scholarly journals Pengaruh Harga, Kualitas Pelayanan, dan Inovasi Desain Terhadap Loyalitas Pembelian Merk Minorfighters

2019 ◽  
Vol 5 (2) ◽  
pp. 186
Author(s):  
Roymon Panjaitan
Keyword(s):  
Service Quality ◽  
Significance Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Retail Business ◽  
Initial Hypothesis ◽  
Cross Tabulation ◽  
Design Innovation ◽  
Retail Products ◽  
Domestic Products

The increasing growth of retail products in Indonesia has led to the increasing level of competition in the retail business faced by domestic products. The usefulness of this research is to detect the influence of price levels, service quality and design innovation on purchase loyalty that exists in the Minorfighters brand. The researcher took a sample of 87 respondents using the purposive sampling method. Data collection using questionnaires and interviews. Data is processed using validity test, reliability test, cross tabulation analysis, correlation coefficient, coefficient of determination, simple and multiple regression analysis, and significance test. The results showed that the existence of price factors, service quality and design innovations that positively influence purchase loyalty. Design innovation variables have a greater influence on purchase loyalty. This result is the initial hypothesis of the authors examined in this paper.

scholarly journals The Effect of Service Quality and Price Strategy on Customer Satisfaction through Purchasing Decisions as an Intervening variable In 212 Mart Gowa, South Sulawesi Province

2020 ◽  
Vol 2 (2) ◽  
pp. 11-22
Author(s):  
Afra Nurul ◽  
Otto Randa Payangan ◽  
Muhammad Ismail
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Coefficient Of Determination ◽  
Price Strategy ◽  
Pricing Strategies ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Business World ◽  
Retail Business ◽  
Positive Effect

Along with the development of increasingly modern times, this has caused a lot of competition in the business world, including retail business. Every businessman needs to pay attention to the factors that influence customer purchasing decisions. The research objective is to determine the effect of service quality and pricing strategies on purchasing decisions, determine the effect of service quality and pricing strategies on customer satisfaction, determine the effect of purchasing decisions on customer satisfaction, to determine the effect of service quality and price strategies on customer satisfaction through purchasing decisions at 212 Mart Gowa The population in this study were all consumers who shop at 212 Mart Gowa determined as many as 100 respondents. Data collection techniques through observation, interviews, and questionnaires. While the data analysis technique uses validity and reliability, path analysis, hypothesis testing, and coefficient of determination. The results of the study found that service quality has a positive but not significant effect on purchasing decisions, price strategy has a positive effect but is not significant on purchasing decisions, service quality has a positive and significant effect on customer satisfaction, price strategy has a positive and significant effect on customer satisfaction, purchasing decisions have a positive effect and significant on customer satisfaction, service quality has a positive but not significant effect on customer satisfaction through purchasing decisions, and the price strategy has a positive but not significant effect on customer satisfaction through purchasing decisions on 212 Mart Gowa.

scholarly journals The Effect of Teaching Style Variations on Student’s Learning Achievement at Sasmita Jaya Vocational School, South Tangerang

2021 ◽  
Vol 4 (3) ◽  
Author(s):  
Dewi Sartika ◽  
Sam Cay ◽  
Ali Zaenal Abidin
Keyword(s):  
Student Achievement ◽  
Correlation Coefficient ◽  
Learning Process ◽  
Teaching And Learning ◽  
Teaching Style ◽  
Significance Test ◽  
Reciprocal Relationship ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Literature Study

The goal to be achieved in this study is to determine the effect of teacher teaching style on student achievement at SMK Sasmita Jaya, South Tangerang. The time of the research takes place from December 2020 to April 2021. In improving education, of course, it is influenced by teaching and learning interactions during the learning process. The intended interaction is a reciprocal relationship between teachers and students in the teaching and learning process. This research method is an associative research using a quantitative approach. The subjects of this study were 75 students of class XI majoring in Marketing at SMK Sasmita Jaya, South Tangerang. While the sample used was 75 respondents using the saturated sample technique. Collecting data using interviews, questionnaires, documentation, and literature study. While the data analysis using Validity Test, Reliability Test, Simple Linear Regression, Correlation Coefficient, Coefficient of Determination and Significance Test. The results in this study indicate that the value of Y=16.948+0.550x. The results of the calculation of the correlation coefficient indicate that there are not examined in this study. From the results of the significant test calculation, it is known (4.282 > 1.993) then H0 is rejected and H1 is accepted, thus it is evident that there is a significant influence between teacher teaching styles on student achievement at SMK Sasmita Jaya, South Tangerang.

scholarly journals TANGGAPAN PERUSAHAAN TERHADAP KOMPETENSI MAHASISWA JOB TRAINING JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI JAKARTA

Epigram ◽  
2018 ◽  
Vol 14 (2) ◽  
Author(s):  
Tuti Hartati ◽  
Mawarta Onida Sinaga ◽  
Amanda Fidienna Putri ◽  
Inna Sifatun Nazah
Keyword(s):  
Research Method ◽  
Hypothesis Test ◽  
Significance Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Simple Correlation ◽  
Correlation Test ◽  
Linearity Test

AbstractThe Influence of Celebrity Brand Ambassador Credibility against Wardah's Purchase Decision. Wardah ad version of Dewi Sandra. Economics and Business Faculty. State Islamic University of Syarif Hidayatullah Jakarta 2017. This study aims to determine and analyze the influence of the credibility of Dewi Sandra as a celebrity brand ambassador against consumer purchasing decisions on Wardah cosmetic products. The research method used is quantitative research method. The results of the analysis are presented in the form of numbers then explained and interpreted in a description. There are 100 samples used in this study, which is a student of Faculty of Economics and Business. State Islamic University Syarif Hidayatullah Jakarta who had bought and used Wardah beauty products. In this research used 2 variables namely credibility brand ambassador as independent variable and purchase decision as dependent variable. Data analysis in this research use validity test, reliability test, normality test, linearity test and hypothesis test consisting of simple linear regression test, simple correlation test, coefficient of determination test (R2), and T significance test. Data processing in this research is assisted By SPSS version 24.00 for windows. The results of this study indicate on the simple correlation test (R2) that brand ambassador credibility has an influence of 25.9% on purchasing decisions, while the remaining 74.1% of consumer purchasing decision making process influenced by other variables not examined in this study .Keywords: brand ambassador credibility, purchase decision, WardahAbstrakPengaruh Kredibilitas Brand ambassador Selebriti terhadap Keputusan Pembelian produk Wardah. Iklan Wardah versi Dewi Sandra. Fakultas Ekonomi dan Bisnis. Universitas Islam Negeri Syaarif Hidayatullah Jakarta 2017. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh kredibilitas Dewi Sandra sebagai brand ambassador selebriti terhadap keputusan pembelian konsumen pada produk kosmetik Wardah. Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Hasil analisis disajikan dalam bentuk angka-angka kemudian dijelaskan dan diinterpretasikan dalam suatu uraian. Terdapat 100 sampel yang digunakan dalam penelitian ini, yang merupakan mahasiswi Fakultas Ekonomi dan Bisnis. Universitas Islam Negeri Syaarif Hidayatullah Jakarta yang pernah membeli dan menggunakan produk kecantikan Wardah. Dalam penelitian ini digunakan 2 variabel yaitu kredibilitas brand ambassador sebagai variabel bebas dan keputusan pembelian sebagai variabel terikat. Analisis data pada penelitian ini menggunakan uji validitas, uji reliabilitas, uji normalitas, uji linearitas dan uji hipotesis yang terdiri dari uji regresi linear sederhana, uji korelasi sederhana, uji koefisien determinasi (R2), dan uji signifikansi T. Pengolahan data pada penelitian ini dibantu oleh program SPSS versi 24.00 for windows. Hasil penelitian ini menunjukkan pada uji korelasi sederhana (R2) bahwa kredibilitas brand ambassadormemiliki pengaruh sebesar 25,9% terhadap keputusan pembelian, sedangkan sisanya yaitu 74,1% proses pengambilan keputusan pembelian konsumen dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti dalam penelitian ini.Kata Kunci: Kredibilitas Brand Ambassador, Keputusan Pembelian, Wardah

scholarly journals ANALISIS PENGARUH KUALITAS PELAYANAN KEPUASAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SWALAYAN NABILA YOGYAKARTA

2020 ◽  
Vol 5 (1) ◽  
pp. 56
Author(s):  
Mega Ria Dewanto ◽  
Salamatun Asakdiyah
Keyword(s):  
Service Quality ◽  
Significant Influence ◽  
Regression Coefficient ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Significance Test ◽  
Purchasing Decisions ◽  
Probability Of Error ◽  
Retail Business ◽  
Self Service

Retail business in Indonesia has developed quite rapidly in the last few years with various forms and types. Competition in the retail or retail business which is currently increasingly fierce forces retail or retail business entrepreneurs to compete with each other to try to attract the attention of consumers. This study aims to determine and analyze the variables of service quality, satisfaction and price partially or jointly with purchasing decisions at the Nabila supermarket in Yogyakarta. In this study the sample used was a portion of Nabila Yogyakarta self-service consumers using Purposive Sampling techniques totaling 100 people. The analysis technique used is multiple linear regression analysis. The results of this study are that Service Quality has a positive and significant influence on the purchasing decisions of Nabila Supermarket customers in Yogyakarta with a regression coefficient of 0.409 (positive) and a tcount of 3.351 and a probability of error (p) = 0.001. Satisfaction variable has a positive and significant influence on the purchasing decisions of Nabila Supermarket customers in Yogyakarta with a regression coefficient of 0.249 (positive) and a tcount of 2.466 and p = 0.015. Price variable has a positive and significant influence on customer purchasing decisions in Nabila Yogyakarta with a regression coefficient of 0.336 (positive) and the significance test for the coefficient obtained is 3.751 and p = 0.000. Variable Service Quality, Satisfaction and Price simultaneously influence the customer purchasing decisions on users of Yogyakarta Nabila Supermarket with F statistics obtained by Fcount of 17.961 and the probability of error (p) = 0,000.

scholarly journals PENGARUH KUALITAS PELAYANAN, DAYA SAING DESTINASI DAN PENGALAMAN SEBELUMNYA TERHADAP KEPUTUSAN BERKUNJUNG KEMBALI DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL INTERVENING

2018 ◽  
Vol 6 (2) ◽  
pp. 117
Author(s):  
Alvira Zulva Pallefi ◽  
Widiar Tanto
Keyword(s):  
Service Quality ◽  
Positive Impact ◽  
Previous Experience ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Visitor Satisfaction ◽  
Tourist Satisfaction ◽  
Destination Competitiveness ◽  
Test Of Significance ◽  
To Come

The aim of this study is to measure the influence of service quality, destination competitiveness, and previous experience toward revisit decision trough tourist satisfaction. The population of this resarch is visitors of Goa Kreo, while the sample is 100 visitor of Goa Kreo with some certain prerequirements. The data was analyzed using two-step analysis with SPSS 17.0 for windows where the validity test, reliability test,doefficient of correlation, coefficient of determination, test of significance (t-test and f-test) in advance has been done before.The result of this study is showing that service quality, destination competitiveness and previous experience has positive impact toward visitor satisfaction, where the biggest impact is own by previous experience. Based on the result of two-step analysis, tourist satisfaction is an intervening variable toward revisit decision in this study.Some recomendations are added based on those result. It’s recomended that hygine, security, and hospitality in Goa Kreo must be incerased. Moreover, it’s neccesary to increase destination competitiveness like facility’s maintenance and added up some general facility so that visitor will be satisfied with their experiences and willing to come back to Goa Kreo.

scholarly journals Peran Kualitas Pelayanan dengan Aplikasi PLN Mobile dalam Meningkatkan Kepuasan Pelanggan

2019 ◽  
Vol 1 (2) ◽  
pp. 356-364
Author(s):  
Shintya Yuliana ◽  
Nor Norisanti ◽  
Faizal Mulia
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Mobile Application ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Analysis Technique

The purpose of this study is to study the quality of service using the PLN Mobile Application in increasing customer satisfaction with quantitative methods at PT. PLN (Persero) Rayon Cikembar, Sukabumi Regency. The research method used is a quantitative method. The analysis technique used is the validity test, reliability test, simple linear regression analysis, including the coefficient of determination test and hypothesis testing using partial testing (t test). The results of the study, obtained an R number of 0.232 in the category 0.00 - 0.199, which means a low relationship between service quality and customer satisfaction. Conclusions, each Service Quality (X) variable in this study can represent each variable and can be used by future researchers. Keywords: Service Quality, Customer Satisfaction.

scholarly journals PENGARUH PELAYANAN AKADEMIK TERHADAP TINGKAT KEPUASAN MAHASISWA UNIVERSITAS BANTEN JAYA (UNBAJA)

2019 ◽  
Vol 2 (1) ◽  
pp. 72-92
Author(s):  
Khristina Sri Prihatin ◽  
Yohana Selvia Dewi
Keyword(s):  
Data Analysis ◽  
Student Satisfaction ◽  
Linear Regression Analysis ◽  
Significance Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Know How ◽  
Data Collection Technique ◽  
Academic Services

This research was conducted at University Banten Jaya (UNBAJA). The purpose of this research were: 1) to know how the quality of academic service. 2) to know how student satisfaction. 3) to know how the influence of academic service to the level of student satisfaction. In this research data collection technique was spreading  questionnaires for 322 respondents(19,5%)  of 1.649 populations. The method used in this research was descriptive. The Data analysis included, validity test, reliability test, classical assumption test (residual normality, heteroscedasticity, linearity), correlation analysis, simple linear regression analysis, significance test (f test, t test,coefficient of determination). The results were data analysis has been done obtained results where the academic services included into the category of "High Service Quality" (62,28%).  Meanwhile, the level of student satisfaction "Satisfied" category (0,81). And the influence of academic service to the level of student satisfaction was 0,678, it meant that the influence of Academic Service (X) on Student Satisfaction Level was 67,80% and 32,2% was influenced by other variable. Thus it could be concluded that there was significant influence between the academic service on the level of student satisfaction.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA CV. CAHAYA BONANZA ABADI LAMONGAN

2020 ◽  
Vol 19 (1) ◽  
pp. 33-43
Author(s):  
Mohamad Rizal Nur Irawan
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Significant Influence ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Test Results ◽  
F Test ◽  
Independent Variables ◽  
Independent Variable

Customer satisfaction will be formed if it can meet the customer's basic expectations. Many factors influence customer satisfaction, including service quality and price. The problem that the answer to this research is looking for is the effect of partial, simultaneous and dominant independent variables (service quality and price) on customer satisfaction. Data analysis methods used are validity test, reliability test, classic assumption, multiple regression analysis, multiple correlation test, coefficient of determination, F test, t test. The results of multiple linear regression obtained an equation, (Y = 2.936 + 0.098 X1 + 0.246 X2). The t-test results obtained by t count variable service quality 5.434 price 3.704 greater than t table 1.660 between independent variables partially has a significant influence on customer satisfaction. The results obtained from the F test are: F count (75,966)> F table (3,09) means that variables simultaneously have a significant effect on customer satisfaction. From the regression calculation and t count value can be drawn that the most dominant influence on customer satisfaction is price. From the results of the analysis concluded that the independent variable (service quality and price) has a significant influence on customer satisfaction Cv. Cahaya Bonanza Abadi Lamongan.

scholarly journals PENGARUH PANDEMI COVID-19 SECARA PSIKOLOGIS, ETOS KERJA, OMZET TERHADAP PRODUKTIVITAS USAHA MIKRO KECIL DAN MENENGAH DI KABUPATEN SLEMAN YOGYAKARTA

2021 ◽  
Vol 16 (2) ◽  
Author(s):  
Ary Subiyantoro, SE, MM ◽  
Susatyo Herlambang
Keyword(s):  
Data Collection ◽  
Work Ethic ◽  
Small And Medium Enterprises ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Significance Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
F Test ◽  
Medium Enterprises

Abstract   The purpose of this study was to determine the psychological effect of the Covid-19 pandemic, work ethic and turnover on the productivity of micro, small and medium enterprises in Sleman Regency, Yogyakarta. Data collection techniques through interviews with data collection instruments in the form of questionnaires. This study uses quantitative analysis techniques using validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination, significance test (t test and F test). The results of the study obtained the results of the regression equation Y = -0.164 + 0.355 X1 + 0.447 X2 + 0.253 X3, while from the F test results, the calculated f value is 61.355, above the standard Sig significance value of 0.000 or f table of 3.97, or the value of significant is less than 0.05, which means that the Covid-19 pandemic psychologically, work ethic and turnover affect the productivity of micro, small and medium enterprises in Sleman Regency, Yogyakarta.   Keywords : Covid-19 Pandemic, Psychological, Work Ethic, Turnover, Productivity

scholarly journals PENGARUH SERVICE RECOVERY TERHADAP TINGKAT KEPUASAN NASABAH DI BANK PANIN KCU PEMATANGSIANTAR

2021 ◽  
Vol 4 (1) ◽  
pp. 410-417
Author(s):  
Nancy Florida Siagian ◽  
◽  
Henry Dunan Pardede ◽  
Hengki Mangiring Parulian Simarmata ◽  
◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Service Industry ◽  
Linear Regression Analysis ◽  
Service Recovery ◽  
Customer Relationship ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Service Improvement ◽  
Analysis Model

Service is very important factor in the service industry. Improving service quality can retain consumers and increase satisfaction. This study aims to examine and explain the magnitude of the effect of service recovery on customer satisfaction levels. The object of this research is Panin Bank KCU Pematangsiantar. This research is a quantitative study with a sample size of 97 customers using a purposive side. The collecting data method is using a questionnaire. The analysis technique uses a simple linear regression analysis model. Data are testing for validity test, reliability test, normality test, and coefficient of determination test. The results of the SPSS test showed that there was an effect of service recovery of 58.8% on satisfaction, and the remaining 41.7% influenced by other factors not examined in this study. The t-test shows that there is a signifikant positive effect on customer satisfaction. The results of this study are to provide information to management in making service improvement policies. For subsequent research, the research variables can be developed like service quality and customer relationship management.Keywords: Service Recovery, Customer Satisfaction.

Sign in / Sign up

Export Citation Format

Share Document