scholarly journals Aspek Destruktif Bahasa Indonesia dalam Media Sosial Instagram

2018 ◽  
Author(s):  
Dhiya Fidha Ramadhanty
Keyword(s):  
Social Media ◽  
Dominant Form ◽  
Sample Technique ◽  
The Media ◽  
Bahasa Indonesia

This article aims to examine the destructive aspects of Indonesia on social media Instagram. The method of research used is a qualitative decryption with a sample technique that is uploading an Instagram account’s Kekomukan as a data. Some of the recent upload of the account’s Kekomukan is being offended by the destructive aspects of the Indonesian language. The results of the study showed in social media on instagram. In view of the destructive aspect of the Indonesian language, it has three forms of Indonesian language error according to common guidelines in Indonesia spelling, In the most dominant form of error is the language of alay, gaul, and prokem in the Indonesian language. It is expected to give a description of what is the destructive aspect of the Indonesian Language in the upload of the media social Instagram.

scholarly journals Stemming Kata Berimbuhan Tidak Baku Bahasa Indonesia Menggunakan Algoritma Jaro-Winkler Distance

2020 ◽  
Vol 5 (4) ◽  
pp. 254
Author(s):  
Mudawil Qulub ◽  
Ema Utami ◽  
Andi Sunyoto
Keyword(s):  
Social Media ◽  
Formal Language ◽  
Test Results ◽  
Basic Word ◽  
The Media ◽  
Bahasa Indonesia

Bahasa merupakan media untuk mengekspresikan keinginan, gagasan, dan perasaan. Dalam kaitannya dengan bahasa indonesia, bahasa dapat mencerminkan prilaku dalam sebuah masyarakat. Bahasa indonesia dapat digunakan secara formal maupun non-formal. Bahasa non-formal berbentuk kata tidak baku yang biasanya digunakan dalam komentar atau posting dalam media sosial. Salah satu contoh kata tidak baku adalah “nemenin” yang kata formalnya “menemani” dan kata dasarnya adalah “teman”. Dalam penelitian ini akan dilakukan pengujian akurasi algoritma Jaro-Winkler distance dalam mengubah kata imbuhan tidak baku menjadi bentuk dasarnya, proses ini disebut dengan stemming. Penelitian ini menggunakan data sebanyak 60 kata berimbuhan tidak baku. Hasil pengujian menunjukkan tingkat akurasi algoritma Jaro-Winkler sebesar 85% atau 51 kata berhasil di-stemming (3 overstemming, 6 unstemming, 0 understemming).Kata Kunci—Kata Imbuhan Tidak Baku, Stemming, Jaro-Winkler DistanceLanguage that represents the media to attract interest, regulate, and feel. In reversing it with Indonesian, language can reflect behavior in a society. Indonesian can be used formally or informally. Non-formal language in the form of non-formal words used in comments or posts on social media. One example of a non-formal word is "accompanying" the formal word "accompany" and the basic word is "friend". In this research, the Jaro-Winkler algorithm will be tested the distance in changing non-formal affix words into a form of interaction, this process is called stemming. This research uses data as many as 60 words that are not standardized. The test results show the level of testing of the Jaro-Winkler algorithm is 85% or 51 words successfully stemmed (3 overstemming, 6 unstemming, 0 understemming).Keywords— Non-Formal Affix, Stemming, Jaro-Winkler Distance

Impact of Social Media on English Language: A Review

2015 ◽  
Vol 3 (3) ◽  
pp. 5
Author(s):  
Dr. Neha Sharma
Keyword(s):  
Social Media ◽  
Cultural Values ◽  
English Language ◽  
Major Influence ◽  
International Level ◽  
Class Society ◽  
The World ◽  
The Status ◽  
The Media ◽  
Subsequent Rise

Language being a potent vehicle of transmitting cultural values, norms and beliefs remains a central factor in determining the status of any nation. India is a multilingual country which tends to encourage people to use English at national and international level. Basically English in India owes its presence to the British but its subsequent rise is not fully attributable to the British. It has now become the language of wider communication which is now spoken by large number of people all over the world. It is influenced by many factors such as class, society, developments in science and technology etc. However the major influence on English language is and has been the media.

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

Coming out of the closet? Audience reactions to the heteronormative disruptive advertising

2020 ◽  
Vol 3 (2) ◽  
pp. 75-102
Author(s):  
Ramasela Semang L. Mathobela ◽  
Shepherd Mpofu ◽  
Samukezi Mrubula-Ngwenya
Keyword(s):  
Social Media ◽  
Human Rights ◽  
Coming Out ◽  
Gender Issues ◽  
Qualitative Approach ◽  
Positive Development ◽  
Global Trend ◽  
Social Media Platforms ◽  
The Media

An emerging global trend of brands advertising their products through LGBTIQ+ individuals and couples indicates growth of gender awareness across the globe. The media, through advertising, deconstructs homophobia and associated cultures through the use of LGBTIQ+s in commercials. This qualitative research paper centres the advancement of debates on human rights and social media as critical in the interaction between corporates and consumers. The Gillette, Chicken Licken‘s Soul Sisters and We the Brave advertisements were used to critically analyse how audiences react to the use of LGBTIQ+ characters and casts through comments posted on the brands‘ social media platforms. Further, the paper explored the role of social media in the mediation of significant gender issues such as homosexuality that are considered taboo to engage in. The paper used a qualitative approach. Using the digital ethnography method to observe comments and interactions from the chosen advertisement‘s online platforms, the paper employed queer and constructionist theories to deconstruct discourses around same-sex relations as used in commercials, especially in quasiconservative. The data used in the paper included thirty comments of the brands customers and audiences obtained from Twitter, Facebook and YouTube. The paper concludes there are positive development in human rights awareness as seen through advertisements and campaigns that use LGBTIQ+ communities in a positive light across the world.

Fake It “Till You Make It”: Debunking Fake News in a Post-Truth America

2019 ◽  
Vol 8 (1) ◽  
pp. 114-133
Keyword(s):  
Social Media ◽  
First Amendment ◽  
Presidential Election ◽  
Political Discourse ◽  
Cutting Edge ◽  
American People ◽  
Fake News ◽  
News Sources ◽  
The Media ◽  
The U.S

Since the 2016 U.S. presidential election, attacks on the media have been relentless. “Fake news” has become a household term, and repeated attempts to break the trust between reporters and the American people have threatened the validity of the First Amendment to the U.S. Constitution. In this article, the authors trace the development of fake news and its impact on contemporary political discourse. They also outline cutting-edge pedagogies designed to assist students in critically evaluating the veracity of various news sources and social media sites.

scholarly journals The Nested Precarities of Creative Labor on Social Media

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110213
Author(s):  
Brooke Erin Duffy ◽  
Annika Pinch ◽  
Shruti Sannon ◽  
Megan Sawey
Keyword(s):  
Social Media ◽  
Cultural Production ◽  
Ecological Model ◽  
Creative Economy ◽  
Cultural Industries ◽  
Professional Success ◽  
Social Media Platforms ◽  
The Media ◽  
Depth Interviews

While metrics have long played an important, albeit fraught, role in the media and cultural industries, quantified indices of online visibility—likes, favorites, subscribers, and shares—have been indelibly cast as routes to professional success and status in the digital creative economy. Against this backdrop, this study sought to examine how creative laborers’ pursuit of social media visibility impacts their processes and products. Drawing upon in-depth interviews with 30 aspiring and professional content creators on a range of social media platforms—Instagram, YouTube, TikTok, Pinterest, and Twitter—we contend that their experiences are not only shaped by the promise of visibility, but also by its precarity. As such, we present a framework for assessing the volatile nature of visibility in platformized creative labor, which includes unpredictability across three levels: (1) markets, (2) industries, and (3) platform features and algorithms. After mapping out this ecological model of the nested precarities of visibility, we conclude by addressing both continuities with—and departures from—the earlier modes of instability that characterized cultural production, with a focus on the guiding logic of platform capitalism.

Entertainment publics in the Philippines

2021 ◽  
pp. 1329878X2098596
Author(s):  
Anna Cristina Pertierra
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
Digital Technologies ◽  
The Philippines ◽  
Political Capital ◽  
Martial Law ◽  
Entertainment Media ◽  
Digital Era ◽  
The Media ◽  
Entertainment Television

Since the late 1980s, Filipino entertainment television has assumed and maintained a dominance in national popular culture, which expanded in the digital era. The media landscape into which digital technologies were launched in the Philippines was largely set in the wake of the 1986 popular movement and change of government referred to as the EDSA revolution: television stations that had been sequestered under martial law were turned over to family-dominated commercial enterprises, and entertainment media proliferated. Building upon the long development of entertainment industries in the Philippines, new social media encounters with entertainment content generate expanded and engaged publics whose formation continues to operate upon a foundation of televisual media. This article considers the particular role that entertainment media plays in the formation of publics in which comedic, melodramatic and celebrity-led content generates networks of followers, users and viewers whose loyalty produces various forms of capital, including in notable cases political capital.

scholarly journals Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale

2021 ◽  
Vol 13 (2) ◽  
pp. 631
Author(s):  
Eun Ah Ryu ◽  
Eun Kyoung Han
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Economic Value ◽  
Reliability And Validity ◽  
Political Influence ◽  
Measurement Tool ◽  
Opinion Formation ◽  
Consumption Behavior ◽  
The Social ◽  
The Media

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavior, but also decision-making and opinion formation based on social media are attracting attention. Therefore, the aim of this study was to develop items to measure an influencer’s reputation as a new source of information in the SNS environment; no previous researchers have presented generalized measurement items for an influencer’s reputation. We intended to identify what dimensions and items in the existing literature could effectively measure a social media influencer’s reputation and to verify each item’s relevance as a measure of a social media influencer’s reputation. Based on in-depth interviews with 30 experts and empirical findings from 557 adults, this study identified dimensions that impact on a consumer’s perception of a social media influencer and developed a scale. The results showed that the social media Influencer’s Reputation scale comprises four distinctive dimensions: Communication skills, influence, authenticity, and expertise. Additionally, the reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The findings confirmed that the social media influencer’s reputation scale measurement items, in this study, can be used as a consistent measurement tool for each dimension. It is also important to develop value in favor of the marketing strategy by increasing value through the influencer’s reputation.

Valuing the Media: Access and Autonomy as Functions of Legitimacy for Journalists

2015 ◽  
Vol 8 (1) ◽  
pp. 46-67 ◽  
Author(s):  
David Welch Suggs
Keyword(s):  
Social Media ◽  
Intercollegiate Athletics ◽  
Latent Variable ◽  
Structural Equation ◽  
Equation Model ◽  
Media Access ◽  
Sports Organizations ◽  
The Past ◽  
Digital Era ◽  
The Media

Sports reporters depend on access to events and sources as much or more than any other news professional. Over the past few years, some sports organizations have attempted to restrict such access, as well as what reporters can publish via social media. In the digital era, access and publishing autonomy, as institutionalized concepts, are evolving rapidly. Hypotheses tying access and work practices to reporters’ perceptions of the legitimacy they experience are developed and tested via a structural equation model, using responses to a survey of journalists in American intercollegiate athletics and observed dimensions of access and autonomy to measure a latent variable of legitimacy. The model suggests that reporters have mixed views about whether they possess the legitimacy they need to do their jobs.

scholarly journals Refugee or Migrant Crisis? Labels, Perceived Agency, and Sentiment Polarity in Online Discussions

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511878563 ◽  
Author(s):  
Ju-Sung Lee ◽  
Adina Nerghes
Keyword(s):  
Social Media ◽  
Topic Modeling ◽  
Economic Cost ◽  
Online Discussions ◽  
Refugee Crisis ◽  
Dimensional Model ◽  
Public Sentiment ◽  
Displaced People ◽  
The Media ◽  
European Refugee Crisis

In recent years, increasing attention has been dedicated to the hazardous and volatile situation in the Middle East, a crisis which has pushed many to flee their countries and seek refuge in neighboring countries or in Europe. In describing or discussing these tragic events, labels such as “European migrant crisis” and “European refugee crisis” started being widely used by the media, politicians, and the online world alike. The use of such labels has the potential to dictate the ways in which displaced people are received and perceived. With this study, we investigate label use in social media (specifically YouTube), the emergent patterns of labeling that can cause further disaffection and tension or elicit sympathy, and the sentiments associated with the different labels. Our findings suggest that migration issues are being framed not only through labels characterizing the crisis but also by their describing the individuals themselves. Using topic modeling and sentiment analysis jointly, our study offers valuable insights into the direction of public sentiment and the nature of discussions surrounding this significant societal crisis, as well as the nature of online opinion sharing. We conclude by proposing a four-dimensional model of label interpretation in relation to sentiment—that accounts for perceived agency, economic cost, permanence, and threat, and identifies threat and agency to be most impactful. This perspective reveals important influential aspects of labels and frames that may shape online public opinion and alter attitudes toward those directly affected by the crisis.

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