scholarly journals PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUSU DANCOW PADA IRIAN SUPERMARKET AKSARA

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Data Analysis ◽  
Data Processing ◽  
Hypothesis Testing ◽  
Test Data ◽  
Significant Influence ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Simultaneous Test ◽  
Regression Test

The Purpose of this research is to know much influence promotion and price to purchasing decisions milk Dancow produks at Irian Supermarket Aksara Medan. The sample are 100 consumers who purcahase milk Dancow products, using Accidental sampling is taking respondents as a sample by chance. Data Analysis using multiple regression test the accuracy of the model ( the classical assumption), hypothesis testing using the coefficient of determination (R2), partial test (t test), and a simultaneous test (f test), data processing using SPSS 20. Results showed that of the test the coefficients of determination (R2) variable Promotion and price are able to explain the existence of the variable purchasing decision,besides the partial promotion and price have positives and significant influence on purchasing decision, simultaneous promotion and price have positives and significant impact to purchasing decisions.

scholarly journals PENGARUH FASILITAS TERHADAP KEPUASAN PENGUNJUNG PADA HAIROS WATER PARK MEDAN

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Data Analysis ◽  
Data Processing ◽  
Test Data ◽  
Random Sampling ◽  
Equal Opportunity ◽  
Coefficient Of Determination ◽  
Visitor Satisfaction ◽  
Sample Data ◽  
Regression Test ◽  
Simple Regression

The purpose of this research is to how much facility effect to satisfaction at Hairos Water Park Medan. The sample are 99 people, using random sampling is that provides an equal opportunity for every member of the population to be sample. Data analysis using simple regression test, hypotesis testing the coefficient of determination (R2), and partial test (t test). Data processing using SPSS 20. The rulest showed that the partial facilities have no effect and not significant to visitor satisfaction at Hairos Water park.

scholarly journals Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Tupperware (Studi Kasus Ibu Rumah Tangga di Perumahan Kunciran - Tangerang)

2020 ◽  
Vol 4 (1) ◽  
pp. 94-104
Author(s):  
Ivan Putranto ◽  
Kartoni Kartoni
Keyword(s):  
Regression Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Significant Influence ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Test Results ◽  
Purchasing Decisions ◽  
Simultaneous Test

This research aims to determine the effect of product quality on Tupperware purchasing decisions, determine the effect of prices on Tupperware purchase decisions, and determine the effect of product quality and price on Tupperware purchase decisions. The method used is descriptive with an associative approach. Sampling used saturated sampling, while to get data done by distributing questionnaires to 60 respondents who then analyzed the influence partially and simultaneously using regression analysis, coefficient of determination and hypothesis testing with t test and f test. The results showed that: The effect of product quality on purchasing decisions of 24.6%, this effect is positive and significant. Hypothesis testing obtained t count> t table or (4.852> 1,296) means that there is a positive and significant effect between product quality on purchasing decisions. The influence of prices on purchasing decisions by 49.7%, this effect is positive and significant. Hypothesis testing is obtained (6,370> 1,296) meaning that there is a positive and significant influence between the price of the purchasing decision. Simultaneous test results of product quality and price have a positive and significant influence on purchasing decisions with a contribution of 40.4%. Hypothesis testing is obtained (23.457> 2.80), meaning that there is a positive and significant influence between product quality and price on purchasing decisions. Based on the results of the study it can be concluded that partially and simultaneously the quality and price of the product is influences the purchase decision of Tupperware. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian Tupperware, mengetahui pengaruh harga terhadap keputusan pembelian Tupperware, dan mengetahui pengaruh kualitas produk dan harga terhadap keputusan pembelian Tupperware. Metode yang digunakan adalah deskriptif dengan pendekatan asosiatif. Sampling yang digunakan sampling jenuh, sedangkan untuk mendapatkan data dilakukan dengan menyebar kuesioner kepada 60 responden yang kemudian dianalisis pengaruh secara parsial dan simultan dengan menggunakan analisis regresi, koefisien determinasi serta pengujian hipotesis dengan uji t dan uji F. Hasil penelitian menunjukkan bahwa: Pengaruh kualitas produk terhadap keputusan pembelian sebesar 24,6%, pengaruh ini positif dan signifikan. Pengujian hipotesis diperoleh t hitung > t tabel atau (4,852 > 1.296) dan probability 0,000 < 0,1 H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara kualitas produk terhadap keputusan pembelian. Pengaruh harga terhadap keputusan pembelian sebesar 49,7%, pengaruh ini positif dan signifikan. Pengujian hipotesis diperoleh (6,370 > 1.296) dan probability 0,000 < 0,1 H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara harga terhadap keputusan pembelian. Hasil uji simultan kualitas produk dan harga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan kontribusi pengaruh sebesar 40,4%. Pengujian hipotesis diperoleh (23,457 > 2.80) dan probability 0,000 < 0,1 sehingga H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara kualitas produk dan harga terhadap keputusan pembelian. Berdasarkan hasil penelitian dapat disimpulkan bahwa secara parsial kualitas produk berpengaruh terhadap keputusan pembelian Tupperware, harga berpengaruh terhadap keputusan pembelian Tupperware dan secara simultan kualitas produk dan harga berpengaruh terhadap keputusan pembelian Tupperware. Kata Kunci : Kualitas Produk, Harga dan Keputusan Pembelian

scholarly journals PENGARUH TURNOVER KARYAWAN TERHADAP KINERJA KARYAWAN DI RAZ HOTEL MEDAN

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Data Processing ◽  
Hypothesis Testing ◽  
Multiple Regression ◽  
Employee Turnover ◽  
Employee Performance ◽  
Coefficient Of Determination ◽  
Sample Analysis ◽  
Simultaneous Test ◽  
Regression Test ◽  
Negative Effect

The purpose of this study was to determine whether there is influence of employee turnover in the Employee Performance Raz Hotel Medan. Samples were all employees Hotel, sampling using saturated samples that the population of the whole sample. Analysis of data using multiple regression test the accuracy of the model (the classical assumption), hypothesis testing using the coefficient of determination (R2), simultaneous test (F test) and partial test (t test), while the data processing using SPSS. The results showed that of the coefficient determination Turnover variables affect the performance of employees, in addition to the partial and simultaneous employee turnover and no significant negative effect on employee performance.

PENGARUH DEBT TO TOTAL ASSET RATIO DAN TOTAL ASSET TURN OVERTERHADAP EARNING PERSHARE PADA PERUSAHAAN SUBSEKTOR FARMASI YANG TERDAFTAR DI BURSA EFEK INDONESIA

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Data Processing ◽  
Pharmaceutical Company ◽  
Stock Exchange ◽  
Total Asset ◽  
Coefficient Of Determination ◽  
Simultaneous Test ◽  
Earnings Per Share ◽  
Regression Test ◽  
Asset Turnover ◽  
Convenience Sampling

The purpose of this study was to determine whether there is influence of debt to total assets ratio and total asset turnover to earnings per share in the sub-sector pharmaceutical company listed on the Indonesia Stock Exchange. Samples were taken throughout the pharmaceutical company listed on the Indonesia Stock Exchange for the years 2010 to 2015, sampling using a convenience sampling is sampling based on the desire of researchers. Analysis of data using multiple regression test the accuracy of the model (the classical assumption), hypothesis testing using the coefficient of determination (R ²), partial test (t test) and a simultaneous test (f test), while the data processing using SPSS. The results showed that test the coefficient of determination (R ²) DAR and TATO variable able to explain the existence of the variable Earning Per Share, besides partially and simultaneously DAR and TATO negative and not significant to Earning Per Share.Keywords: Debt to total assets ratio, total asset turnover and earnings per share.

Pengaruh Display Produk Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Buku Terbitan Mizan (Studi Kasus Toko Buku Gunung Agung BSD)

Media Ekonomi ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 38
Author(s):  
Nuggraha Prassetyo ◽  
Rissa Hanny
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Convenience Sampling ◽  
Product Displays

The purpose of this study was to determine how much influence the product display and promotion partially on consumer purchasing decisions on books published by Mizan at Gunung Agung BSD Tangerang bookstore and to find out how much influence the product displays and promotions simultaneously on consumer purchasing decisions on books published by Mizan at the Gunung Agung BSD Tangerang bookstore. This research is causality with quantitative approach. The population in this study is Mizan's book customers at the Gunung Agung BSD bookstore Tangerang with convenience sampling technique obtained samples of 69 respondents. Data analysis techniques used in this study are: data quality tests including validity and reliability, the classic assumption test of normality, multicollinearity, heterocendatisity, regression analysis that is multiple regression, partial t, simultaneous F and coefficient of determination. The results of the study are as follows: (1) The results of first hypothesis that is no significant influence between product displays on consumer purchasing decisions, (2) The results of second hypothesis that is a positive and significant effect between promotions on decisions consumer purchases, and (3) The results of third hypothesis, namely product display and promotion together have a positive and significant effect on consumer purchasing decisions.

scholarly journals PENGARUH LOYALITAS KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN RUMAH PADA PT.PANGRIPTA CONS MEDAN

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Data Analysis ◽  
Real Estate ◽  
Data Processing ◽  
Multiple Regression ◽  
Hypothesis Test ◽  
Coefficient Of Determination ◽  
Consumer Loyalty ◽  
Model Accuracy ◽  
Regression Test

The research aim is to know whether there is influence of consumer loyalty to decision of house purchase at PT.Pangripta Cons Medan.Sampel Company of this research is all property company registered in REI (Real Estate Indonesia) for year 2015 until 2016, Sampling using appliance sampling is the determination of the sample based on the wishes of researchers. Data analysis using Multiple Regression test with model accuracy (classic assumption test), hypothesis test using coefficient of determination test (R2), pasrial test (t test), while data processing using SPSS

scholarly journals PENGARUH MOTIVASI TERHADAP KINERJA KARYAWAN PADA KSPPS BMT AMANAH RAY MEDAN

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Data Processing ◽  
Hypothesis Testing ◽  
Multiple Regression ◽  
Random Sampling ◽  
Equal Opportunity ◽  
Employee Performance ◽  
T Test ◽  
Coefficient Of Determination ◽  
Regression Test

The purpose of this study was to determine whether there is influence of motivation on employee performance on KSPPS BMT Amanah Ray Medan. The sample was 87 Employees BMT Amanah Ray Medan, sampling using random sampling is sampling that provides an equal opportunity for every member of the population to be sampled. Analysis of data using multiple regression test the accuracy of the model (the classical assumption), hypothesis testing using the coefficient of determination (R2), Persia test (t test), while the data processing using SPSS 20. The results showed that the motivation explain the existence of the variable employee performance , besides partially effect motivation positive and significant impact on employee performance.

ANTASEDEN OF INTEREST IN BUYING ANDROID IN STUDENTS

2021 ◽  
Vol 1 (2) ◽  
pp. 1-8
Author(s):  
Muhammad Arif
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Data Processing ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Regression Test ◽  
North Sumatra

The purpose of this study was to determine and analyze the effect of price and brand image on interest in buying Iphone 12 in students of the Faculty of Economics and Business, University of Muhammadiyah North Sumatra. The approach used in this study is an associative approach. The population in this study were 4,175 students from the Faculty of Economics and Business, Muhammadiyah University of North Sumatra, while the sample in this study used the slovin formula as many as 98 people. Data collection techniques in this study used interview techniques, documentation studies, observation, and questionnaires. The data analysis technique in this study uses Multiple Linear Regression Test, Hypothesis Testing (T Test and F Test), and Coefficient of Determination. Data processing in this study used the IBM SPSS Statistic 23 software program.

scholarly journals The Influence of Procrastination and Low Time Management on Student Self Efficacy (at MA Soebono Mantofani)

2018 ◽  
Vol 2 (1) ◽  
pp. 85
Author(s):  
Kharisma Danang Yuangga ◽  
Denok Sunarsi
Keyword(s):  
Hypothesis Testing ◽  
Significant Influence ◽  
Time Management ◽  
Self Efficacy ◽  
Sampling Technique ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Analysis Tool ◽  
Simultaneous Test ◽  
Negative Effect

Procrastination is the behavior that can not take advantage of time or procrastinate doing something. The purpose of this study was to determine the effect of procrastinating habits and low time management on student self efficacy in MA Soebono Mantofani. The method used is descriptive method with an associative approach. The sampling technique used was proportional random sampling using a sample of 61 respondents. The analysis tool uses validity test, reliability test, classic assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The results of this study are the delaying habits have a negative effect on student self-efficacy of 41.0%. Hypothesis testing is obtained tcount <ttable or (-6,406 <2,001), so that H0 is accepted and H1 is rejected, meaning that there is no positive and significant influence between procrastination on student self-efficacy in MA Soebono Mantofani. The low time management has a negative effect on student self-efficacy by 39.9%. Hypothesis testing is obtained tcount <ttable or (-6.262 <2.001) so that H0 is accepted and H2 is rejected, meaning that there is no positive and significant influence between low management time on student slf Efficacy on. Simultaneous test of procrastinating habit and low time management affect the student self efficacy with a contribution of 41.7%, while the remaining 58.3% is influenced by other factors. Hypothesis testing obtained the value of Fcount> Ftable or (20.767> 2.760), thus Ho is rejected and H3 is accepted. This means that there is a simultaneous influence between procrastinating habits and low time management on student self efficacy in MA Soebono Mantofani.

scholarly journals KEPUTUSAN PEMBELIAN PAKAIAN BATIK DITINJAU DARI KUALITAS PRODUK, PRODUCT ASSORTMENT, DAN STORE ATSMOSPHERE (Studi Pada Toko Batik Danar Hadi Surakarta)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Dhimas Wisnuaji Ikhsan ◽  
Bambang Mursito ◽  
Solichul Hadi
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Quantitative Research ◽  
Coefficient Of Determination ◽  
Questionnaire Data ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Product Assortment ◽  
Regression Test ◽  
Product Test

This research aims to study and explain the simultaneous and partial Product Quality, Various Products and Atsmosphere Stores on the Purchase Decision of Batik Clothing at the Batik Danar Hadi Store in Surakarta. This research method uses descriptive quantitative research design. The population is all batik consumers at the Surakarta Danar Hadi Batik Shop, which gets 100 consumers. The number of samples is all consumers of 100 respondents. Collecting data using a questionnaire. Data analysis techniques used statistical analysis are the coefficient of determination test, multiple linear regression test, F test, and t test. The results showed the product test, product quality, and store atmosphere simultaneously and significantly towards purchasing decisions at the Batik Danar Hadi Store in Surakarta. The results showed a positive and significant product quality on the buyer's decision at the Batik Danar Hadi Store in Surakarta. Product atsmosphere have a positive and significant influence on buyer’s decision at the Batik Danar Hadi Store in Surakarta. Store atmosphere has a positive and significant influence on buyer’s decision at the Batik Danar Hadi Store in Surakarta. Keywords: Purchasing Decisions, Variety of Products, Product Assortment and Store Atmosphere

Sign in / Sign up

Export Citation Format

Share Document