was influenced by their family in which influencing factors were chicken taste and quality. Based on the analysis of consumer attitudes using Fishbein multiattribute model, it showed that multiatribute of attitude scores (Ao) equal to 157.83 and flavor attributes was become the highest score (22.09). Based on CSI, the level of customer satisfaction was 83.51%, in the scale range 0.81 to 1.00; meaning that consumers were very satisfied on consuming probio chicken.Key words: attitude, probio chicken, satisfaction

scholarly journals Analisis Stimulus Pemasaran Produk Kopi terhadap Kepuasan dan Loyalitas Konsumen (Studi Kasus pada Kafe Semasa Semarang)

2021 ◽  
Vol 5 (3) ◽  
pp. 805-818
Author(s):  
Septia Permatasari ◽  
◽  
Edy Prasetyo ◽  
Siswanto Santoso
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Consumer Loyalty ◽  
Satisfaction Index ◽  
Quota Sampling ◽  
The Impact ◽  
Number Of Customers

The aims of the study are to (i) find out the impact of marketing stimulus on consumer satisfaction, (ii) find out the impact of marketing stimulus on consumer loyalty, (iii) find out the impact of marketing stimulus on consumer loyalty through customer satisfaction, and (iv) find out the level of consumer satisfaction at Semasa Cafe in Semarang. This research was conducted in March 2020. Semasa Cafe was chosen as a research location based on the consideration that Semasa Cafe has an outdoor café concept, the use of a small building in the corner of the shop, and does not have wifi facilities but still has a large number of customers. The number of samples was determined using 110 quota sampling with customers of Cafe Semasa as respondents, while the determination of samples was done using accidental sampling. Criteria for respondents are consumers who buy coffee products at Semasa Cafe with a minimum of three visits a month. Data collection is done by conducting interviews based on a questionnaire that has been prepared. Data were analyzed using path analysis, IPA (importance performance analysis) and (CSI) customer satisfaction index. This research find out that price variable, service quality variable, and also promotion variable have an influence on customer satisfaction. Quality of service variable, promotion variable, and customer satisfaction variable have impact customer loyalty. Service quality variable and promotion variabel has an influence on consumer loyalty through customer satisfaction of Semasa Cafe coffee products . Semasa Cafe consumer satisfaction level is 85.2% which means consumers are in the criteria of very satisfied.

scholarly journals The Behavior of Consumer Satisfaction in The Process of Purchasing Decisions in the Umkm Culinary Bogor North Bogor City

2019 ◽  
Vol 6 (4) ◽  
pp. 199
Author(s):  
Lina Aryani ◽  
Desmintari Desmintari
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Population Member ◽  
Data Source

The purpose of this study was to identify and determine the consumers’ behavior and satisfaction in purchasing decisions at North Bogor UMKM. Populations of this study are consumers who have shopped UMKM culinary products in North Bogor. The research method used was Non Probability sampling method, where not all the population member have the same opportunity to be a sample (prospective respondents), but respondents who are making purchases at UMKM in North Bogor District. The data source used is primary data obtained by using a questionnaire with a sample of 70 respondents who visited culinary UMKM in North Bogor. Data analysis in this study used three approaches: descriptive analysis, IPA (Importance Performance Analysis) analysis, and CSI analysis (Customer Satisfaction Index). The conclusions from the Importance Performance Analysis (IPA) test was the attributes that need to be considered and become the main priority for improvement are quadrant I (food hygiene, affordable price, and “harga sesuai dengan kualitas”). The results of the CSI method (Customer Satisfaction Index) show the level of customer satisfaction at 81.86%. This value is in the range of 80-100%, thus overall consumers feel very satisfied with the purchasing decisions at North Bogor UMKM. The output of this study is publications in accredited national journals/proceeding.

scholarly journals TINGKAT KEPUASAN KONSUMEN TERHADAP RESTORAN HAPPY COW STEAK BOGOR JAWA BARAT

2017 ◽  
Vol 5 (2) ◽  
pp. 139-158
Author(s):  
Ayumi Fitriani Gunawan ◽  
Wahyu Budi Priatna
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Information Search ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Purchase Behavior ◽  
Alternative Evaluation ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Post Purchase

Happy Cow Steak is a restaurant in Bogor which offers western menu with steak as its main product. The aim of this research was to find out the characteristic of Happy Cow Steak’s consumers, buying decision process, and consumer satisfaction. There were 90 respondents participating in this reserach. The methods used in this study were descriptive analysis, Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The research showed that the majority of consumers who visited Happy Cow Steak Restaurant were women, 21-30 years old, income between Rp 500.000 to Rp 1.499.999 per month, bachelors and senior high school, graduate students, not married, and lived in Bogor. There were five stages which the happy cow steak consumers had in their buying decision making process, i.e. need recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. Importance Performance Analysis (IPA) showed that the steak cutlery availability, restaurant cleanness, and restaurant comfort were the priority to be improved to meet customer satisfaction. Based on Customer Satisfaction Index (CSI) test, consumer satisfaction level of Happy Cow Steak Restaurant was 71, 94 percent implying that the customers were satisfied.

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