PELAKSANAAN PELAYANAN PRIMA TERHADAP KEPERCAYAAN NASABAH DI PT. BANK PERKREDITAN RAKYAT JORONG KAMPUNG TANGAH PARIAMAN
Banking is now increasingly recognized that the service and trust of customers or customers is a provision that is difficult to separate and is a vital aspect in order to survive in the business to win the competition. This study aims to provide excellent service to customer trust on PT. Rural Banks jorong kampung tangah pariaman. This type of research includes a type of qualitative research. This research was conducted on on PT. Rural Banks jorong kampung tangah pariaman. The type of data collection used is Field Reset and Reset to the Library. Based on research found that the implementation of excellent service has been carried out by PT. Rural Banks jorong kampung tangah pariaman but the acceptance and response of some customers or customers is not very good. With the results of this study, it can be suggested (1) the performance of employees must be improved even better. (2) Provision of services must be in accordance with standards and services not making it up are always honest in attitude. (3) Keeping the customer's trust in order not to switch to another bank. (4) Adding facilities and infrastructure that support services (5) Always keep abreast of the times so as not to lose competitiveness with other banks in modern times like today.