scholarly journals Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Sayur Organik di "Orgo Organic Farm" Kota Malang

2021 ◽  
Vol 22 (2) ◽  
pp. 194
Author(s):  
Shania Desty Hariadi ◽  
Rahayu Relawati ◽  
Istis Baroh
Keyword(s):  
Sample Path ◽  
Partial Least Square ◽  
Least Square ◽  
P Value ◽  
Path Coefficient ◽  
Original Sample ◽  
Organic Farm

“Orgo Organic Farm” melakukan bisnis sayur organik mulai dari budidaya hingga pemasaran. Ketatnya persaingan bisnis sayur organik di Malang mengharuskan pelaku bisnis memahami faktor-faktor yang mendorong keputusan konsumen melakukan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan harga terhadap keputusan pembelian di OOF. Data primer diperoleh dengan wawancara pelanggan OOF. Teknik accidental sampling digunakan untuk menentukan sampel pelanggan OOF. Data dianalisis dengan metode Partial Least Square (PLS). Hasil penelitian menunjukkan kualitas produk dan harga berpengaruh terhadap keputusan pembelian di OOF. Kesimpulan penelitian ini yaitu kualitas produk berpengaruh positif dan signifikan terhadap keputusan konsumen dengan nilai p value 0,001 atau lebih kecil dari 0,05. Nilai original sample (path coefficient) 0,336 menunjukkan arah hubungan positif dan terdapat pengaruh harga terhadap keputusan konsumen. Harga tidak signifikan terhadap keputusan konsumen dengan nilai p value 0,109 atau lebih besar dari 0,05. Nilai  original sampel (path coefficient) 0,172 menunjukan arah hubungan positif. Kata kunci : Harga Sayur, Keputusan Pembelian, Kualitas Sayur, Sayur Organik.

scholarly journals PENGARUH KUALITAS LAYANAN (SERVICE QUALITY) TERHADAP LOYALITAS MELALUI KEPUASAN PADA MAHASISWA UNIVERSITAS NU SURABAYA

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Rusdyana Intan Verriana ◽  
Mohamad Yusak Anshori
Keyword(s):  
Service Quality ◽  
Quantitative Method ◽  
Positive Impact ◽  
Free Variable ◽  
Partial Least Square ◽  
Least Square ◽  
P Value ◽  
Research Use ◽  
Path Coefficient ◽  
Nahdlatul Ulama

The aim of this research to examine are there impact of service quality to loyalty with satisfaction as intervening variable to students in Nahdlatul Ulama University of Surabaya. Population in this research are students in Nahdlatul Ulama University of Surabaya total of the sample are 368 from 4.536 students. This research are quantitative method with spread 368 questionnaires. The technique analyze of this research use SEM – PLS (partial least square) software. Free variable of this research is service quality (X), intervening variable is satisfaction (Z) and bunch variable is student’s loyalty (Y). The result of this research shown that service quality (X) have positive impact and significant to students loyalty (Y) have positive impact and significant with path coefficient 0,67 with p – value < 0,001 (significant on 1%). While service quality (X) have positive impact and significant to students loyalty through satisfaction variable (Z) shown positive impact and significant with path coefficient 0,47 with p - value < 0,001 ( significant on 1%).

scholarly journals PERAN DAN KOMPETENSI KEMAMPUAN PEMERINTAH TERHADAP PERKEMBANGAN EKONOMI DAN KESEJAHTERAAN MASYARAKAT DI KOTA BATAM

2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Ade Parlaungan Nasution
Keyword(s):  
Significant Influence ◽  
Partial Least Square ◽  
Least Square ◽  
P Value ◽  
Path Coefficient ◽  
Government Capacity ◽  
Pls Analysis ◽  
The Government ◽  
The City

This research had a purpose To (1). analysed and proved the influence of the government capacity on the development of Batam City economics (2) To analyse and prove the influence of the government capacity on the level of welfare in the Batam City(3) To measure and prove the influence of the Development of economics on Welfare of the Kota Batam Data Community that in used in this research was the secondary quantitative data.The data was analysed by using the PLS analysis (partial Least Square).Results that were received were the Goverment Capacity of the Batam City to be influential significant towards Welfare of the community was to be accepted.Results of the PLS analysis produced the path coefficient 0.0500 with p-value = 0,000, therefore was significant.This means that was gotten by the influence of the significant negativebetween the Level of the government capacity towards welfare of the community.The level of the Development of Kota Batam Economics was influential significant towards the level of welfare of the community was to be accepted.Results of the PLS analysis produced the path coefficient 0.0500 with p-value = 0,000, therefore significant.This means that was gotten by the significant influence between the level of the development of economics towards the level of welfare of the City communityBatam.Level the government capacity was influential significant towards the level of the development of economics.Results of the PLS analysis produced the path coefficient 0.0991 with p-value = 0,0001, therefore was severed significant.

scholarly journals Pengaruh Social Media dan Brand Image Terhadap Purchase Decision Melalui Buying Interest

2020 ◽  
Vol 4 (2) ◽  
pp. 264-274
Author(s):  
Sutiyati Sutiyati ◽  
Henny Welsa ◽  
Ambar Lukitaningsih
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purchase Decision ◽  
P Value ◽  
Original Sample ◽  
P Values

ABSTRACTThe purpose of this research is to determine the most influential and important variables that cause the low totally of the peoples has been visited at Parangtritis beach Yogyakarta in accordance with the problems that have been formulated. A sample size of 97 that can represent the population is determined using the Krejcie-Morgan method. The method of analysis in this study is to use a variance-based analysis of Structural Equation Modeling (SEM), namely Partial Least Square (PLS). The sampling technique in this study is accidental sampling using a questionnaire instrument. Social media variables have a positive and significant effect on purchase decision by showing p values of 0.000; brand image variable has a positive and significant effect on purchase decision with p values of 0.018; social media variables has a positive and significant effect on buying interest and p values of 0.008; brand image variable has a positive but not significant effect on work stress with an original sample value of 0.213 and a p value of 0.129; buying interest variables have a positive and significant effect on purchase decision as evidenced by the original sample value of 0.014 and p values of 0.764; buying interest as intervening influences has effect on relationship between social media variables and purchase decision with zscore (2.67)> ztable (1.96); buying interest as an intervening has not effect on relationship between brand image and purchase decision  with  zscore (1.08)< ztable (1.96).Keywords: Social media, Brand image, buying interest, purchase decision

Analysis of Role of Digital Marketing to Improve Brand Image through Brand Equity at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan

2021 ◽  
Vol 8 (8) ◽  
pp. 696-703
Author(s):  
Yandri Rezziansyah Sitompul ◽  
Nisrul Irawati ◽  
Rulianda Purnomo Wibowo
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Digital Marketing ◽  
Primary Data ◽  
Original Sample ◽  
The Public ◽  
Good System

Digital marketing is a marketing process that utilizes online channels (internet) to introduce, educate, branding and also establish communication with customers and the form of online channels can be in the form of websites or applications on mobile phones. The formulation of the problem in this study are: (1) Does Digital Marketing affect the formation of Brand Image at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, Medan; (2) Does Digital Marketing affect the establishment of Brand Equity at PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan; (3) Does brand equity affect the formation of brand image in PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan; (4) Does Digital Marketing affect the formation of Brand Image through Brand Equity at PT Pegadaian (Persero) Sub Branch Labuhan Deli, Medan. The type of research used in this study is a descriptive method with a correlational type using a quantitative approach, using two types of data collection, namely secondary data and primary data by taking a sample of 130 respondents, which is carried out by testing the validity and. reliability test, and using data analysis methods, namely descriptive analysis and Structural Equation Model - Partial Least Square. The results show that (1) Digital Marketing has a positive and significant effect on Brand Image, in the sense that Digital Marketing at PT Pegadaian (Persero) Labuhan Deli Sub-Branch has a good system so that the company's brand image can be understood and remembered by the public or customers who transact using pawn services; (2) Digital Marketing has a positive and significant effect on Brand Equity, in the sense that Digital Marketing at PT Pegadaian (Persero) Labuhan Deli Sub-Branch has a good system so that the company's brand equity can be accepted and easily remembered by the public or customers who transact using pawn services based on marketing and financial activities; (3) partially the Brand Equity variable has a positive and significant influence on Brand Image, in the sense that if customers are interested in the digital Pegadaian brand at PT Pegadaian (Persero) Labuhan Deli Sub-Branch, the brand image of the product will also increase; (4) the digital marketing variable (X) has a simultaneous effect on brand image (Y) through brand equity (Z), where the original sample value (Original Sample) is 0.244, the t-statistic value is 4.955 and the p-values is 0.000, then the brand equity variable (Z) is able to mediate the relationship of digital marketing variable (X) to brand image (Y). Keywords: Digital Marketing, Brand Image, Brand Equity.

scholarly journals PENGARUH DIMENSI DIMENSI IKLIM ORGANISASI TERHADAP KINERJA PEGAWAI DI BADAN KEPEGAWAIAN DAERAH PROVINSI NUSA TENGGARA BARAT

2019 ◽  
Vol 9 (1) ◽  
Author(s):  
Muhammad Amri Fuadi ◽  
Hermanto Hermanto ◽  
Lalu Suparman
Keyword(s):  
Organizational Climate ◽  
Social Environment ◽  
Employee Performance ◽  
Partial Least Square ◽  
Least Square ◽  
Work Behavior ◽  
Positive Sign ◽  
Path Coefficient ◽  
Observation Data ◽  
Pls Analysis

This research is directed to prove the significance of the influence of organizational climate dimensions in the form of physical environment (X1), social environment (X2) and management system (X3) on the dimensions of employee performance in the form of employee work goals (Y1) and employee work behavior (PKP). There are six hypotheses that are proven through a partial least square (PLS) analysis process. The population of this study (observation data) was 82 BKD NTB employees. Data was collected through questionnaires and all questionnaires returned in accordance with data input needs. Through the outer model stage there are two indicators of the social environment that are issued, namely the relationship of superiors with subordinates (LS1) and colleague relations (LS2) as well as two indicators of employee work behavior, namely commitment (PKP3) and leadership (PKP6). Indicators that are classified as valid get a reinforcement of criteria through the parameter AVE values above 0.50 and include reliable indicators through Cronbach's alpha parameters and composite reliability above 0.70. PLS analysis through the inner model stage found that all dimensions of the organization's climate have a positive influence (positive sign of the path coefficient) on the dimensions of employee performance.Keywords : Organizational Climate Dimensions and Employee Performance Dimensions.

scholarly journals Analisa Pengaruh Penerapan Manajemen Kualitas Dengan Mbnqa Kriteria Terhadap Kinerja Bisnis Pada Rumah Sakit Islam Jemursari Surabaya

2016 ◽  
Vol 8 (1) ◽  
Author(s):  
Arief Sabda Pietra Mukti Sutikno ◽  
Febriana Wurjaningrum
Keyword(s):  
Knowledge Management ◽  
Strategic Planning ◽  
Least Square Method ◽  
Partial Least Square ◽  
Least Square ◽  
Performance Criteria ◽  
Customer Focus ◽  
Path Coefficient ◽  
Total Quality ◽  
Business Results

Today, high population growth coupled with the needs of the product or service quality healthcare. One practice in improving quality is through the implementation of Total Quality Management or TQM. One of the efforts in the implementation of TQM can be done with criteria MBNQA consisting of leadership, strategic planning, customer focus, pekuruan, analysis, and knowledge management, workforce focus, process management, and business results. RSI Jemursari Surabaya as one of the hospitals of foundation hospitals islam Islam Surabaya (Yarsis) has implemented MBNQA in its business operations. This study examines the relationship between TQM implementation through MBNQA on business performance criteria of Islamic Hospital Jemursari. Data were analyzed using path analysis using Partial Least Square method with the help of software SmartPLS. From the research results obtained by the t-statistic for the criteria of customer focus 6.153 ; management process by 5.451; 5.168 leadership; strategic planning 4.314; and 2,628 business results. While the measurement, analysis, and knowledge management did not prove significant influence and adversely affect the value of the path coefficient of -0.014 with 0.288 t and the focus of labor is not proved significant with path coefficient value of 0,020 with 0,349 t.

scholarly journals ANALISIS KUALITAS PELAYANAN INTERNET INDIHOME PADA PT. X DENGAN PENDEKATAN PART LEAST SQUARE

2019 ◽  
Vol 20 (1) ◽  
pp. 77
Author(s):  
Kukuh Winarso ◽  
Moh. Jufriyanto
Keyword(s):  
Hypothesis Test ◽  
Partial Least Square ◽  
Least Square ◽  
P Value ◽  
Test Results ◽  
Multivariate Statistical ◽  
Internet Service ◽  
Analysis Techniques ◽  
Inner Model

PT. X Provides paid internet services known as Indihome. The problem that occurs in Indihome Internet service is that there are 42.36% complaints from consumers to the service process provided by PT. X and there is a 7.46% complaint about the amount of the bill. The purpose of this study is to model and know what variables affect the quality of the Indihome Internet service. The method used is Partial Least Square (PLS). Partial Least Square (PLS) is one of the multivariate statistical analysis techniques that can handle multiple response variables and an explanatory variable. The variables used are tangible, empathy, assurance, reliability and responsiveness. The results of the research are the increase of R square value after the implementation of the A5 indicator that does not meet the model PLS. All five variables affect the quality of indihome Internet service is 76,1%. Based on the hypothesis test results on the outer model It is said that the variable indicator is valid with p-value = 0 < 0,05. In testing the inner model obtained that the variable tangible and responsiveness has no significant effect on the quality of Internet service Indihome, while the variable empathy, assurance, reliability significantly affect the quality of service Indihome Internet.

scholarly journals The Effect of Emotional Intelligent on Team Performance: A Case Study of a Government Hospital

2021 ◽  
Author(s):  
Lukman Setiawan
Keyword(s):  
Emotional Intelligence ◽  
Data Analysis ◽  
Organizational Development ◽  
Team Performance ◽  
Business Processes ◽  
Service Industry ◽  
Least Square ◽  
Professional Organizations ◽  
P Value ◽  
Path Coefficient

Organizational development requires human resources. Professional organizations manage systems and the organizational mechanisms of existing resources to support flexible responses of change. Hospitals are a part of the service industry and have extraordinarily complex business processes, and a large potential for optimization and efficiency improvements. The aim of this study is to explore the relationship between emotional intelligence and team performance during the inter-institutionalized collaboration work process. This study was conducted in the South Sulawesi and Central Sulawesi Province’s hospitals. The study lasted for six months in 2017. The sampling was done by using the cluster method and stratified random sampling, which was based on hospital type and the level of health officers. The data analysis approach used in this study was the partial least square (PLS), using WarpPLS software. The results show that emotional intelligence significantly and positively affected team performance with a path coefficient value of 0.138 and a p-value of 0.050. Based on the results of the data analysis, it can be concluded that there is a significant direct influence of emotional intelligence on team performance.

scholarly journals Untargeted GC-MS-Based Metabolomics for Early Detection of Colorectal Cancer

2021 ◽  
Vol 11 ◽  
Author(s):  
Guoxue Zhu ◽  
Yi Wang ◽  
Wang Wang ◽  
Fang Shang ◽  
Bin Pei ◽  
...  
Keyword(s):  
Colorectal Cancer ◽  
Inositol Phosphate ◽  
Partial Least Square ◽  
Least Square ◽  
P Value ◽  
Signal Pathways ◽  
Diagnostic Biomarkers ◽  
Inositol Phosphate Metabolism ◽  
Malignant Polyps

BackgroundColorectal cancer (CRC) is one of the most common malignant gastrointestinal cancers in the world with a 5-year survival rate of approximately 68%. Although researchers accumulated many scientific studies, its pathogenesis remains unclear yet. Detecting and removing these malignant polyps promptly is the most effective method in CRC prevention. Therefore, the analysis and disposal of malignant polyps is conducive to preventing CRC.MethodsIn the study, metabolic profiling as well as diagnostic biomarkers for CRC was investigated using untargeted GC-MS-based metabolomics methods to explore the intervention approaches. In order to better characterize the variations of tissue and serum metabolic profiles, orthogonal partial least-square discriminant analysis was carried out to further identify significant features. The key differences in tR–m/z pairs were screened by the S-plot and VIP value from OPLS-DA. Identified potential biomarkers were leading in the KEGG in finding interactions, which show the relationships among these signal pathways.ResultsFinally, 17 tissue and 13 serum candidate ions were selected based on their corresponding retention time, p-value, m/z, and VIP value. Simultaneously, the most influential pathways contributing to CRC were inositol phosphate metabolism, primary bile acid biosynthesis, phosphatidylinositol signaling system, and linoleic acid metabolism.ConclusionsThe preliminary results suggest that the GC-MS-based method coupled with the pattern recognition method and understanding these cancer-specific alterations could make it possible to detect CRC early and aid in the development of additional treatments for the disease, leading to improvements in CRC patients’ quality of life.

scholarly journals The Effect of Training Education, Motivation and Knowledge Sharing on Employee Performance

2021 ◽  
pp. 26-35
Author(s):  
C. Catur Widayati ◽  
Agus Arijanto ◽  
Purnamawati Helen Widjaja ◽  
Magito Magito ◽  
Wahyu Anggraini
Keyword(s):  
Knowledge Sharing ◽  
Structural Equation ◽  
Employee Performance ◽  
Education And Training ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
P Value ◽  
Training Motivation ◽  
And Training

This study aims to determine the effect of education and training, motivation, and knowledge sharing on employee performance at PT Telkom Akses BSD. This study was conducted on 127 respondents using a quantitative descriptive approach with the non-probability sampling method of the Slovin formula. The data analysis used is the Component or Variance Based Structural Equation Model and processed with the Partial Least Square (Smart-PLS) version 3.0 PLS program. The results of this study indicate that Education and Training, Motivation and Knowledge Sharing have a simultaneous and partial effect on employee performance at PT Telkom Akses BSD because it has a T-Statistic value>1.96 and a P-value <0.05. Knowledge Sharing has the greatest influence with the amount of influence of 0.372

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