Instagram Mengembangkan Minat Menulis Melalui Tantangan 31 Hari Menulis
The development of information technology in social media (especially Instagram) became very important in supporting the 4.0 industrial revolution. The purpose of this study was to determine the interest of Instagram users in developing writing through 31 days of writing from their @rebellion_id account. The method of research is descriptive qualitative research methods and and the conceptual basis used is the content analysis approach. The results of the study indicate that interest in writing through the challenges of 31 days of writing through Instagram is quite a lot. This is supported by responses from Instagram users who were very enthusiastic about the challenge. Posts are presented in interesting forms, and in their posts use words from KBBI that are rarely used for writing. The challenge of 31 days of writing was able to develop interest in writing for followers who followed the challenge.